Killer Link Building Strategies - Christoph Cemper

Killer Link Building Strategies & Tools To Use Christoph C. Cemper

Motivation

Give overview of actually USED techniques and tools

LOTs of outdated information out there

Link Building Over Time (2004) OMG, I got banned from Google for pointing a PR8 sitewide link at my 3 days old datafeed site domain! Lesson learnt: don‘t overdo it

About Christoph C. Cemper

Software Architect (IT Diploma)

Masters Degree in Marketing/Sales

Ex-IBM, ex-HP

Today: General Manager, Owner, Project Manager

About CEMPER.COM

Started in 2003

Doing links since 2003

Over 400 current international clients

SEO Consulting for premium clients

Developing SEO software

Running some successful sites on topics like travel, electronics, finance …

Killer Link Building Strategy #1

Look at your competitor‘s

links

!

Look at your competitor‘s links first!

they RANK

ABOVE YOU

because of

THEIR LINKS (and …)

Competitors are also …

potential

link

sources

Competitors are …

Governments

Wikipedia

News & Media

Industry Hubs

…

Backlink & Anchor Text Analysis

list backlinks to competitor

judge quality & strength

go after them!

be EFFICIENT!

Common Backlink Analysis

list backlinks of top ranks (= competitors)

find common ones

go after them!

AKA „hub finder“

unreachable Authorities & Media

a link on level 2

is better than

no link

!

Common Outbound Link Analysis

list outbound links of top ranking sites (influential sites, news, media)

find common ones

Go after them (b/c you can!)

AKA „authority finder“

unreachable Authorities & Media

Level1

Level2

Level3

Link Graph source - which engine to ask?

(mix all these together, then de-dupe, verify!)

Yahoo

Yahoo Deep Crawl (to get more than 1000!)

Google (just in case)

Google Blogsearch (just in case)

Altavista

Exalead

Technorati Backlinks

Alexa Backlinks

Google Webmaster Console (for your own site!)

Yahoo Site Explorer (for your own site!)

Bing Webmaster Console (for your own site!)

And OF COURSE: 3rd party link graphs ($$$, see later)

Quality & Strength? What To Look at

(for each link)

Trust Indicators

.edu links, .gov links, .mil links, .ac.uk links

.de / .fr / .ca / … TLD University Links

News & Media authority links

Niche authority links (which are?)

Juice Indicator (CEMPER.COM specific)

#of Keywords Ranking Indicators

SEMrush, Sistrix

Document Age, Change Indicators

Webarchive

NetCraft

MozRank vs. PageRank

Traffic Indicators

SemRush

Sistrix

Compete

Quantcast

Alexa

Admanager

be EFFICIENT!

YOU can now beta test our

Leave your business card to get early access!

Quality? What To Look at (step2 - human)

Is it relevant?

Good link neighborhood in and out?

Is it a trustworthy site?

BEWARE – Times Change Quick

What used to work doesn‘t have to anymore!

Your competitors got away with it

YOU MAY NOT!

Definition of „spammy“ changes!

Choose your link sources carefully!! OMG it‘s full of SPAM And we‘re in the middle of all these link buyers! need this page, buddy? DO NOT GET A LINK HERE!!!

Advanced Tools on the market

CBLT

SeoBook

SeoMoz

InternetmarketingNinjas (RIP)

LinkResearchTools.com

COLT

BATT

SeoMoz

JUICE

3rd Party Link Graphs

SeoMoz LinkScape

Majestic SEO

Sistrix (german market)

CommonCrawl.org (untested)

USE THEM ALL!

Co-Citations & Neighborhood (2006+)

Co-Citations & Neighborhood IMPORTANT

WHO you link to with is

WHO is linked with you is important!

Awesome graphics by JimBoykin 

Co-Citations & neighborhood(2006+)

Bad co-citation example

AND – it‘s a navigational text link – devalued ANYWAYs …

Quality? What DID matter in link building

Precise Anchortext

Because LSI is in full effect and anchor text filters (since 2006!)

Google Pagerank

Because it‘s crippled by Google (since 2007!)

Google Backlinks

Because it‘s crippled by Google (since 2004!)

Google Cachedate

Because it‘s crippled by Google (for a while!)

What, no page rank?

Matt Cutts

Says

(SMX Advanced Seattle 2008)

We return random page rank data if we feel like to – it‘s fun! 

Lesson learnt: don‘t look at PR

Finding more relevant pages If Google thinks a page is very relevant for a keyphrase, then it probably is (in Google‘s eyes!)

Finding relevant pages for links

Digging thru those could take some time tough…

Damn, I‘d better find a new job, this link builder job looks like A LOT of hard work…

7 Golden Rules of White Hat Link Building

Relevant page & in content links

Domain trust

Natural anchor text

Nofollow

Juicy Page

No Spam!

Don’t buy links for page rank!

Natural

Anchor Text

Distribution

Golden Rules of White Hat Link Building (3)

Normal users

don’t care

about

anchor text

build

NOFOLLOW

links

because you

don‘t look at pagerank

(do you?)

Juicy Page

=

it does rank!

DON‘T

BUY LINKS

FOR PAGE RANK

THANK YOUR FOR YOUR ATTENTION!

QUESTIONS ?

Want to have early bird access to our LinkResearchTools? Please leave your business card. We got a FREE Link Building Training (Signup) In other cases feel free to contact me: [email_address] http://www.cemper.com/ http://www.LinkResearchTools.com