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How We Connect: eTail
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How We Connect: eTail

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Internet Marketing for Online Retailers

Internet Marketing for Online Retailers

Published in: Business, Technology

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  • 1. HOW WE CONNECT: ETAILRETAIL INTERNET MARKETING
  • 2. ONLINE RETAIL SALES INCREASED ABOUT 16.6% INTHE FIRST QUARTER OF 2012, TO NEARLY $44.3BILLION, COMPARED WITH $38.0 BILLION FOR THESAME PERIOD IN 2011*Source: comScore Inc.
  • 3. HOW WE CONNECT • Overlooking the human/emotional element within digital that drives brand consideration and product recommendations DISCONNECT
  • 4. HOW WE CONNECT • ZOG Paid Media clients have seen up to 60 percent increases in their paid media conversion rates. CONNECT
  • 5. HOW WE CONNECT • Relying on the brand or product name to hold enough weight when making online purchase decisions. DISCONNECT
  • 6. HOW WE CONNECT • Digital marketing for online retailers involves building programs that focus on online visibility through search and social media, using SEO, Social Media Optimization (SMO), Paid Media and Retargeting, Widgets and Apps. CONNECT
  • 7. HOW WE CONNECT • Failing to optimize the digital purchase path; studies have shown that most successful purchases are made with an average of three clicks. DISCONNECT
  • 8. HOW WE CONNECT • Our digital marketing solutions work towards increasing online visibility, influencing purchase consideration and success metrics including more-qualified traffic, sales, and ROI. CONNECT
  • 9. HOW WE CONNECT • Thinking that social media is not quantifiable and cannot produce ROI DISCONNECT
  • 10. HOW WE CONNECT • All of our solutions are connected to our creative studio, and clients are provided access to our proprietary Analytics Platform that quantifies results. CONNECT
  • 11. HOW WE CONNECT • Failure to optimize digital assets like images; 15% of Google searches are image related.** ** Search Engine Watch DISCONNECT
  • 12. HOW WE CONNECT • Search is the number one way and Social is the number two way people connect to websites. CONNECT
  • 13. HEADQUARTERS18835 N. Thompson Peak Parkway Scottsdale, Arizona 85255D: 480 281 7581 | F: 480 284 7376 www.zogdigital.com