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Presentation for www.bigbasket.com that how they should increase repeat purchase ..??
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www.bigbasket.com
- 1. www.Bigbasket.Com Adhish Kumar Sinha Harish Kumar Rahul Jain Vivek Guntnur Ashish Badhe Prin LN Welingkar Institute Of Management Development & Research , Bangalore
- 2. Problem Statements :- There are many people who fall into the initial targeted segment (Internet savvy, pressed for time, dual income households) who have heard about bigbasket.com but are not trying due to sheer inertia or there are people who have tried it once, satisfied with the service but don't come back. How does the company change consumer shopping habits from the inertia of status quo to becoming regular, repeat customers?
- 3. Barriers :- Grocery Shopping Is a Social Experience Purchasing Produce Is a Tactile Process Fish and Meat Are Best Purchased by Sight The Right Technology Hasn't Yet Been Applied Freshness Matters
- 4. Barriers :- Grocery Shoppers Do Not Use Recurring Lists No Cost Advantage Supermarkets Are About Much More Than Just Food Consumers Dislike Delivery Time Windows Speed Matters
- 5. Solution 1 Understand Customers Through Their Thinking
- 8. Psychographic Division :- Student Family (3-8) Marital Status Family with baby Big Family
- 9. Psychographic Division :- Student Family (3-8) Marital Status Single Newly Married Both Are Working One Member Is Working
- 10. Solution No.2 Increase Depth Not Width
- 12. Category Other Items (meats) Fruits& Vegetables Staples Category Wise Division Problem FMCG Constitute Major Portion Of House Grocery
- 19. Order Will Be Delivered Customer
- 20. Order Will Be Delivered Customer
- 21. Order Will Be Delivered Here we need to show them the sample Customer
- 22. Here delivery person can provide customer with the sample of ‘Rice & Pulses’ & should push them at least to try once. BigBasket need to follow the same strategy that they followed to make customer trust their ‘Fruits & Vegetables’ . So, in same manner they should approach customer and try to win their trust as these constitutes major part of grocery. And these are brought after touch and feel . Even BigBasket should try to compete with local rice traders like ‘Bangalore Rice Traders’ and try to provide services like them which are as following :- Have a list of items purchased often by customers’ Have return policy& replace even after use Drop and collect later New type of rice notification personal touch ex:- bigbazaar,subiksha CustomerDelivery
- 23. Ballet Box in society with 800-1000 households System Of Ballet Box Can Be Put Outside The Society With Household 800-1000 Because While Going For Work People Can Drop Their List With Flat No. And Time Mentioned. This Will Increase Consumer Interaction And By Seeing This Few More May Also Start Using This Ballet Box/Drop Box. And Adding Call Center Are Not Required Because Consumers Often Make List And Then Call , And Adding Call Center Cost Is Not Viable . Solution No .3 Solution No .3
- 24. Email should be sent to a customer once in a week to promote there weekly offers just like the Big Bazar which says “Sabse Sasta Din”. Because if we send email daily it will turn out to be irritating for consumer and they might not take it seriously and throw it into trash . So, once in a week or twice in month with some strong attractive offer should be send to catch hold of consumers attention . Solution No .4
- 25. We can offer special foods items of different places to be available on Big Basket Website. E.g. Ratlam ka Ratlami sev, Pune ki Bhakarwari, Mathura ke Pede , Agra ke Pethe & etc. Solution No .5
- 26. Website Related Suggestions Bundle Problem Multiple Tab Problems Check –Out Problem Customize Basket where people can choose according to there needs. E.g. 2 Bananas, 1 Apple etc. Search should be made possible in different languages too.