Insightera Platform Overview

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A presentation of the Insightera platform and showing the new features of Asset Tracking, Auto-Tune and the Mobile Application.

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Insightera Platform Overview

  1. 1. Webinar:Overview of the Insightera PlatformApril 2013 Mike Telem VP of Business Development & Co-founder
  2. 2. Webinar Overview1. Setting up inbound campaigns2. Understanding Buyer Personas via digital behavior3. A review of Asset Tracking4. Auto-Tune and campaign optimization5. Sales intelligence and alerts6. Mobile application7. Questions and answers
  3. 3. Real-time B2B Personalization• Segments Inbound prospects in real-time based on:• Auto-engages segmented prospects with personalized content or offers while on site and in context, even if they are anonymous
  4. 4. Buyer Personas • Digital journey / body language • Click Stream – visitor path, pages viewed • Time on site • Tracking engagements • Learning capabilitiesabc.com xyz.com /finance-solutions/ /finance-solutions/HSBC-case-study/products-solutions/api /contact us/
  5. 5. Asset Management• Discover and tag existing digital assets and content• Deliver most relevant converting assets to prospect• Transform B2B into B2P
  6. 6. Auto-Tune (Relevancy and Success)• Learning and optimization tool• Automatically runs highest converting campaigns• No more guesswork• Most relevant content for top-funnel prospects
  7. 7. Sales Intelligence and Alerts• Daily Organization & Lead Reports• Sharing• Email Alerts
  8. 8. Mobile ApplicationBank of America Google R&D john.meyer@hsbc.com sam.davis@nyu.eduParabis Group jenny.h@unilever.comAccenture j.len@amdocs.com mike.tow@dell.comAmdocs
  9. 9. Questions?Connect with us: insightera.com/blog facebook.com/insightera twitter.com/insightera Mike Telem - mike@insightera.com

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