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Lights, camera action

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  • sima
  • The Sony® WCS999 Wireless Microphone System is perfect for use with video camcorders and portable audio recorders, carrying a transmission range up to 150 ft. The kit comes complete with a lavaliere microphone, transmitter, receiver and monitoring ear phone and 3 channels with selectorswitch for low interference
  • Transcript

    • 1. With Amy Chorew
    • 2. Remember when…
      Agents chose the homes to show?
      2
    • 3. Remember when…
      “Curb Appeal” = how a house stood out relative to it’s neighboring properties from the curb?
    • 4. How do you create
      Online Curb Appeal?
    • 5. Always keep in mind
      With a click of the mouse
      Buyers are INSIDE the house
    • 6.
    • 7. Actions taken as a result of internet home search, by buyers
    • 8. Value of Web Site Features
    • 9. Web Sites used in Home Search
    • 10.
    • 11. Youtube – the new search engine
      There are more than billions of searches per month on YouTube in the United States
    • 12. What we will cover:
      Review of Equipment
      Basics of Shooting Video
      Publishing to Youtube
      Marketing Strategies with Video
      Distribution
    • 13. Are you ready to communicate in the new world?
    • 14. Review of Equipment
      Smart Phone
      Point and shoot Video Camera
      Kodak Zi8, Playtouch
      Flip Mino HD
      Sony Bloggies
      Professional Camera
      Webcam
    • 15. Kodak.com/go/redeal
    • 16. Lighting and sound
      Record a test video to review the quality of lighting and sound
      Make sure background sound is not distracting
      Turn on all of the lights at the location.
      An inexpensive lighting kit can reduce shadows and dark corners.
      Sima SL-20LX Ultra Bright Video
      Training & Education
    • 17. Microphone
      If you plan to edit your video, use an external microphone.
      The Kodak Zi8 has jack for external microphone
      Sennheiser Lavaliere Microphone,
      Sony WCS999 Wireless Microphone
      Training & Education
    • 18. Review of equipment
      Buy a Tripod - an unsteady hand can ruin a video.
      Keep your elbows against your body as you shoot.
      Monopod – One legged tripod
      Manfrotto 680B
      Mini tripods
      Joby Gorrillapod
      xshot camera extender
      Training & Education
    • 19. Third Agent First
    • 20. Editing software
      MovieMaker (PC Users – Free)
      Imovie (MAC Users – Free)
      Camtasia
      Vegas Movie Studio
      Adobe Premiere
      Final Cut Pro (MAC Users)
      Training & Education
    • 21. Most every editing program has a Storyboard and Timeline view. You can alternate between the two. You'll need to be in Storyboard to insert transitions, and you'll need to be in Timeline to clip the length and add titles.
      Training & Education
    • 22.
    • 23.
    • 24.
    • 25.
    • 26.
    • 27.
    • 28. Publishing and Creating Videos
      Training & Education
    • 29. YouTube was “born” from the creative minds of former PayPal employees. YouTube first became active on February 15, 2005
    • 30. www.youtube.com/testtube
      Fill out your profile
      Add a website link
      Upload Videos and Add Tags
      Share videos
    • 31. Youtube Profile
    • 32. Youtube Profile
    • 33. Publishing and Creating Videos
      Training & Education
    • 34.
    • 35.
    • 36. Youtube
      Listen, Comment Create
      Share on social media sites
      Use Embed Code
    • 37.
    • 38.
    • 39.
    • 40. Videos
    • 41. Video sharing sites
      Syndicator
      • Tubemogul.com
      • 45. Trafficgeyser.com
      • 46. PixelPipe.com
      Training & Education
    • 47. Video file format
      Video File Formats
      YouTube accepts a wide variety of video formats:
      •MPEG-4 is YouTube’s preferred upload format because it provides a good
      compromise between picture quality and file size.
      AVI is the output used by many popular photo editing programs.
      •MOV, WMV load easily onto Youtube
    • 48. Marketing with video
    • 49. Humor
    • 50. Marketing Ideas
      Uploading to Youtube and other video marketing directories
      Including videos within written article content and submitting to various platforms
      Creating a property specific landing page and/or mobile website with your virtual home tour
      Feeding listing data to social media pages, the MLS and other property marketing sites
    • 51. Educational
      Training & Education
    • 52. Informational
    • 53.
    • 54. Testimonials
      Training & Education
    • 55. Working with buyers
      Training & Education
    • 56. Audio introductions
      Training & Education
    • 57. Communityvideos
      Show the neighbors
      Show the history
      Show the lifestyle!
      Training & Education
    • 58. Local Content
    • 59. Community / Home
    • 60. Just Moved Buyer Tour
      Training & Education
    • 61. http://listings.realbird.com/Real_Estate/Townhouse-nestled-in-lovely-courtyard/Philadelphia/PA/E8E5C2B4/114988.aspx
      Single Listing Website
    • 62. Ideas
      • Welcome Video –Who are you, what is your USP
      • Introduce them to your team. Place this video on the “About us” Page.
      • Testimonials from your past clients. Let them tell your story!
      • Events in your community
      • Answer commonly asked questions, what to expect during the home buying
      process.
      • What’s happening in the market? Include your commentary
      • Buyer tours - Send video emails of homes you have previewed for your buyers.
      • Real Estate communities - Showcase your community to buyers
      • Video local business owners about why their business is unique
      • Create a virtual relocation package for your community
      • 24-7 Tours of homes - Tell the real story – why living there is special
      • Just Moved Tour to give to happy buyers to share with their friends and family.
    • 63. Other Video Tools
    • 64. Animoto
    • 65. Yahoo and Google
    • 66. Skype
    • 67. Eyejot
    • 68. Putting It Together
      Choose Equipment
      Practice
      Create a Youtube Channel
      Share content
    • 69. http://vimeo.com/videoschool
    • 70.
    • 71. Buy our Books
    • 72. Join our Monthly Tech Club
    • 73. For Information About
      e-PRO® classes
      for Your Company
      contact
      amy@amychorew.com
    • 74. "Formula for success: Rise early, work hard, strike oil." John Paul Getty
    • 75. "It's easy to make a buck. It's a lot tougher to make a difference."Tom Brokaw
    • 76. Thanks for attending!