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Facebook Marketing for Valentines Day: Chocolate Edition
 

Facebook Marketing for Valentines Day: Chocolate Edition

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So, I was researching for brands that are marketing on Facebook this Valentine’s Day. ...

So, I was researching for brands that are marketing on Facebook this Valentine’s Day.

What did I find?

Mounds of chocolatiers hosting Facebook contests. Well, this was a sweet win-win-win for a chocolate loving gal like me, who’s company just so happens to make (among other online marketing tools) Facebook contest apps. I simply could not resist the temptation...

Here are four Valentine’s Day Facebook campaigns, with what’s right, what’s wrong, and how you can do it for yourself.

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    Facebook Marketing for Valentines Day: Chocolate Edition Facebook Marketing for Valentines Day: Chocolate Edition Presentation Transcript

    • Facebook Marketing for Valentine’s Day Chocolate Edition
    • Valentine’s Day Wish
    • ● Low barrier to entry ● Image shows product ● Themed comments
    • ● Not daily ● Too much text ● No Like- or email-gating
    • What You Can Do: ● Run daily contests ● Make it easy to enter ● Market your product visually
    • Share Cards for Coupons
    • ● Super easy to share Valentines day card ● Coupon gives incentives, and sales ● Branded, themed and visually appealing
    • ● Not a coupon code! ○ Need to print $1 discount ○ Not redeemable online ○ Not available on their Facebook Store ● Facebook tab is too cluttered
    • What You Can Do: ● Set up Coupon codes (or use Facebook Offers) ● Drive sales with discounts ● Make themed cards to spread by word-of-mouth
    • UGC Sweepstakes
    • ● Daily prizes - with a big grand prize ● Emotes personal connection - sharing ‘heart warming’ photos ● Strategically planned cohesive marketing
    • ● Use better targeted Facebook Ads (to get more entrants) ● Not much - it’s a great campaign
    • What You Can Do: ● Get User Generated Content (UCG) to deepen emotional connection to brand ● Team up with influencers - to get more reach ● Plan your campaigns with your marketing, PR, content and advertising teams
    • Match to Melt Game
    • ● Uses interactive, game theory marketing on Facebook ● Game is fun, simple, addictive, shows product ● Entices daily engagement with Page with Instant Wins ● Like- and email-gated ● Easy to share on Facebook, Twitter & Pinterest
    • ● Only available to win in US ● Uh, not much else
    • What You Can Do: ● Add gamification with Facebook game apps, or even vote contests ● Give-away instant daily prizes ● Incorporate product into interactive sweepstakes to deepen emotional associations
    • Run your own Facebook Contest! Click Here! Your eBook is FREE!
    • Thank you for viewing! Want more online marketing tips? Check out blog.wishpond.com Wishpond One Easy Tool for All of Your Online Marketing create online ads, contests, landing pages & email automation campaigns