Zoover Master in Tourism Management @ IULM University

3,552 views

Published on

Zoover invited to attend a session of the Master of Tourism Management about Online Distribution at IULM University in Milan.

Published in: Education, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,552
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
17
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Zoover = Lead Generator: i contenuti generati dagli utenti influenzano la decisione d’acquisto. Traffico qualificato per gli operatori.
  • Offerta on-line con giudizi = conversione migliore + valore per pratica maggiore
  • Botton up, top down crowdsource control
  • Botton up, top down crowdsource control
  • Botton up, top down crowdsource control
  • Hai mai provato a parlare con un brand
  • Hai mai provato a parlare con un brand
  • Zoover Master in Tourism Management @ IULM University

    1. 1. You Could Have KownWhy reputation matters in online distribution<br />
    2. 2. Zoover.it<br />twitter.com/zoover_it<br />Who?<br />
    3. 3. Zoover.it<br />twitter.com/zoover_it<br />I’m a Family Man<br />
    4. 4. Zoover.it<br />twitter.com/zoover_it<br />I’m a Family Man<br />Who likes to write<br />
    5. 5. Zoover.it<br />twitter.com/zoover_it<br />I’m a Family Man<br />Who likes to write<br />& build value through people<br />
    6. 6. Zoover.it<br />twitter.com/zoover_it<br />I’m a Family Man<br />Who likes to write<br />& build value through people<br />Anything you may want to know about me ...<br />DON’T watch my Cooking Channel on Youtube!<br />
    7. 7. Zoover.it<br />twitter.com/zoover_it<br />I work for<br />
    8. 8. Zoover.it<br />twitter.com/zoover_it<br />I work for<br />I managedCustomer Service and<br />Fullfilment Centre on behalf of<br />Provided consultancy to<br />I’m writing for <br />
    9. 9. Zoover.it<br />twitter.com/zoover_it<br />I launched the first<br />Twitter Travel Chat<br />in Italian<br />
    10. 10. Zoover.it<br />twitter.com/zoover_it<br />1. Basics<br />2. The Power of Reviews<br />3. Reviewers VS Reviews<br />4. Social Web<br />5. Mobile<br />
    11. 11. Zoover.it<br />twitter.com/zoover_it<br />1. Basics<br />2. The Power of Reviews<br />3. Reviewers VS Reviews<br />4. Social Web<br />5. Mobile<br />
    12. 12.
    13. 13. In Dutch: “Suuuva”<br />
    14. 14. Zoover.it<br />twitter.com/zoover_it<br />Let’s have a try with this:<br />
    15. 15. Zoover.it<br />twitter.com/zoover_it<br />Let’s have a try with this:<br />Vakantie Beoordelingen<br />
    16. 16. Zoover.it<br />twitter.com/zoover_it<br />
    17. 17. Zoover.it<br />twitter.com/zoover_it<br />
    18. 18. Zoover.it<br />twitter.com/zoover_it<br />
    19. 19. Zoover.it<br />twitter.com/zoover_it<br />Meglio saperlo prima!<br />You could have known<br />
    20. 20. Zoover.it<br />twitter.com/zoover_it<br />1. Basics<br />2. The Power of Reviews<br />3. Reviewers VS Reviews<br />4. Social Web<br />5. Mobile<br />
    21. 21. Zoover.it<br />twitter.com/zoover_it<br />Lead<br />Generator<br />Search<br />
    22. 22. Zoover.it<br />twitter.com/zoover_it<br />Higher Booking Value<br />More Conversion<br />
    23. 23. Zoover.it<br />twitter.com/zoover_it<br />1. Basics<br />2. The Power of Reviews<br />3. ReviewersVS Reviews<br />4. Social Web<br />5. Mobile<br />
    24. 24. Zoover.it<br />twitter.com/zoover_it<br />
    25. 25. Zoover.it<br />twitter.com/zoover_it<br />VS.<br />REVIEWER<br />REVIEW<br />
    26. 26. Zoover.it<br />twitter.com/zoover_it<br />The issues with<br />REVIEWS<br />A personal opinion<br />Subject of author’s interest<br />Potentially false<br />
    27. 27. Zoover.it<br />twitter.com/zoover_it<br />REVIEWERS<br />Theissue with<br />
    28. 28. Zoover.it<br />twitter.com/zoover_it<br />REVIEWERS<br />Theissue with<br />Issue? There is no issue!<br />
    29. 29. Zoover.it<br />twitter.com/zoover_it<br />REVIEWERS<br />Theissue with<br />Issue? There is no issue!<br />Connected with SM profile<br />No anonymity<br />Earn the trust first<br />
    30. 30. Zoover.it<br />twitter.com/zoover_it<br />The Power Of Customer Reviews<br />
    31. 31. Zoover.it<br />twitter.com/zoover_it<br />The Power Of Customer Reviews<br />The Power of Word of Mouth<br />*<br />* http://www.bazaarvoice.com/resources/stats<br />
    32. 32. Zoover.it<br />twitter.com/zoover_it<br />1. Basics<br />2. The Power of Reviews<br />3. Reviewers VS Reviews<br />4. Social Web<br />5. Mobile<br />
    33. 33. Zoover.it<br />twitter.com/zoover_it<br />Social Web<br />
    34. 34. Zoover.it<br />twitter.com/zoover_it<br />Social Web<br />Hey, can you talk?<br />
    35. 35. Zoover.it<br />twitter.com/zoover_it<br />Oh yes, Baby.<br />
    36. 36. Zoover.it<br />twitter.com/zoover_it<br />Oh yes, Baby.<br />Ask me about<br />Family holiday,<br />Italian food discovery, Bike trips.<br />I’m an Expert.<br />
    37. 37. Zoover.it<br />twitter.com/zoover_it<br />The newTravel Agent...<br />
    38. 38. Zoover.it<br />twitter.com/zoover_it<br />The newTravel Agent...<br />Will it be aBlogger?<br />
    39. 39. Zoover.it<br />twitter.com/zoover_it<br />The newTravel Agent...<br />Will it be aBlogger?<br />Whatever...<br />It will be a Person<br />
    40. 40. Zoover.it<br />twitter.com/zoover_it<br />www.simonseeks.com<br />
    41. 41. Zoover.it<br />twitter.com/zoover_it<br />www.zipsetgo.com<br />
    42. 42. Zoover.it<br />twitter.com/zoover_it<br />www.velvetescape.com<br />
    43. 43. Zoover.it<br />twitter.com/zoover_it<br />my.zoover.it/micheleaggiato/profilo<br />
    44. 44. Zoover.it<br />twitter.com/zoover_it<br />1. Basics<br />2. The Power of Reviews<br />3. Reviewers VS Reviews<br />4. Social Web<br />5. Mobile<br />
    45. 45. Zoover.it<br />twitter.com/zoover_it<br />Mobile Devices have<br />NO FUTURE<br />
    46. 46. Zoover.it<br />twitter.com/zoover_it<br />
    47. 47. Zoover.it<br />twitter.com/zoover_it<br />Mobile Device?<br />
    48. 48. 4 of successful ways about<br />
    49. 49. Zoover.it<br />twitter.com/zoover_it<br />4 of successful ways about<br />How to fail in the Mobile Web<br />
    50. 50. Zoover.it<br />twitter.com/zoover_it<br />Continue ignoring website<br />optimization for mobile devices<br />
    51. 51. Zoover.it<br />twitter.com/zoover_it<br />Continue ignoring website<br />optimization for mobile devices<br />Never stop using Flash<br />for your web site<br />
    52. 52. Zoover.it<br />twitter.com/zoover_it<br />Continue ignoring website<br />optimization for mobile devices<br />Never stop using Flash<br />for your web site<br />Ignore local based social network<br />as 4sq, Gowalla, Google Places<br />
    53. 53. Zoover.it<br />twitter.com/zoover_it<br />Continue ignoring website<br />optimization for mobile devices<br />Never stop using Flash<br />for your web site<br />Ignore local based social network<br />as 4sq, Gowalla, Google Places<br />Don’t allow payment/purchase<br />via mobile devices<br />
    54. 54. Zoover.it<br />twitter.com/zoover_it<br />Continue ignoring website<br />optimization for mobile devices<br />Never stop using Flash<br />for your web site<br />Ignore local based social network<br />as 4sq, Gowalla, Google Places<br />Don’t allow payment/purchase<br />via mobile devices<br />So, one day you will be dead.<br />Or may be just a little bit before.<br />
    55. 55. Zoover.it<br />twitter.com/zoover_it<br />Mobile Devices have<br />NO FUTURE<br />You could have known<br />
    56. 56. Thanks for following!<br />Michele Aggiato<br />CM @ Zoover.it & Head of Social Media Strategy<br />twitter.com/micheleaggiato<br />Credit Images: “Bizarro vs Superman 2” by carlo_montoya http://www.flickr.com/photos/carlo_montoya/3514364557/in/photostream/<br />

    ×