2. Introduction
• Hero MotoCorp is more than a national brand
• World’s largest two wheeler manufacturing
company
• Wider choice of globally-benchmarked
products at competitive prices
3. Research
• Tools:
– Primary data: Questionnaire
(Data collected outside the college.)
Sample Size: 50 nos
– Secondary data: Annual reports of the company
from website of company.
4. Questionnaire
1. Which bike you like the most?
(a) Bajaj (b)TVS (c)Hero Motocorp (d) Yamaha (e) Others_______
2. Which bike of Hero Motocorp you like the most?
(a) CD Dawn (b) Splendor (c) Passion (d) Karizma (e) Others_______
3. Do you own a Hero Motocorp Bike?
(a) Yes (b) No
4. If yes Which Hero Motocorp Bike?
________________________________________________________
5. Why you brought Hero Motocorp Bike?
Utility Vehicle (b) Status Symbol (c) Style
6. What ranking you would give to following features of Hero Motocorp bike?
Fuel Consumption
Engine Capacity
Average
Mileage
7. Rate the Hero Motocorp bike on the level of satisfaction?
Highly Satisfactory 1 ___2____3____4____5 Highly unsatisfactory
8. How much you spend on servicing of Hero Motocorp Bike
0-1000 (b)1000 -2000 (c) 2000-3000 (d) 3000-4000
9. Do you have faith on Hero Motocorp Brand
(a)Yes (b) No
5. Share Holding Pattern
Share
Holding
pattern
%ge 360o
Promoters 52.21 187.95
MF 1.15 4.14
FI/ Banks 0.12 0.43
Insurance co 3.89 14.00
FII 32.79 118.04
Corporate Bodies 1.91 6.87
Indian Public 7.16 25.77
Others 0.77 2.77
52%
1%0%
4%
33%
2%
7%
1% Promoters
MF
FI/ Banks
Insurance co
FII
Corporate Bodies
Indian Public
Others
Source: Annual Report 2010-2011
6. Mean
• Mean is the mathematical average of set of
numbers. The average is calculated by adding
up two or more scores and dividing the total
by the number of scores.
• Advantages: Finds the most accurate average
of the set of numbers.
• Disadvantages: Outliers can change the mean
a lot..Making it much lower/higher than it
should be
7. Mean
Age Group Number (f) Mid-point(x) Fx
20-24 28 22 616
24-28 10 26 260
28-32 8 30 240
32-36 4 34 136
50 1252
Mean is 25.04
Which Means data is collected from persons of average age of 25 Yrs.
X=Σfx
n
8. Geometric Mean
Year Return on
Average
Capital
Employed
At Base of
100
Logx
2013-2012 62.3% 162.3 2.2103
2012-2011 76.4% 176.4 2.2465
2011-2010 50.9% 150.9 2.1786
2010-2009 49% 149 2.1732
2009-2008 51.6% 151.6 2.1807
10.9893
Elogx = 10.9893/5 = 2.1979
GM = Antilog(Elogx) = Antilog(2.1979)
GM = 157.7 = 57.7%
9. Mode
• Mode is defined as the value which occurs
maximum number of times i.e. having maximum
frequency.
• Advantages: Allows you to see what value
happened the most in a set of data. This can help
you to figure out things in a different way. It is
also quick and easy.
•
Disadvantages: Could be very far from the actual
middle of the data. The least reliable way to find
the middle or average of the data.
10. Mode
Which bike you like the most f
Bajaj 10
TVS 7
Hero Motocorp 18
Yamaha 13
Others 2
Mode is a value which occurs maximum number of times that is having
maximum frequency
Here we can see Hero Motocorp has maximum frequency of 18 which means
Hero Motocorp bikes are used most amongst samples collected
11. Which bike of Motocorp you like the most?
0
5
10
15
20
25
CD Dawn Splendor Passion Karizma Others
From bar diagram we can conclude that Splendor is most liked bike of
Hero motocorp
12. Median
• Median is the measure of central tendency which
appears in the middle of an ordered sequence of
values. I.e. half of the observations in a set of data are
lower than it and half of the observations are greater
than it.
• Advantage: Finds the middle number of a set of data,
so outliers have little or no effect.
• Disadvantage: If the gap between some numbers is
large, while it is small between other numbers in the
data, this can cause the median to be a very inaccurate
way to find the middle of a set of values.
13. Median
Price range
f
cf
0-1000 05 05
1000-2000 26 31
2000-3000 15 46
3000-4000 04 50
Median class lies between 1000-2000
Median = L+ n/2 - (P.C.F) x i
f
= 1000 + 25- 5 x 1000
26
=1000+ 0.7692x1000
=1769.20
It means positional average is 1769.20
14. Standard Deviation
• Standard deviation is by far the most important
and widely used measure of studying variation.It
shows how much variation or dispersion there is
from the average (mean, or expected value). A
low standard deviation indicates that the data
points tend to be very close to the mean,
whereas high standard deviation indicates that
the data points are spread out over a large range
of values. It significance lies in the fact that it is
free from defects which earlier method suffered
and satisfies most of the properties of a good
measure of variation.
15. Standard Deviation
Years Profit After
Tax
x-x (x –x)2
2013-12 9.9 -0.56 0.31
2012-11 14.1 3.64 13.25
2011-10 10.4 -0.06 0.00
2010-09 9.3 -1.16 1.35
2009-08 8.6 -1.86 3.46
total 52.3 18.37
SD = E(X-X)2
n
SD = 18.37/5
SD = 1.92
16. Correlation
• If 2 quartiles vary in such a way that movement in one is
accompanied by the movement in other, these quantities are said
to be co-related.
• For e.g. there exists some co-relation between family income and
expenditure on luxury items or the price of commodity and the
demand. The statistical tool with the help of which relations
between these variables is studied is called as co-relation.
• If one variable is increasing and other on an average is also
increasing or if one variable is decreasing and the other on an
average is also decreasing co-relation is said to be positive.
• On the other hand if the variables are varying in the opposite
directions i.e. if one variable is increasing and the other is
decreasing or vice-versa co-relation is said to be negative.
20. Regression
• Regression analysis is described as explanation
of unknown value of a variable with the help
of known value of another variable
• There are two lines of regression
• (1) y on x (2) x on y
22. bxy = 433320.9/5 - 144513.5094
64194888/5 - 20927514.12
= 0.0071
byx = 433320.9/5 - 144513.5094
2995.6086/5 – 997.9281
=145.06
y on x
y –y = byx(x-x)
y= 145.06(x-4574.66)+31.59
y = 145.06x-663568.59
x on y
x-x = bxy(y-y)
x = 0.0071(y-31.59)+4574.66
x = 0.0071y +4574.44
