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Zoover Master in Tourism Management @ IULM University
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Zoover Master in Tourism Management @ IULM University

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Zoover invited to attend a session of the Master of Tourism Management about Online Distribution at IULM University in Milan.

Zoover invited to attend a session of the Master of Tourism Management about Online Distribution at IULM University in Milan.

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  • Zoover = Lead Generator: i contenuti generati dagli utenti influenzano la decisione d’acquisto. Traffico qualificato per gli operatori.
  • Offerta on-line con giudizi = conversione migliore + valore per pratica maggiore
  • Botton up, top down crowdsource control
  • Botton up, top down crowdsource control
  • Botton up, top down crowdsource control
  • Hai mai provato a parlare con un brand
  • Hai mai provato a parlare con un brand
  • Transcript

    • 1. You Could Have KownWhy reputation matters in online distribution
    • 2. Zoover.it
      twitter.com/zoover_it
      Who?
    • 3. Zoover.it
      twitter.com/zoover_it
      I’m a Family Man
    • 4. Zoover.it
      twitter.com/zoover_it
      I’m a Family Man
      Who likes to write
    • 5. Zoover.it
      twitter.com/zoover_it
      I’m a Family Man
      Who likes to write
      & build value through people
    • 6. Zoover.it
      twitter.com/zoover_it
      I’m a Family Man
      Who likes to write
      & build value through people
      Anything you may want to know about me ...
      DON’T watch my Cooking Channel on Youtube!
    • 7. Zoover.it
      twitter.com/zoover_it
      I work for
    • 8. Zoover.it
      twitter.com/zoover_it
      I work for
      I managedCustomer Service and
      Fullfilment Centre on behalf of
      Provided consultancy to
      I’m writing for
    • 9. Zoover.it
      twitter.com/zoover_it
      I launched the first
      Twitter Travel Chat
      in Italian
    • 10. Zoover.it
      twitter.com/zoover_it
      1. Basics
      2. The Power of Reviews
      3. Reviewers VS Reviews
      4. Social Web
      5. Mobile
    • 11. Zoover.it
      twitter.com/zoover_it
      1. Basics
      2. The Power of Reviews
      3. Reviewers VS Reviews
      4. Social Web
      5. Mobile
    • 12.
    • 13. In Dutch: “Suuuva”
    • 14. Zoover.it
      twitter.com/zoover_it
      Let’s have a try with this:
    • 15. Zoover.it
      twitter.com/zoover_it
      Let’s have a try with this:
      Vakantie Beoordelingen
    • 16. Zoover.it
      twitter.com/zoover_it
    • 17. Zoover.it
      twitter.com/zoover_it
    • 18. Zoover.it
      twitter.com/zoover_it
    • 19. Zoover.it
      twitter.com/zoover_it
      Meglio saperlo prima!
      You could have known
    • 20. Zoover.it
      twitter.com/zoover_it
      1. Basics
      2. The Power of Reviews
      3. Reviewers VS Reviews
      4. Social Web
      5. Mobile
    • 21. Zoover.it
      twitter.com/zoover_it
      Lead
      Generator
      Search
    • 22. Zoover.it
      twitter.com/zoover_it
      Higher Booking Value
      More Conversion
    • 23. Zoover.it
      twitter.com/zoover_it
      1. Basics
      2. The Power of Reviews
      3. ReviewersVS Reviews
      4. Social Web
      5. Mobile
    • 24. Zoover.it
      twitter.com/zoover_it
    • 25. Zoover.it
      twitter.com/zoover_it
      VS.
      REVIEWER
      REVIEW
    • 26. Zoover.it
      twitter.com/zoover_it
      The issues with
      REVIEWS
      A personal opinion
      Subject of author’s interest
      Potentially false
    • 27. Zoover.it
      twitter.com/zoover_it
      REVIEWERS
      Theissue with
    • 28. Zoover.it
      twitter.com/zoover_it
      REVIEWERS
      Theissue with
      Issue? There is no issue!
    • 29. Zoover.it
      twitter.com/zoover_it
      REVIEWERS
      Theissue with
      Issue? There is no issue!
      Connected with SM profile
      No anonymity
      Earn the trust first
    • 30. Zoover.it
      twitter.com/zoover_it
      The Power Of Customer Reviews
    • 31. Zoover.it
      twitter.com/zoover_it
      The Power Of Customer Reviews
      The Power of Word of Mouth
      *
      * http://www.bazaarvoice.com/resources/stats
    • 32. Zoover.it
      twitter.com/zoover_it
      1. Basics
      2. The Power of Reviews
      3. Reviewers VS Reviews
      4. Social Web
      5. Mobile
    • 33. Zoover.it
      twitter.com/zoover_it
      Social Web
    • 34. Zoover.it
      twitter.com/zoover_it
      Social Web
      Hey, can you talk?
    • 35. Zoover.it
      twitter.com/zoover_it
      Oh yes, Baby.
    • 36. Zoover.it
      twitter.com/zoover_it
      Oh yes, Baby.
      Ask me about
      Family holiday,
      Italian food discovery, Bike trips.
      I’m an Expert.
    • 37. Zoover.it
      twitter.com/zoover_it
      The newTravel Agent...
    • 38. Zoover.it
      twitter.com/zoover_it
      The newTravel Agent...
      Will it be aBlogger?
    • 39. Zoover.it
      twitter.com/zoover_it
      The newTravel Agent...
      Will it be aBlogger?
      Whatever...
      It will be a Person
    • 40. Zoover.it
      twitter.com/zoover_it
      www.simonseeks.com
    • 41. Zoover.it
      twitter.com/zoover_it
      www.zipsetgo.com
    • 42. Zoover.it
      twitter.com/zoover_it
      www.velvetescape.com
    • 43. Zoover.it
      twitter.com/zoover_it
      my.zoover.it/micheleaggiato/profilo
    • 44. Zoover.it
      twitter.com/zoover_it
      1. Basics
      2. The Power of Reviews
      3. Reviewers VS Reviews
      4. Social Web
      5. Mobile
    • 45. Zoover.it
      twitter.com/zoover_it
      Mobile Devices have
      NO FUTURE
    • 46. Zoover.it
      twitter.com/zoover_it
    • 47. Zoover.it
      twitter.com/zoover_it
      Mobile Device?
    • 48. 4 of successful ways about
    • 49. Zoover.it
      twitter.com/zoover_it
      4 of successful ways about
      How to fail in the Mobile Web
    • 50. Zoover.it
      twitter.com/zoover_it
      Continue ignoring website
      optimization for mobile devices
    • 51. Zoover.it
      twitter.com/zoover_it
      Continue ignoring website
      optimization for mobile devices
      Never stop using Flash
      for your web site
    • 52. Zoover.it
      twitter.com/zoover_it
      Continue ignoring website
      optimization for mobile devices
      Never stop using Flash
      for your web site
      Ignore local based social network
      as 4sq, Gowalla, Google Places
    • 53. Zoover.it
      twitter.com/zoover_it
      Continue ignoring website
      optimization for mobile devices
      Never stop using Flash
      for your web site
      Ignore local based social network
      as 4sq, Gowalla, Google Places
      Don’t allow payment/purchase
      via mobile devices
    • 54. Zoover.it
      twitter.com/zoover_it
      Continue ignoring website
      optimization for mobile devices
      Never stop using Flash
      for your web site
      Ignore local based social network
      as 4sq, Gowalla, Google Places
      Don’t allow payment/purchase
      via mobile devices
      So, one day you will be dead.
      Or may be just a little bit before.
    • 55. Zoover.it
      twitter.com/zoover_it
      Mobile Devices have
      NO FUTURE
      You could have known
    • 56. Thanks for following!
      Michele Aggiato
      CM @ Zoover.it & Head of Social Media Strategy
      twitter.com/micheleaggiato
      Credit Images: “Bizarro vs Superman 2” by carlo_montoya http://www.flickr.com/photos/carlo_montoya/3514364557/in/photostream/