1. How effective is the combination of you
main product and ancillary texts?
Evaluation Question 2

2. Assignment brief:
 Our main task was to create a five minute long
original short film.
 We were also set the task to create the promotion
for the film, the ancillary task, this was a film
review and a poster for the short film.

3. Ancillary task objective:
 The whole point of the ancillary task is to create
promotion for the film, the ancillary should create
interest in the film from the target audience of the
film. I believed that an all original idea would be
good, something different to attract the audience,
as it would stand out from what others offered.
Although, I immediately ran into the issue that
ingenius marketing staff of production companies
had come up with whatever I could think of. I had
to make sure that whatever I did do, it was
appealing to my target audience first, as they are
my priority. The ancillary task should be
interesting and visually appealing enough to
make the viewers want to see the film.

4. In what ways does my poster relate
to my genre?
I made my poster look like
an old warning/wanted
poster. Something that
you’d expect to find in a
post-apocalyptic world, and
film, warning you of the
danger that caused the
anarchy. The foundation that
the poster is based upon is
already something most
people know of and is
already in their memory, so
then my poster becomes
recognisable and easier to
remember for the viewers,
increasing the chances of
reaching my target
audience. The poster
doesn’t give to much
information away, and in
fact informs the audience of
the potential back story,
helping them understand
the narrative.
Due to how vague the
poster is, it relates to
the thriller genre we’re
aiming for. It keeps the
audience guessing,
you could refer to
Barthes theory, more
specifically the
hermeneutic code, in
which we didn’t reveal
to much information,
but only a bit to keep a
sense of mystery to
interest the audience.
Also, the gas mask
suggests there is
something dangerous
going on within the
film, creating a dark
horror atmosphere
which is what we’re
looking for.

5. In what ways does my poster refer to
my genre?
“Death is their only
salvation”
This is the implies
that’s there is more
than one person that
the film concentrates
on due to the word
“their”, and if
interpreted right could
give a clue to the
romance side of the
film. Also, “death”, is a
dark word and
connotes that there is
something gloomy and
fearful about the film,
relating to the horror
side of things.
The center of the
poster is a bright
red, this too
emphasis the sense
of danger created by
the gas mask. I
didn’t want to give to
much information
away in the poster,
so instead I tried to
indirectly leave
clues, its an open
text. It keeps the
audience guessing,
and thinking of what
it could possiby
mean and the effect,
whats going to
happen. Just as a

6. Choices of font on my poster
I searched through all the standard
fonts given to me on the photoshop
software and found none of them
were relevant, so I searched online
for a better font. I came acroos one
named “28 days later” and decided
to use it because it had the look of a
worn and torn poster that I was after.
It suited my poster and was effective.
It created a sense of mystery, and
adds to the already mysterious
vague poster I had already created.
I used the standard billing block font to
create a normal billing block that
audiences would recognise. I did
experiment other fonts for it, but in the
end found this does the job just fine.

7. In what ways did the film review
explore the the finished product?
 For my film review, I made it one
page long because I believe that a
two-page spread would be too
much, as it’s only a five minute short
film and I want the review to be
memorable so the audience
remember to watch it, so two pages
would just be excess. For my colour
scheme I went for a grey an red
combination, with black text. The
black text stands out on the grey
back ground. The grey background
connotes that there is impurity, as
white symbolises purity, but the grey
is darker and implies that it isn’t your
typical romance. The red portreys
the danger of the film, and adds
some flair to the more dull grey,
making it more visually appealing.
 The review refers back to key
elements of the film, and highlights
the skills shown by the makers of
the film, through the comments
made on the directing, editing and

8. Image used in: poster
I only used one image on my
poster as I did not want to
give away too much
information to the audience.
The gas mask suggests that
there is danger in the film, I
wanted to create a
mysterious atmosphere to
make the audience guess
what it means, this makes it
more interesting for them,
and therefore more likely to
be remembered. I used
photoshop to give the image
a red tint to add emphasis on
the danger factor.

9. Image used in: film review
This image was good for the
review, as it shows one of the
main characters. It doesn’t
give much away about the
movie, and therefore
encourages the reader to look
at the review. It shows a bit of
the setting, and gives the
audience a look at the main
male character, it shows the
signature mask, and a gun, all
of high interest to our target
audience. It doesn’t give any
soilers on the romance side of
the film, it does leave the
audience asking questions,
such as “why does he have a
gun?” therefore suggesting its
doing its job as a thriller, and
the pose and cobination of
these factors creates a slightly

10. Conclusion:
 In the end, due to a mixture of my short film and
the ancillary the task, the film was a success. The
ancillary task provided the right promotion it was
meant, leaving the audience asking enough and
the right questions. Thanks to the the poster
being vague, and the images being simple but
sufficient, the mysterious atmosphere we strived
for was created, without the ancillary the film
wouldn’t be as popular.