Want to converting the contact between brands and consumers
into a valuable dialogue? WYZ.be is your dialogue marketing agency, specialized in digital 1 to 1 communication.
11. “Dialoog marketing” as part of digitale marketing
E-mail
CRM
Big Data
Marketing Automation
DIALOOG
Marketing
Blog Conversion
Optimalisation
SEO
SEA
Integration Offline
Marketing
Social Media
Content
Marketing
Digitale
Marketing
Strategie
12. Communication basics
• The right message,
• on the right moment,
• to the right person,
• via the right channel,
• on the right place.
Personalization makes the difference
Offline / Online
The same basics
13. The evolution of “push” marketing
OUT bound only IN-OUT bound fusion
one-to-many
one-to-some
manual selected
one-to-one
Triggered
one-to-one
14. • Strategy
• Concept
• Campaign
• Realization
Advice and optimization
of the “personalized dialogue”
between brands and customers
15. GET
KEEP
GROW
Our basic model
● flowchart of all moments of contact
● Online and Offline
● Activation and identification consumer
Explosive growth in qualitative data
● Analysis of insights
● building a valuable, sustainable and relevant dialogue
● ‘tailored’ offer for the consumer in real time
Unique insights in real time, for each and every channel
● Develop a customer contact program
● Continuous connection between brand and consumer
● Tested every day in terms of increasing customer value
a positive ROI
16. Our Core services
Customer Contact Strategy
Concept development
Campaign management
DataAnalysis
HTML Design
Development
Testing & follow up
System
integratation
Consumer
insights
Customer Value
Management
E-mail
marketing
Omni Channel
Activation
Conversion
Optimalization
Mobile Loyalty
Workshops / Inspiration sessions
17. OurValues
Privacy : discretion and respect
Omni-channel : its more than email
Implementing innovative technology
Personalization is the natural solution for spam
The dialogue Sommeliers
18. What if we could help you with
● 360 Customer VIEW’s, based on the existing CRM infrastructure.
● Matching all the customer data through the different channels.
● Converting your Big Data Lake data into persona’s and customer profiles
● Input of your CMS infrastuctuur based on predictive insights.
● Upgrade and extend your Selligent license with creative templates and premium execution of campaigns.
● Explaining internally your company the value of using CRM and its added value.
Core business WYZ = converteren van contacten tussen merken en klanten naar waardevolle dialoog
Waardevolle dialoog
elke communicatie moet relevant zijn voor de ontvanger
Juiste moment, omgeving en content
Conversie
Omni-channel : wat binnenkomt via de verschillende kanalen
Website / webshop
Call center / apps
Klanteninzicht
Wie is de klant en zijn motieven
ROI
DIALOOG MARKETING
DIALOOG MARKETING
Niet-geïdentificeerde bezoeker omzetten naar geïdentificeerde user
Klantinzicht
Personalisatie in alle aspecten
Our Approach
Our basic model
We map out all contact moments between brand and consumer, both online and offline. We activate the consumer in those contact moments, and strive to identify everything. The result? Explosive growth in data and insight – a good starting point to…
…analyse that accumulation of knowledge, for the sole purpose of building a valuable, sustainable and relevant dialogue between brand and consumer. We turn the unique insights collected into a ‘tailored’ offer for the consumer in real time, for each and every channel. The objective of this approach is to come to…
…a customer contact programme in which the dialogue that was initiated leads to a continued connection between brand and consumer. Tested every day in terms of increasing customer value and a demonstrably positive ROI
WYZ biedt volgende core diensten aan :
Workshops / Inspiration sessions
Klanten inzichten verschaffen over de evolutie van e-mail marketing / personalisatie
Klant-Contact-Strategie
Document die lange termijnsstrategie voorstelt.
Concept Development
Concrete vertaling van deze strategie in een conceptueel plan
bv. Energie vreters Samsung onderdeel van de KCS / verrijking database /
Campagne Management
Concrete opmaak en realisatie van de beschreven concepten
Bv. Energie vreters Samsung Opmaak van mail ivm koelkasten
Dialoogmarketing is zoveel meer dan gepersonaliseerde e-mailmarketing, crm en loyalty programma’s. Naast de data driven marketing automation technologie, zijn onze belangrijkste kernwaarden:
Personalisatie is natuurlijke oplossing voor spam
Privacy: Discretie en respect van een notaris voor privacy
Omni-channel, want het is veel meer dan email
Praktische integratie van innovatieve technologie in communicatie
Sommeliers in digitale dialoog