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Facebook Marketing for Valentines Day: Chocolate Edition

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So, I was researching for brands that are marketing on Facebook this Valentine’s Day. …

So, I was researching for brands that are marketing on Facebook this Valentine’s Day.

What did I find?

Mounds of chocolatiers hosting Facebook contests. Well, this was a sweet win-win-win for a chocolate loving gal like me, who’s company just so happens to make (among other online marketing tools) Facebook contest apps. I simply could not resist the temptation...

Here are four Valentine’s Day Facebook campaigns, with what’s right, what’s wrong, and how you can do it for yourself.

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  • 1. Facebook Marketing for Valentine’s Day Chocolate Edition
  • 2. Valentine’s Day Wish
  • 3. ● Low barrier to entry ● Image shows product ● Themed comments
  • 4. ● Not daily ● Too much text ● No Like- or email-gating
  • 5. What You Can Do: ● Run daily contests ● Make it easy to enter ● Market your product visually
  • 6. Share Cards for Coupons
  • 7. ● Super easy to share Valentines day card ● Coupon gives incentives, and sales ● Branded, themed and visually appealing
  • 8. ● Not a coupon code! ○ Need to print $1 discount ○ Not redeemable online ○ Not available on their Facebook Store ● Facebook tab is too cluttered
  • 9. What You Can Do: ● Set up Coupon codes (or use Facebook Offers) ● Drive sales with discounts ● Make themed cards to spread by word-of-mouth
  • 10. UGC Sweepstakes
  • 11. ● Daily prizes - with a big grand prize ● Emotes personal connection - sharing ‘heart warming’ photos ● Strategically planned cohesive marketing
  • 12. ● Use better targeted Facebook Ads (to get more entrants) ● Not much - it’s a great campaign
  • 13. What You Can Do: ● Get User Generated Content (UCG) to deepen emotional connection to brand ● Team up with influencers - to get more reach ● Plan your campaigns with your marketing, PR, content and advertising teams
  • 14. Match to Melt Game
  • 15. ● Uses interactive, game theory marketing on Facebook ● Game is fun, simple, addictive, shows product ● Entices daily engagement with Page with Instant Wins ● Like- and email-gated ● Easy to share on Facebook, Twitter & Pinterest
  • 16. ● Only available to win in US ● Uh, not much else
  • 17. What You Can Do: ● Add gamification with Facebook game apps, or even vote contests ● Give-away instant daily prizes ● Incorporate product into interactive sweepstakes to deepen emotional associations
  • 18. Run your own Facebook Contest! Click Here! Your eBook is FREE!
  • 19. Thank you for viewing! Want more online marketing tips? Check out blog.wishpond.com Wishpond One Easy Tool for All of Your Online Marketing create online ads, contests, landing pages & email automation campaigns