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What is a Successful Facebook Campaign?
- 1. What is a Successful Facebook Copyright 2013 Aaron S. Robertson Campaign? By Aaron S. Robertson Freelance writer, journalist, and online marketing strategist
- 2. My Background • President of an online marketing company, Intrepid Innovations Inc., since end of 2007 • On Facebook since end of 2005 – going on eight years • Seen many changes and additions through the years • Built a good number of pages and groups over the years for a wide variety of businesses and organizations
- 3. Overcoming Facebook Stereotypes and Myths • No longer a site just for college students to talk silly and share photos taken at drunken parties • It’s not all kids • More and more adults, businesses, using it each and every day
- 4. Facebook’s Value for Business • A dynamic, active user base of over 1 billion! • Fan pages • Event pages • Groups • Create and share docs, collaborate • The ability to utilize highly-targeted ads • Outside search engine visibility now
- 5. When Utilizing Fan Pages… • Cannot be overtly sales-y • Share useful tips, articles, videos, and other resources • Demonstrate your expertise in a subject • It’s okay to have fun once in a while! • Share a light, appropriate joke • Post a funny yet appropriate video from time to time • Engage your audience by • Asking questions • Answering questions / replying to your fans • Holding occasional contests • You have to be passionate!
- 6. Social “Media” • Think of using Facebook or any other social media this way: • You’re now a media company • People are coming to your page for news, videos, articles, links, blog posts, and other content • They’re coming to your site to engage in meaningful conversation and debate • Perhaps yours is the very first site someone sees a news article or other content on before they see it on a major mainstream news Web site! • All the while, they’re seeing your company name – your brand • They remember you for it
- 7. Examples of Different Pages • Rebecca Romney – Rare books expert and occasional gues • Spectrum Communications – 24/7 Milwaukee-area answe • Aaron S. Robertson – Journalist, Entrepreneur, Public Serv • The Buckinghams – 1960s pop/rock band
- 8. Examples of Different Pages, Cont’d. • Muskego Law Group • MindWorks Photography • Scordato Italian Bakery Disclaimer: Please note that the examples listed here and on the previous slide were chosen by me merely to demonstrate variety and quality. The vast majority of these examples I did not build, nor do I maintain in any way.
- 9. For Further Reading and Ideas • Facebook’s own advice and resources for business • “ Why Facebook and Business Networking Go Hand in Hand ” • “Could Facebook Revolutionize Your Business? Tips From The New Book: Ramon Ray” • “10 Ways to Grow Your Facebook Following” • “Readers Respond: Small Business Facebook Page Tips”
- 10. Questions???
- 11. Contact Aaron S. Robertson President, Intrepid Innovations Inc. 414.418.2278 aaron@boldlyinnovative.com www.milwaukeebusinessopportunities.com