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Effective Social Media Usage for Businesses

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WhatsNextMarketing

This presentation debuted at the 2011 What's Next Marketing social media seminar series and is intended to educate business owners on effective utilization of social media. This presentation focuses on strategy and implementation.

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How to Take Your Social Media Business Efforts to the Next Level@RyanCohn, CEOMay 10, 2011Tweet with us at @WhatsNextMktingor ask questions at www.Facebook.com/WhatsNextMarketing
Who are we? “The Social Media Kings of Florida” (850 Business Magazine, 2010)   “Emerging Interactive Business of South By Southwest” (The Ad Club of Boston, 2011)   Facebook Campaign selected as Top-20 in North America (Facebook Studio, 2011) Winner of Likeable’s Top-40 Facebook Page Award (Likeable.com, 2010)
Our Passion Innovatingcommunication through digital and social technology
The Old Social Media Days (Facebook, May 2007)
Social Media Today 700 million people are active on Facebook every month (With 50% returning daily) 71.2% of the US Web Audience is active on Facebook The fastest growing segment on Facebook is 55-65 year-old females Facebook has more site traffic than Google 67% of people on Twitter follow a brand that they plan to do business with Years to Reach 50 Million Users: Radio (38 Years) TV (13 Years) Internet (4 Years) iPod (3 Years) Facebook added 100 Million in less than 9 months
The Shift Question: From which marketing/IT programs are you shifting Budget away and moving in to your social media programs?
What does this mean for you? Prospective and current customers are connecting with brands via social media like no other medium ever before. BUT… Communication in the space is getting cluttered.
You have to… BREAK THROUGH THE CLUTTER!
SOCIAL MEDIA STRATEGY
SOCIAL MEDIA STRATEGY
SOCIAL MEDIA STRATEGY 1 – Customer Acquisition 2 – The Opt-In 3 – Building the Relationship 4 – The Close
Customer Acquisition Once your social media presence has been built, how are you generating traffic? 1 – Offline 2 – Online
Offline Acquisition In-Store: Business Cards In-Store Signage Staff Mentions Out-of-Store: Letterhead Sales Materials Out-of-Store Signage/Marquees Traditional Advertising Event Signage/Materials
Online Acquisition Away from Social Media: Email Signatures Website / Blog Digital Ad Placement Search Engine Advertising Through Social Media: Share via Staff/Supporters Engagement as Page/Account Influencer Outreach Facebook Advertising
The Opt-In Once traffic is flowing to your social media venues, how do you get them to opt-in?
The Opt-In
The Opt-In
The Opt-In
The Opt-In
The Opt-In
Building the Relationship EdgeRank:
Building the Relationship
Building the Relationship Quick Customer Service is vital.
Building the Relationship Respond to good comments too! Encourage conversation.
Building the Relationship Authenticity is King!
Building the Relationship Consistently deliver excitement, surprise, and delight!
Building the Relationship Identify when your target market is active on each social media website
The Close
The Close
Thank You - Q&A Time! How to Take Your Social Media Business Efforts to the Next Levelwww.WhatsNextMarketing.comEngage with us:@WhatsNextMkting on TwitterAsk extra questions at:www.Facebook.com/WhatsNextMarketingEmail me anytime: Ryan@whatsnextmarketing.com

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Effective Social Media Usage for Businesses

  • 1. How to Take Your Social Media Business Efforts to the Next Level@RyanCohn, CEOMay 10, 2011Tweet with us at @WhatsNextMktingor ask questions at www.Facebook.com/WhatsNextMarketing
  • 2. Who are we? “The Social Media Kings of Florida” (850 Business Magazine, 2010)   “Emerging Interactive Business of South By Southwest” (The Ad Club of Boston, 2011)   Facebook Campaign selected as Top-20 in North America (Facebook Studio, 2011) Winner of Likeable’s Top-40 Facebook Page Award (Likeable.com, 2010)
  • 3. Our Passion Innovatingcommunication through digital and social technology
  • 4. The Old Social Media Days (Facebook, May 2007)
  • 5. Social Media Today 700 million people are active on Facebook every month (With 50% returning daily) 71.2% of the US Web Audience is active on Facebook The fastest growing segment on Facebook is 55-65 year-old females Facebook has more site traffic than Google 67% of people on Twitter follow a brand that they plan to do business with Years to Reach 50 Million Users: Radio (38 Years) TV (13 Years) Internet (4 Years) iPod (3 Years) Facebook added 100 Million in less than 9 months
  • 6. The Shift Question: From which marketing/IT programs are you shifting Budget away and moving in to your social media programs?
  • 7. What does this mean for you? Prospective and current customers are connecting with brands via social media like no other medium ever before. BUT… Communication in the space is getting cluttered.
  • 8. You have to… BREAK THROUGH THE CLUTTER!
  • 11. SOCIAL MEDIA STRATEGY 1 – Customer Acquisition 2 – The Opt-In 3 – Building the Relationship 4 – The Close
  • 12. Customer Acquisition Once your social media presence has been built, how are you generating traffic? 1 – Offline 2 – Online
  • 13. Offline Acquisition In-Store: Business Cards In-Store Signage Staff Mentions Out-of-Store: Letterhead Sales Materials Out-of-Store Signage/Marquees Traditional Advertising Event Signage/Materials
  • 14. Online Acquisition Away from Social Media: Email Signatures Website / Blog Digital Ad Placement Search Engine Advertising Through Social Media: Share via Staff/Supporters Engagement as Page/Account Influencer Outreach Facebook Advertising
  • 15. The Opt-In Once traffic is flowing to your social media venues, how do you get them to opt-in?
  • 23. Building the Relationship Quick Customer Service is vital.
  • 24. Building the Relationship Respond to good comments too! Encourage conversation.
  • 25. Building the Relationship Authenticity is King!
  • 26. Building the Relationship Consistently deliver excitement, surprise, and delight!
  • 27. Building the Relationship Identify when your target market is active on each social media website
  • 30. Thank You - Q&A Time! How to Take Your Social Media Business Efforts to the Next Levelwww.WhatsNextMarketing.comEngage with us:@WhatsNextMkting on TwitterAsk extra questions at:www.Facebook.com/WhatsNextMarketingEmail me anytime: Ryan@whatsnextmarketing.com