Create Your Own Unique Personal Style and Brand


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Managing your first impression and creating your own unique personal style and brand. From the "Change Your Attitude. Change Your Life." seminar on October 12, 2013.

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  • Clothes CAN change your attitude and increase your confidence!
  • You may have to “fake it” at the beginning. May not happen the first time through this cycle, but it will happen. If you are comfortable in your own skin; others will be comfortable in your presence. AND they will also feel better about themselves. If you are confident (even if you are faking it), others will also Believe you really ARE confident. They will treat you are such and thus you ARE more confident.If you like yourself; others will like you too!
  • * If you want more information about Personal Branding and the 360Reach Assessment Test, check out my website: www.
  • Be your own best advertisement
  • Adapted from Judith Rasband.
  • Motto: If it is not in your closet, you can’t wear it! If you can’t find it in your closet, you won’t wear it!
  • To present our best selves to the world, we need to accentuate the positive and minimize the flaws (real or perceived).
  • How many times have you heard the compliment “GREAT OUTFIT!”? We have all seen a ‘great outfit’ enter the room many times, but we didn’t notice who was wearing it. Wouldn’t you prefer to hear ‘YOU look GREAT!’? There is a difference between someone noticing YOU first and then the outfit.Your ‘outfit’ shouldn’t enter the room ahead of you.  It needn’t clash with your skin tone and makeup. You can look brighter, younger, more confident. Your eyes can shine instead of looking tired, even your teeth can look whiter, and those tiny lines that Mother Nature is finally bestowing upon your face can seem to fade away. If you like more information on a personalized color analysis, contact me at
  • Universally Flattering Colors: Eggplant, True Red, Indian TealPros and Cons of the color “black”.Pros/Cons of wearing BlackCons:Not a flattery color for most womenCan make you look older, more wrinkles, under eye circles, yellow teethPros:Black is always the new blackGoes with everything; wardrobe staple and neutralSlimmingManaging how to wear blackIf it not your color: wear black on the bottom half, not near your faceCounteract it with flattering colors near your faceWear jewelry and accessories to also balance the black: i.e., like a scarf around your neck.
  • Uniform: The word uniform gives me flashback to my Catholic school days! And is not what I am trying to achieve today. When I say uniform, I mean find our what works for you and stop trying to re-create the wheel all the time. If you find flattering pants, buy them in more than one color. If you know that you look terrible in slim leg pants, stop trying them on! If you have a large bust, stick to V-neck sweaters. Know your “rules”. Now, no one wants to be bored or get into a rut, uses accessories to keep things fresh. Also look at the “tried and true” individual pieces in your wardrobe and then try to mix them up/pair them up in new ways.
  • KISS: More is not better.
  • July 22, 2009
  • Create Your Own Unique Personal Style and Brand

    1. 1. Copyright First Impression Style LLC 2013
    2. 2.    Certified Image Consultant & Personal Brand Strategist My company: First Impression Style since 2006 Services: › image consultations, closet and style makeovers, personal shopping, corporate training and personal branding      Personally trained and selected by Stacy London to be part of Style for Hire. Prior career -- 18 years in the Financial Service Industry as a Marketing and IT professional. MBA in International Business. Married with two children. Board of NW NJAWBO and member MCCC
    3. 3. Me at age 7 – First Communion
    4. 4.  Power of First Impressions  Why Image is Important  What is Personal Branding?  Defining Your Unique Personal Style  Understanding Professional Dress  Case Study  Q&A
    5. 5. Do first impressions matter?  Does what I wear really matter to my career advancement and financial success?   The Answer Is….
    6. 6. YES!!  First impressions are comprised of many elements: › appearance (hair, face, smile, race, height, clothes) › body language, eye contact, hand shake, posture, › mannerisms, speech (tone, what is said and vocabulary)
    7. 7.  Research shows that within the first few seconds (even nano-seconds!) of a person meeting you, they have made judgments about your profession, education, income, intelligence and personality.  They base these judgments on the way you dress, speak and carry yourself.  Appearance counts for 55% of the impression we make. (38% Body Language; only 7% on what we say.)
    8. 8.  Once the first impression is made, it is lasting and is virtually irreversible.
    9. 9.  Is “beauty” an advantage or disadvantage in the workplace? › Advantage, except if you are “too” beautiful › How you put yourself together is more important than being conventionally “pretty” › More than 1,000 studies of how we react to beautiful and not-so-beautiful people. The conclusion: Looks do matter, more than most of us realize. › “Halo Effect” - we equate good looks with positive characteristics (smarter, more confident, friendlier.) › Workers of above-average beauty earn 10-15% more than workers of below-average beauty.
    10. 10.  Image IS about: › The way you think, feel and act and how others react to you › Using clothing and appearance as a tool to help you achieve your desired goals › Being Authentic
    11. 11.  Image is NOT about: › Being Perfect, or › Being the next “It” girl, or › Looking like you have stepped out of a magazine fashion shoot, or › Wearing expensive designer clothes.
    12. 12. Believe Think CONFIDENCE React Feel Act
    13. 13. Dress  Grooming  Body Language  Etiquette 
    14. 14.  Personal Brand = Your Unique Promise of Value “UPV” › › › ›  Where to Start? -- Get Feedback › › ›   How do others perceive you? What is unique or special about YOU? What are your strengths and weaknesses? How do you differentiate yourself from others? › ›  Process of how you differentiate yourself or stand out from the crowd. Consistent message and image. To achieve a specific goal. Be an expert in their field. How do you communicate your message? 360Reach assessment test and coaching* Create your Personal Brand Statement and Bio Be found on-line › › › › Linkedin – Bio and Picture Google+ Own personal website Blogging or writing articles
    15. 15. Personal Branding is not about creating a false image!  It is about being authentic and delivering value to those around you.  “The key to personal branding is in its authenticity. It works with your inherent values, attributes and passions to create the persona that YOU want the world to see”  Carolyn Curtis
    16. 16. As an image and personal branding expert, trained by the best in the business, I use my expertise and corporate experience to inspire executive and professional women such as lawyers, financial advisors and sales professionals on how to:  Express their unique personal style;  Boost their confidence; and  Dress their personal brand in a fun, hassle-free way
    17. 17.       'Style is a way to say who you are without having to speak.' – Rachel Zoe Your Point of View – Who Are You? – Your Vision Authentic Deliberate Consistent (beyond the first impression) Mirrors Your Message › › › › Who are your clients? What is your industry norm? What message do I want to convey? Is there a disconnect between my appearance and my message (abilities, values, personality, skills, profession?)
    18. 18. Classic/Traditional Modern/Classic Creative/Bohemian Preppy
    19. 19. Creative/Trendy Modern/Trendy/Edgy Modern/Trendy Sporty/Trendy Ladies Who Lunch Edgy/Trendy
    20. 20. Power Dressing - Level 4 Design Elements: Dark colors Straight Lines Tailored Matched Fitted Firm Fabric Solid Classic Traits: Authoritative/Expert Credible Formal Stable Clothing Choices: Matched Suit (tie for men) Business Casual - Levels 3-2 Classic Trendy Untailored - Level 1 Light Colors Curved/Rounded Lines Untailored Unmatched Unfitted Soft Fabrics Patterned Classic/Functional Approachable Unoffficial Relaxed Temporary Jacket Collared shirt Closed-toe, Leather Shoes No Collar Sandals, Sneakers, Work Boots Pantyhose Bare Feet/Legs Typical Industry: Financial/Banking/Insurance Advertising/Media Law Fashion Pharmacutical Retail Technology Hospitality Teaching Construction Factory Recreation Casual Durable/Uniform Environment Conservative Creative
    21. 21. Level 4
    22. 22. Levels 3 and 2
    23. 23. Alicia Diane Kalinda
    24. 24. YOU + Function + Figure + Fit + Foundation + Filosophy of Color + Finishing Touches x conFidence - Frustration = UPS
    25. 25.        What are your lifestyle and clothing needs? What is my Unique Personal Style? Are the contents of our closet in alignment with your life? Do you have the appropriate outfits to wear for the key moments in your life? What “roles” do you play? Identify three key roles or situations where you need a certain type of clothing or “look”. If you have a gap, you need to fill it!
    26. 26.  Silhouette is defined as the outline or general shape of a body. It is created by the relationship between the shoulders/chest and waist/hips. › To Emphasize: Repeat Silhouette › To Camouflage: Counter the Silhouette   Women: Hourglass, Rectangular, Tubular, Triangle, Inverted Triangle, Rounded A universal characteristic of beauty is symmetry and balance.
    27. 27.  Accentuate the Positive › Light/bright colors › Shine/sheen › Frills, ruffles and embellishments › Large/strong prints › Show skin  Minimizing the Negative (real or perceived): › Dark Neutral colors › Matte textures › No embellishments › Small/muted prints.
    28. 28. Ideal: 6 - 8 Tubular: Size 0-4 Rectangle Hourglass 4 4 Rectangle: 10- 14 8 Triangle 10 10 Variation Hourglass 6 8 Inverted Triangle 10 8 Rounded
    29. 29. Body Silhouette Clothes Recommendations Tubular bodies Visually add volume and curves. Hourglass Showcase waistline and feminine curves. Rectangular Create feminine curves for their boyish shape. Triangle Balance upper-halves and draw attention upward toward face. Darker colors on the bottom. Inverted Triangle Balance lower half with fluid lines. Darker colors and more skin up top. Rounded Wear tailored and structured silhouettes. Camouflage your feminine curves.
    30. 30. As women, we also need to let go of the notion that clothes are suppose to fit “off the rack”.  To achieve the perfect fit, tailor your clothes.   Buy the best you can afford.  Quality over Quantity.  Invest in maintaining your clothes and accessories.
    31. 31. Rules: 1. Make sure you wear them. 2. Make sure they fit. › › Have a bra fitting VPL Wear the right color. 3. › › Nude/skin tone under white Black under black Take advantage of body shapers. 5. Don’t let them be seen at work! 4.
    32. 32.  Be in Harmony – “Color Quality” › The first thing someone notices about you.  Warm vs. Cool: Skin Tone, Eyes and Hair › Warm: Yellow based. Red, orange, yellow. Orange is always warm. › Cool: Blue based colors. Greens, blue and violets      Color Value: Light vs. Dark Contrast: Low, Medium High Manage your Message Express your Personality Everyone can wear every color; it is how you wear it!
    33. 33. Wardrobe Neutrals – Wardrobe Builders › Black, White and Gray. › Dulled, muted tones – Navy blue, burgundy, brown, tan, ivory, taupe, olive, forest green, teal and plum. › Coordinates easily for a variety of outfits  Accent Colors & Accessories: bright and bold colors. 
    34. 34. Psychological effects of color:     Red: Hot, dangerous, angry, passionate, sentimental, excit ing, and aggressive. Power color. Orange: Lively, cheerful, joyous, warm, energetic, hopeful, an d hospitable Yellow: Bright, sunny, cheerful, warm, prosperous, cowardly, and deceitful Green: Calm, cool, fresh, friendly, pleasant, balanced, restful , lucky, envious, and immature
    35. 35. Psychological effects of color: Purple: Regal, dignified, powerful, dominating, dramatic, my sterious, wise, and passionate  Pink: Feminine, gentle, approachable  White: Innocent, youthful, faithful, pure and peaceful  Brown: Stable, earthy, continuity, boring, safe and unsophisticated  Black: Mysterious, tragic, serious, sad, dignified, silent, old, sophisticated, strong, wise, evil, gloomy  Gray: Modest, sad and old 
    36. 36.        Accessories: scarves, jewelry, handbags, shoes Keep jewelry more simple for the office Easiest and cost-effective to spice up an outfit Best way to incorporate the current trends without spending a fortune on a new wardrobe “Statement” accessories are the best way to let your Signature Style and personality shine through Use accessories as a way to add or “correct” color Keep your body type in mind
    37. 37. Believe Think CONFIDENCE React Feel Act
    38. 38. Clean-out your closet!  Build your wardrobe  Create a work “uniform”  Make purchases only if they coordinate with other pieces in your “wardrobe cluster”  Plan your outfits for the week  Hang them out the night before with accessories  Organize family “to-dos” the night before 
    39. 39.       Start with Wardrobe Basics (75%) Add Trendier Pieces to remain current (25%) Add Accessories Create a Wardrobe Cluster: 5–12 pieces of clothing that work together. Organize and Simplify! Find a look or “uniform” that works! Make sure your “uniform” compliments your message and environment.
    40. 40. 4 jackets+4 bottoms+4 tops =40 outfits  Three coordinating solid colors; one print  Three piece suit great start  Start with your best wardrobe neutral  Add color to be in “harmony” with your personal coloring  Develop a Signature Style  KISS! 
    41. 41. 1 basic +1 interest piece +1 completer piece (dark jeans, pencil skirt, basic top or bottom) (color, pattern, texture, shine) (jacket, cardigan, belt) + accessories (bag, jewelry, clutch, shoes) = FABULOUS!
    42. 42.  Research the industry and position › What do people wear? Is it conservative or trendy? Is it analytical or artistic? What is the location? Be prepared for multiple interviews.  Organize your closet. Know what fits!  Plan your interview outfits including accessories. More than one!  Be prepared for last minute interview opportunities at any time. 
    43. 43.         Professional dress level “4” Conservative and well maintained shoes and accessories! Make sure you can walk in your shoes! Keep heels 3” or less. No sandals or peep toes. Carry only one “bag” either a brief case or handbag. Not both. Keep portfolio in bag until need. Hair well groomed and nails manicured. Make-up -- wear some, not a lot. Wear sheer nude or black pantyhose. Look modern, not dated. Show some personality. Be memorable for the right reasons!
    44. 44. Too much cleavage  Studies show that women who dress in sexy attire in a professional environment are more often passed over for promotions than women who dress more conservatively. Too-short skirt  Wearing a micro-mini may send the message that you're trying to compensate for skills you lack in other areas. See-through clothes  Summer materials such as organza and liquid jersey look and feel cool and pretty, but in the light of a staff meeting, they can reveal the outlines of your legs-and much more. Always wear transparent blouses over camis or under jackets; transparent dresses and skirts should be layered over a slip or leggings. Buying clothes with lining--especially white pants and skirts--is always a safe choice. Undergarments showing  With the plethora of specialized undergarments available to consumers (clear and convertible bra straps, for example), there is no excuse for bulging panty lines and peek-a-boo bra straps or thong tops. Wear nude undergarments under white. “Hollywood tape”.
    45. 45. Bringing the beach (or the gym or the bar) into the office  Sundresses, spaghetti straps, flip-flops. Nothing makes you look less professional than coming to the office like you're dressed for the beach. Over-accessorizing  A rule of thumb when it comes to accessories in the workplace: Less is more. A boardroom-ready look includes one show stopper plus subtle accessories. That means if you're going to put on a chunky beaded necklace, stick to minimal earrings. Ill-fitting clothes  The classiest outfit can give the wrong message if it is too baggy in the bum or if a button at the chest is pulling. Be sure that your clothes have mobility--no too-tight pants or too-narrow skirts. If your current closet doesn't fit because you've gained or lost weight, seek out a neighborhood tailor to adjust it. Just a few tweaks to a poorly fitted pantsuit can take you from frumpy or bumpy to authoritative.  Bare legs at work?? A fashion do or don’t??  Do the “rules” change if you are in your 20s vs. 50s?