15 EMAIL
AUTOMATION
STATS
THAT MIGHT SURPRISE YOU
Are you seeing depressing conversion
rates with your mass email
marketing campaigns? Would you
like to personalize each an...
Have you experimented with
email automation? Should you?

Let’s find out.
#1. A personalized subject line
increases email engagement by
22 percent.
#2. Personalized emails improve
click-through-rates by 14%, and
conversion rates by 10%.
#3. This year, about 84% of all
emails will be spam. Segmenting
your email list demographically
ensures your emails aren’t...
#4. Business users of targeted
and personalized email tools
have found a 451% increase in
lead generation.
#5. lead nurturing and nurtured
leads produce, on average, a 20%
increase in sales opportunities
versus non-nurtured leads...
#6. Nurtured leads make 47%
larger purchases than nonnurtured leads.
#7. 41% of email is now opened
on mobile devices, so optimizing
for mobile has never been more
important
#8. Companies with mature lead
generation and management
practices have a 9.3% higher
sales quote achievement rate.
#9. Companies that excel at lead
nurturing generate 50% more
sales-ready leads at 33% lower
cost.
#10. Research shows you can
save 15% or more on creative
production with email
marketing
#11. Event-triggered marketing
can potentially save 80% of your
direct mail budget.
#12. Research estimates there is
a 15% savings on creative
production with marketing
automation.
#13. Companies that automate
lead management see a 10% or
greater increase in revenue in 69 months.
#14. 64% of Chief Marketing
Officers have no process to
manage their marketing
automation.
#15. By 2020, customers will
manage 85% of their
relationships without talking to
a human.
Sources:

B2Bmarketing
The Annuitas Group
Gartner Research
Fathomdelivers
Econsultancy
Pardot
Thank you for viewing!
Wishpond is the easiest way to get
new leads and sales online
Learn more at Wishpond.com
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15 Email Automation Stats that Might Surprise You

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Are you seeing depressing conversion rates with your mass email marketing campaigns? Would you like to personalize each and every email you send out, but don’t have the time to leave your desk for lunch?

Let's talk email automation.

This Slideshare presentation will give you 15 email marketing and automation statistics that will get you thinking.

Published in: Marketing, Technology, Business
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15 Email Automation Stats that Might Surprise You

  1. 1. 15 EMAIL AUTOMATION STATS THAT MIGHT SURPRISE YOU
  2. 2. Are you seeing depressing conversion rates with your mass email marketing campaigns? Would you like to personalize each and every email you send out, but don’t have the time to leave your desk for lunch?
  3. 3. Have you experimented with email automation? Should you? Let’s find out.
  4. 4. #1. A personalized subject line increases email engagement by 22 percent.
  5. 5. #2. Personalized emails improve click-through-rates by 14%, and conversion rates by 10%.
  6. 6. #3. This year, about 84% of all emails will be spam. Segmenting your email list demographically ensures your emails aren’t.
  7. 7. #4. Business users of targeted and personalized email tools have found a 451% increase in lead generation.
  8. 8. #5. lead nurturing and nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.
  9. 9. #6. Nurtured leads make 47% larger purchases than nonnurtured leads.
  10. 10. #7. 41% of email is now opened on mobile devices, so optimizing for mobile has never been more important
  11. 11. #8. Companies with mature lead generation and management practices have a 9.3% higher sales quote achievement rate.
  12. 12. #9. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.
  13. 13. #10. Research shows you can save 15% or more on creative production with email marketing
  14. 14. #11. Event-triggered marketing can potentially save 80% of your direct mail budget.
  15. 15. #12. Research estimates there is a 15% savings on creative production with marketing automation.
  16. 16. #13. Companies that automate lead management see a 10% or greater increase in revenue in 69 months.
  17. 17. #14. 64% of Chief Marketing Officers have no process to manage their marketing automation.
  18. 18. #15. By 2020, customers will manage 85% of their relationships without talking to a human.
  19. 19. Sources: B2Bmarketing The Annuitas Group Gartner Research Fathomdelivers Econsultancy Pardot
  20. 20. Thank you for viewing! Wishpond is the easiest way to get new leads and sales online Learn more at Wishpond.com
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