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Washingtonian.com
Aaron Bailey, Principal of 601am
Presented to MT Idea Exchange 2012
October 18, 2012
• Digital publishing services: strategy, design,
  development, training, development support,
  application support

• Premier Six Apart partner
• 2011: Completed ~80 engagements for ~75 companies
• http://601am.com/movable-type
Client List:
Media, Marketers, Non-Profits
Plugins



• CloudAssets (http://601.am/cloudassets)
• Navigation (http://601.am/navigation)
• Picassa (http://601.am/picasa)
Background


• 4 Month Build Launched March 2012
• Zope -> Movable Type
• Content Migration: François Nonnenmacher
• Web + Print Redesign
• Rackspace Cloud: Servers + DB + Cloud Files
CMS Decision




vs         vs
Site Features

• ~36,000 pieces of content
• Articles/Blogs
• Business Finders: Doctors, Bars, Restaurants, Spas, Etc.
• Event Calendar
• Photo Galleries
• Ad Management
• Commenting: Disqus
Challenges


• Registration/Paywall
• FieldDay Search Enhancements
• FieldDay not compatible with MT 5
• Page Layout
• Server Architecture
Future MT 5 Upgrade

• Plugin Feasibility: FieldDay*, Entry Events*, Anonymous
  Public Posts (Endevver), Pagination Pro (MT Hacks),
  Order*

• Reviews/Locations/Galleries != Entries
• Search (Solr? Amazon CloudSearch?)
• Page Layout
• Editorial Training
                                * 601am custom enhancements
Success


• 5x Improvement in Page Load (Static FTW!)
• Happy Stakeholders: Authors, Editors, Ad Sales,
  Publisher

• Faster Time to Publish
• Ad Management
Praise
“We have never had a technical contractor relationship as smooth
  and positive as we did with 601am, who delivered our content
   management system on-time and on-budget. The deadline
    never wavered a day through months of highly customized
      development work. They communicated effectively and
   completely at every stage and were full partners in the long
    hours and unexpected roadblocks that accompany any big
   development project. That smoothness came partly because
   601am took the time to understand our project up front and
ensure they knew precisely what they (and we) were getting into.
 From that point forward, they took full ownership of our project
   and we felt that we were working alongside them as a team
     rather than as a client. We're excited to continue working
  alongside them as our website continues to grow and we add
                      additional functionality.”

- Garrett M. Graff, Editor in Chief, Washingtonian Magazine, Inc.
Q&A


• Aaron Bailey, Principal
• http://601am.com/movable-type
• Twitter: @aaronbailey / @601am
• Phone: 303-658-9156
• Email: aaron@601am.com

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601am Washingtonian Case Study

  • 1. Washingtonian.com Aaron Bailey, Principal of 601am Presented to MT Idea Exchange 2012 October 18, 2012
  • 2. • Digital publishing services: strategy, design, development, training, development support, application support • Premier Six Apart partner • 2011: Completed ~80 engagements for ~75 companies • http://601am.com/movable-type
  • 4. Plugins • CloudAssets (http://601.am/cloudassets) • Navigation (http://601.am/navigation) • Picassa (http://601.am/picasa)
  • 5.
  • 6. Background • 4 Month Build Launched March 2012 • Zope -> Movable Type • Content Migration: François Nonnenmacher • Web + Print Redesign • Rackspace Cloud: Servers + DB + Cloud Files
  • 8. Site Features • ~36,000 pieces of content • Articles/Blogs • Business Finders: Doctors, Bars, Restaurants, Spas, Etc. • Event Calendar • Photo Galleries • Ad Management • Commenting: Disqus
  • 9. Challenges • Registration/Paywall • FieldDay Search Enhancements • FieldDay not compatible with MT 5 • Page Layout • Server Architecture
  • 10. Future MT 5 Upgrade • Plugin Feasibility: FieldDay*, Entry Events*, Anonymous Public Posts (Endevver), Pagination Pro (MT Hacks), Order* • Reviews/Locations/Galleries != Entries • Search (Solr? Amazon CloudSearch?) • Page Layout • Editorial Training * 601am custom enhancements
  • 11. Success • 5x Improvement in Page Load (Static FTW!) • Happy Stakeholders: Authors, Editors, Ad Sales, Publisher • Faster Time to Publish • Ad Management
  • 12. Praise “We have never had a technical contractor relationship as smooth and positive as we did with 601am, who delivered our content management system on-time and on-budget. The deadline never wavered a day through months of highly customized development work. They communicated effectively and completely at every stage and were full partners in the long hours and unexpected roadblocks that accompany any big development project. That smoothness came partly because 601am took the time to understand our project up front and ensure they knew precisely what they (and we) were getting into. From that point forward, they took full ownership of our project and we felt that we were working alongside them as a team rather than as a client. We're excited to continue working alongside them as our website continues to grow and we add additional functionality.” - Garrett M. Graff, Editor in Chief, Washingtonian Magazine, Inc.
  • 13. Q&A • Aaron Bailey, Principal • http://601am.com/movable-type • Twitter: @aaronbailey / @601am • Phone: 303-658-9156 • Email: aaron@601am.com

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