Facebook Marketing for Valentines Day: Chocolate Edition


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So, I was researching for brands that are marketing on Facebook this Valentine’s Day.

What did I find?

Mounds of chocolatiers hosting Facebook contests. Well, this was a sweet win-win-win for a chocolate loving gal like me, who’s company just so happens to make (among other online marketing tools) Facebook contest apps. I simply could not resist the temptation...

Here are four Valentine’s Day Facebook campaigns, with what’s right, what’s wrong, and how you can do it for yourself.

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Facebook Marketing for Valentines Day: Chocolate Edition

  1. 1. Facebook Marketing for Valentine’s Day Chocolate Edition
  2. 2. Valentine’s Day Wish
  3. 3. ● Low barrier to entry ● Image shows product ● Themed comments
  4. 4. ● Not daily ● Too much text ● No Like- or email-gating
  5. 5. What You Can Do: ● Run daily contests ● Make it easy to enter ● Market your product visually
  6. 6. Share Cards for Coupons
  7. 7. ● Super easy to share Valentines day card ● Coupon gives incentives, and sales ● Branded, themed and visually appealing
  8. 8. ● Not a coupon code! ○ Need to print $1 discount ○ Not redeemable online ○ Not available on their Facebook Store ● Facebook tab is too cluttered
  9. 9. What You Can Do: ● Set up Coupon codes (or use Facebook Offers) ● Drive sales with discounts ● Make themed cards to spread by word-of-mouth
  10. 10. UGC Sweepstakes
  11. 11. ● Daily prizes - with a big grand prize ● Emotes personal connection - sharing ‘heart warming’ photos ● Strategically planned cohesive marketing
  12. 12. ● Use better targeted Facebook Ads (to get more entrants) ● Not much - it’s a great campaign
  13. 13. What You Can Do: ● Get User Generated Content (UCG) to deepen emotional connection to brand ● Team up with influencers - to get more reach ● Plan your campaigns with your marketing, PR, content and advertising teams
  14. 14. Match to Melt Game
  15. 15. ● Uses interactive, game theory marketing on Facebook ● Game is fun, simple, addictive, shows product ● Entices daily engagement with Page with Instant Wins ● Like- and email-gated ● Easy to share on Facebook, Twitter & Pinterest
  16. 16. ● Only available to win in US ● Uh, not much else
  17. 17. What You Can Do: ● Add gamification with Facebook game apps, or even vote contests ● Give-away instant daily prizes ● Incorporate product into interactive sweepstakes to deepen emotional associations
  18. 18. Run your own Facebook Contest! Click Here! Your eBook is FREE!
  19. 19. Thank you for viewing! Want more online marketing tips? Check out blog.wishpond.com Wishpond One Easy Tool for All of Your Online Marketing create online ads, contests, landing pages & email automation campaigns