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Published in Real Estate , Technology , Business
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  • sima
  • The Sony® WCS999 Wireless Microphone System is perfect for use with video camcorders and portable audio recorders, carrying a transmission range up to 150 ft. The kit comes complete with a lavaliere microphone, transmitter, receiver and monitoring ear phone and 3 channels with selectorswitch for low interference


  • 1. With Amy Chorew
  • 2. Remember when…
    Agents chose the homes to show?
  • 3. Remember when…
    “Curb Appeal” = how a house stood out relative to it’s neighboring properties from the curb?
  • 4. How do you create
    Online Curb Appeal?
  • 5. Always keep in mind
    With a click of the mouse
    Buyers are INSIDE the house
  • 6.
  • 7. Actions taken as a result of internet home search, by buyers
  • 8. Value of Web Site Features
  • 9. Web Sites used in Home Search
  • 10.
  • 11. Youtube – the new search engine
    There are more than billions of searches per month on YouTube in the United States
  • 12. What we will cover:
    Review of Equipment
    Basics of Shooting Video
    Publishing to Youtube
    Marketing Strategies with Video
  • 13. Are you ready to communicate in the new world?
  • 14. Review of Equipment
    Smart Phone
    Point and shoot Video Camera
    Kodak Zi8, Playtouch
    Flip Mino HD
    Sony Bloggies
    Professional Camera
  • 15.
  • 16. Lighting and sound
    Record a test video to review the quality of lighting and sound
    Make sure background sound is not distracting
    Turn on all of the lights at the location.
    An inexpensive lighting kit can reduce shadows and dark corners.
    Sima SL-20LX Ultra Bright Video
    Training & Education
  • 17. Microphone
    If you plan to edit your video, use an external microphone.
    The Kodak Zi8 has jack for external microphone
    Sennheiser Lavaliere Microphone,
    Sony WCS999 Wireless Microphone
    Training & Education
  • 18. Review of equipment
    Buy a Tripod - an unsteady hand can ruin a video.
    Keep your elbows against your body as you shoot.
    Monopod – One legged tripod
    Manfrotto 680B
    Mini tripods
    Joby Gorrillapod
    xshot camera extender
    Training & Education
  • 19. Third Agent First
  • 20. Editing software
    MovieMaker (PC Users – Free)
    Imovie (MAC Users – Free)
    Vegas Movie Studio
    Adobe Premiere
    Final Cut Pro (MAC Users)
    Training & Education
  • 21. Most every editing program has a Storyboard and Timeline view. You can alternate between the two. You'll need to be in Storyboard to insert transitions, and you'll need to be in Timeline to clip the length and add titles.
    Training & Education
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Publishing and Creating Videos
    Training & Education
  • 29. YouTube was “born” from the creative minds of former PayPal employees. YouTube first became active on February 15, 2005
  • 30.
    Fill out your profile
    Add a website link
    Upload Videos and Add Tags
    Share videos
  • 31. Youtube Profile
  • 32. Youtube Profile
  • 33. Publishing and Creating Videos
    Training & Education
  • 34.
  • 35.
  • 36. Youtube
    Listen, Comment Create
    Share on social media sites
    Use Embed Code
  • 37.
  • 38.
  • 39.
  • 40. Videos
  • 41. Video sharing sites
    • 45.
    • 46.
    Training & Education
  • 47. Video file format
    Video File Formats
    YouTube accepts a wide variety of video formats:
    •MPEG-4 is YouTube’s preferred upload format because it provides a good
    compromise between picture quality and file size.
    AVI is the output used by many popular photo editing programs.
    •MOV, WMV load easily onto Youtube
  • 48. Marketing with video
  • 49. Humor
  • 50. Marketing Ideas
    Uploading to Youtube and other video marketing directories
    Including videos within written article content and submitting to various platforms
    Creating a property specific landing page and/or mobile website with your virtual home tour
    Feeding listing data to social media pages, the MLS and other property marketing sites
  • 51. Educational
    Training & Education
  • 52. Informational
  • 53.
  • 54. Testimonials
    Training & Education
  • 55. Working with buyers
    Training & Education
  • 56. Audio introductions
    Training & Education
  • 57. Communityvideos
    Show the neighbors
    Show the history
    Show the lifestyle!
    Training & Education
  • 58. Local Content
  • 59. Community / Home
  • 60. Just Moved Buyer Tour
    Training & Education
  • 61.
    Single Listing Website
  • 62. Ideas
    • Welcome Video –Who are you, what is your USP
    • Introduce them to your team. Place this video on the “About us” Page.
    • Testimonials from your past clients. Let them tell your story!
    • Events in your community
    • Answer commonly asked questions, what to expect during the home buying
    • What’s happening in the market? Include your commentary
    • Buyer tours - Send video emails of homes you have previewed for your buyers.
    • Real Estate communities - Showcase your community to buyers
    • Video local business owners about why their business is unique
    • Create a virtual relocation package for your community
    • 24-7 Tours of homes - Tell the real story – why living there is special
    • Just Moved Tour to give to happy buyers to share with their friends and family.
  • 63. Other Video Tools
  • 64. Animoto
  • 65. Yahoo and Google
  • 66. Skype
  • 67. Eyejot
  • 68. Putting It Together
    Choose Equipment
    Create a Youtube Channel
    Share content
  • 69.
  • 70.
  • 71. Buy our Books
  • 72. Join our Monthly Tech Club
  • 73. For Information About
    e-PRO® classes
    for Your Company
  • 74. "Formula for success: Rise early, work hard, strike oil." John Paul Getty
  • 75. "It's easy to make a buck. It's a lot tougher to make a difference."Tom Brokaw
  • 76. Thanks for attending!