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hashtag                                                                                                        #mindtouch ...
About Scott Abel                                                   aka The Content Wrangler content strategist | publishin...
the best support sites are powered by mindtouch         request a demonstration today       info@mindtouch.com | www.mindt...
schedule | submitting questions | accessing the recordingtechnological challenges | twitter hash tag | book give-away     ...
help us understand a little about youand the organization for which you work    three polling questions should do the trick
our next webinarAre you content strategy material?Scott Abel interviews content strategy guru, Rahel BailieApril 15, 2011 ...
tell us a little about intentional design ...    what is it? what do you do there?  a little about Rahel and her content s...
a content strategy is not            editing          copywriting         social media      structured content     project...
what is strategy?          what does strategic planning mean?a few definitions is a good place to start * but examples are ...
an adaptation or complex of adaptations (as of behavior,metabolism, or structure) that serves or appears to serve         ...
how  about an  example?the process of defining strategy, or direction, and making      decisions on allocating resources to...
a repeatable process * optimized for success * systematicthe chosen alternative to make happen a desired future, such     ...
evidence-based                                                  roi-drivenmetrics, reporting                              ...
what does a formal methodology for   a content strategy look like?       understanding the process
Get
solid
grasp
        Understand
                                                      Do
a
gap
           Create
a
plan...
Analyze                   Requirements                   Personas,
scenarios                   Governance                 ...
marketing, PR, library sciences, technical communication,   information architecture, development, localization           ...
content strategists who comes from different focus areas    think about content from different vantage points    there are...
are you content strategy material?          letʼs find out!  take this six question self-assessment
1    am I already doing content strategy work?                   question one
our next webinarApril 15, 2011 • • 1:00pm EST / /10:00am PST April 15, 2011 I 1:00pm EST 10:00am PST             can separ...
will decision-makers recognize it?           question three
can I articulate my value proposition?             question four
am I prepared toleave my comfort zone?      question five
can I think like a strategist / consultant?                question six
and now for a few questions from the audience    [submit yours using the chat window]   hereʼs a few we received from atte...
where can I get a content strategy degree?      - Bryan F in Fort Lauderdale, FLare there university programs or certificat...
what resources can you recommend to someone who     is just getting started? - Shaunda G - Denver, CObooks * adjacent prof...
our next webinarAre you content strategy material?Scott Abel interviews content strategy guru, Rahel BailieApril 15, 2011 ...
the best support sites are powered by mindtouch         request a demonstration today       info@mindtouch.com | www.mindt...
our next webinarAre you content strategy material?Scott Abel interviews content strategy guru, Rahel BailieApril 15, 2011 ...
Are You Content Strategy Material?
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Are You Content Strategy Material?

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Content strategists come from a variety of backgrounds and talents, and have developed the skill set that it takes to succeed in the field we now call content strategy. It’s not a matter of knowing which tools to use – after all, the music is not in the violin, but the musician.

If you want to work as a content strategist, which of your existing skills can you leverage, and what skills do you need to gain? What area of content strategy do you want to work in, and how do you move into that area?

This slide deck was part of a webinar series sponsored by MindTouch.

MindTouch creates software that can help you build social communities around your product and user assistance documentation. For more information on how MindTouch can help you deliver exceptional and engaging product help experiences, contact MindTouch at info@mindtouch.com or visit them on the web at www.mindtouch.com.

You can learn more about content strategy by visiting Rahel Bailie's blog: www.intentionaldesign.ca.

To contact Scott Abel: scottabel@mac.com. Or, check out his blog: www.thecontentwrangler.com.

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  • Transcript of "Are You Content Strategy Material?"

    1. 1. hashtag #mindtouch April 15, 2011 You Content Strategy Material? April 15, 2011 • • 1:00pm EST / /10:00am PST Are 1:00pm EST 10:00am PST Scott Abel interviews Rahel Anne BailieApril 15, 2011 | 1:00pm EST/10:00am PDT Audio: +1 (213) 286-1201   Access code: 406-314-697   Webinar ID: 690-350-122System Requirements ~PC: Windows® 7, Vista, XP or 2003 Server | Macintosh: Mac OS® X 10.4.11 (Tiger®) or newer
    2. 2. About Scott Abel aka The Content Wrangler content strategist | publishing expert | magazine columnist social networking choreographer | blogger | mashup artistscottabel@mac.com | 317.409.0839 | thecontentwrangler.com | twitter: @scottabel
    3. 3. the best support sites are powered by mindtouch request a demonstration today info@mindtouch.com | www.mindtouch.com
    4. 4. schedule | submitting questions | accessing the recordingtechnological challenges | twitter hash tag | book give-away housekeeping: a few things you need to know
    5. 5. help us understand a little about youand the organization for which you work three polling questions should do the trick
    6. 6. our next webinarAre you content strategy material?Scott Abel interviews content strategy guru, Rahel BailieApril 15, 2011 • • 1:00pm EST / /10:00am PSTadvocate content strategy guru | user experience April 15, 2011 1:00pm EST 10:00am PST content architect | thought leader | self-identified geek contact: rabailie@intentionaldesign.ca
    7. 7. tell us a little about intentional design ... what is it? what do you do there? a little about Rahel and her content strategy firm
    8. 8. a content strategy is not editing copywriting social media structured content project management designing cool websites content management system to understand what a content strategy is it helps to understand what it isnʼt why are these things often mistaken for strategy?
    9. 9. what is strategy? what does strategic planning mean?a few definitions is a good place to start * but examples are good, too
    10. 10. an adaptation or complex of adaptations (as of behavior,metabolism, or structure) that serves or appears to serve a function in achieving evolutionary success - merriam-webster dictionary an alternative chosen to make happen a desired future, such as achievement of a goal or solution to a problem - businessdictionary.com content is a business asset worthy of being managed efficiently and effectively (i.e. strategically)strategy is often lost upon those who think only about their end deliverables
    11. 11. how about an example?the process of defining strategy, or direction, and making decisions on allocating resources to pursue it strategic planning involves deciding what to do with capital and people
    12. 12. a repeatable process * optimized for success * systematicthe chosen alternative to make happen a desired future, such as an achievement of a goal or solution to a problem what is a methodology? why do we need one?
    13. 13. evidence-based roi-drivenmetrics, reporting analysis, planning content strategists are the management consultants of the content world content strategy = thinking like a consultant } having a methodology
    14. 14. what does a formal methodology for a content strategy look like? understanding the process
    15. 15. Get
solid
grasp
 Understand
 Do
a
gap
 Create
a
plan
 of
current
 goals
for
 analysis to
fill
the
gap state future
stateContent inventory Content brief Content review Content matrixContent audit Competitive analysis Technology review Style guideUser research Requirements matrix Localization review Accessibility guidelinesPersonas, scenarios Governance assessment Metadata review Writing templates Wireframes Editorial calendar Personalization requirements Process models Delivery design Standards guidelines Content migration plan the process is the same regardless of the type of challenge you are trying to solve the basis of all consulting
    16. 16. Analyze Requirements Personas,
scenarios Governance BudgetPublishAggregate Collect AcquireTransform Author/EditPresent Version/LocalizeSyndicate MetadataRevise/Sunset Manage Modeling/Typing Configure/Components Structure
/Standards Repository all content has a lifecycleyour content strategy should support it the content lifecycle
    17. 17. marketing, PR, library sciences, technical communication, information architecture, development, localization where do content strategists come from?
    18. 18. content strategists who comes from different focus areas think about content from different vantage points there arenʼt any schools or certificate programs * learn as you go
    19. 19. are you content strategy material? letʼs find out! take this six question self-assessment
    20. 20. 1 am I already doing content strategy work? question one
    21. 21. our next webinarApril 15, 2011 • • 1:00pm EST / /10:00am PST April 15, 2011 I 1:00pm EST 10:00am PST can separate what is strategic from what is implementation? question two
    22. 22. will decision-makers recognize it? question three
    23. 23. can I articulate my value proposition? question four
    24. 24. am I prepared toleave my comfort zone? question five
    25. 25. can I think like a strategist / consultant? question six
    26. 26. and now for a few questions from the audience [submit yours using the chat window] hereʼs a few we received from attendees in advance
    27. 27. where can I get a content strategy degree? - Bryan F in Fort Lauderdale, FLare there university programs or certificate courses available?
    28. 28. what resources can you recommend to someone who is just getting started? - Shaunda G - Denver, CObooks * adjacent professions * workshops * blogs * social networks * meetups
    29. 29. our next webinarAre you content strategy material?Scott Abel interviews content strategy guru, Rahel BailieApril 15, 2011 • • 1:00pm EST / /10:00am PSTadvocate content strategy guru | user experience April 15, 2011 1:00pm EST 10:00am PST content architect | thought leader | self-identified geek contact: rabailie@intentionaldesign.ca
    30. 30. the best support sites are powered by mindtouch request a demonstration today info@mindtouch.com | www.mindtouch.com
    31. 31. our next webinarAre you content strategy material?Scott Abel interviews content strategy guru, Rahel BailieApril 15, 2011 Correctness in/ Global Web Content April Cultural • • 1:00pm EST /10:00am PST 15, 2011 1:00pm EST 10:00am PST Scott Abel interviews Maxwell Hoffmann April 29, 2011 * 1pm EDT / 10am PDT
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