15 Email Automation Stats that Might Surprise You

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Are you seeing depressing conversion rates with your mass email marketing campaigns? Would you like to personalize each and every email you send out, but don’t have the time to leave your desk for lunch?

Let's talk email automation.

This Slideshare presentation will give you 15 email marketing and automation statistics that will get you thinking.

Published in: Marketing, Technology, Business

15 Email Automation Stats that Might Surprise You

  1. 1. 15 EMAIL AUTOMATION STATS THAT MIGHT SURPRISE YOU
  2. 2. Are you seeing depressing conversion rates with your mass email marketing campaigns? Would you like to personalize each and every email you send out, but don’t have the time to leave your desk for lunch?
  3. 3. Have you experimented with email automation? Should you? Let’s find out.
  4. 4. #1. A personalized subject line increases email engagement by 22 percent.
  5. 5. #2. Personalized emails improve click-through-rates by 14%, and conversion rates by 10%.
  6. 6. #3. This year, about 84% of all emails will be spam. Segmenting your email list demographically ensures your emails aren’t.
  7. 7. #4. Business users of targeted and personalized email tools have found a 451% increase in lead generation.
  8. 8. #5. lead nurturing and nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.
  9. 9. #6. Nurtured leads make 47% larger purchases than nonnurtured leads.
  10. 10. #7. 41% of email is now opened on mobile devices, so optimizing for mobile has never been more important
  11. 11. #8. Companies with mature lead generation and management practices have a 9.3% higher sales quote achievement rate.
  12. 12. #9. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.
  13. 13. #10. Research shows you can save 15% or more on creative production with email marketing
  14. 14. #11. Event-triggered marketing can potentially save 80% of your direct mail budget.
  15. 15. #12. Research estimates there is a 15% savings on creative production with marketing automation.
  16. 16. #13. Companies that automate lead management see a 10% or greater increase in revenue in 69 months.
  17. 17. #14. 64% of Chief Marketing Officers have no process to manage their marketing automation.
  18. 18. #15. By 2020, customers will manage 85% of their relationships without talking to a human.
  19. 19. Sources: B2Bmarketing The Annuitas Group Gartner Research Fathomdelivers Econsultancy Pardot
  20. 20. Thank you for viewing! Wishpond is the easiest way to get new leads and sales online Learn more at Wishpond.com

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