Presentation to actkm12

1. Kerrie Anne Christian
ACTKM- 2012
ACTKM 2012 - KAC 1

2. Top : “Yui” – Station 16
HIROSHIGE – 1833-1834
The 53 Stations of the
Tokaido Road
(to Edo – capital of Japan)
-Peace & Order ?
Bottom : “The Great Wave
at Kanagawa”
– HOKUSAI 1831
– 36 Views of Mt Fuji
- Crisis & Chaos ?
Note - Cynefin & Black Swans : Sensemaking
Tools for an unexpected “Great Wave”
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3. ACTKM 08 Oct 14-15 2008 – days after Oct 9-10 GFC Crash of 2008
There I gained Ideas ,Tools & Strategies needed for creating new
knowledge needed for International Certifications by my organization to
maintain existing steel markets & penetrate new steel markets …..
 RSS - Twitter
 Wikis – Sharepoint - Slideshare
 LinkedIn - Communities of Practice
 Social Bookmarking – Cynefin - Blogging
 Thought leaders : Clay Shirky Seth Godin Malcolm Gladwell
In October 2008 no Australian organization was accredited to certify us for
CE SIRIM SNI BCI
- I had to coach potential certifying bodies about the requirements of
these international certifications & WTO Technical Barriers to Trade (non
Tariff barrier rules)
- After Google searches, I knew I needed to efficiently monitor global
trade barrier trends
- I learned that I could only do this by using the above KM social media
tools/strategies
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4. Risk is a fact of life – like change ....
- it’s how we manage them that matters
Change & Risk for me? 2011 - time for a total change
- Travel, Volunteer (Asthma, Professional etc ) & Gardening
-As an ex Politician I vowed to steer clear of political issues
Ever read Ken Blanchard’s “Who Moved My Cheese?”
- A Good read in GFC Era
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5.  Their Aim – Save threatened local Emergency Dept
 Build local community social capital in the process
 Understanding of challenges in public health systems
globally
 Using social media tools for the campaign
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7.  In March this year, my 12yr old had an "accident" at home.

 We called the ambulance, but with blood spurting from an arterial bleed we drove him to Bulli
ED.

 (In fact the Ambos told the boy’s mother that they would not be able to reach him time from
wherever they were further south in the Illawarra, and to meet them at the ED .)

 The staff at Bulli ED had packed and torniqued his arm by the time the Ambos came.

 He was then transported to Wollongong and on to Randwick for micro surgery.

 He now not only has an arm but he has the full use of it.

 He would not have made it to Wollongong, he would have bled out in my arms.

 We will be forever indebted to our local casualty and their excellent staff.
 The boy’s mother said that over the years her family have frequented casualty, their theatres
and wards for various reasons but our latest adventure has a happy ending thanks to Bulli ED
and indeed the entire hospital.
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8. Mainly Babyboomer & Gen Y Female professionals – a great balance of skills
• Info Research Consult. Business Owner – strong Research skills – Convenor Caroline
Colton
• Consultant / Escapee Health Services Exec - former Convenor – Alison Fettell
• Aged Care Services Nurse – Dorothy Coates
• University Journalism Lecturer – Media releases – Co-convenor - Anne Melano
• Escapee Pollie/Techo Manager with Social Media KM skills – Co-convenor Kerrie Christian
• HR Project Manager with personal exposure to UK NHS system under attack – Sarah Lisle
• Children’s Author with IT background – Sandy Fussell
I would like to acknowledge the excellent & dedicated work
done for our local community by this team
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9.  Unfortunately past similar campaigns over the
previous decades had not been well
documented. How to capture this historic info ?
 Although there were archived on-line news
items, local library on-line material, NSW
Hansard – Communicating with news media ?
 A plethora of health bureaucracy info began to
overload us – How to share this in our team ?
 Another Co-Convenor, an Indexing specialist,
ploughed through the web content on global
health issues. How to share new info with the
community & lobby decision makers?
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10.  Very in depth, traditional Information researching was
done by our Co-convenor
 Using Cloud meant that our materials & activities were not
isolated in only one person’s pc
 Mobile – smartphones & tablets enabled quick access to
social media when uploading / downloading photos &
content on the go
 Half of our Facebook supporters access our site via Mobile
rather than pc – which influences how you post to
Facebook
 It’s been interesting to see how CSG & Radio 2GB
controversies have utilised Social Media – were old style
media engagement approaches caught flatfooted ?
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11. QUESTIONS
At a strategic planning session, the author
was tasked with establishing the
collaborative social media for the campaign.
An integrated suite of tools was developed
using mobile & cloud technologies.
Which tools would you use ?
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12. Web 2.0 - incl. COP’s – Facebook –LinkedIn - Skype we contribute
Enterprise 2.0 Web 2.0 inside firewall eg Sharepoint
Google Drive
Twitter – Hootsuite - Yammer – Plume – Paper.li microblogginhg -
Social Bookmarking we share
Slideshare powerpoints Youtube/Vimeo - Tumblr
Wikis we contribute
Blogs Wordpress we share -
RSS
Cloud Gmail
Computing
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13.  Email, as usual was the catalyst for collaboration.
 The initial use of the team Gmail account
collaboratively by the team was a key step
 The author (now a Co Convenor) vacated
operation of it within weeks
 Handed over to the Convenor to manage.
 Media co-convenor used it for media
communications
 Notifications tracked activity on social media
sites
 Able to hand over managing the account to
successive convenors or acting convenors
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14.  Lots of info so would wikis work to manage &
share vast amounts of content ?
 Tried Wikia and Wikispaces. Settled on
Wikispaces – simpler
 Within 24 hours the Convenor, who previously
had little exposure to wikis, saw their merit and
had signed up to site, planning what content she
would be contributing.
 Trust - However concerns about what content
shouldn’t be shared on line saw its use fade
away. So info was transferred to Wordpress pages
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15.  Wordpress Blog – main content area
 Used to access the information research content
presented in submissions & media releases
 Convenor fairly quickly adopted the social tools
enthusiastically, clamouring for Facebook to be
up and running & to mesh seamlessly with
Wordpress.
 Had used Posterous, Blogspot & Angelfire and
then needed quick on the job learning about
Wordpress !
 Eg how to integrate with other social media and
to use Wordpress pages which meant Google
Drive used less
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16.  We used it a little when health problems
meant we couldn’t be face to face – I learned
a lot about its use from other campaigners
 Preferred face to face overall so didn’t use it
for meetings very much
Crucial link us with UK Save NHS
National Health Service Campaign
UK campaigner “spoke” at our
Public Rally (interview transcript)
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17.  We used Youtube/Vimeo, Wordpress, Twitter
/Hootsuite & Facebook to share information
presented at the Public Rally
 “I just can’t get my head around this ” detailed
multi media preso by Save Bulli ED Co-convenor
Caroline Colton (our Researcher & Graphic
Designer) was filmed &shared via Youtube
◦ ABC Journo “this is one slick presentation”
 Tumblr – very visual photographic platform
popular with millenials – didn’t work for us
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18. Daytime
Current
Night time
Night time Proposed
Current -Bulli ED
- Bulli ED open -closed

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20.  Quick appreciation of Twitter as not a mere celebrity
indulgence,
 but also quick & efficient communication tool to get
our information out to journalists, politicians, plus
engage with overseas campaigners,
 environment scanning tool, not to mention promoting
media releases,
 Hootsuite used as main Twitter client – also Facebook
& Wordpress,
 Plume used as Twitter client on Android smartphone.
 Also our Convenor has adopted Twitter has
communication tool with journo’s & pollies on other
issues personally important to her
 Paper.li was more experimental integration of tweets
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22.  We knew we had to engage more with the
community - Facebook
◦ A great tool for those who can’t get to meetings– stories
shared
 Sharing media releases & information which were
stored in Wordpress blog
 Facebook analytics helped us understand our
reach into that part of our community
 A tipping point when community started to “own”
the Facebook page – “gives them a voice”
 Absolutely pivotal tool
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23. We connected to a sister Save Bulli ER Facebook site
- A “cleaner” Facebook site with a simple message
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24. His Grandson was a
marketing & social media
consultant - running
several companies
–his family did bumper
stickers
– putting them on cars
– supporters grew
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27. Collaborative social media - integrated suite of tools using mobile &
cloud technologies to ensure wider dissemination of information :
 Twitter / Plume– engage with news media & politicians
 Hootsuite – monitor Health landscape & manage tweets
 Facebook Page – engage with community
 Wordpress Blog and Pages
 Wikispaces – not much use
 Gmail – used by team collaboratively
 Youtube / Vimeo / Skype – public meeting
 Google Drive – not much use
 Delicious/Diigo / Tumblr – not much use
 Paper.li – used but not widely embraced
Encouraging use of tools by other team members and learn from their
experiences in the tools – so not totally dependent on single team
member ie cover absences and health issues
– definitely progressed, even if not social media experts
Fairfax social media journalist complimented us on our effective social
media campaign
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28.  We’re still waiting to hear from the local health board
about the future of our Emergency Dept
 And we’ve built local community social capital
◦ Understanding of challenges faced by health around the
globe & how decision makers adopt overseas approaches
◦ Most Campaign details have been captured & documented
 able to be leveraged in any future campaigns.
◦ Our Core Team members were exposed to & able to use
social, mobile & cloud tools.
◦ Such tools could be applied to their professional & business
worlds of health, university & information research.
 and also for the other community activities in which they are
engaged.
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