Killer Link Building Strategies - Christoph Cemper

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Part 3 of 3. Want to learn how to build high-value link targets and how to acquire them? This is becoming more and more important with the recent changes on Google. This session will help you …

Part 3 of 3. Want to learn how to build high-value link targets and how to acquire them? This is becoming more and more important with the recent changes on Google. This session will help you understand the different types of links that are available today to acquire, and share some of the best ways to make sure you get them. We will help you understand the blend of links required to succeed be it government, university or the theories behind the so called “paid link”. Tools tips and tricks will be all shared in this session along with the panellist vast and varied experiences.

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  • 1. Killer Link Building Strategies & Tools To Use Christoph C. Cemper
  • 2. Motivation
    • Give overview of actually USED techniques and tools
    • LOTs of outdated information out there
  • 3. Link Building Over Time (2004) OMG, I got banned from Google for pointing a PR8 sitewide link at my 3 days old datafeed site domain! Lesson learnt: don‘t overdo it
  • 4. About Christoph C. Cemper
    • Software Architect (IT Diploma)
    • Masters Degree in Marketing/Sales
    • Ex-IBM, ex-HP
    • Today: General Manager, Owner, Project Manager
  • 5. About CEMPER.COM
    • Started in 2003
    • Doing links since 2003
    • Over 400 current international clients
    • SEO Consulting for premium clients
    • Developing SEO software
    • Running some successful sites on topics like travel, electronics, finance …
  • 6. Killer Link Building Strategy #1
    • Look at your competitor‘s
    • links
    • !
  • 7. Look at your competitor‘s links first!
    • they RANK
    • ABOVE YOU
    • because of
    • THEIR LINKS (and …)
  • 8. Competitors are also …
    • potential
    • link
    • sources
  • 9. Competitors are …
    • Governments
    • Wikipedia
    • News & Media
    • Industry Hubs
  • 10. Backlink & Anchor Text Analysis
    • list backlinks to competitor
    • judge quality & strength
    • go after them!
    • be EFFICIENT!
  • 11. Common Backlink Analysis
    • list backlinks of top ranks (= competitors)
    • find common ones
    • judge quality & strength
    • go after them!
      • AKA „hub finder“
  • 12. unreachable Authorities & Media
    • a link on level 2
    • is better than
    • no link
    • !
  • 13. Common Outbound Link Analysis
    • list outbound links of top ranking sites (influential sites, news, media)
    • find common ones
    • judge quality & strength
    • Go after them (b/c you can!)
      • AKA „authority finder“
  • 14. unreachable Authorities & Media
    • Level1
    • Level2
    • Level3
  • 15. Link Graph source - which engine to ask?
    • (mix all these together, then de-dupe, verify!)
    • Yahoo
    • Yahoo Deep Crawl (to get more than 1000!)
    • Google (just in case)
    • Google Blogsearch (just in case)
    • Altavista
    • Exalead
    • Technorati Backlinks
    • Alexa Backlinks
    • Google Webmaster Console (for your own site!)
    • Yahoo Site Explorer (for your own site!)
    • Bing Webmaster Console (for your own site!)
    • And OF COURSE: 3rd party link graphs ($$$, see later)
  • 16. Quality & Strength? What To Look at
    • (for each link)
    • Trust Indicators
      • .edu links, .gov links, .mil links, .ac.uk links
      • .de / .fr / .ca / … TLD University Links
      • News & Media authority links
      • Niche authority links (which are?)
    • Juice Indicator (CEMPER.COM specific)
    • #of Keywords Ranking Indicators
      • SEMrush, Sistrix
    • Document Age, Change Indicators
      • Webarchive
      • NetCraft
    • MozRank vs. PageRank
    • Traffic Indicators
      • SemRush
      • Sistrix
      • Compete
      • Quantcast
      • Alexa
      • Admanager
  • 17. be EFFICIENT!
    • YOU can now beta test our
    Leave your business card to get early access!
  • 18. Quality? What To Look at (step2 - human)
    • Is it relevant?
    • Good link neighborhood in and out?
    • Is it a trustworthy site?
  • 19. BEWARE – Times Change Quick
    • What used to work doesn‘t have to anymore!
    • Your competitors got away with it
    • YOU MAY NOT!
    • Definition of „spammy“ changes!
  • 20. Choose your link sources carefully!! OMG it‘s full of SPAM And we‘re in the middle of all these link buyers! need this page, buddy? DO NOT GET A LINK HERE!!!
  • 21. Advanced Tools on the market
    • CBLT
      • SeoBook
      • SeoMoz
      • InternetmarketingNinjas (RIP)
      • LinkResearchTools.com
    • COLT
      • LinkResearchTools.com
    • BATT
      • SeoMoz
      • LinkResearchTools.com
    • JUICE
      • LinkResearchTools.com
  • 22. 3rd Party Link Graphs
    • SeoMoz LinkScape
    • Majestic SEO
    • Sistrix (german market)
    • CommonCrawl.org (untested)
    • USE THEM ALL!
  • 23. Co-Citations & Neighborhood (2006+)
    • Co-Citations & Neighborhood IMPORTANT
      • WHO you link to with is
      • WHO is linked with you is important!
      • Awesome graphics by JimBoykin 
  • 24. Co-Citations & neighborhood(2006+)
    • Bad co-citation example
    • AND – it‘s a navigational text link – devalued ANYWAYs …
  • 25. Quality? What DID matter in link building
    • Precise Anchortext
      • Because LSI is in full effect and anchor text filters (since 2006!)
    • Google Pagerank
      • Because it‘s crippled by Google (since 2007!)
    • Google Backlinks
      • Because it‘s crippled by Google (since 2004!)
    • Google Cachedate
      • Because it‘s crippled by Google (for a while!)
  • 26. What, no page rank?
    • Matt Cutts
    • Says
    • (SMX Advanced Seattle 2008)
    We return random page rank data if we feel like to – it‘s fun! 
    • Lesson learnt: don‘t look at PR
  • 27. Finding more relevant pages If Google thinks a page is very relevant for a keyphrase, then it probably is (in Google‘s eyes!)
  • 28. Finding relevant pages for links
    • Digging thru those could take some time tough…
    Damn, I‘d better find a new job, this link builder job looks like A LOT of hard work…
  • 29. 7 Golden Rules of White Hat Link Building
    • Relevant page & in content links
    • Domain trust
    • Natural anchor text
    • Nofollow
    • Juicy Page
    • No Spam!
    • Don’t buy links for page rank!
  • 30.
    • Natural
    • Anchor Text
    • Distribution
    Golden Rules of White Hat Link Building (3)
  • 31.
    • Normal users
    • don’t care
    • about
    • anchor text
    Golden Rules of White Hat Link Building (3)
  • 32.
    • build
    • NOFOLLOW
    • links
    Golden Rules of White Hat Link Building (4)
  • 33.
    • because you
    • don‘t look at pagerank
    • (do you?)
    Golden Rules of White Hat Link Building (4)
  • 34.
    • Juicy Page
    • =
    • it does rank!
    Golden Rules of White Hat Link Building (5)
  • 35.
    • DON‘T
    • BUY LINKS
    • FOR PAGE RANK
    Golden Rules of White Hat Link Building (7)
  • 36. THANK YOUR FOR YOUR ATTENTION!
      • QUESTIONS ?
    Want to have early bird access to our LinkResearchTools? Please leave your business card. We got a FREE Link Building Training (Signup) In other cases feel free to contact me: [email_address] http://www.cemper.com/ http://www.LinkResearchTools.com