Clothes CAN change your attitude and increase your confidence!
You may have to “fake it” at the beginning. May not happen the first time through this cycle, but it will happen. If you are comfortable in your own skin; others will be comfortable in your presence. AND they will also feel better about themselves. If you are confident (even if you are faking it), others will also Believe you really ARE confident. They will treat you are such and thus you ARE more confident.If you like yourself; others will like you too!
* If you want more information about Personal Branding and the 360Reach Assessment Test, check out my website: www. FirstImpressionStyle.com
Be your own best advertisement
Adapted from Judith Rasband.
Motto: If it is not in your closet, you can’t wear it! If you can’t find it in your closet, you won’t wear it!
To present our best selves to the world, we need to accentuate the positive and minimize the flaws (real or perceived).
How many times have you heard the compliment “GREAT OUTFIT!”? We have all seen a ‘great outfit’ enter the room many times, but we didn’t notice who was wearing it. Wouldn’t you prefer to hear ‘YOU look GREAT!’? There is a difference between someone noticing YOU first and then the outfit.Your ‘outfit’ shouldn’t enter the room ahead of you. It needn’t clash with your skin tone and makeup. You can look brighter, younger, more confident. Your eyes can shine instead of looking tired, even your teeth can look whiter, and those tiny lines that Mother Nature is finally bestowing upon your face can seem to fade away. If you like more information on a personalized color analysis, contact me at email@example.com
Universally Flattering Colors: Eggplant, True Red, Indian TealPros and Cons of the color “black”.Pros/Cons of wearing BlackCons:Not a flattery color for most womenCan make you look older, more wrinkles, under eye circles, yellow teethPros:Black is always the new blackGoes with everything; wardrobe staple and neutralSlimmingManaging how to wear blackIf it not your color: wear black on the bottom half, not near your faceCounteract it with flattering colors near your faceWear jewelry and accessories to also balance the black: i.e., like a scarf around your neck.
Uniform: The word uniform gives me flashback to my Catholic school days! And is not what I am trying to achieve today. When I say uniform, I mean find our what works for you and stop trying to re-create the wheel all the time. If you find flattering pants, buy them in more than one color. If you know that you look terrible in slim leg pants, stop trying them on! If you have a large bust, stick to V-neck sweaters. Know your “rules”. Now, no one wants to be bored or get into a rut, uses accessories to keep things fresh. Also look at the “tried and true” individual pieces in your wardrobe and then try to mix them up/pair them up in new ways.
KISS: More is not better.
Forbes.com July 22, 2009
Create Your Own Unique Personal Style and Brand
Copyright First Impression Style LLC 2013
Certified Image Consultant & Personal Brand Strategist
My company: First Impression Style since 2006
› image consultations, closet and style makeovers, personal
shopping, corporate training and personal branding
Personally trained and selected by Stacy London to be
part of Style for Hire.
Prior career -- 18 years in the Financial Service Industry
as a Marketing and IT professional.
MBA in International Business.
Married with two children.
Board of NW NJAWBO and member MCCC
of First Impressions
Why Image is Important
What is Personal Branding?
Defining Your Unique Personal Style
Understanding Professional Dress
Do first impressions matter?
Does what I wear really matter to my career
advancement and financial success?
First impressions are comprised of many
› appearance (hair, face, smile, race, height, clothes)
› body language, eye contact, hand shake, posture,
› mannerisms, speech (tone, what is said and
Research shows that within the first few seconds (even
nano-seconds!) of a person meeting you, they have
made judgments about your profession, education,
income, intelligence and personality.
They base these judgments on the way you dress,
speak and carry yourself.
Appearance counts for 55% of the impression we
make. (38% Body Language; only 7% on what we say.)
the first impression is made, it
is lasting and is virtually irreversible.
Is “beauty” an advantage or disadvantage in
› Advantage, except if you are “too” beautiful
› How you put yourself together is more important than
being conventionally “pretty”
› More than 1,000 studies of how we react to beautiful
and not-so-beautiful people. The conclusion: Looks
do matter, more than most of us realize.
› “Halo Effect” - we equate good looks with positive
characteristics (smarter, more confident, friendlier.)
› Workers of above-average beauty earn 10-15% more
than workers of below-average beauty.
› The way you think, feel and act and how
others react to you
› Using clothing and appearance as a tool to
help you achieve your desired goals
› Being Authentic
is NOT about:
› Being Perfect, or
› Being the next “It” girl, or
› Looking like you have stepped out of a
magazine fashion shoot, or
› Wearing expensive designer clothes.
Personal Brand = Your Unique Promise of Value “UPV”
Where to Start? -- Get Feedback
How do others perceive you?
What is unique or special about YOU?
What are your strengths and weaknesses?
How do you differentiate yourself from others?
Process of how you differentiate yourself or stand out from the crowd.
Consistent message and image.
To achieve a specific goal.
Be an expert in their field.
How do you communicate your message?
360Reach assessment test and coaching*
Create your Personal Brand Statement and Bio
Be found on-line
Linkedin – Bio and Picture
Own personal website
Blogging or writing articles
Personal Branding is not about creating a
It is about being authentic and delivering
value to those around you.
“The key to personal branding is in its
authenticity. It works with your inherent
values, attributes and passions to create the
persona that YOU want the world to see”
As an image and personal branding
expert, trained by the best in the business, I use
my expertise and corporate experience to inspire
executive and professional women such as
lawyers, financial advisors and sales professionals
on how to:
Express their unique personal style;
Boost their confidence; and
Dress their personal brand in a fun, hassle-free
'Style is a way to say who you are without having to
speak.' – Rachel Zoe
Your Point of View – Who Are You? – Your Vision
Consistent (beyond the first impression)
Mirrors Your Message
Who are your clients?
What is your industry norm?
What message do I want to convey?
Is there a disconnect between my appearance and my
message (abilities, values, personality, skills, profession?)
+ Filosophy of Color
+ Finishing Touches
What are your lifestyle and clothing needs?
What is my Unique Personal Style?
Are the contents of our closet in alignment with
Do you have the appropriate outfits to wear for
the key moments in your life?
What “roles” do you play?
Identify three key roles or situations where you
need a certain type of clothing or “look”.
If you have a gap, you need to fill it!
Silhouette is defined as the outline or general shape of
a body. It is created by the relationship between the
shoulders/chest and waist/hips.
› To Emphasize: Repeat Silhouette
› To Camouflage: Counter the Silhouette
Women: Hourglass, Rectangular, Tubular, Triangle,
Inverted Triangle, Rounded
A universal characteristic of beauty is symmetry and
Accentuate the Positive
› Light/bright colors
› Frills, ruffles and embellishments
› Large/strong prints
› Show skin
Minimizing the Negative (real or perceived):
› Dark Neutral colors
› Matte textures
› No embellishments
› Small/muted prints.
Visually add volume and curves.
Showcase waistline and feminine curves.
Create feminine curves for their boyish
Balance upper-halves and draw attention
upward toward face. Darker colors on the
Inverted Triangle Balance lower half with fluid lines. Darker
colors and more skin up top.
Wear tailored and structured silhouettes.
Camouflage your feminine curves.
As women, we also need to let go of the
notion that clothes are suppose to fit “off the
To achieve the perfect fit, tailor your clothes.
the best you can afford.
Quality over Quantity.
Invest in maintaining your clothes and
1. Make sure you wear them.
2. Make sure they fit.
Have a bra fitting
Wear the right color.
Nude/skin tone under white
Black under black
Take advantage of body shapers.
5. Don’t let them be seen at work!
Be in Harmony – “Color Quality”
› The first thing someone notices about you.
Warm vs. Cool: Skin Tone, Eyes and Hair
› Warm: Yellow based. Red, orange, yellow. Orange is
› Cool: Blue based colors. Greens, blue and violets
Color Value: Light vs. Dark
Contrast: Low, Medium High
Manage your Message
Express your Personality
Everyone can wear every color; it is how you wear it!
Wardrobe Neutrals – Wardrobe Builders
› Black, White and Gray.
› Dulled, muted tones – Navy blue, burgundy,
brown, tan, ivory, taupe, olive, forest green,
teal and plum.
› Coordinates easily for a variety of outfits
Accent Colors & Accessories: bright and bold
Psychological effects of color:
Hot, dangerous, angry, passionate, sentimental, excit
ing, and aggressive. Power color.
Lively, cheerful, joyous, warm, energetic, hopeful, an
Bright, sunny, cheerful, warm, prosperous, cowardly,
Calm, cool, fresh, friendly, pleasant, balanced, restful
, lucky, envious, and immature
Psychological effects of color:
Regal, dignified, powerful, dominating, dramatic, my
sterious, wise, and passionate
Pink: Feminine, gentle, approachable
White: Innocent, youthful, faithful, pure and peaceful
Brown: Stable, earthy, continuity, boring, safe and
Mysterious, tragic, serious, sad, dignified, silent, old,
sophisticated, strong, wise, evil, gloomy
Gray: Modest, sad and old
Accessories: scarves, jewelry, handbags, shoes
Keep jewelry more simple for the office
Easiest and cost-effective to spice up an outfit
Best way to incorporate the current trends without
spending a fortune on a new wardrobe
“Statement” accessories are the best way to let
your Signature Style and personality shine through
Use accessories as a way to add or “correct” color
Keep your body type in mind
Clean-out your closet!
Build your wardrobe
Create a work “uniform”
Make purchases only if they coordinate with
other pieces in your “wardrobe cluster”
Plan your outfits for the week
Hang them out the night before with
Organize family “to-dos” the night before
Start with Wardrobe Basics (75%)
Add Trendier Pieces to remain current (25%)
Create a Wardrobe Cluster: 5–12 pieces of
clothing that work together.
Organize and Simplify! Find a look or
“uniform” that works!
Make sure your “uniform” compliments your
message and environment.
4 jackets+4 bottoms+4 tops =40 outfits
Three coordinating solid colors; one print
Three piece suit great start
Start with your best wardrobe neutral
Add color to be in “harmony” with your
Develop a Signature Style
Research the industry and position
› What do people wear? Is it conservative or
trendy? Is it analytical or artistic? What is the
Be prepared for multiple interviews.
Organize your closet. Know what fits!
Plan your interview outfits including
accessories. More than one!
Be prepared for last minute interview
opportunities at any time.
Professional dress level “4”
Conservative and well maintained shoes and accessories!
Make sure you can walk in your shoes! Keep heels 3” or
less. No sandals or peep toes.
Carry only one “bag” either a brief case or handbag. Not
both. Keep portfolio in bag until need.
Hair well groomed and nails manicured.
Make-up -- wear some, not a lot.
Wear sheer nude or black pantyhose.
Look modern, not dated.
Show some personality. Be memorable for the right
Too much cleavage
Studies show that women who dress in sexy attire in a professional environment are
more often passed over for promotions than women who dress more conservatively.
Wearing a micro-mini may send the message that you're trying to compensate for
skills you lack in other areas.
Summer materials such as organza and liquid jersey look and feel cool and
pretty, but in the light of a staff meeting, they can reveal the outlines of your legs-and much more. Always wear transparent blouses over camis or under jackets;
transparent dresses and skirts should be layered over a slip or leggings. Buying
clothes with lining--especially white pants and skirts--is always a safe choice.
With the plethora of specialized undergarments available to consumers (clear and
convertible bra straps, for example), there is no excuse for bulging panty lines and
peek-a-boo bra straps or thong tops. Wear nude undergarments under white.
Bringing the beach (or the gym or the bar) into the office
Sundresses, spaghetti straps, flip-flops. Nothing makes you look less professional
than coming to the office like you're dressed for the beach.
A rule of thumb when it comes to accessories in the workplace: Less is more. A
boardroom-ready look includes one show stopper plus subtle accessories. That
means if you're going to put on a chunky beaded necklace, stick to minimal earrings.
The classiest outfit can give the wrong message if it is too baggy in the bum or if a
button at the chest is pulling. Be sure that your clothes have mobility--no too-tight
pants or too-narrow skirts. If your current closet doesn't fit because you've gained or
lost weight, seek out a neighborhood tailor to adjust it. Just a few tweaks to a poorly
fitted pantsuit can take you from frumpy or bumpy to authoritative.
Bare legs at work?? A fashion do or don’t??
Do the “rules” change if you are in your 20s vs. 50s?