With Amy Chorew<br />
Remember when…<br />Agents chose the homes to show?<br />2<br />
Remember when…<br />“Curb Appeal” = how a house stood out relative to it’s neighboring properties from the curb?<br />
How do you create <br />Online Curb Appeal?<br />
Always keep in mind<br />With a click of the mouse<br />Buyers are INSIDE the house<br />
Actions taken as a result  of internet home search, by buyers<br />
Value of Web Site Features<br />
Web Sites used in Home Search<br />
Youtube – the new search engine<br />There are more than billions of searches per month on YouTube in the United States <b...
What we will cover:<br />Review of Equipment<br />Basics of Shooting Video<br />Publishing to Youtube<br />Marketing Strat...
Are you ready to communicate in the new world?<br />
Review of Equipment<br />Smart Phone<br />Point and shoot Video Camera<br />Kodak Zi8, Playtouch<br />Flip Mino HD<br />So...
Kodak.com/go/redeal<br />
Lighting and sound<br />Record a test video to review the quality of lighting and sound<br />Make sure background sound is...
Microphone<br />If you plan to edit your video, use an external microphone. <br />The Kodak Zi8 has jack for external micr...
Review of equipment<br />Buy a Tripod - an unsteady hand can ruin a video.<br />Keep your elbows against your body as you ...
Third Agent First<br />
Editing software<br />MovieMaker (PC Users – Free)<br />Imovie (MAC Users – Free)<br />Camtasia<br />Vegas Movie Studio <b...
Most every editing program has a Storyboard and Timeline view.  You can alternate between the two.  You'll need to be in S...
Publishing and Creating Videos<br />Training & Education<br />
YouTube was “born” from the creative minds of former PayPal employees. YouTube first became active on February 15, 2005<br />
www.youtube.com/testtube <br />Fill out your profile<br />Add a website link<br />Upload Videos and Add Tags<br />Share vi...
Youtube Profile<br />
Youtube Profile<br />
Publishing and Creating Videos<br />Training & Education<br />
Youtube<br />Listen, Comment Create<br />Share on social media sites<br />Use Embed Code<br />
Videos<br />
Video sharing sites<br /><ul><li>Youtube.com
Blip.tv
Vimeo.com
Viddler.com</li></ul>Syndicator<br /><ul><li>Tubemogul.com
Trafficgeyser.com
PixelPipe.com</li></ul>Training & Education<br />
Video file format<br />Video File Formats<br />YouTube accepts a wide variety of video formats:<br />•MPEG-4 is YouTube’s ...
Marketing with video<br />
Humor<br />
Marketing Ideas<br />Uploading to Youtube and other video marketing directories<br />Including videos within written artic...
Educational<br />Training & Education<br />
Informational<br />
Testimonials<br />Training & Education<br />
Working with buyers<br />Training & Education<br />
Audio introductions<br />Training & Education<br />
Communityvideos<br />Show the neighbors<br />Show the history<br />Show the lifestyle!<br />Training & Education<br />
Local Content<br />
Community / Home<br />
Just Moved Buyer Tour<br />Training & Education<br />
http://listings.realbird.com/Real_Estate/Townhouse-nestled-in-lovely-courtyard/Philadelphia/PA/E8E5C2B4/114988.aspx<br />S...
Ideas<br />• Welcome Video –Who are you, what is your USP<br />• Introduce them to your team. Place this video on the “Abo...
Other Video Tools<br />
Animoto<br />
Yahoo and Google<br />
Skype<br />
Eyejot<br />
Putting It Together<br />Choose Equipment<br />Practice<br />Create a Youtube Channel<br />Share content<br />
http://vimeo.com/videoschool<br />
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Lights, camera action

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  • sima
  • The Sony® WCS999 Wireless Microphone System is perfect for use with video camcorders and portable audio recorders, carrying a transmission range up to 150 ft. The kit comes complete with a lavaliere microphone, transmitter, receiver and monitoring ear phone and 3 channels with selectorswitch for low interference
  • Transcript of "Lights, camera action"

    1. 1. With Amy Chorew<br />
    2. 2. Remember when…<br />Agents chose the homes to show?<br />2<br />
    3. 3. Remember when…<br />“Curb Appeal” = how a house stood out relative to it’s neighboring properties from the curb?<br />
    4. 4. How do you create <br />Online Curb Appeal?<br />
    5. 5. Always keep in mind<br />With a click of the mouse<br />Buyers are INSIDE the house<br />
    6. 6.
    7. 7. Actions taken as a result of internet home search, by buyers<br />
    8. 8. Value of Web Site Features<br />
    9. 9. Web Sites used in Home Search<br />
    10. 10.
    11. 11. Youtube – the new search engine<br />There are more than billions of searches per month on YouTube in the United States <br />
    12. 12. What we will cover:<br />Review of Equipment<br />Basics of Shooting Video<br />Publishing to Youtube<br />Marketing Strategies with Video<br />Distribution<br />
    13. 13. Are you ready to communicate in the new world?<br />
    14. 14. Review of Equipment<br />Smart Phone<br />Point and shoot Video Camera<br />Kodak Zi8, Playtouch<br />Flip Mino HD<br />Sony Bloggies<br />Professional Camera<br />Webcam<br />
    15. 15. Kodak.com/go/redeal<br />
    16. 16. Lighting and sound<br />Record a test video to review the quality of lighting and sound<br />Make sure background sound is not distracting<br />Turn on all of the lights at the location.<br />An inexpensive lighting kit can reduce shadows and dark corners.<br />Sima SL-20LX Ultra Bright Video<br />Training & Education<br />
    17. 17. Microphone<br />If you plan to edit your video, use an external microphone. <br />The Kodak Zi8 has jack for external microphone<br />Sennheiser Lavaliere Microphone,<br />Sony WCS999 Wireless Microphone<br />Training & Education<br />
    18. 18. Review of equipment<br />Buy a Tripod - an unsteady hand can ruin a video.<br />Keep your elbows against your body as you shoot.<br />Monopod – One legged tripod<br />Manfrotto 680B<br />Mini tripods<br />Joby Gorrillapod<br />xshot camera extender<br />Training & Education<br />
    19. 19. Third Agent First<br />
    20. 20. Editing software<br />MovieMaker (PC Users – Free)<br />Imovie (MAC Users – Free)<br />Camtasia<br />Vegas Movie Studio <br />Adobe Premiere<br />Final Cut Pro (MAC Users)<br />Training & Education<br />
    21. 21. Most every editing program has a Storyboard and Timeline view. You can alternate between the two. You'll need to be in Storyboard to insert transitions, and you'll need to be in Timeline to clip the length and add titles.<br />Training & Education<br />
    22. 22.
    23. 23.
    24. 24.
    25. 25.
    26. 26.
    27. 27.
    28. 28. Publishing and Creating Videos<br />Training & Education<br />
    29. 29. YouTube was “born” from the creative minds of former PayPal employees. YouTube first became active on February 15, 2005<br />
    30. 30. www.youtube.com/testtube <br />Fill out your profile<br />Add a website link<br />Upload Videos and Add Tags<br />Share videos<br />
    31. 31. Youtube Profile<br />
    32. 32. Youtube Profile<br />
    33. 33. Publishing and Creating Videos<br />Training & Education<br />
    34. 34.
    35. 35.
    36. 36. Youtube<br />Listen, Comment Create<br />Share on social media sites<br />Use Embed Code<br />
    37. 37.
    38. 38.
    39. 39.
    40. 40. Videos<br />
    41. 41. Video sharing sites<br /><ul><li>Youtube.com
    42. 42. Blip.tv
    43. 43. Vimeo.com
    44. 44. Viddler.com</li></ul>Syndicator<br /><ul><li>Tubemogul.com
    45. 45. Trafficgeyser.com
    46. 46. PixelPipe.com</li></ul>Training & Education<br />
    47. 47. Video file format<br />Video File Formats<br />YouTube accepts a wide variety of video formats:<br />•MPEG-4 is YouTube’s preferred upload format because it provides a good<br />compromise between picture quality and file size.<br />AVI is the output used by many popular photo editing programs.<br />•MOV, WMV load easily onto Youtube<br />
    48. 48. Marketing with video<br />
    49. 49. Humor<br />
    50. 50. Marketing Ideas<br />Uploading to Youtube and other video marketing directories<br />Including videos within written article content and submitting to various platforms<br />Creating a property specific landing page and/or mobile website with your virtual home tour<br />Feeding listing data to social media pages, the MLS and other property marketing sites<br />
    51. 51. Educational<br />Training & Education<br />
    52. 52. Informational<br />
    53. 53.
    54. 54. Testimonials<br />Training & Education<br />
    55. 55. Working with buyers<br />Training & Education<br />
    56. 56. Audio introductions<br />Training & Education<br />
    57. 57. Communityvideos<br />Show the neighbors<br />Show the history<br />Show the lifestyle!<br />Training & Education<br />
    58. 58. Local Content<br />
    59. 59. Community / Home<br />
    60. 60. Just Moved Buyer Tour<br />Training & Education<br />
    61. 61. http://listings.realbird.com/Real_Estate/Townhouse-nestled-in-lovely-courtyard/Philadelphia/PA/E8E5C2B4/114988.aspx<br />Single Listing Website<br />
    62. 62. Ideas<br />• Welcome Video –Who are you, what is your USP<br />• Introduce them to your team. Place this video on the “About us” Page.<br />• Testimonials from your past clients. Let them tell your story!<br />• Events in your community<br />• Answer commonly asked questions, what to expect during the home buying<br />process.<br />• What’s happening in the market? Include your commentary<br />• Buyer tours - Send video emails of homes you have previewed for your buyers.<br />• Real Estate communities - Showcase your community to buyers<br />• Video local business owners about why their business is unique<br />• Create a virtual relocation package for your community<br />• 24-7 Tours of homes - Tell the real story – why living there is special<br />• Just Moved Tour to give to happy buyers to share with their friends and family.<br />
    63. 63. Other Video Tools<br />
    64. 64. Animoto<br />
    65. 65. Yahoo and Google<br />
    66. 66. Skype<br />
    67. 67. Eyejot<br />
    68. 68. Putting It Together<br />Choose Equipment<br />Practice<br />Create a Youtube Channel<br />Share content<br />
    69. 69. http://vimeo.com/videoschool<br />
    70. 70.
    71. 71. Buy our Books<br />
    72. 72. Join our Monthly Tech Club<br />
    73. 73. For Information About <br />e-PRO® classes<br />for Your Company<br />contact <br />amy@amychorew.com<br />
    74. 74. "Formula for success: Rise early, work hard, strike oil." John Paul Getty<br />
    75. 75. "It's easy to make a buck. It's a lot tougher to make a difference."Tom Brokaw<br />
    76. 76. Thanks for attending!<br />

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