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LEARNING THEORIES APPLIED TO TEACHING TECHNOLOGY: 
CONSTRUCTIVISM VERSUS BEHAVIORAL THEORY FOR INSTRUCTING 
MULTIMEDIA SOFTWARE PROGRAMS. 
by 
Cajah S. Reed 
CARLOS CONTRERAS, PhD, Faculty Mentor and Chair 
EVAN STRAUB, PhD, Committee Member 
KEITH CIANI, PhD, Committee Member 
Dean Ginther, PhD, Dean 
Harold Abel School of Social and Behavioral Sciences 
A Dissertation Presented in Partial Fulfillment 
Of the Requirements for the Degree 
Doctor of Philosophy 
Capella University 
December 2012
UMI Number: 3548893 
All rights reserved 
INFORMATION TO ALL USERS 
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a note will indicate the deletion. 
UMI 3548893 
Published by ProQuest LLC (2012). Copyright in the Dissertation held by the Author. 
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© Cajah Reed, 2012
Abstract 
This study sought to find evidence for a beneficial learning theory to teach computer 
software programs. Additionally, software was analyzed for each learning theory’s 
applicability to resolve whether certain software requires a specific method of education. The 
results are meant to give educators more effective teaching tools, so students ultimately get 
the most out of any particular software program. The study’s value comes from additional 
significant information added to the established constructivist and instructivist debate, which 
is important to psychologists and educators. 
The design of the study was a randomized quantitative experiment with an analysis of 
covariance design employing four groups, gathered using convenience sampling, in a pretest, 
posttest model to analyze multiple independent variables. Further design parameters included 
a 2 X 2 Factorial Design, .05 significance, large post hoc Cohen f effect size for learning 
theory, and 89% power. The sample was 167 students enrolled in Digital Image 
Manipulation, Digital Layout, Digital Illustration, or Digital Typography classes during two 
quarters of 2012. The participants were analyzed in their normal classroom environment 
using an online test/lesson/test exercise. The instrument was Photoshop CS5 and InDesign 
CS5 uCertify Adobe Certified Expert (ACE) exam preparation guides. 
Research Question 1 stated: Is constructivist or behavioral learning theory more beneficial 
when teaching multimedia software? A significant finding for Research Question 1 indicates 
a difference between the learning theories behaviorism and constructivism. The behaviorist 
group scored higher than the constructivist group. Research Question 2 stated: Is there a 
difference in the effectiveness of learning between Photoshop and InDesign when teaching
multimedia software? There was no significant finding for Research Question 2; therefore, 
no difference was found between Photoshop and InDesign. 
Research Question 3 stated: Are there interactions between learning theory and software with 
regards to teaching multimedia software? No interaction was found between learning theory 
and software. According to the current study, teachers who instruct their courses through a 
problem-based constructivist method should consider a behaviorist approach. A behavioral 
learning curriculum is especially important if the class is instructing Adobe software.
Dedication 
I dedicate my dissertation to my Grandmother. Thank you for pushing me to get a 
great education. I will try not to be so smart that I can’t have a normal conversation. 
It is also dedicated to my family, who have sacrificed time with me and kept quiet 
iii 
during nap-time so I could do “homework.”
Acknowledgments 
First and foremost, I must acknowledge Michael Reed, whose support was 
endless. His masterful work on the experiment website was genius. The study would not 
have been as successful without his hours spent recreating Photoshop and InDesign. I 
want to thank Tommy Sullivan for listening, reading, testing the website, and spending 
the time bouncing ideas around. His encouragement helped me to develop and fine-tune 
many of the ideas floating in my head. Danielle Sullivan Kelly was instrumental in, 
specifically, teaching me grammar. I appreciate the time, patience, and skill needed to 
read my work. 
Catherine Chauvin deserves acknowledgement for lending me a quiet place to 
work, proofreading, driving to DTC, and testing the website. I appreciate the kindness 
shown to my children and being an overall great friend. Thank you Logan and Evalyn 
Reed; your patience and continual encouragement were vital to the completion of my 
degree. I want to thank Susan Branch for testing the website and listening to my 
exhaustive talk of school. Acknowledgement should also go to Marie Sullivan for being 
so vocally proud of all my accomplishments. 
During the course of my dissertation, Don Powers provided excellent statistical 
explanations and advice. Matt and Angela Baca watched my children while I conducted 
research. Michael Kelly tested the study’s website. Ken, Anne, and Sharon Reed listened 
and gave encouragement. The family I developed at Four Mile Historic Park bestowed 
unlimited support. 
I want to thank the kind administration and faculty at the testing site for allowing 
me into their school and classrooms. In particular, I want to thank those who both helped 
iv
as expert panelists and with the research exercise: Michael Chavez, Sharon DiIorio, 
Joshua LeConey, Steve Pierce, Edward Popovitz, and Roger Rios. Thanks to those who 
kindly tolerated my class disruption, Todd Debreceni, Daniel Levine, Kim Tempest, 
Wesley Price, and John Wilbanks. A special thanks to Jon Kerbaugh and Chris Chen 
Mahoney, and Lansford Holness for granting permission to conduct the study and 
ensuring I had all the information needed to make it happen. 
Thanks to Namrata Gupta, Mark Gupta, and Betsy Rivers for allowing me to use 
the great preparation guides created at uCertify.com. A special extra thanks to Mark 
Gupta for believing in my research, when I could not get any other company to listen. I 
would like to acknowledge Carlos Contreras, Evan Straub, and Keith Ciani for providing 
direction through the dissertation process. Finally, to the wonderful hardworking team of 
advisors at Capella University, I could not have survived without you. In particular, thank 
you Farrah Fossum and Michael Franklin for expert guidance and support. 
No matter how large or small the help, your love and support has gotten me to the 
v 
title of Doctor of Philosophy.
Table of Contents 
Acknowledgments iv 
List of Tables viii 
List of Figures ix 
CHAPTER 1. INTRODUCTION 1 
Introduction to the Problem 1 
Background of the Study 2 
Statement of the Problem 5 
Purpose of the Study 5 
Research Questions 8 
Significance of the Study 8 
Definition of Terms 9 
Assumptions 11 
Limitations 13 
Nature of the Study 15 
CHAPTER 2. LITERATURE REVIEW 16 
Theoretical Framework 18 
Review of Research on the Topic 22 
Review of Methodological Literature 52 
CHAPTER 3. METHODOLOGY 85 
Purpose of the Study 85 
Research Design 86 
Target Population and Participant Selection 89 
vi
Procedures 93 
Instruments 98 
Hypotheses 106 
Data Analysis 107 
CHAPTER 4. DATA COLLECTION AND ANALYSIS 108 
CHAPTER 5. RESULTS, CONCLUSIONS, AND RECOMMENDATIONS 119 
Discussion of Results 124 
Discussion of the Conclusions 128 
Limitations 131 
Recommendations 135 
Conclusion 137 
REFERENCES 138 
APPENDIX A. PHOTOSHOP EXPERT PANEL HANDOUT 153 
APPENDIX B. INDESIGN EXPERT PANEL HANDOUT 158 
APPENDIX C. PHOTOSHOP INSTRUMENT 163 
APPENDIX D. INDESIGN INSTRUMENT 165 
vii
List of Tables 
Table 1. Research Design 86 
Table 2. Results of the Photoshop Expert Panel 104 
Table 3. Results of the InDesign Expert Panel 105 
Table 4. Frequency of Sample Participants for Each Degree Program 111 
Table 5. Software Descriptive Statistics by Class 112 
Table 6. Descriptive Statistics 113 
Table 7. Levene’s Test of Equality of Error Variances 114 
Table 8. Homogeneity of Regression–Tests of Between-Subjects Effects 114 
Table 9. Factorial Design Analysis–Tests of Between-Subjects Effects 115 
viii
List of Figures 
Figure 1. Comparing Posttest Means of Software and Noting Theory 116 
Figure 2. Comparing Means of Theory and Noting Software 117 
ix
CHAPTER 1. INTRODUCTION 
Introduction to the Problem 
There is a growing list of professions (especially those in design) using multimedia 
software, which has brought about an increased prevalence of college courses teaching 
computer programs such as Photoshop, InDesign, Flash, and After Effects (U.S. Department 
of Labor, 2008). Students of such classes are expected to learn generalities of the programs, 
while understanding finer details, so they can apply these skills in the workplace once 
training is complete (as shown in the testing site’s online profile for 2009). The type of 
learning described requires an instructor well trained in the software and equipped with 
adequate teaching methods. This influx of students seeking computer software knowledge, as 
well as the need for suitable instruction, gives cause to an exploration of the validity of 
specific learning theories (McKenna & Laycock, 2004). 
Accredited colleges educating students on computer software recognize the need for 
teachers who have constantly updated training on ever-changing programs (Accrediting 
Commission for Community and Junior Colleges [ACCJC], 2002; Commission on Colleges 
[COC], 2010; Commission on Institutions of Higher Education [CIHE], 2005). Colleges 
achieve up-to-date instruction by employing individuals from the technology industry, which 
ensures relevant education in the discipline and daily usage of the software. While this 
implies the person has knowledge on the software, it does not necessarily translate to 
teaching ability. Good instructional skills are imperative; a major effect of nonconstructive 
1
teaching methods is the failure of information transferring to long-term memory (Kirschner, 
Sweller, & Clark, 2006). This is seen in the inability of students to learn, retain, and apply 
techniques used within the software. Consequently, it is important to pinpoint adequate 
methods of instruction for the students, to aid teachers not formally trained to educate. The 
following sections will illustrate this study’s intentions to identify and evaluate particular 
learning theories, which may assist multimedia software instructors in their endeavor of 
instructing college level students. 
Background of the Study 
Learning theories have dominated throughout history, as people sought to teach 
themselves and others about the world. Within the realm of this study, two learning theories 
(constructivism and behavioral learning theory) have been chosen for research because of 
their distinct characteristics, and existing prevalence in the education system. The debates 
over constructivist, as opposed to behavioral (instructivist) theories, are well published. Some 
articles comparing the theories analyze them theoretically, in the context of scheduling, 
instructing mathematics, and teacher education (Baylor & Kitsantas, 2009; Boghossian, 
2006; Hackmann, 2004; Mvududu, 2005). The articles weigh the options of each 
philosophy’s teaching methods, many going beyond conjecture with experimentation, and 
most deriving dissimilar results or determinations. While the published information is helpful 
in identifying the particulars of each learning theory, it does not pinpoint the essence of this 
proposed study. 
Reviewing the previously stated studies, it would seem a significant result between 
the two learning theories depends highly on what is being studied. This could give great 
2
comfort, as well as a fair amount of confusion to instructors. There is no absolute right or 
wrong answer to the best general learning theory to use. Each learning situation is different, 
due to the information taught, and thusly, the most appropriate learning theory may be 
distinctive because of this divergence. 
The instructivist method of instruction is the traditional manner of teaching 
information in a sequential style and a focus on the end goal, which is assessment (Baylor & 
Kitsantas, 2009). The behaviorist model is known as a teacher-centered learning 
environment. In short, the teacher’s primary mission is to provide knowledge, while the 
student must acquire the knowledge (Boghossian, 2006). This approach is successful because 
it relies on clearly defined goals, based on rigorous instruction, and subsequent assessment. 
The constructivist learning theory is based on a student-centered environment (Baylor 
& Kitsantas, 2009). This method uses engaging instruction to provoke higher order thinking, 
which facilitates knowledge construction. The approach employs realistic learning 
environments, social classrooms that encourage multiple perspectives, and self-awareness of 
one’s own learning capabilities. Contrary to behavioral learning theory, the goal of the 
constructivist instructor is to provide support, while the student engages in the active process 
of constructing knowledge (Boghossian, 2006). This method is successful because it focuses 
on the process of learning. 
An article that greatly influenced the variable selection used in this study is a 
publication by Stephanie Clemons from 2006. Seeking to accommodate the increased 
demand of technology, Clemons (2006) constructed a case study designed to modify a 
3
college Computer Aided Design (CAD) software course. Once properly altered, a single 
course instructs twice the number of students previously held in the class. 
Prior to Clemon’s (2006) change in curriculum and teaching methodology, per the 
case study, the CAD course was taught using behavioral learning theory. The traditional 
method utilized demonstrations of CAD techniques, exercises, and weekly assignments. 
Conversely, the constructivism-based class was broken into three modules: learning the 
software, plotting documents, and three-dimensional drawings. All modules were self-paced, 
multi-week learning experiences encouraging each student to seek knowledge based upon 
their own learning style. 
The results of the case study noted a greater engagement of the student, increased 
knowledge of the subject matter found within the three modules, more content learned during 
the course, and successful understanding of problem-solving (Clemons, 2006). The results 
were based upon an assessment of final projects, which provided an evaluation of CAD 
skills. The findings of this study were derived from an immersion of the entire class in a 
single specific learning theory. 
While the article provides an excellent resource of constructivist learning, a strict 
quantitative approach evaluating both constructivism and behavioral learning theories is 
warranted (McKenna & Laycock, 2004). A measurable method analyzing the specific 
knowledge a student acquires through a particular teaching method will give an accurate look 
at the techniques used. In addition, quantitative analysis allows the student’s prior knowledge 
to be accounted for in order to sift out inaccurate results (Frederickson, Reed, & Clifford, 
2005). 
4
Statement of the Problem 
The research problem explored was the suitability of constructivism versus behavioral 
learning theory, regarding teaching multimedia software. Due to the fact multimedia software 
encompasses a large variety of computer applications, this study also analyzed whether 
differing software packages accounted for any learning differences. For example, Photoshop 
and InDesign software may have similar users, but generate completely different documents 
made for dissimilar projects. In particular, Photoshop’s primary objective is to edit 
photographs and create graphics, whereas InDesign is used for page layout and publishing 
(Adobe Systems Incorporated [Adobe], 2009). With this reasoning in mind, the study sought 
an answer to the question: since the software itself evokes differing ways of thinking, does it 
require a particular learning theory? 
Purpose of the Study 
The purpose of the study was to analyze and find evidence for a beneficial learning 
theory to teach computer software programs. This included testing students’ knowledge on 
particular software before and after a lesson to accurately conclude whether the students 
tested higher after a constructivist or behavioral lesson. Furthermore, due to the variety of 
software available, establishing a single learning theory’s applicability for a specific program 
was beneficial. This could reveal a learning theory’s favorable use across multiple programs, 
general detriment to software instruction, or whether certain software requires a particular 
method of education. 
An example of potential results and meaning would be the behavioral learning theory 
producing the highest scores for participants when tested through Photoshop, and 
5
constructivism demonstrating the most beneficial learning theory when teaching InDesign. In 
this case, one could speculate that every software program must be tested to verify the most 
advantageous learning theory. Alternately, if the constructivist theory resulted in the highest 
scores for both Photoshop and InDesign, then the single learning theory could potentially be 
equally beneficial for most types of computer software instruction. Furthermore, the results 
will support the use of particular learning theories or demonstrate a need for further research. 
With regards to the study’s benefits to education and instructors in general, collegiate 
institutions strive for accreditation to demonstrate competency within their organization; 
therefore, schools voluntarily take note and abide by accreditation standards (Higher 
Learning Commission [HLC], 2010). Regional accreditation is provided, according to 
locations, by six associations. Although the accrediting bodies are independent, they work 
together to ensure consistency. The purpose of accreditation is to ensure the educational 
excellence of students’ learning through continuous improvement of quality, effectiveness, 
and accreditation standards compliance (Accrediting Commission for Community and Junior 
Colleges [ACCJC], 2002; Commission on Colleges [COC], 2010; Commission on 
Institutions of Higher Education [CIHE], 2005). 
A standard pertinent to the current research problem is faculty qualifications. 
Analyzing some of the regional accrediting agencies will reveal a thread of consistency, but 
slight differences in approach. The Higher Learning Commission (2010), which gives 
regional accreditation to North Central States, asserts that faculty should have at least a 
degree higher than they wish to teach, or terminal degree in the case of graduate education. A 
considerable amount of the possessed degree should be within the discipline the instructor 
6
wishes to teach. Other required knowledge includes curriculum design and successful 
pedagogy strategies. 
The Commission on Colleges (2010) accreditation association of Southern States 
places the burden of proof in the hands of the school, requiring justification of each 
instructor’s qualifications to acquire accreditation. The assessment criterion for a professor 
primarily focuses on his or her earned degree. Additional aspects considered are field 
experience, licensure, certification, and teaching accomplishments. The Commission on 
Institutions of Higher Education (2005), which accredits North Eastern States, considered 
New England and its surrounding areas, briefly affirms the need for schools to take into 
account the level and particular field the educator wants to teach to determine qualification. 
With this knowledge, appropriate measurements of degree, teaching ability, professional 
experience, and other credentials are apparent. 
In compliance with faculty standards, colleges with computer related classes will seek 
instructors with a background in the discipline they are teaching. Consequently, many 
technology software teachers do not have a formal educational background, because it is not 
required for accreditation (ACCJC, 2002; COC, 2010; CIHE, 2005; HLC, 2010). These 
teachers are often sought after, because of experience within their career in using a range of 
software packages, or a distinct focus and background within specific software. For example, 
a web designer with extensive knowledge of Flash and ActionScript (Flash scripting 
language), may be the perfect candidate for a technology college. Unfortunately, knowledge 
within one’s field does not automatically translate into being an effective teacher. 
7
The outcome of this study should give educators more effective teaching tools, for 
students to ultimately get the most out of any particular software program. This was achieved 
by researching two widely used learning theories within the realm of natural learning (the 
classroom). In narrowing to specific software, the study may identify whether differing 
applications of learning theories are required for precise focuses of learning (Lawless & 
Pellegrino, 2007). Furthermore, the results found will give instructors of the software 
programs a defined and successful teaching direction, while also translating to a wider 
understanding for them to build upon. Armed with this study’s results from a real classroom, 
the computer software instructor can build his or her class curriculum around the proper 
learning theory for the software being taught. 
Research Questions 
Research Question 1: Is constructivist or behavioral learning theory more beneficial 
8 
when teaching multimedia software? 
Research Question 2: Is there a difference in the effectiveness of learning between 
Photoshop and InDesign when teaching multimedia software? 
Research Question 3: Are there interactions between learning theory and software 
with regards to teaching multimedia software? 
Significance of the Study 
The value of this study comes from additional significant information added to the 
established constructivist and instructivist debate, which is important to psychologists, 
educators, national education associations, and governmental groups concerned with 
education (Cronjé, 2006, Kozma, 2003; Lunenberg, 1998). While there may never be a
definitive answer on whether the constructivist or behavioral theory is better, as seen with the 
multitude of conflicting results found in articles, this study intended to find evidence on 
whether the discrepancy is due to the variability of subject matter (Baylor & Kitsantas, 2009; 
Boghossian, 2006; Hackmann, 2004; Mvududu, 2005; Saljo, 2009). No one learning theory 
has been accepted to teach; this may be due to the lack of a single theory’s suitability to teach 
all subjects (Lawless & Pellegrino, 2007; Saljo, 2009). While a single theory may not be 
blanketed to teach all, this does not rule out a theory’s validity for a specific subject. In 
researching several learning theories’ appropriateness for specific use, the general question of 
range of applicability will be addressed. 
The continued quest for knowledge on specific subjects always calls for a reflection 
on previous literature; hence, the research found in this study could provide a jumping-off-point 
for further research. Moreover, the blending of learning theories specific to psychology 
and educational values with technology makes this study quite relevant to the field of 
educational psychology (Lawless & Pellegrino, 2007). Since no study is absolutely free of 
errors, the quality features and shortcomings will add information to the existing education 
and technology body of literature. Additionally, this study imparts a firm basis for further 
research on teaching technology software. 
Definition of Terms 
The first construct is learning theory. This relates to the broader sense of differing 
methods used to turn information into knowledge, but is specifically looked upon as the 
informational delivery scheme used by an instructor in a classroom setting (Cooner, 2010; 
9
Harris, Mishra, & Koehler, 2009; Zhang, 2010). A multitude of variables can fall under the 
construct learning theory; therefore, the amount had to be narrowed for the study. 
Constructivism and behavioral learning were chosen for learning theory, because of 
their seemingly opposing methods of instruction. Constructivism encourages learning by 
interacting with the information, since knowledge is individually constructed based on 
personal interpretation (McKenna & Laycock, 2004). Alternately, behaviorists believe 
knowledge is objective and can efficiently be learned through drill-and-practice exercises. 
Manageable units of information can easily be communicated to the learner because 
knowledge is seen as independent of the student’s subjective mind. 
The construct learning theory will be measured as a choice of constructivism or 
behavioral learning. These nominal variables will be assigned according to the random group 
placement of the participant. 
The second construct is multimedia software. The construct is a broad category of 
programs written for specific design operations on the computer (Adobe, 2009). This 
construct could have many variables as well, but only two were chosen for this study. A 
number of software packages are taught through the selected college, but Photoshop and 
InDesign exemplify programs used by many, often in conjunction, but are utilized for very 
different purposes (Adobe, 2009). The construct multimedia software will be measured as 
either Photoshop or InDesign. These nominal variables will be assigned according to the 
random group placement of the participant. 
The last construct is knowledge, which is the measurable amount of retained 
information on any particular subject matter within one’s knowledge base (Cooner, 2010). 
10
Knowledge is split into two variables. Post-lesson assessment, the first variable, is the 
student’s comprehension of information given through the lesson. The second variable is pre-lesson 
assessment, which represents the student’s understanding of the subject prior to taking 
11 
the lesson. 
The construct knowledge was measured using a portion of the uCertify Adobe 
Certified Expert exam study guide. The exam, in its entirety, is an industry standard used to 
measure an individual’s competency in a particular Adobe software package (Adobe, 2009). 
The measurement is scored based upon correctly answered questions and requires an 
accuracy of at least 70% for an individual to pass the exam (Adobe Partner Connection 
[APC], personal communication, October 28, 2009). The portions of uCertify Photoshop 
ACE and uCertify InDesign ACE exam study guides used will specifically measure the 
subject’s ability with elements of those computer software programs. 
Assumptions 
For the first assumption, it is important to understand the interpretation of learning 
and the experimental study of learning to comprehend the field of learning (Hill, 2002). This 
theoretical assumption directs the belief that lessons and experimentation in the classroom 
should lead to a better understanding of the student’s learning as a whole. 
A topical assumption for this study is the general materials within the lessons given 
via the computer and those in the classroom setting are essentially the same. The difference is 
only seen through the application of learning theory, which renders the delivery method 
inconsequential. The assumption is made with the knowledge of potential differences, but the 
belief that the study’s focus renders the disparity insignificant. This assumption should stand
valid because Frederickson, Reed, and Clifford (2005) found the quality of the instruction 
outweighs the course delivery. 
Due to the varying features, intended uses, and breadth of software currently 
available, the assumption that some software may be more demanding to learn is a factor. 
Due to this topical assumption, multiple software packages were tested to identify any 
differences. 
The quantitative methodology dictates any data reported as truth must be void of 
researcher subjectivity (Taylor & Kermode, 2006). This methodological assumption, 
objectivity absent of human distortion, shaped the research design of the study. 
The second methodology assumption is the belief there is a cause to every event, 
which is influenced by recognized or unknown conditions (Cohen, Manion, & Morrison, 
2007). Furthermore, connections between these non-capricious, natural world causes and 
conditions can be found and studied. This identification and understanding allows for the 
development of scientific laws on what to expect in such an event. The expectation of 
determining cause and event influenced this study’s research design. 
The last methodology assumption is reliable knowledge as the result of experience 
(Cohen, Manion, & Morrison, 2007). In the realm of science, this experience is interpreted as 
empirical evidence for a theory or hypothesis. Empirical evidence is derived by research, 
classification, quantification, relationship discovery, and the approximation of truth. The last 
assumption guided the research design choices within quantitative research and 
experimentation. 
12
Limitations 
The first limitation of this study was the use of non-probability sampling. In order to 
test the subjects in their normal classroom environment and ensure as little disruption to the 
class as possible, convenience sampling was utilized. The sampling procedure tested multiple 
sections of Digital Image Manipulation, which was the introductory Photoshop course. 
Additionally, various sections of the Digital Layout (InDesign), Digital Illustration or Digital 
Typography (Illustrator) classes were employed. Digital Illustration and Digital Typography 
were used as additional classes since they were prerequisites for Digital Layout. Utilizing the 
students from the Illustrator class ensured the study achieved the required amount of subjects. 
Non-probability sampling is a limitation because it affects the study’s external 
validity. To ensure generalizability, it is important for relationships among variables to 
remain robust (Hultsch, MacDonald, Hunter, Maitland, & Dixon, 2002). Typically, a suitable 
representation is accomplished by using randomized sampling, which yields a broad 
illustration of the population. Since this study is not using random sampling, it is difficult to 
determine whether the chosen sample actually represents the population as a whole. 
Using computer mediated instruction for lessons and quizzes may also be seen as an 
additional limitation. An argument might be made that instruction given via computer has a 
closer resemblance to online learning than traditional classroom learning. This opens a 
debate with the intention of proving the instructional delivery methods may not be 
comparable. The question over online versus traditional learning is well established and 
conclusions run the gamut. Some authors report in favor of traditional, whereas those in 
opposition support online learning, while others dispute any difference between the two 
13
(Edmonds, 2006; Poirier & Feldman, 2004; Waschull, 2001). An assumption, stated earlier, 
was made to account for this particular limitation, which notes the only difference in learning 
as the application of learning theory (Frederickson, Reed, & Clifford, 2005). 
The next limitation this study may have faced was learners with a non-computer 
oriented focus might have greater difficulty learning the software due to inexperience. A 
student with very little knowledge of computers might face a dramatic learning curve by 
simply learning the operating system, without the additional mental effort needed to learn in-depth 
software. This is due to the amount of errors experienced by novice computer users 
versus more computer-literate students (Kay, 2007). Errors are found to disrupt learning; 
therefore, the more errors that occur, the harder it is to learn the software. 
The last limitation found was the use of the same testing method for all groups. It 
could be argued the assessment, modified uCertify Adobe Certified Expert (ACE) study 
guide exam, was conducive to the instructivist views of teaching and testing, but 
counterintuitive for constructivist beliefs (McKenna & Laycock, 2004). The appropriate 
assessment format for the constructivist instruction would be authentic testing, applicable to 
the information taught. To apply the assumption, a behaviorist exam would be used to test 
the behaviorist lesson and constructivist exam for the constructivist lesson. Regrettably, 
employing tests with a contradictory basis brings about the questions: Is the difference in 
scores caused by the variables or a divergence in the tests? Are the tests actually equal? Is 
there a way to make such dissimilar tests equivalent? 
The ACE assessment was used to ensure consistency in testing by implementing an 
industry standard exam. This exam was not available in a constructivist relevant format. 
14
Furthermore, the decision to utilize the ACE exam would stand no matter its basis, since it 
was the only accepted exam on the market for gauging Adobe software knowledge. 
Ultimately, this was the test all students would take for certification in the design field. 
Regardless of the method of gaining knowledge, the Adobe Certified Expert exam was the 
standard design certification employers expected to see on a resume. 
Nature of the Study 
The study of learning follows a belief, which denotes understanding and meaning are 
derived from the structure, organization, and delivery of information (Fardanesh, 2002). 
While learning theories are resources that can guide an individual to an area of solutions, 
these theories cannot determine the actual solution. Accordingly, the experimental study of 
learning was born of necessity to assess theoretical learning systems, and derive appropriate 
applications to deal with those theories (Hill, 2002). The interpretation of how individuals 
learn and experiments concerning the study of learning are a necessary pair for the 
understanding of learning. 
Learning theories include a myriad of philosophies that individually highlight a 
particular process of learning (Hill, 2002). Remaining mindful of the specific theory, 
experiments, as well as the larger picture as a whole, the researcher will have a better 
understanding of learning conditions and possible solutions to learning problems. The 
comprehensive definition over the many facets of learning theories and experimentation 
drives the conceptual framework of this study. Thus, the particular structure and basis of 
research, which connects the concept of this inquiry, is a learning theory framework. 
15
CHAPTER 2. LITERATURE REVIEW 
No matter the subject, theme, or method of delivering information, educators are at 
the heart of learning (Merriam, 2008). The transcendence across setting and student 
population leads to a determination to understand the act of learning. The more the 
educational community understands how students learn, the better each instructor becomes at 
structuring learning activities to facilitate knowledge. Popular beliefs understand learning in 
a myriad of different ways. Some theorists consider learning a purely cognitive process, 
where the mind takes in information and converts it to knowledge. This knowledge can then 
be observed as a behavioral change. In opposition, learning is seen as a widespread endeavor, 
including the individual’s mind, body, and emotions. 
Theories on the act of learning have seen fluctuations of favor as the modern world 
and educational system have changed (Aguilera & Lahoz, 2008). Teaching techniques have 
evolved in adaptation of newer resources and learning environments. Technological advances 
have created new tools for teaching and learning to the extent that government agencies 
heavily invested monetarily to encourage the use of technology in schools (Lawless & 
Pellegrino, 2007). This overt encouragement is also a response to the enormous movement of 
technology in the workforce. 
The weight of an ever-changing world is felt by all who have an association with 
education (Aguilera & Lahoz, 2008). In response, researchers have conducted studies 
implementing various learning strategies. Unfortunately, it becomes apparent when analyzing 
each study’s results that no single inquiry has the breadth to adequately reflect an 
16
instructional approach to handle all subjects, situations, and students (Lawless & Pellegrino, 
2007). As a result, the current study focused on particular applicable theories with relevance 
to actual teaching situations. Accordingly, the examination of two specific learning theories’ 
appropriateness for teaching distinct multimedia programs was conducted within a college 
environment. 
The literature review chapter will give a look into the study’s structure, theoretical 
framework, as well as constructs to be analyzed. The constructs include learning theory, 
multimedia software, and knowledge. Furthermore, a review of relevant literature 
contributing to the discussion of methodological choices will be discussed. This involves 
common and alternative methodological approaches to research on the topic, as well as the 
current study’s approach. Additionally, instructional delivery and assessment will be 
examined. 
The strategy used to gather data for this study primarily rested with a review of 
published journal articles, but also utilized books to fill in gaps of information. Individual 
resources were also acquired by consulting relevant articles’ references. The Denver Public 
Library system was used to access books, which includes Prospector and WorldCat 
interlibrary loans. The articles were derived from multiple electronic databases: Academic 
Search Premier, Business Source Complete, CINAHL, ERIC, Health and Psychosocial 
Instruments, Library Information Science & Technology, psycARTICLES, psycBOOKS, 
psycINFO, Regional Business News, socINDEX, and Mental Measurements Yearbook with 
tests in print. Additional databases include: ABI/INFORM Global, Dissertations and Theses, 
17
ProQuest Educational Journals, ProQuest Medical Library, and ProQuest Psychology 
Journals. 
The search criteria used to explore the databases can be categorized by theoretical 
framework and constructs. The search phrases used to find information about the learning 
theory framework was: learning, education, instruction, teachers, instructional systems, 
instructional technology, pedagogy, instructional design, learning sciences, teach, and 
learning theory framework. For the construct learning theory the following words were 
searched: behaviorism, constructivism, cognitivism, cognitive theory, cognitive science, 
construct, learning theory, objectivism, direct instruction, and instructivism. The construct 
multimedia software employed: software, computer, technology, Flash, Adobe, computer 
software, software packages, Photoshop, InDesign, design software, computer programs, 
computer software industry, e-learning software, and computer systems. These search 
statements were additionally used within the multimedia software category: multimedia, 
multimedia materials, multimedia instruction, media programs education, multimedia 
software, multimedia systems in education, computer-aided design, informed design, 
communication systems, multimedia systems. Lastly, the following phrases were used for the 
construct knowledge: theory of knowledge, knowledge, prior knowledge, thought and 
thinking. All searches explored the given expressions by using both the title and subject 
filters. 
Theoretical Framework 
Theories within a field can be as important as the discipline itself, since models and 
frameworks resulting from them are vital for the area to remain viable and credible (Gorsky 
18
& Caspi, 2005). If results are not grounded in theory, they are simply data gathered around a 
particular subject matter. The theoretical framework explains events, structures questions, 
and allows researchers to test their study empirically. Consequently, to understand the human 
behavior and practice associated with education, one must turn to a learning theory 
framework. Accordingly, the theoretical framework will be discussed, as well as the pertinent 
definition of learning for this study. 
Learning Theory Framework 
In a society consumed with acquiring knowledge, learning has become quite visible 
(Saljo, 2009). With this apparent visibility, many individuals across disciplines and traditions 
of research have come forth, each offering their own opinions and insights. The multitude of 
learning concepts also means a large amount of potential ways to analyze each model. The 
unit of analysis and level of inquiry ranges from the molecular examination of neuroscience 
and surveys in social science, to the complex testing instruments of psychology. 
Moving briefly away from technical studies of learning, it is also important to note 
the concept is quite common in day-to-day language. Learning is frequently used to describe 
an individual’s experiences (Saljo, 2009). Any student may be casually overheard saying 
they learned a lot from their lesson of the day. The student’s statement can be taken as a 
report of their experience, and recognition that learning is important within the role of human 
speech. This is significant because the beliefs a person holds about learning and educational 
settings plays a part in how the person approaches actual learning tasks (Loyens, Rikers, & 
Schmidt, 2007a; Saljo, 2009). 
19
Bringing traditional and researchers’ perspectives together shows the concept of 
learning is used in many practices, contexts, and language exchanges (Saljo, 2009). 
Identifying these facts and examining them within the realm of human practices leads to a 
more complete picture of learning itself. Developing this understanding allows researchers to 
see what qualifies as learning within their theoretical perspective and ultimately reveals what 
is occurring and why. 
There are two essential elements at the focal point of the learning theory framework, 
teaching methods and the focus of learning, which is the student. Teaching methods are 
largely personal to the instructor. Each set of methodology is composed of the teacher’s 
beliefs, assumptions, and knowledge of learning and instruction (Young, 2008). These 
conceptions are developed through learning experiences, interactions, and studies; thus, an 
educator’s perception can shape views and facilitate the creation of his or her approach. To 
encourage growth within teaching methods, the instructor must be shown the validity of a 
particular method, as well as commit to consideration and integration of the new technique. 
The individual learner is distinguished by many variables, which includes the ability 
to learn, prior knowledge, goals, and motivation (Gorsky, & Caspi, 2005). These attributes 
are important in determining the effectiveness and quality of learning occurring within the 
student. The highly unique process each student engages as purposeful learning must be 
taken into account when assessing whether learning has actually occurred (Gorsky & Caspi, 
2005; Saljo, 2009). This structured manner of looking at learning provides the organizational 
dynamics with which to research teaching methods used in an educational environment 
(Young, 2008). 
20
21 
Learning Defined 
Theoretical perspectives on learning are fragmented due to the immense diversity 
within education (Saljo, 2009). While some see the dissimilar views as detrimental, 
recognizing these differences gives researchers a frame of reference for significant 
epistemological traditions of knowing and learning. Various contexts are required to 
understand the many needs and priorities in a learning environment. Consequently, the 
definition of learning is elusive and often conflicting. Settling on a particular definition 
involves sorting through the variety of notions ranging from simple acts of observation to 
complex explorations of language, memory, and comprehension. 
Research within scholarly texts reveals many explanations of learning based upon a 
change of behavior. Whether the modification of behavior is determined by the potential, 
stable, or enduring form of change, the definition distinctly states it as purposeful, as opposed 
to accidental learning (Saljo, 2009). This stance of learning works on a cycle where 
information is internalized, then behavior is externalized to show the change in knowledge 
(Conradi, 2000). Alternate explanations note learning as making sense of information. The 
act of creating meaning requires learners to assimilate experiences into existing knowledge 
(Fox, 2001). The view of learning as understanding takes into account the structure of an 
individual’s knowledge. 
Beliefs on learning have been oversimplified in such a way as to explain it as 
memorization or understanding (Fox, 2001). The simple views can be slightly expanded upon 
to include acquiring practical skills or the understanding of a particular topic, but it stands to 
argue that remembering the learned concept is also important. Furthermore, it should not be
seen in categories of learning, such as driving, language, brickwork, or alphabetizing files. 
Learning involves the transformation of an individual and activity (Saljo, 2009). As a result, 
learning is defined as a person’s ability to advance his or her results based upon newly 
acquired knowledge (Conradi, 2000). 
Review of Research on the Topic 
22 
Learning Theory 
For at least a century, learning has been a major element of psychology, which 
involved varying presentations and outcomes of education (Valsiner, 2009). When studying 
learning, the processes must be analyzed within the many fields of research (Saljo, 2009). 
These traditions of research have complex relationships with each other; therefore, bridging 
them is often impossible. This is due to the immense variation of what is believed to be 
learned within a particular learning theory (Zito & Schout, 2009). Some theories focus on 
simple changes in the individual, while others look for a complex or expressive 
transformation. 
A learning theory simply for theory’s sake is pointless, but theories with sound 
theoretical foundations, which improve curriculum and evaluation, are invaluable (Hean, 
Craddock, & O’Halloran, 2009). Learning about useful theories requires research into their 
assumptions, epistemologies, and nature of existence to understand the compatibility to 
specific aspects of education (Saljo, 2009). Many theories of learning have influenced and 
enriched psychology’s study of education, but two of the most recognizable are behavioral 
learning and constructivism (Hean et al., 2009; Zito & Schout, 2009). This section will 
analyze these important learning theories.
Constructivism. The educational community has seen a fluctuation in popularity for 
many learning theories, but none so much as the enormous growth in the status of 
constructivism over the last few decades (Al-Weher, 2004; Colburn, 2000). The 
constructivist point of view spreads throughout a student’s school life to influence standards, 
values, and practices (Al-Weher, 2004). Additionally, learning, knowledge, and teaching are 
also distinctive within the realm of constructivist thinking. Knowledge is personal to the 
learner. Consequently, what one person perceives as reality, may not be what another sees as 
true (Al-Weher, 2004; Colburn, 2000). In order to construct a new idea, the student must 
actively transform information by creating hypotheses and making decisions (Connolly, 
Stansfield, & Hainey, 2007). 
In constructivist learning environments, it is important for the instructor to mediate 
the student through the process of learning (Al-Weher, 2004; Mvududu, 2005). This structure 
is relevant for any activity or social setting, and takes into account the student’s prior 
knowledge, what can be accomplished, as well as how a state of knowing can be achieved 
(Mvududu, 2005). Furthermore, constructivism is a theory with many facets. The current 
study allows many different views of the theory, while distinctly turning away from any 
social learning aspect of constructivism to use a more cognitive approach. This allows for an 
even comparison with behavioral learning, which is a theory focused on the individual. By no 
means does this limit the study’s use of constructivism, since it is a vast theory centered on 
knowledge that is distinctive to the learner. The sections within this heading will explain the 
principles of constructivist learning theory in further detail. 
23
Personal construction of reality. At the root of constructivist beliefs is the vastly 
intricate human mind. Within the mind is knowledge, which is developmental, internally 
constructed, and nonobjective (Herring, 2004). Accordingly, knowledge cannot be passively 
absorbed; the individual must actively construct his or her own knowledge (Lunenberg, 
1998). Students cannot be information recorders. Instead, they must build structures of 
knowledge. As a result, students are responsible for learning within an educational 
environment. 
Students in constructivist educational atmospheres are young scientists, actively 
testing and exploring the world around them to develop understanding (Edwards, 2005). 
These active participants are playing the part of the knower in the spectator theory (Phillips, 
1995). An example of the spectator theory is learning ballet. The spectator seeks to learn 
ballet movements by watching a performance from the seats in a theatre. Alternately, the 
knower dons ballet shoes and learns while performing. The dynamic interaction with the 
process of movements makes the student an organic part of learning. 
The actual construction of knowledge is an intellectual transformation, which occurs 
in a unique process within each individual (Gordon, 2009). The student must interpret any 
new information by relating it to previously held knowledge on the subject (Loyens et al., 
2007a). This significant process of elaboration reconciles instructional encounters with 
existing knowledge (Gordon, 2009; Loyens et al, 2007a). It is this struggle between current 
personal models and new insights that causes the meaning–making endeavor to be distinctive 
for each person (Cooner, 2005; Herring, 2004). An individual uses his or her own unique 
24
mental structures, previous experiences, and beliefs to construct a personal understanding 
(Clemons, 2006; Herring, 2004). This, in turn, creates an individual reality. 
A person’s truth created through experiences, learning, and understanding can only be 
viewed as his or her current reality (Henry, 2002). As a result, it is important for educators to 
realize the marked change that must occur to accommodate learning. The constructivist 
perspective of knowledge alters a student’s pursuit of objective truth to a search for the 
consensus of valid perspectives (Cooner, 2005). 
Teacher and student roles. Constructivist learners create meaning from their own 
experiences. Each person’s subjective experiences are equally as valid as other’s encounters, 
which gives no single person a privileged viewpoint (Boghossian, 2006). This idea is 
changing traditional rules in the classroom to reflect that the knowledge one person possesses 
might not be the same as what someone else holds true. The roles held in a constructivist 
classroom both by the teacher and student are quite altered as compared to traditional 
classroom responsibilities (Dalgarno, 2001; Sutinen, 2008). 
In order to learn, the constructivist student must build on his or her prior experiences, 
which is different from all other previous experiences of learners in the class. To facilitate an 
opportunity for all students to relate to their own experiences, the students should be in 
charge of what they are learning, account for differing learning styles, and the information 
given within a context the students can easily relate (Dalgarno, 2001). Since the process of 
learning is active, the focus should veer away from formal instruction to student’s activity. 
The student-centered learning environment predominant among constructivist 
classrooms develops meaningful learning, which promotes higher order thinking. This type 
25
of setting is achieved by providing multiple perspectives and modes of representing 
information, immersing the student in realistic learning situations, and encouraging self-awareness 
and ownership of the learning within the knowledge construction process (Baylor 
and Kitsantas, 2005). These independent students actively participate in learning by 
exploring knowledge, problem solving, discussion, as well as designing and executing 
projects (Al-Weher, 2004). In addition, it is important for learners to respect others’ views 
even though they are different from their own. 
The optimal student produced from a constructivist environment is a self-regulated 
learner (Loyens et al., 2007a; Loyens, Rikers, & Schmidt, 2007b). Self-regulating one’s own 
learning is successful for future knowledge in and out of school. This type of inner directive 
is typified by setting and achieving goals, as well as taking responsibility for assessing, 
observing, and reinforcing your own learning (Loyens et al., 2007b). Additionally, the 
individual must understand which learning strategies are the most appropriate for what he or 
she is studying (Loyens et al., 2007a). The self-regulation must permeate all areas of 
educational activities including the underlying beliefs, cognitions, and intentions to reach the 
full potential of achievement (Loyens et al., 2007b). 
Students in a traditional classroom are not accustomed to real-world learning 
activities or self-regulation; instead, the teacher controls the direction of class interest and 
learning in general with an emphasis on achieving the correct answers (Mvududu, 2005). 
Conversely, primary sources serve as a conduit in constructivist learning, which provide raw 
materials for the student to relate to in his or her own way (Henry, 2002). Traditional 
instructors present students with predigested information from a point of view based on their 
26
experiences. On the other hand, primary sources supply the authenticity needed for a true 
understanding of the materials. 
A constructivist teacher does not hold the key to knowledge. Alternately, the 
instructor becomes the facilitator as he or she supports the construction of knowledge, and 
provides experiences with which students’ develop critical thinking and problem solving 
skills (Neo & Neo, 2010). Instead of providing ready-made results, the teachers encourage 
the students to orient their own path of exploration and resolution to knowledge construction 
(Mvududu, 2005; Simpson, 2002). In the role as a facilitator, instructors must be prepared to 
allow their students to expend energy struggling with problems, which may or may not have 
right solutions (Mvududu, 2005). The students’ temporary state of confusion leads to the 
confidence needed to achieve understanding. The mental experimentation learners engage 
allows them to experience new ideas, interpret, reason and reflect on the encounters, as well 
as the process of reasoning itself (Gholson & Craig, 2006). 
As a facilitator, the teacher must be mindful of students’ growth and learning needs. 
As such, authentic learning situations should be provided in a non-threatening environment, 
which encourages free thought without hesitation (Al-Weher, 2004; Sutinen, 2008). Lastly, 
instructors should also reflect on their own learning approaches to thoroughly implement 
constructivist teaching and learning (Al-Weher, 2004). 
Thinking and experience. Constructivism began as a human development theory, but 
has been integrated into education and the nature of learning itself (Clemons, 2006). When 
concepts and information are presented in a constructivist learning environment, the student 
is responsible for evaluating the information and directing the process of inquiry. The unique 
27
stance on knowledge is also worth noting, which is viewed as a working hypothesis since 
knowledge is formed from within, as opposed to information forced from outside the 
individual. Accordingly, the transmission of information from an instructor to student is 
inadequate (Al-Weher, 2004). More appropriately, the student maneuvers through a process 
of interpretation allowing information to be compared and integrated with prior knowledge. 
Thinking is the result of a perceived incomplete event within a situation (Sutinen, 
2008). The unfinished occurrence incites the process of inquiry, thinking. Once a problem 
emerges, the person must interpret it according to his or her previous experiences. Next, 
problem analysis begins, and a personal hypothesis is formed. Lastly, the hypothesis is 
tested, which produces the problem’s solution. Essentially, thinking is the process of deriving 
significance from doubt and uncertainty. 
Thinking is not mechanistic; instead, it is a creative activity enabling an individual to 
produce multiple solutions for a myriad of problems with the integration of ideas (Sutinen, 
2008). The final outcome of each person’s recurrent functional experiments, also called 
thinking, is often never the person’s original intention. The new line of cognitive activity 
then reinserts itself into the mind as an experience. An experience, which can be a passive or 
active element, is the connection between the person and the outside world. 
We experience the world around us by acting upon things and enduring the 
subsequent consequences (Sutinen, 2008). As a result, all experiences are distinctive to each 
individual. People learn from these experiences, but an additional factor is needed to achieve 
understanding. Memory keeps each encounter stored, so past experiences continually direct 
the person’s actions towards the future. Ultimately, knowledge is gained from imperfect 
28
events, causing the individual to think and subsequently acquire a new experience (Al- 
Weher, 2004; Sutinen, 2008). 
Problem-based learning. Learning and achievement within the constructivist 
movement is the product of knowledge construction and self-regulation (Loyens et al., 
2007b). In order to encourage these qualities, the information must first be meaningful to the 
student (Fyrenius, Bergdahl, & Silen, 2005). This awareness comes from the student’s belief 
that data is related to previously acknowledged phenomenon. These criteria give context and 
motivation for a new relevant experience. Reality based scenarios provides the relevance 
needed to push the learner to become active in the learning process, which leads to the 
integration of meaningful knowledge. 
The goal of problem-based learning (PBL) is to connect learning, which occurs in the 
school, with problems rising in the real world (Al-Weher, 2004). The authentic situation used 
within PBL naturally integrates problem solving, inquiry, and action research. Additionally, 
these situations encourage the wait time needed to produce multiple answers. This type of 
learning environment uses real tasks and specific objectives to support meaningful learning 
and build problem solving skills (Fyrenius, Bergdahl, & Silen, 2005; Loyens et al., 2007b; 
Neo & Neo, 2010). 
The authentic challenges found in PBL are ill-structured problems used to facilitate 
learning (Loyens et al., 2007a). These circumstances mimic those found in professional 
situations, essentially confronting students with problems potentially found in their own 
future professions (Loyens et al., 2007a; Loyens et al., 2007b). Problem solving builds 
reasoning, while the students develop a better understanding of the subject as a whole. This 
29
type of learning is also seen when experienced people in a given field generate and utilize 
gained knowledge (Loyens et al., 2007b). 
As the constructivist discourse has grown strong, the educational community has seen 
a powerful model emerge for producing meaningful knowledge, as well as explain how 
students learn (Gordon, 2009). Since knowledge does not merely exist from a constructivist 
standpoint, each angle a phenomenon is viewed changes the values a researcher considers 
important. Consequently, each individual’s viewpoint coupled with his or her previous 
knowledge has the potential for countless results. Eloquently stated, reflections of nature can 
be seen in simple ideas, but only the human mind can construct complex ideas (Phillips, 
1995). 
Behavioral learning. The main principle of behavioral psychology is all changes 
occurring within a person manifest themselves through their behavior (Mvududu, 2005). For 
this reason, learning is a change in observable behavior due to reinforcement of a person’s 
reaction to stimuli within an environment. Behavioral learning theory is a teacher-directed 
approach, where students seek to accumulate knowledge, and instructors aim to convey 
knowledge. It is the teacher’s responsibility to fill the empty vessels, which are their students. 
The reliable knowledge found in the world must be translated by instructors, which is 
then replicated and structured in the mind of the learner (Mvududu, 2005). This type of 
structured instruction has been invaluable in improving the education of disadvantaged and 
disabled people (Kozioff, LaNunziata, Cowardin, & Bessellieu, 2001). Since behavioral 
learning works where other learning theories have failed, it is thought the theory is only 
appropriate for those populations. On the contrary, behavioral learning has been field tested 
30
and found effective with a myriad of populations, which includes average, challenged, and 
exceptional students. The remainder of the behavioral learning sections will discuss 
important concepts surrounding this philosophy. 
Behavioral learning history. Behaviorism had many important contributors, which 
helped shape the theory; one being a completely separate philosophy and the other was 
influential theorists within behaviorism itself. Firstly, the philosophical movement positivism 
had a strong impact (Boghossian, 2006). Positivists only acknowledge natural occurrences 
and characteristics of knowable phenomena, as well as the conformity and orderly sequence 
of empirical truth. They also believed experimentation and observations were the only true 
methods of determining relationships. If only externally viewed phenomena can be accepted, 
then any subjective ways of ascertaining understanding is discredited. 
Early behaviorists also shaped the theory with a firm stance on what can be learned 
from the behavior of humans and animals. Two of the most popular theorists were John 
Watson and B. F. Skinner (Overskeid, 2008). Watson (1913) took psychology from the study 
of consciousness and analysis of mental states, to the deconstruction of complex states into 
simple elements. Furthermore, he believed the straightforward factors, an organism’s 
stimulus and response, should be analyzed. Shaking off the strongly held need felt by other 
psychologists to examine consciousness, Watson realized habit formations and integrations 
were the means of adjustment to an environment. This indicated a particular stimulus led to a 
certain response because of hereditary and habits, which changed the viewpoint of 
psychology to see the science of behavior could stand as independent. 
31
Skinner furthered Watson’s legacy by moving beyond prediction and controlling 
behavior to integrating understanding as the goal (Overskeid, 2008). He made headway in the 
field of behaviorism with operant conditioning, which is associative learning where the 
response is contingent on the appearance of the reinforcement (Costall, 2004). The 
relationship between a behavior and the environment is important to determining the 
meaning behind the behavior (Overskeid, 2008). No matter the particular contributor to 
behavioral learning theory, the consensus remains within the field that private motives for an 
organism’s actions is speculation compared to observable empirical research. 
Behavior defined. B.F. Skinner thought of himself in the same way as those he 
studied (Skinner, 1983). He further noted his behavior was nothing more than the result of 
his genetics, personal history, and current setting (Boghossian, 2006; Skinner, 1983). 
Behavior is simply what a person is doing (Costall, 2004). In particular, behavior is the part 
of a person, which is engaging, acting upon, or communing with the world. 
Sensory input, which motivates, shapes, or brings forth behavior, is comprised of 
reinforcement and stimuli (Overskeid, 2008). While the input guides a person’s actions, it is 
first changed and expanded before incorporating into a behavior. The possibility of what will 
happen as a result of the reinforcement is often equally as important as the actual sensory 
input. This is due to individuals’ response to feedback, which allows for problem solving and 
in extreme circumstances, survival. 
A person’s behavior is constantly evolving (Magliaro, Lockee, & Burton, 2005). 
Useful behaviors are strengthened by subsequent consequences; because differing 
consequences are found in different environments, even with the same behavior, they must 
32
be expected only within the particular context in which it occurred. It is only the consequence 
restricted to context, not the reason the behavior was initiated. For example, deep cavernous 
termite hills are not the cause of an anteater’s long tongue. Conversely, the evolution of the 
animal’s tongue has enabled it to reach termites in deeper burrows. 
In a learning environment, there are two categories of behavior, which are lower 
order and higher order. Lower levels of behavior involve memorization or rote learning of 
basic concepts; whereas, reflection and problem solving is considered higher order behavior 
(Kozioff et al., 2001). Everyday learning activities involve both types of behavior (Kozioff et 
al., 2001; Magliaro et al., 2005). For instance, multiple levels of behavior are seen in a 
chemistry class where students must learn the periodic table abbreviations (memorization) 
and be able to set up a scientific station (rote), before creating an experiment (problem 
solving) and determining limitations after the study is completed (reflection). Instructors of 
all subjects in each grade level must begin teaching basic skills before students can move on 
to higher levels of learning (Magliaro et al., 2005). 
Teacher’s role. Learning is a perceived change in an individual’s behavior as a result 
of interaction with the environment (Kozioff et al., 2001). Accordingly, teachers must 
understand generalities on how people learn to properly develop appropriate curricula and 
instruction. The teacher is responsible for delivering well-organized knowledge in the form 
of instruction (Wang, 2007). In this traditional form of instruction, the teacher is seen as the 
authority figure by which students are expected to obey. It is anticipated all students will 
succeed, and when this does not occur, it is assumed there is an instructional problem 
33
(Kozioff et al., 2001). This belief is derived from the fact that students are capable of 
learning; thusly, there are no faulty children, merely defective instructional methods. 
Changes in behavior related to learning should be documented to track proficiency 
within the educational environment (Kozioff et al., 2001). Identifying mistakes must be the 
instructor’s highest priority because learned errors take a tremendous amount of time and 
effort to correct. The timely correction of errors encourages students to examine and improve 
their own behavior. In turn, the exercise builds persistence, confidence, and patience. 
Instructors often teach by modeling behaviors, which is more effective than trial and 
error, since it avoids unnecessary mistakes (Chen & Shaw, 2006). Modeling trains students to 
learn a new behavior by evaluating their own actions in favor of the instructor’s and properly 
implementing the newly learned behavior. This is accomplished by attention, retention, 
physical or mental imitation, and motivation combined with reinforcement. 
Achievement is gained by using organized, supervised, and responsive teaching 
methods (Ryder, Burton, & Silberg, 2006). This is implemented by directing the students’ 
instruction, pacing lessons, as well as emphasizing and supervising seatwork. Additionally, a 
routine should be constructed, which utilizes a review of previously learned material, 
presentation of new information, practice, feedback, and an incorporation of weekly 
assessments. Ultimately, it is important for the teacher to learn the format of instruction 
(Kozioff et al., 2001). By committing to the educational design, it is easier for each teacher to 
make it his or her own. Once this has occurred, the teacher is more apt to express creativity 
within the lessons. 
34
Organization of information. One of western history’s greatest accomplishments has 
been the organization of the world’s knowledge rationally structured by subject and 
independent of any learner (Boghossian, 2006). In order to adequately educate students, the 
teacher’s task is to clearly deliver the structured knowledge with little additional 
accommodation. This instruction begins with the goal of a specific behavior, which is then 
split into smaller, more manageable tasks (Ryder et al., 2006). The target behavior 
components are then taught by modeling, providing practice, feedback, and reinforcement, as 
well as assessment (Magliaro et al., 2005; Ryder et al., 2006). 
Behavioral learning instructional practices are analytical and dogmatic, advocating 
delivery of chunked information and immediate practice, all within a framework of goals and 
tasks (Hackmann, 2004). The activities are structured so the students can achieve mastery of 
the practices and transfer knowledge to more advanced learning techniques (Hackmann, 
2004; Magliaro et al., 2005). Each lesson, which is formed of precise presentations and 
examples, is designed for the most logical communication (Kozioff et al., 2001). The 
faultless transfer of information encourages generalizations and distinctions, so the concepts 
may be used properly. 
The sequential manner in which information is taught and frequently practiced is a 
systematic approach purposefully guiding students to their goals (Baylor and Kitsantas, 
2005). This approach should not be seen as mindless drill, but practice designed to improve 
skills and confidence (Kozioff et al., 2001). The usefulness of repetitive performance can be 
seen in a myriad of professions, such as dancers, writers, athletes, and cooks; thus, useful 
practice enhances accuracy and retention. Furthermore, academic achievement improves 
35
student’s confidence, self-esteem, and increases motivation for further learning (Magliaro et 
al., 2005). This follows the notion success begets more success. Consequently, the 
opportunity for practice allows students to connect with the knowledge and feel as sense of 
accomplishment. 
Opposing views. There is an ongoing debate in education on the utilization of 
behavioral learning theory and constructivist practices. The support for each learning theory 
is on a pendulum that swings back and forth, favoring one then the other (Cronje, 2006). The 
theories in question are plotted on opposite ends and described as extremes on the continuum 
of internal to external reality. By accepting one learning theory model, it is understood the 
other is rejected, since their underlying assumptions appear to contradict each other. The 
main points of contention between the learning theories will be discussed as the opposing 
views are analyzed. 
Science of inquiry. Many fields of education have become dominated by the 
constructivist view of learning (Fox, 2001; Kozioff et al., 2001). Outside the circle of 
constructivists, the theory is often considered a guiding myth or general idea, instead of a set 
of clearly stated practices (Fox, 2001). Frequently, constructivism is only articulated as the 
opposite of behaviorism. Unfortunately, the educational viewpoint has been integrated into 
curricula for mathematics, English, teacher education, and early childhood education 
(Kozioff et al., 2001). Consequently, a decrease in students’ proficiency of writing, reading, 
and math occurs, as well as achievement discrepancies between affluent and minority 
learners. 
36
Educators are rediscovering that understanding of behavior is important for efficient 
interactions within the classroom (Overskeid, 2008). Behavioral learning theory offers 
significant facts and theories on daily operations of learning, as well as long term 
applications. Conversely, with regards to instruction, constructivism seems vague at best; it 
explains internal processes, not teaching practices (Cronje, 2006). The theory of 
constructivism asserts only active construction can lead to knowledge, which is incomplete 
and misleading (Fox, 2001). Due to the unclear nature of the theory, it can be skewed in 
differing ways, becoming a detriment to others. 
There is a distinct difference between learning and practicing a learning theory, which 
becomes confused when using the discipline as inquiry. The disparity is among the utilization 
of the theory’s research processes as the starting point for curricula design and using the 
research processes as instructional methods for learning (Kirschner, Sweller, & Clark, 2006). 
The procedures used within a discipline may be fine for the researcher’s methods, but are 
inappropriate for novice students new to a subject. To gain critical knowledge of a topic, 
scientific inquiry uses methodical investigative abilities through formal instructional 
methods. This process cannot be equated with constructivist methods of self-instruction or 
open ended instruction, which is considered a misuse of inquiry. 
Those who stand in alliance with constructivism see it as a learning theory that can be 
enacted, an explanation of learning, and a useful set of instructional practices (Colburn, 
2000). Furthermore, a specific philosophical position does not have to be executed, because 
different settings and learning tasks may require differing perspectives and applications of 
instruction. An explanation of learning should morph according to time, culture, place, and 
37
subject matter. Accordingly, constructivist teaching models are generally suggested instead 
of giving specific authoritative guidelines and processes (Hackman, 2004). 
Prior to entering a classroom, students have accumulated many unique experiences, 
which are transformed into beliefs and knowledge of the world (Colburn, 2000). Some of 
these viewpoints are in line with the scientific community and others are not. These students, 
who are not empty vessels, may have current knowledge that can be hard to change. 
Constructivist teaching methods help students understand why some generally accepted ideas 
better predict and explain occurrences than a student’s own beliefs. This is achieved by 
encouraging a deep understanding of material, instead of giving students superficially 
predigested information (Hackman, 2004). While admittedly the move from theory of 
practice to widespread effective approaches has been slow to emerge within the educational 
realm of constructivism, successful constructivist-inspired learning strategies and principles 
are abundant (Hannafin, 2006). 
Unguided versus guided. An instructor’s guidance during instruction is a hot topic in 
education, and this is especially seen with both constructivists and behavioral learning 
theorists. Constructivists believe students learn most efficiently through a minimally or 
unguided learning situation. In this learning environment, a student discovers and constructs 
his or her own information (Kirschner et al., 2006). In opposition, behaviorists provide direct 
guidance during instruction, so students are not left perplexed in navigating information by 
themselves. 
In constructivist education, students are placed within a context of learning and 
allowed to discover their own knowledge by engaging in activities as a professional 
38
researcher (Kirschner et al., 2006). This heavy reliance on the discovery of important 
concepts fails to impart a strong proficiency in a broad array of competencies (Kozioff, 
2001). Moreover, it favors well prepared affluent children, which worsens the divide of 
knowledge from the underprivileged. Additionally, constructivism shifts away from teaching 
a body of knowledge, to students only accumulating the information they can experience 
themselves (Kirschner et al., 2006). While instruction through practical application and 
problem-solving skills can be helpful, it is unreasonable to think teaching should only use 
these methods. 
An expert working within his or her field is quite dissimilar to classroom learning 
(Kirschner et al., 2006). Seasoned workers develop their skills over time and through 
experience within their line of work. Giving the great responsibility of learning without 
guidance does not create little scientists, but causes confusion, anxiety, uncertainty, and leads 
to misconceptions (Kirschner et al., 2006; Loyens et al., 2007b). Furthermore, it can make 
students doubt they have the capacity to learn (Loyens et al., 2007b). Conversely, when a 
student is given adequate information, most have no difficulty assembling knowledge 
(Kirchner et al., 2006). When a complete representation is given, accurate knowledge is 
easily gained. 
Constructivists argue learning is based on context, as well as the student’s attitudes 
and beliefs (Mvududu, 2005). When an instructor attempts to teach students, the teacher may 
be inadvertently working against the students’ expectations and susceptibility to effectively 
integrate the information. In essence, guided instruction interferes with the learner’s natural 
process of constructing newly situated information based on prior experiences (Kirschner et 
39
al., 2006). While guidance might produce an acceptable imitation during immediate practice, 
it hinders performance when the student attempts to reconnect the information at a later time. 
What’s more, the acceptance of one’s responsibility of learning builds great confidence when 
moving forward through further education (Al-Weher, 2004). 
Teachers who embrace constructivist teaching methods may not fully understand the 
learning theory, or its proper applications (Gordon, 2009). Facilitating learning experiences is 
only part of employing constructivist learning; an instructor must also understand why active 
learning is important and how the implementation is different from traditional learning. 
Without understanding key principles, the teacher cannot effectively associate objectives 
with the appropriate activity or assessment. Teaching in a constructivist environment is 
complex and unpredictable, which means the instructor must concentrate on embracing more 
academic responsibilities, than a teacher who simply assigns seatwork. 
Active versus passive. A constructivist view of learning accepts communication as a 
complex process; therefore, an instructor cannot simply deliver information to learners with 
the expectation of understanding (Phillips, 1995). When communicating concepts, the 
instructor should present a model within context and assist with a restructuring of views, so 
they are logical to the student, as well as the teacher. The emphasis on the constructive 
process allows constructions to be modified through reflection and action. Using activity 
methods in the classroom for potential masterminds is a stark contrast to the view of passive 
receptacles, students, waiting to be filled with knowledge. The distinction is also seen in the 
chosen environment for learning. While constructivists encourage experimentation, 
communal projects, outdoor research, libraries, and laboratories, behaviorists require an 
40
ordinary classroom with crowded geometric rows of desks and bare walls only made for 
listening (Dewey, 1899; Phillips, 1995). 
Constructivist students confront and create understandings by taking into account 
what is revealed in a learning situation (Mvududu, 2005). If the encounter conflicts with prior 
knowledge, the understanding can be altered to accommodate the new experience. Through 
the active process a learner can modify knowledge based on judgment. Constructivist 
learning does not imply students are always actively constructing and reflecting, there must 
also be time for experiencing, learning by listening, practice, and thinking. These activities 
encourage the construction of many kinds of knowledge. 
The act of building on students’ current thinking is the key to helping them 
understand new information (Mvududu, 2005). Even if a student’s ideas seem unproductive, 
it is the beginning of the knowledge construction process. Each student may see a different 
pathway to a solution, but the goal is to make sense of the result within the community of 
accepted explanations. When this is accomplished, all efforts can be reflected upon, while 
remaining aware some answers are superior to others. 
Behavioral learning theorists oppose the constructivist view of relic teachers of the 
past, with bored students assembled in neat rows of seats (Simpson, 2002). Students do learn 
by acting upon their environment, but are also reactive once acted upon (Fox, 2001). 
Behaviorism accounts for the whole child by looking at distinct behaviors and reinforcement 
contingencies (Strand, Barnes-Holmes, & Barnes-Holmes, 2003). 
The physical activity required for constructivist learning doesn’t always translate to 
mental activity (Clark & Mayer, 2008). Furthermore, there are many cases where activity 
41
hinders learning or viewing is simply more effective. Firstly, applicable modeled examples 
are more accurate than a student’s uninformed attempts. Next, lectures are equally as 
effective, if not more, as a collaborative discussion, because lectures provide the whole 
picture of a subject. Lastly, still graphics provided by an author are more preferable than 
graphics created by students or animations, which can be distracting. 
While active learning is quite popular as a new tool in education, demonstrating its 
superiority has been difficult (Michel, Cater, & Varela, 2009). Due to the non-unified 
practice of constructivism, a range of activities are classified as active learning; therefore, 
accurate quantitative comparisons of effectiveness are difficult to achieve. Conversely, the 
traditional approach of imparting knowledge to students is a well documented method of 
instruction (Fox, 2001). 
Knowledge as independent or subjective. In a constructivist learning environment, 
students learn by interacting with their surroundings. This interaction leads to the 
construction, interpretation, and modification of previously held knowledge (Sutinen, 2008). 
The construction of one’s own understanding is an internal process that cannot be influenced 
by outside elements. The students are placed at the center of knowledge, instead of an 
instructor (Boghossian, 2006). This gives the students’ experiences and perceptions a unique 
meaning and educational value. The constructivist view of individually constructed 
knowledge implies there are multiple realities, since each person’s own reality is constructed 
in his or her own mind. 
Knowledge is not a reflection of an independent reality; therefore, there is no shared 
reality (Boghossian, 2006; Fox, 2001). Each reality is unique and only lives in the mind of 
42
the individual (Cronje, 2006). The God’s eye view behaviorists hold that truth is objective, 
does not exist (Fox, 2001). Knowledge is perceived from a historical and sociocultural 
context and is the result of the human mind. Although conceptual viewpoints may be limited, 
constructivists do not believe the existence of concepts or things should be cast aside. It is 
impractical to think each individual can know all, so people adapt to accepted explanations 
within the population (Fox, 2001; Mvududu, 2005). 
Behavioral learning theory dictates learning can be seen as an external observation; 
more specifically, learning is achieved through the interaction between discernible stimuli 
and the subsequent response (Boghossian, 2006). Knowledge is readily observable and 
mental states are just another visible behavior. Moreover, most modern psychologists base 
evidence on empirical testing and viewable behavior (Costall, 2004). These researchers 
meticulously detail outside stimuli and a person’s response, as well as consider only impartial 
supported evidence as scientific. If we only recognize truth in this way, we are behaviorists. 
Moreover, people from all walks of life have tried to understand reality and gained shared 
knowledge by organizing it into systems such as, science, history, mathematics, and literature 
(Kozioff et al., 2001). 
If individuals only accept the existence of their own mental states as true, they can be 
reduced to thinking their own mind is the entire world (Fox, 2001). This seems to dispute any 
other person’s existence or the reality of the natural world itself, which leaves the individual 
in isolation. This ideology is irrational and calls its soundness into question (Kozioff et al., 
2001). Due to the constraints of a person’s surroundings, knowledge may result from our 
own perceptions, but there is also feedback obtained from that world (Fox, 2001). 
43
44 
Multimedia Software 
Today’s classrooms are typically equipped with computers, general programs, and 
multimedia software (Deal, 2004). Technology labs are standardized with specialized 
software like, graphic design, desktop publishing, computer aided design (CAD), computer 
numerical control (CNC), or video editing. Additionally, multimedia packages are used for 
instructional support, which provides learning activities, informational content, as well as 
hardware and software training. This section will discuss computers in the classroom, define 
multimedia, history of software, and the specific software company utilized in this study, 
which is Adobe Systems Incorporated. 
Technology and multimedia. A problem in America’s schools is ensuring all 
children’s potential by enabling them to effectively learn and carry the ability to ascertain 
information into the future; this is marked by change, growth, and constantly evolving 
technologies (Peng, Su, Chou, & Tsai, 2009). This is brought about by the significant 
increase in the educational use of computers, which now guides instructional methods and 
the technology itself (Peng et al., 2009; Winn, 1999). The ever-present machines are 
powerful tools providing learning opportunities for all students in terms of communication, 
work, learning, and life (Peng et al., 2009). The rapid change and frequent updates seen in 
hardware and software requires expanded knowledge of computer skills to adapt to new 
technology, synthesize creative solutions, and work effectively with others (Mbarika et al., 
2010). This ability to readily adjust is the product of academic achievement, retention, self-esteem, 
and social ability.
The frequent evolution of software also provides a challenge for teachers as well. It 
becomes a cycle of updating software to gain new features and having to modernize 
hardware to accommodate the software (Clemons, 2006; Hill, 2004). Furthermore, teaching 
materials and curriculum must be brought up to date, even though textbooks are often a step 
behind (Clemons, 2006). It is also important for instructors to continue to renew their own 
knowledge on technology; this prevents students from entering the classroom more computer 
literate than their teachers (Clemons, 2006; Hill, 2004). 
Technology has affected the manner in which students’ are taught, the setting it takes 
place, as well as what they learn (Wang, 2009). Computers, internet, and multimedia 
capabilities have brought about the dramatic change in education (Buckley & Smith, 2007; 
Wang, 2009). Multimedia is the presentation of information through more than one process 
(Buckley & Smith, 2007). For example, any combination of audio, animation, text, graphics, 
or video used together in an application would be considered multimedia (Buckley & Smith, 
2007; Mandernach, 2009). The integration of more than one media type makes materials 
dynamic and more efficient. Consequently, this format has been found to have positive 
effects on students by maintaining their interest and more thoroughly meet their specific 
learning needs (Buckley & Smith, 2007). 
Software. In the early success of commercial computers, software was developed by 
individuals within a business who understood their company’s software needs (Damsgaard & 
Karlsbjerg, 2010). Software manufacturing was formed several decades later as the creation 
of specialized software was outsourced. In the beginning, the software industry had very little 
standardization and each software package was designed as a unique system for specific 
45
businesses. This was later changed as software companies began holding exclusive rights to 
the software they produced and distributed to multiple customers. Proprietary systems that 
were once able to stronghold companies into a single producer were released to publicly 
available software. Standardization lowered the cost of purchase, increased functionality, and 
gave consumers more variety in choosing programs. 
The influx of new resources encouraged software producers to generalize the purpose 
of an application by increasing the amount of features a product could perform, which led to 
packaged software (Damsgaard & Karlsbjerg, 2010). Packaged software is a type of 
application possessing common functionalities for all who use it. A package is standard 
because all core components are the same across installations, although it can be configured 
to fit a customer or organization’s requirements. Software used as initially installed are often 
referred to as off-the-shelf packages; these need limited adjustment before using. 
Customization is achieved by changing program parameters, purchasing add-on components, 
or connecting with compatible software systems. 
Multimedia software is versatile applications used to develop static or dynamic 
creations including multiple text, video, graphics, or audio elements (Mandernach, 2009). 
Certain types of multimedia software are used to create specific products. Examples of work 
generated with this software are: websites, animations, computer training, print materials, 
kiosks, and graphic design (Buckley & Smith, 2007). Software companies currently 
producing multimedia software include Microsoft, Adobe, and TechSmith. 
Adobe. Adobe Systems Incorporated is a leader in setting the standard for interaction, 
collaboration, and the exchange of ideas through technology (Adobe, 2010). This impact can 
46
be felt working, socializing, or transacting online, as Adobe has utilized its technology to 
increase creativity, reduce paper, secure information, improve online learning, and streamline 
work procedures. The socially responsible company began with a mission to solve the 
problem of accurately translating text and images from the computer to print, which was 
accomplished with Adobe PostScript. Continuing the role of solving technology problems, 
Adobe Illustrator and Adobe Photoshop were created to perfect the quality of images used in 
print, video, and the internet. The trend persisted with the creation of Portable Document 
Format (PDF), as well as the acquisition of Dreamweaver, Flash, and several other software 
applications. 
Customers of Adobe range from individuals and small businesses to industries and 
global brands like, The New York Times, eBay, and Sony (Adobe, 2010). These customers 
have the shared experience of adapting to the technological needs of working within and 
outside of the organization or communicating with others. The once impersonal tool called 
the computer is now imperative for work, playing, and staying connected. This can be seen in 
daily life as Adobe products are used to create billboards, television shows, movies, 
magazines, multimedia presentations, and websites. 
InDesign. The first version of InDesign went on sale in 1999 and was advertised as 
professional design software with a creative environment to work with layouts, typography, 
and graphics (Adobe, 2010). The software was meant to update the old concept of single 
textual columns into flexible layouts and sophisticated digital design (Dabbs, Concepcion, 
McMahon, & Martin, 2005). InDesign is a technology supporting multi-line organization, 
OpenType, Unicode, PDF exportation, and scripting support (Kvern & Blatner, 2006). 
47
Furthermore, the standalone multiplatform program is also offered within Adobe’s Create 
Suite, which is a myriad of programs bundled for the creation of print and Web designs 
(Johnson, 2008). 
In digital publishing history, Adobe PostScript was the first printing language to 
provide graphics and text, not using traditional paste-up (McClelland, Futato, & Futato, 
2008). Using this language and new functions like transparency and Portable Document 
Format (PDF), Adobe’s freeform program PageMaker became the most popular publishing 
software (Gruman, 2009; McClelland et al., 2008). Two years later, QuarkXPress appeared 
on the publishing market with great success (McClelland et al., 2008). Its achievement was 
due to the program’s what-you-see-is-what-you-get (WYSIWYG) structure and easily 
adjustable functionality (Gruman, 2009). With the appearance of InDesign came the ability to 
choose a manual layout or guided approach, as seen with the previous publishing programs, 
in one software application. 
InDesign’s workflow and integrated tools give the user an efficient publishing tool to 
create digital, print, or online documents (Adobe, 2010). As a page layout program for print, 
InDesign can be used to produce large items such as books, magazines, and newspapers or 
smaller pieces like flyers and newsletters (Gruman, 2009; Johnson, 2008). Alternately, the 
electronic publishing side of the application allows for documents to be sent directly to print, 
or electronically distributed using PDFs (Gruman, 2009). In addition, an InDesign file can 
also be exported for use in Adobe Flash or Adobe Dreamweaver to be converted into a 
website (Johnson, 2008). For a single designer or a publishing team, InDesign simplifies 
48
page layering, which makes the delivery of error-free appealing documents easy to achieve 
(Adobe, 2010). 
Photoshop. The complex software, Adobe Photoshop, offers a straightforward 
interface, sophisticated filtering, and image editing features, which draws many different 
types of users for differing applications (Cole & William, 2010). This industry-standard 
image manipulation program is used by photographers, graphic designers, artists, web 
designers, and many other professionals for film, video, architecture, science, product 
design, and medicine (Adobe, 2010; Cole & William, 2010). Introduced to the public in 1990 
Photoshop was originally used to edit photography (Adobe, 2010; Perkins, 2009). The 
software, which can be used on Macintosh or Windows platform, is a stand-alone program 
that can also be purchased through Adobe’s Creative Suite (Johnson, 2010). 
Photoshop’s creative uses include image compositing, special effects, illustration, and 
text-formatting (Johnson, 2010; McClelland, 2010). Additionally, it can surpass simple 
image editing to construct digital artwork from nothing more than a blank document. There 
are thousands of manipulations that can be made with Photoshop including color correction, 
removing dust or scratches from a scanned photograph, as well as eliminating or adding 
entire elements, like taking out a tree or placing a person in the image (Johnson, 2010). This 
is why at least 90% of design professionals use Adobe Photoshop (Adobe, 2010). 
Knowledge 
For a person to become educated, the individual must learn a body of knowledge, 
principles, and skills to become competent enough to contribute to society and develop his or 
her potential (Kozioff et al., 2001). To accomplish this, educators must provide an abundance 
49
of pertinent information and learning opportunities, so the student can move from a 
beginning reasoning state to understanding a knowledge domain (Derry, 2008). This 
knowledge is different from everyday learned experiences because the deeper knowledge is 
not seen in daily life, although it is important for its normal existence. Knowledge acquired 
through education requires purposeful and conscious involvement on the part of teachers and 
learners. 
How do students come to know information? If a person’s knowledge is discovered, 
the knowledge is preset and independent of the individual (Simpson, 2002). This theory 
accepts objectively correct knowledge that should be consistently held by all (Dalgarno, 
2001). Alternately, if a person’s knowledge is made, then this creation occurs within the 
human mind by way of experiences and beliefs (Simpson, 2002). The belief of many equally 
valid knowledge representations results from the contradictory theory (Dalgarno, 2001). 
Moving past knowledge acquisition is the actual knowledge itself, which will be discussed in 
this section. 
What is knowledge? Central to educational psychology is developing a science of 
instruction to understand how individuals learn and improve the process (Mayer, 2008). 
Instruction is comprised of the manipulations an instructor uses to modify the student’s 
knowledge. Consequently, the matter of interest is how to present information in such a way 
to achieve the expected cognitive processing. Furthermore, the learning taking place is a 
change in knowledge, which can be attributed to experience. 
Knowledge is the combined learned principles, facts, and truths gained from an 
educational setting, research, or analysis functioning for the individual (Conradi, 2000). 
50
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Behav & constr copy

  • 1. LEARNING THEORIES APPLIED TO TEACHING TECHNOLOGY: CONSTRUCTIVISM VERSUS BEHAVIORAL THEORY FOR INSTRUCTING MULTIMEDIA SOFTWARE PROGRAMS. by Cajah S. Reed CARLOS CONTRERAS, PhD, Faculty Mentor and Chair EVAN STRAUB, PhD, Committee Member KEITH CIANI, PhD, Committee Member Dean Ginther, PhD, Dean Harold Abel School of Social and Behavioral Sciences A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University December 2012
  • 2. UMI Number: 3548893 All rights reserved INFORMATION TO ALL USERS The quality of this reproduction is dependent upon the quality of the copy submitted. In the unlikely event that the author did not send a complete manuscript and there are missing pages, these will be noted. Also, if material had to be removed, a note will indicate the deletion. UMI 3548893 Published by ProQuest LLC (2012). Copyright in the Dissertation held by the Author. Microform Edition © ProQuest LLC. All rights reserved. This work is protected against unauthorized copying under Title 17, United States Code ProQuest LLC. 789 East Eisenhower Parkway P.O. Box 1346 Ann Arbor, MI 48106 - 1346
  • 4. Abstract This study sought to find evidence for a beneficial learning theory to teach computer software programs. Additionally, software was analyzed for each learning theory’s applicability to resolve whether certain software requires a specific method of education. The results are meant to give educators more effective teaching tools, so students ultimately get the most out of any particular software program. The study’s value comes from additional significant information added to the established constructivist and instructivist debate, which is important to psychologists and educators. The design of the study was a randomized quantitative experiment with an analysis of covariance design employing four groups, gathered using convenience sampling, in a pretest, posttest model to analyze multiple independent variables. Further design parameters included a 2 X 2 Factorial Design, .05 significance, large post hoc Cohen f effect size for learning theory, and 89% power. The sample was 167 students enrolled in Digital Image Manipulation, Digital Layout, Digital Illustration, or Digital Typography classes during two quarters of 2012. The participants were analyzed in their normal classroom environment using an online test/lesson/test exercise. The instrument was Photoshop CS5 and InDesign CS5 uCertify Adobe Certified Expert (ACE) exam preparation guides. Research Question 1 stated: Is constructivist or behavioral learning theory more beneficial when teaching multimedia software? A significant finding for Research Question 1 indicates a difference between the learning theories behaviorism and constructivism. The behaviorist group scored higher than the constructivist group. Research Question 2 stated: Is there a difference in the effectiveness of learning between Photoshop and InDesign when teaching
  • 5. multimedia software? There was no significant finding for Research Question 2; therefore, no difference was found between Photoshop and InDesign. Research Question 3 stated: Are there interactions between learning theory and software with regards to teaching multimedia software? No interaction was found between learning theory and software. According to the current study, teachers who instruct their courses through a problem-based constructivist method should consider a behaviorist approach. A behavioral learning curriculum is especially important if the class is instructing Adobe software.
  • 6. Dedication I dedicate my dissertation to my Grandmother. Thank you for pushing me to get a great education. I will try not to be so smart that I can’t have a normal conversation. It is also dedicated to my family, who have sacrificed time with me and kept quiet iii during nap-time so I could do “homework.”
  • 7. Acknowledgments First and foremost, I must acknowledge Michael Reed, whose support was endless. His masterful work on the experiment website was genius. The study would not have been as successful without his hours spent recreating Photoshop and InDesign. I want to thank Tommy Sullivan for listening, reading, testing the website, and spending the time bouncing ideas around. His encouragement helped me to develop and fine-tune many of the ideas floating in my head. Danielle Sullivan Kelly was instrumental in, specifically, teaching me grammar. I appreciate the time, patience, and skill needed to read my work. Catherine Chauvin deserves acknowledgement for lending me a quiet place to work, proofreading, driving to DTC, and testing the website. I appreciate the kindness shown to my children and being an overall great friend. Thank you Logan and Evalyn Reed; your patience and continual encouragement were vital to the completion of my degree. I want to thank Susan Branch for testing the website and listening to my exhaustive talk of school. Acknowledgement should also go to Marie Sullivan for being so vocally proud of all my accomplishments. During the course of my dissertation, Don Powers provided excellent statistical explanations and advice. Matt and Angela Baca watched my children while I conducted research. Michael Kelly tested the study’s website. Ken, Anne, and Sharon Reed listened and gave encouragement. The family I developed at Four Mile Historic Park bestowed unlimited support. I want to thank the kind administration and faculty at the testing site for allowing me into their school and classrooms. In particular, I want to thank those who both helped iv
  • 8. as expert panelists and with the research exercise: Michael Chavez, Sharon DiIorio, Joshua LeConey, Steve Pierce, Edward Popovitz, and Roger Rios. Thanks to those who kindly tolerated my class disruption, Todd Debreceni, Daniel Levine, Kim Tempest, Wesley Price, and John Wilbanks. A special thanks to Jon Kerbaugh and Chris Chen Mahoney, and Lansford Holness for granting permission to conduct the study and ensuring I had all the information needed to make it happen. Thanks to Namrata Gupta, Mark Gupta, and Betsy Rivers for allowing me to use the great preparation guides created at uCertify.com. A special extra thanks to Mark Gupta for believing in my research, when I could not get any other company to listen. I would like to acknowledge Carlos Contreras, Evan Straub, and Keith Ciani for providing direction through the dissertation process. Finally, to the wonderful hardworking team of advisors at Capella University, I could not have survived without you. In particular, thank you Farrah Fossum and Michael Franklin for expert guidance and support. No matter how large or small the help, your love and support has gotten me to the v title of Doctor of Philosophy.
  • 9. Table of Contents Acknowledgments iv List of Tables viii List of Figures ix CHAPTER 1. INTRODUCTION 1 Introduction to the Problem 1 Background of the Study 2 Statement of the Problem 5 Purpose of the Study 5 Research Questions 8 Significance of the Study 8 Definition of Terms 9 Assumptions 11 Limitations 13 Nature of the Study 15 CHAPTER 2. LITERATURE REVIEW 16 Theoretical Framework 18 Review of Research on the Topic 22 Review of Methodological Literature 52 CHAPTER 3. METHODOLOGY 85 Purpose of the Study 85 Research Design 86 Target Population and Participant Selection 89 vi
  • 10. Procedures 93 Instruments 98 Hypotheses 106 Data Analysis 107 CHAPTER 4. DATA COLLECTION AND ANALYSIS 108 CHAPTER 5. RESULTS, CONCLUSIONS, AND RECOMMENDATIONS 119 Discussion of Results 124 Discussion of the Conclusions 128 Limitations 131 Recommendations 135 Conclusion 137 REFERENCES 138 APPENDIX A. PHOTOSHOP EXPERT PANEL HANDOUT 153 APPENDIX B. INDESIGN EXPERT PANEL HANDOUT 158 APPENDIX C. PHOTOSHOP INSTRUMENT 163 APPENDIX D. INDESIGN INSTRUMENT 165 vii
  • 11. List of Tables Table 1. Research Design 86 Table 2. Results of the Photoshop Expert Panel 104 Table 3. Results of the InDesign Expert Panel 105 Table 4. Frequency of Sample Participants for Each Degree Program 111 Table 5. Software Descriptive Statistics by Class 112 Table 6. Descriptive Statistics 113 Table 7. Levene’s Test of Equality of Error Variances 114 Table 8. Homogeneity of Regression–Tests of Between-Subjects Effects 114 Table 9. Factorial Design Analysis–Tests of Between-Subjects Effects 115 viii
  • 12. List of Figures Figure 1. Comparing Posttest Means of Software and Noting Theory 116 Figure 2. Comparing Means of Theory and Noting Software 117 ix
  • 13. CHAPTER 1. INTRODUCTION Introduction to the Problem There is a growing list of professions (especially those in design) using multimedia software, which has brought about an increased prevalence of college courses teaching computer programs such as Photoshop, InDesign, Flash, and After Effects (U.S. Department of Labor, 2008). Students of such classes are expected to learn generalities of the programs, while understanding finer details, so they can apply these skills in the workplace once training is complete (as shown in the testing site’s online profile for 2009). The type of learning described requires an instructor well trained in the software and equipped with adequate teaching methods. This influx of students seeking computer software knowledge, as well as the need for suitable instruction, gives cause to an exploration of the validity of specific learning theories (McKenna & Laycock, 2004). Accredited colleges educating students on computer software recognize the need for teachers who have constantly updated training on ever-changing programs (Accrediting Commission for Community and Junior Colleges [ACCJC], 2002; Commission on Colleges [COC], 2010; Commission on Institutions of Higher Education [CIHE], 2005). Colleges achieve up-to-date instruction by employing individuals from the technology industry, which ensures relevant education in the discipline and daily usage of the software. While this implies the person has knowledge on the software, it does not necessarily translate to teaching ability. Good instructional skills are imperative; a major effect of nonconstructive 1
  • 14. teaching methods is the failure of information transferring to long-term memory (Kirschner, Sweller, & Clark, 2006). This is seen in the inability of students to learn, retain, and apply techniques used within the software. Consequently, it is important to pinpoint adequate methods of instruction for the students, to aid teachers not formally trained to educate. The following sections will illustrate this study’s intentions to identify and evaluate particular learning theories, which may assist multimedia software instructors in their endeavor of instructing college level students. Background of the Study Learning theories have dominated throughout history, as people sought to teach themselves and others about the world. Within the realm of this study, two learning theories (constructivism and behavioral learning theory) have been chosen for research because of their distinct characteristics, and existing prevalence in the education system. The debates over constructivist, as opposed to behavioral (instructivist) theories, are well published. Some articles comparing the theories analyze them theoretically, in the context of scheduling, instructing mathematics, and teacher education (Baylor & Kitsantas, 2009; Boghossian, 2006; Hackmann, 2004; Mvududu, 2005). The articles weigh the options of each philosophy’s teaching methods, many going beyond conjecture with experimentation, and most deriving dissimilar results or determinations. While the published information is helpful in identifying the particulars of each learning theory, it does not pinpoint the essence of this proposed study. Reviewing the previously stated studies, it would seem a significant result between the two learning theories depends highly on what is being studied. This could give great 2
  • 15. comfort, as well as a fair amount of confusion to instructors. There is no absolute right or wrong answer to the best general learning theory to use. Each learning situation is different, due to the information taught, and thusly, the most appropriate learning theory may be distinctive because of this divergence. The instructivist method of instruction is the traditional manner of teaching information in a sequential style and a focus on the end goal, which is assessment (Baylor & Kitsantas, 2009). The behaviorist model is known as a teacher-centered learning environment. In short, the teacher’s primary mission is to provide knowledge, while the student must acquire the knowledge (Boghossian, 2006). This approach is successful because it relies on clearly defined goals, based on rigorous instruction, and subsequent assessment. The constructivist learning theory is based on a student-centered environment (Baylor & Kitsantas, 2009). This method uses engaging instruction to provoke higher order thinking, which facilitates knowledge construction. The approach employs realistic learning environments, social classrooms that encourage multiple perspectives, and self-awareness of one’s own learning capabilities. Contrary to behavioral learning theory, the goal of the constructivist instructor is to provide support, while the student engages in the active process of constructing knowledge (Boghossian, 2006). This method is successful because it focuses on the process of learning. An article that greatly influenced the variable selection used in this study is a publication by Stephanie Clemons from 2006. Seeking to accommodate the increased demand of technology, Clemons (2006) constructed a case study designed to modify a 3
  • 16. college Computer Aided Design (CAD) software course. Once properly altered, a single course instructs twice the number of students previously held in the class. Prior to Clemon’s (2006) change in curriculum and teaching methodology, per the case study, the CAD course was taught using behavioral learning theory. The traditional method utilized demonstrations of CAD techniques, exercises, and weekly assignments. Conversely, the constructivism-based class was broken into three modules: learning the software, plotting documents, and three-dimensional drawings. All modules were self-paced, multi-week learning experiences encouraging each student to seek knowledge based upon their own learning style. The results of the case study noted a greater engagement of the student, increased knowledge of the subject matter found within the three modules, more content learned during the course, and successful understanding of problem-solving (Clemons, 2006). The results were based upon an assessment of final projects, which provided an evaluation of CAD skills. The findings of this study were derived from an immersion of the entire class in a single specific learning theory. While the article provides an excellent resource of constructivist learning, a strict quantitative approach evaluating both constructivism and behavioral learning theories is warranted (McKenna & Laycock, 2004). A measurable method analyzing the specific knowledge a student acquires through a particular teaching method will give an accurate look at the techniques used. In addition, quantitative analysis allows the student’s prior knowledge to be accounted for in order to sift out inaccurate results (Frederickson, Reed, & Clifford, 2005). 4
  • 17. Statement of the Problem The research problem explored was the suitability of constructivism versus behavioral learning theory, regarding teaching multimedia software. Due to the fact multimedia software encompasses a large variety of computer applications, this study also analyzed whether differing software packages accounted for any learning differences. For example, Photoshop and InDesign software may have similar users, but generate completely different documents made for dissimilar projects. In particular, Photoshop’s primary objective is to edit photographs and create graphics, whereas InDesign is used for page layout and publishing (Adobe Systems Incorporated [Adobe], 2009). With this reasoning in mind, the study sought an answer to the question: since the software itself evokes differing ways of thinking, does it require a particular learning theory? Purpose of the Study The purpose of the study was to analyze and find evidence for a beneficial learning theory to teach computer software programs. This included testing students’ knowledge on particular software before and after a lesson to accurately conclude whether the students tested higher after a constructivist or behavioral lesson. Furthermore, due to the variety of software available, establishing a single learning theory’s applicability for a specific program was beneficial. This could reveal a learning theory’s favorable use across multiple programs, general detriment to software instruction, or whether certain software requires a particular method of education. An example of potential results and meaning would be the behavioral learning theory producing the highest scores for participants when tested through Photoshop, and 5
  • 18. constructivism demonstrating the most beneficial learning theory when teaching InDesign. In this case, one could speculate that every software program must be tested to verify the most advantageous learning theory. Alternately, if the constructivist theory resulted in the highest scores for both Photoshop and InDesign, then the single learning theory could potentially be equally beneficial for most types of computer software instruction. Furthermore, the results will support the use of particular learning theories or demonstrate a need for further research. With regards to the study’s benefits to education and instructors in general, collegiate institutions strive for accreditation to demonstrate competency within their organization; therefore, schools voluntarily take note and abide by accreditation standards (Higher Learning Commission [HLC], 2010). Regional accreditation is provided, according to locations, by six associations. Although the accrediting bodies are independent, they work together to ensure consistency. The purpose of accreditation is to ensure the educational excellence of students’ learning through continuous improvement of quality, effectiveness, and accreditation standards compliance (Accrediting Commission for Community and Junior Colleges [ACCJC], 2002; Commission on Colleges [COC], 2010; Commission on Institutions of Higher Education [CIHE], 2005). A standard pertinent to the current research problem is faculty qualifications. Analyzing some of the regional accrediting agencies will reveal a thread of consistency, but slight differences in approach. The Higher Learning Commission (2010), which gives regional accreditation to North Central States, asserts that faculty should have at least a degree higher than they wish to teach, or terminal degree in the case of graduate education. A considerable amount of the possessed degree should be within the discipline the instructor 6
  • 19. wishes to teach. Other required knowledge includes curriculum design and successful pedagogy strategies. The Commission on Colleges (2010) accreditation association of Southern States places the burden of proof in the hands of the school, requiring justification of each instructor’s qualifications to acquire accreditation. The assessment criterion for a professor primarily focuses on his or her earned degree. Additional aspects considered are field experience, licensure, certification, and teaching accomplishments. The Commission on Institutions of Higher Education (2005), which accredits North Eastern States, considered New England and its surrounding areas, briefly affirms the need for schools to take into account the level and particular field the educator wants to teach to determine qualification. With this knowledge, appropriate measurements of degree, teaching ability, professional experience, and other credentials are apparent. In compliance with faculty standards, colleges with computer related classes will seek instructors with a background in the discipline they are teaching. Consequently, many technology software teachers do not have a formal educational background, because it is not required for accreditation (ACCJC, 2002; COC, 2010; CIHE, 2005; HLC, 2010). These teachers are often sought after, because of experience within their career in using a range of software packages, or a distinct focus and background within specific software. For example, a web designer with extensive knowledge of Flash and ActionScript (Flash scripting language), may be the perfect candidate for a technology college. Unfortunately, knowledge within one’s field does not automatically translate into being an effective teacher. 7
  • 20. The outcome of this study should give educators more effective teaching tools, for students to ultimately get the most out of any particular software program. This was achieved by researching two widely used learning theories within the realm of natural learning (the classroom). In narrowing to specific software, the study may identify whether differing applications of learning theories are required for precise focuses of learning (Lawless & Pellegrino, 2007). Furthermore, the results found will give instructors of the software programs a defined and successful teaching direction, while also translating to a wider understanding for them to build upon. Armed with this study’s results from a real classroom, the computer software instructor can build his or her class curriculum around the proper learning theory for the software being taught. Research Questions Research Question 1: Is constructivist or behavioral learning theory more beneficial 8 when teaching multimedia software? Research Question 2: Is there a difference in the effectiveness of learning between Photoshop and InDesign when teaching multimedia software? Research Question 3: Are there interactions between learning theory and software with regards to teaching multimedia software? Significance of the Study The value of this study comes from additional significant information added to the established constructivist and instructivist debate, which is important to psychologists, educators, national education associations, and governmental groups concerned with education (Cronjé, 2006, Kozma, 2003; Lunenberg, 1998). While there may never be a
  • 21. definitive answer on whether the constructivist or behavioral theory is better, as seen with the multitude of conflicting results found in articles, this study intended to find evidence on whether the discrepancy is due to the variability of subject matter (Baylor & Kitsantas, 2009; Boghossian, 2006; Hackmann, 2004; Mvududu, 2005; Saljo, 2009). No one learning theory has been accepted to teach; this may be due to the lack of a single theory’s suitability to teach all subjects (Lawless & Pellegrino, 2007; Saljo, 2009). While a single theory may not be blanketed to teach all, this does not rule out a theory’s validity for a specific subject. In researching several learning theories’ appropriateness for specific use, the general question of range of applicability will be addressed. The continued quest for knowledge on specific subjects always calls for a reflection on previous literature; hence, the research found in this study could provide a jumping-off-point for further research. Moreover, the blending of learning theories specific to psychology and educational values with technology makes this study quite relevant to the field of educational psychology (Lawless & Pellegrino, 2007). Since no study is absolutely free of errors, the quality features and shortcomings will add information to the existing education and technology body of literature. Additionally, this study imparts a firm basis for further research on teaching technology software. Definition of Terms The first construct is learning theory. This relates to the broader sense of differing methods used to turn information into knowledge, but is specifically looked upon as the informational delivery scheme used by an instructor in a classroom setting (Cooner, 2010; 9
  • 22. Harris, Mishra, & Koehler, 2009; Zhang, 2010). A multitude of variables can fall under the construct learning theory; therefore, the amount had to be narrowed for the study. Constructivism and behavioral learning were chosen for learning theory, because of their seemingly opposing methods of instruction. Constructivism encourages learning by interacting with the information, since knowledge is individually constructed based on personal interpretation (McKenna & Laycock, 2004). Alternately, behaviorists believe knowledge is objective and can efficiently be learned through drill-and-practice exercises. Manageable units of information can easily be communicated to the learner because knowledge is seen as independent of the student’s subjective mind. The construct learning theory will be measured as a choice of constructivism or behavioral learning. These nominal variables will be assigned according to the random group placement of the participant. The second construct is multimedia software. The construct is a broad category of programs written for specific design operations on the computer (Adobe, 2009). This construct could have many variables as well, but only two were chosen for this study. A number of software packages are taught through the selected college, but Photoshop and InDesign exemplify programs used by many, often in conjunction, but are utilized for very different purposes (Adobe, 2009). The construct multimedia software will be measured as either Photoshop or InDesign. These nominal variables will be assigned according to the random group placement of the participant. The last construct is knowledge, which is the measurable amount of retained information on any particular subject matter within one’s knowledge base (Cooner, 2010). 10
  • 23. Knowledge is split into two variables. Post-lesson assessment, the first variable, is the student’s comprehension of information given through the lesson. The second variable is pre-lesson assessment, which represents the student’s understanding of the subject prior to taking 11 the lesson. The construct knowledge was measured using a portion of the uCertify Adobe Certified Expert exam study guide. The exam, in its entirety, is an industry standard used to measure an individual’s competency in a particular Adobe software package (Adobe, 2009). The measurement is scored based upon correctly answered questions and requires an accuracy of at least 70% for an individual to pass the exam (Adobe Partner Connection [APC], personal communication, October 28, 2009). The portions of uCertify Photoshop ACE and uCertify InDesign ACE exam study guides used will specifically measure the subject’s ability with elements of those computer software programs. Assumptions For the first assumption, it is important to understand the interpretation of learning and the experimental study of learning to comprehend the field of learning (Hill, 2002). This theoretical assumption directs the belief that lessons and experimentation in the classroom should lead to a better understanding of the student’s learning as a whole. A topical assumption for this study is the general materials within the lessons given via the computer and those in the classroom setting are essentially the same. The difference is only seen through the application of learning theory, which renders the delivery method inconsequential. The assumption is made with the knowledge of potential differences, but the belief that the study’s focus renders the disparity insignificant. This assumption should stand
  • 24. valid because Frederickson, Reed, and Clifford (2005) found the quality of the instruction outweighs the course delivery. Due to the varying features, intended uses, and breadth of software currently available, the assumption that some software may be more demanding to learn is a factor. Due to this topical assumption, multiple software packages were tested to identify any differences. The quantitative methodology dictates any data reported as truth must be void of researcher subjectivity (Taylor & Kermode, 2006). This methodological assumption, objectivity absent of human distortion, shaped the research design of the study. The second methodology assumption is the belief there is a cause to every event, which is influenced by recognized or unknown conditions (Cohen, Manion, & Morrison, 2007). Furthermore, connections between these non-capricious, natural world causes and conditions can be found and studied. This identification and understanding allows for the development of scientific laws on what to expect in such an event. The expectation of determining cause and event influenced this study’s research design. The last methodology assumption is reliable knowledge as the result of experience (Cohen, Manion, & Morrison, 2007). In the realm of science, this experience is interpreted as empirical evidence for a theory or hypothesis. Empirical evidence is derived by research, classification, quantification, relationship discovery, and the approximation of truth. The last assumption guided the research design choices within quantitative research and experimentation. 12
  • 25. Limitations The first limitation of this study was the use of non-probability sampling. In order to test the subjects in their normal classroom environment and ensure as little disruption to the class as possible, convenience sampling was utilized. The sampling procedure tested multiple sections of Digital Image Manipulation, which was the introductory Photoshop course. Additionally, various sections of the Digital Layout (InDesign), Digital Illustration or Digital Typography (Illustrator) classes were employed. Digital Illustration and Digital Typography were used as additional classes since they were prerequisites for Digital Layout. Utilizing the students from the Illustrator class ensured the study achieved the required amount of subjects. Non-probability sampling is a limitation because it affects the study’s external validity. To ensure generalizability, it is important for relationships among variables to remain robust (Hultsch, MacDonald, Hunter, Maitland, & Dixon, 2002). Typically, a suitable representation is accomplished by using randomized sampling, which yields a broad illustration of the population. Since this study is not using random sampling, it is difficult to determine whether the chosen sample actually represents the population as a whole. Using computer mediated instruction for lessons and quizzes may also be seen as an additional limitation. An argument might be made that instruction given via computer has a closer resemblance to online learning than traditional classroom learning. This opens a debate with the intention of proving the instructional delivery methods may not be comparable. The question over online versus traditional learning is well established and conclusions run the gamut. Some authors report in favor of traditional, whereas those in opposition support online learning, while others dispute any difference between the two 13
  • 26. (Edmonds, 2006; Poirier & Feldman, 2004; Waschull, 2001). An assumption, stated earlier, was made to account for this particular limitation, which notes the only difference in learning as the application of learning theory (Frederickson, Reed, & Clifford, 2005). The next limitation this study may have faced was learners with a non-computer oriented focus might have greater difficulty learning the software due to inexperience. A student with very little knowledge of computers might face a dramatic learning curve by simply learning the operating system, without the additional mental effort needed to learn in-depth software. This is due to the amount of errors experienced by novice computer users versus more computer-literate students (Kay, 2007). Errors are found to disrupt learning; therefore, the more errors that occur, the harder it is to learn the software. The last limitation found was the use of the same testing method for all groups. It could be argued the assessment, modified uCertify Adobe Certified Expert (ACE) study guide exam, was conducive to the instructivist views of teaching and testing, but counterintuitive for constructivist beliefs (McKenna & Laycock, 2004). The appropriate assessment format for the constructivist instruction would be authentic testing, applicable to the information taught. To apply the assumption, a behaviorist exam would be used to test the behaviorist lesson and constructivist exam for the constructivist lesson. Regrettably, employing tests with a contradictory basis brings about the questions: Is the difference in scores caused by the variables or a divergence in the tests? Are the tests actually equal? Is there a way to make such dissimilar tests equivalent? The ACE assessment was used to ensure consistency in testing by implementing an industry standard exam. This exam was not available in a constructivist relevant format. 14
  • 27. Furthermore, the decision to utilize the ACE exam would stand no matter its basis, since it was the only accepted exam on the market for gauging Adobe software knowledge. Ultimately, this was the test all students would take for certification in the design field. Regardless of the method of gaining knowledge, the Adobe Certified Expert exam was the standard design certification employers expected to see on a resume. Nature of the Study The study of learning follows a belief, which denotes understanding and meaning are derived from the structure, organization, and delivery of information (Fardanesh, 2002). While learning theories are resources that can guide an individual to an area of solutions, these theories cannot determine the actual solution. Accordingly, the experimental study of learning was born of necessity to assess theoretical learning systems, and derive appropriate applications to deal with those theories (Hill, 2002). The interpretation of how individuals learn and experiments concerning the study of learning are a necessary pair for the understanding of learning. Learning theories include a myriad of philosophies that individually highlight a particular process of learning (Hill, 2002). Remaining mindful of the specific theory, experiments, as well as the larger picture as a whole, the researcher will have a better understanding of learning conditions and possible solutions to learning problems. The comprehensive definition over the many facets of learning theories and experimentation drives the conceptual framework of this study. Thus, the particular structure and basis of research, which connects the concept of this inquiry, is a learning theory framework. 15
  • 28. CHAPTER 2. LITERATURE REVIEW No matter the subject, theme, or method of delivering information, educators are at the heart of learning (Merriam, 2008). The transcendence across setting and student population leads to a determination to understand the act of learning. The more the educational community understands how students learn, the better each instructor becomes at structuring learning activities to facilitate knowledge. Popular beliefs understand learning in a myriad of different ways. Some theorists consider learning a purely cognitive process, where the mind takes in information and converts it to knowledge. This knowledge can then be observed as a behavioral change. In opposition, learning is seen as a widespread endeavor, including the individual’s mind, body, and emotions. Theories on the act of learning have seen fluctuations of favor as the modern world and educational system have changed (Aguilera & Lahoz, 2008). Teaching techniques have evolved in adaptation of newer resources and learning environments. Technological advances have created new tools for teaching and learning to the extent that government agencies heavily invested monetarily to encourage the use of technology in schools (Lawless & Pellegrino, 2007). This overt encouragement is also a response to the enormous movement of technology in the workforce. The weight of an ever-changing world is felt by all who have an association with education (Aguilera & Lahoz, 2008). In response, researchers have conducted studies implementing various learning strategies. Unfortunately, it becomes apparent when analyzing each study’s results that no single inquiry has the breadth to adequately reflect an 16
  • 29. instructional approach to handle all subjects, situations, and students (Lawless & Pellegrino, 2007). As a result, the current study focused on particular applicable theories with relevance to actual teaching situations. Accordingly, the examination of two specific learning theories’ appropriateness for teaching distinct multimedia programs was conducted within a college environment. The literature review chapter will give a look into the study’s structure, theoretical framework, as well as constructs to be analyzed. The constructs include learning theory, multimedia software, and knowledge. Furthermore, a review of relevant literature contributing to the discussion of methodological choices will be discussed. This involves common and alternative methodological approaches to research on the topic, as well as the current study’s approach. Additionally, instructional delivery and assessment will be examined. The strategy used to gather data for this study primarily rested with a review of published journal articles, but also utilized books to fill in gaps of information. Individual resources were also acquired by consulting relevant articles’ references. The Denver Public Library system was used to access books, which includes Prospector and WorldCat interlibrary loans. The articles were derived from multiple electronic databases: Academic Search Premier, Business Source Complete, CINAHL, ERIC, Health and Psychosocial Instruments, Library Information Science & Technology, psycARTICLES, psycBOOKS, psycINFO, Regional Business News, socINDEX, and Mental Measurements Yearbook with tests in print. Additional databases include: ABI/INFORM Global, Dissertations and Theses, 17
  • 30. ProQuest Educational Journals, ProQuest Medical Library, and ProQuest Psychology Journals. The search criteria used to explore the databases can be categorized by theoretical framework and constructs. The search phrases used to find information about the learning theory framework was: learning, education, instruction, teachers, instructional systems, instructional technology, pedagogy, instructional design, learning sciences, teach, and learning theory framework. For the construct learning theory the following words were searched: behaviorism, constructivism, cognitivism, cognitive theory, cognitive science, construct, learning theory, objectivism, direct instruction, and instructivism. The construct multimedia software employed: software, computer, technology, Flash, Adobe, computer software, software packages, Photoshop, InDesign, design software, computer programs, computer software industry, e-learning software, and computer systems. These search statements were additionally used within the multimedia software category: multimedia, multimedia materials, multimedia instruction, media programs education, multimedia software, multimedia systems in education, computer-aided design, informed design, communication systems, multimedia systems. Lastly, the following phrases were used for the construct knowledge: theory of knowledge, knowledge, prior knowledge, thought and thinking. All searches explored the given expressions by using both the title and subject filters. Theoretical Framework Theories within a field can be as important as the discipline itself, since models and frameworks resulting from them are vital for the area to remain viable and credible (Gorsky 18
  • 31. & Caspi, 2005). If results are not grounded in theory, they are simply data gathered around a particular subject matter. The theoretical framework explains events, structures questions, and allows researchers to test their study empirically. Consequently, to understand the human behavior and practice associated with education, one must turn to a learning theory framework. Accordingly, the theoretical framework will be discussed, as well as the pertinent definition of learning for this study. Learning Theory Framework In a society consumed with acquiring knowledge, learning has become quite visible (Saljo, 2009). With this apparent visibility, many individuals across disciplines and traditions of research have come forth, each offering their own opinions and insights. The multitude of learning concepts also means a large amount of potential ways to analyze each model. The unit of analysis and level of inquiry ranges from the molecular examination of neuroscience and surveys in social science, to the complex testing instruments of psychology. Moving briefly away from technical studies of learning, it is also important to note the concept is quite common in day-to-day language. Learning is frequently used to describe an individual’s experiences (Saljo, 2009). Any student may be casually overheard saying they learned a lot from their lesson of the day. The student’s statement can be taken as a report of their experience, and recognition that learning is important within the role of human speech. This is significant because the beliefs a person holds about learning and educational settings plays a part in how the person approaches actual learning tasks (Loyens, Rikers, & Schmidt, 2007a; Saljo, 2009). 19
  • 32. Bringing traditional and researchers’ perspectives together shows the concept of learning is used in many practices, contexts, and language exchanges (Saljo, 2009). Identifying these facts and examining them within the realm of human practices leads to a more complete picture of learning itself. Developing this understanding allows researchers to see what qualifies as learning within their theoretical perspective and ultimately reveals what is occurring and why. There are two essential elements at the focal point of the learning theory framework, teaching methods and the focus of learning, which is the student. Teaching methods are largely personal to the instructor. Each set of methodology is composed of the teacher’s beliefs, assumptions, and knowledge of learning and instruction (Young, 2008). These conceptions are developed through learning experiences, interactions, and studies; thus, an educator’s perception can shape views and facilitate the creation of his or her approach. To encourage growth within teaching methods, the instructor must be shown the validity of a particular method, as well as commit to consideration and integration of the new technique. The individual learner is distinguished by many variables, which includes the ability to learn, prior knowledge, goals, and motivation (Gorsky, & Caspi, 2005). These attributes are important in determining the effectiveness and quality of learning occurring within the student. The highly unique process each student engages as purposeful learning must be taken into account when assessing whether learning has actually occurred (Gorsky & Caspi, 2005; Saljo, 2009). This structured manner of looking at learning provides the organizational dynamics with which to research teaching methods used in an educational environment (Young, 2008). 20
  • 33. 21 Learning Defined Theoretical perspectives on learning are fragmented due to the immense diversity within education (Saljo, 2009). While some see the dissimilar views as detrimental, recognizing these differences gives researchers a frame of reference for significant epistemological traditions of knowing and learning. Various contexts are required to understand the many needs and priorities in a learning environment. Consequently, the definition of learning is elusive and often conflicting. Settling on a particular definition involves sorting through the variety of notions ranging from simple acts of observation to complex explorations of language, memory, and comprehension. Research within scholarly texts reveals many explanations of learning based upon a change of behavior. Whether the modification of behavior is determined by the potential, stable, or enduring form of change, the definition distinctly states it as purposeful, as opposed to accidental learning (Saljo, 2009). This stance of learning works on a cycle where information is internalized, then behavior is externalized to show the change in knowledge (Conradi, 2000). Alternate explanations note learning as making sense of information. The act of creating meaning requires learners to assimilate experiences into existing knowledge (Fox, 2001). The view of learning as understanding takes into account the structure of an individual’s knowledge. Beliefs on learning have been oversimplified in such a way as to explain it as memorization or understanding (Fox, 2001). The simple views can be slightly expanded upon to include acquiring practical skills or the understanding of a particular topic, but it stands to argue that remembering the learned concept is also important. Furthermore, it should not be
  • 34. seen in categories of learning, such as driving, language, brickwork, or alphabetizing files. Learning involves the transformation of an individual and activity (Saljo, 2009). As a result, learning is defined as a person’s ability to advance his or her results based upon newly acquired knowledge (Conradi, 2000). Review of Research on the Topic 22 Learning Theory For at least a century, learning has been a major element of psychology, which involved varying presentations and outcomes of education (Valsiner, 2009). When studying learning, the processes must be analyzed within the many fields of research (Saljo, 2009). These traditions of research have complex relationships with each other; therefore, bridging them is often impossible. This is due to the immense variation of what is believed to be learned within a particular learning theory (Zito & Schout, 2009). Some theories focus on simple changes in the individual, while others look for a complex or expressive transformation. A learning theory simply for theory’s sake is pointless, but theories with sound theoretical foundations, which improve curriculum and evaluation, are invaluable (Hean, Craddock, & O’Halloran, 2009). Learning about useful theories requires research into their assumptions, epistemologies, and nature of existence to understand the compatibility to specific aspects of education (Saljo, 2009). Many theories of learning have influenced and enriched psychology’s study of education, but two of the most recognizable are behavioral learning and constructivism (Hean et al., 2009; Zito & Schout, 2009). This section will analyze these important learning theories.
  • 35. Constructivism. The educational community has seen a fluctuation in popularity for many learning theories, but none so much as the enormous growth in the status of constructivism over the last few decades (Al-Weher, 2004; Colburn, 2000). The constructivist point of view spreads throughout a student’s school life to influence standards, values, and practices (Al-Weher, 2004). Additionally, learning, knowledge, and teaching are also distinctive within the realm of constructivist thinking. Knowledge is personal to the learner. Consequently, what one person perceives as reality, may not be what another sees as true (Al-Weher, 2004; Colburn, 2000). In order to construct a new idea, the student must actively transform information by creating hypotheses and making decisions (Connolly, Stansfield, & Hainey, 2007). In constructivist learning environments, it is important for the instructor to mediate the student through the process of learning (Al-Weher, 2004; Mvududu, 2005). This structure is relevant for any activity or social setting, and takes into account the student’s prior knowledge, what can be accomplished, as well as how a state of knowing can be achieved (Mvududu, 2005). Furthermore, constructivism is a theory with many facets. The current study allows many different views of the theory, while distinctly turning away from any social learning aspect of constructivism to use a more cognitive approach. This allows for an even comparison with behavioral learning, which is a theory focused on the individual. By no means does this limit the study’s use of constructivism, since it is a vast theory centered on knowledge that is distinctive to the learner. The sections within this heading will explain the principles of constructivist learning theory in further detail. 23
  • 36. Personal construction of reality. At the root of constructivist beliefs is the vastly intricate human mind. Within the mind is knowledge, which is developmental, internally constructed, and nonobjective (Herring, 2004). Accordingly, knowledge cannot be passively absorbed; the individual must actively construct his or her own knowledge (Lunenberg, 1998). Students cannot be information recorders. Instead, they must build structures of knowledge. As a result, students are responsible for learning within an educational environment. Students in constructivist educational atmospheres are young scientists, actively testing and exploring the world around them to develop understanding (Edwards, 2005). These active participants are playing the part of the knower in the spectator theory (Phillips, 1995). An example of the spectator theory is learning ballet. The spectator seeks to learn ballet movements by watching a performance from the seats in a theatre. Alternately, the knower dons ballet shoes and learns while performing. The dynamic interaction with the process of movements makes the student an organic part of learning. The actual construction of knowledge is an intellectual transformation, which occurs in a unique process within each individual (Gordon, 2009). The student must interpret any new information by relating it to previously held knowledge on the subject (Loyens et al., 2007a). This significant process of elaboration reconciles instructional encounters with existing knowledge (Gordon, 2009; Loyens et al, 2007a). It is this struggle between current personal models and new insights that causes the meaning–making endeavor to be distinctive for each person (Cooner, 2005; Herring, 2004). An individual uses his or her own unique 24
  • 37. mental structures, previous experiences, and beliefs to construct a personal understanding (Clemons, 2006; Herring, 2004). This, in turn, creates an individual reality. A person’s truth created through experiences, learning, and understanding can only be viewed as his or her current reality (Henry, 2002). As a result, it is important for educators to realize the marked change that must occur to accommodate learning. The constructivist perspective of knowledge alters a student’s pursuit of objective truth to a search for the consensus of valid perspectives (Cooner, 2005). Teacher and student roles. Constructivist learners create meaning from their own experiences. Each person’s subjective experiences are equally as valid as other’s encounters, which gives no single person a privileged viewpoint (Boghossian, 2006). This idea is changing traditional rules in the classroom to reflect that the knowledge one person possesses might not be the same as what someone else holds true. The roles held in a constructivist classroom both by the teacher and student are quite altered as compared to traditional classroom responsibilities (Dalgarno, 2001; Sutinen, 2008). In order to learn, the constructivist student must build on his or her prior experiences, which is different from all other previous experiences of learners in the class. To facilitate an opportunity for all students to relate to their own experiences, the students should be in charge of what they are learning, account for differing learning styles, and the information given within a context the students can easily relate (Dalgarno, 2001). Since the process of learning is active, the focus should veer away from formal instruction to student’s activity. The student-centered learning environment predominant among constructivist classrooms develops meaningful learning, which promotes higher order thinking. This type 25
  • 38. of setting is achieved by providing multiple perspectives and modes of representing information, immersing the student in realistic learning situations, and encouraging self-awareness and ownership of the learning within the knowledge construction process (Baylor and Kitsantas, 2005). These independent students actively participate in learning by exploring knowledge, problem solving, discussion, as well as designing and executing projects (Al-Weher, 2004). In addition, it is important for learners to respect others’ views even though they are different from their own. The optimal student produced from a constructivist environment is a self-regulated learner (Loyens et al., 2007a; Loyens, Rikers, & Schmidt, 2007b). Self-regulating one’s own learning is successful for future knowledge in and out of school. This type of inner directive is typified by setting and achieving goals, as well as taking responsibility for assessing, observing, and reinforcing your own learning (Loyens et al., 2007b). Additionally, the individual must understand which learning strategies are the most appropriate for what he or she is studying (Loyens et al., 2007a). The self-regulation must permeate all areas of educational activities including the underlying beliefs, cognitions, and intentions to reach the full potential of achievement (Loyens et al., 2007b). Students in a traditional classroom are not accustomed to real-world learning activities or self-regulation; instead, the teacher controls the direction of class interest and learning in general with an emphasis on achieving the correct answers (Mvududu, 2005). Conversely, primary sources serve as a conduit in constructivist learning, which provide raw materials for the student to relate to in his or her own way (Henry, 2002). Traditional instructors present students with predigested information from a point of view based on their 26
  • 39. experiences. On the other hand, primary sources supply the authenticity needed for a true understanding of the materials. A constructivist teacher does not hold the key to knowledge. Alternately, the instructor becomes the facilitator as he or she supports the construction of knowledge, and provides experiences with which students’ develop critical thinking and problem solving skills (Neo & Neo, 2010). Instead of providing ready-made results, the teachers encourage the students to orient their own path of exploration and resolution to knowledge construction (Mvududu, 2005; Simpson, 2002). In the role as a facilitator, instructors must be prepared to allow their students to expend energy struggling with problems, which may or may not have right solutions (Mvududu, 2005). The students’ temporary state of confusion leads to the confidence needed to achieve understanding. The mental experimentation learners engage allows them to experience new ideas, interpret, reason and reflect on the encounters, as well as the process of reasoning itself (Gholson & Craig, 2006). As a facilitator, the teacher must be mindful of students’ growth and learning needs. As such, authentic learning situations should be provided in a non-threatening environment, which encourages free thought without hesitation (Al-Weher, 2004; Sutinen, 2008). Lastly, instructors should also reflect on their own learning approaches to thoroughly implement constructivist teaching and learning (Al-Weher, 2004). Thinking and experience. Constructivism began as a human development theory, but has been integrated into education and the nature of learning itself (Clemons, 2006). When concepts and information are presented in a constructivist learning environment, the student is responsible for evaluating the information and directing the process of inquiry. The unique 27
  • 40. stance on knowledge is also worth noting, which is viewed as a working hypothesis since knowledge is formed from within, as opposed to information forced from outside the individual. Accordingly, the transmission of information from an instructor to student is inadequate (Al-Weher, 2004). More appropriately, the student maneuvers through a process of interpretation allowing information to be compared and integrated with prior knowledge. Thinking is the result of a perceived incomplete event within a situation (Sutinen, 2008). The unfinished occurrence incites the process of inquiry, thinking. Once a problem emerges, the person must interpret it according to his or her previous experiences. Next, problem analysis begins, and a personal hypothesis is formed. Lastly, the hypothesis is tested, which produces the problem’s solution. Essentially, thinking is the process of deriving significance from doubt and uncertainty. Thinking is not mechanistic; instead, it is a creative activity enabling an individual to produce multiple solutions for a myriad of problems with the integration of ideas (Sutinen, 2008). The final outcome of each person’s recurrent functional experiments, also called thinking, is often never the person’s original intention. The new line of cognitive activity then reinserts itself into the mind as an experience. An experience, which can be a passive or active element, is the connection between the person and the outside world. We experience the world around us by acting upon things and enduring the subsequent consequences (Sutinen, 2008). As a result, all experiences are distinctive to each individual. People learn from these experiences, but an additional factor is needed to achieve understanding. Memory keeps each encounter stored, so past experiences continually direct the person’s actions towards the future. Ultimately, knowledge is gained from imperfect 28
  • 41. events, causing the individual to think and subsequently acquire a new experience (Al- Weher, 2004; Sutinen, 2008). Problem-based learning. Learning and achievement within the constructivist movement is the product of knowledge construction and self-regulation (Loyens et al., 2007b). In order to encourage these qualities, the information must first be meaningful to the student (Fyrenius, Bergdahl, & Silen, 2005). This awareness comes from the student’s belief that data is related to previously acknowledged phenomenon. These criteria give context and motivation for a new relevant experience. Reality based scenarios provides the relevance needed to push the learner to become active in the learning process, which leads to the integration of meaningful knowledge. The goal of problem-based learning (PBL) is to connect learning, which occurs in the school, with problems rising in the real world (Al-Weher, 2004). The authentic situation used within PBL naturally integrates problem solving, inquiry, and action research. Additionally, these situations encourage the wait time needed to produce multiple answers. This type of learning environment uses real tasks and specific objectives to support meaningful learning and build problem solving skills (Fyrenius, Bergdahl, & Silen, 2005; Loyens et al., 2007b; Neo & Neo, 2010). The authentic challenges found in PBL are ill-structured problems used to facilitate learning (Loyens et al., 2007a). These circumstances mimic those found in professional situations, essentially confronting students with problems potentially found in their own future professions (Loyens et al., 2007a; Loyens et al., 2007b). Problem solving builds reasoning, while the students develop a better understanding of the subject as a whole. This 29
  • 42. type of learning is also seen when experienced people in a given field generate and utilize gained knowledge (Loyens et al., 2007b). As the constructivist discourse has grown strong, the educational community has seen a powerful model emerge for producing meaningful knowledge, as well as explain how students learn (Gordon, 2009). Since knowledge does not merely exist from a constructivist standpoint, each angle a phenomenon is viewed changes the values a researcher considers important. Consequently, each individual’s viewpoint coupled with his or her previous knowledge has the potential for countless results. Eloquently stated, reflections of nature can be seen in simple ideas, but only the human mind can construct complex ideas (Phillips, 1995). Behavioral learning. The main principle of behavioral psychology is all changes occurring within a person manifest themselves through their behavior (Mvududu, 2005). For this reason, learning is a change in observable behavior due to reinforcement of a person’s reaction to stimuli within an environment. Behavioral learning theory is a teacher-directed approach, where students seek to accumulate knowledge, and instructors aim to convey knowledge. It is the teacher’s responsibility to fill the empty vessels, which are their students. The reliable knowledge found in the world must be translated by instructors, which is then replicated and structured in the mind of the learner (Mvududu, 2005). This type of structured instruction has been invaluable in improving the education of disadvantaged and disabled people (Kozioff, LaNunziata, Cowardin, & Bessellieu, 2001). Since behavioral learning works where other learning theories have failed, it is thought the theory is only appropriate for those populations. On the contrary, behavioral learning has been field tested 30
  • 43. and found effective with a myriad of populations, which includes average, challenged, and exceptional students. The remainder of the behavioral learning sections will discuss important concepts surrounding this philosophy. Behavioral learning history. Behaviorism had many important contributors, which helped shape the theory; one being a completely separate philosophy and the other was influential theorists within behaviorism itself. Firstly, the philosophical movement positivism had a strong impact (Boghossian, 2006). Positivists only acknowledge natural occurrences and characteristics of knowable phenomena, as well as the conformity and orderly sequence of empirical truth. They also believed experimentation and observations were the only true methods of determining relationships. If only externally viewed phenomena can be accepted, then any subjective ways of ascertaining understanding is discredited. Early behaviorists also shaped the theory with a firm stance on what can be learned from the behavior of humans and animals. Two of the most popular theorists were John Watson and B. F. Skinner (Overskeid, 2008). Watson (1913) took psychology from the study of consciousness and analysis of mental states, to the deconstruction of complex states into simple elements. Furthermore, he believed the straightforward factors, an organism’s stimulus and response, should be analyzed. Shaking off the strongly held need felt by other psychologists to examine consciousness, Watson realized habit formations and integrations were the means of adjustment to an environment. This indicated a particular stimulus led to a certain response because of hereditary and habits, which changed the viewpoint of psychology to see the science of behavior could stand as independent. 31
  • 44. Skinner furthered Watson’s legacy by moving beyond prediction and controlling behavior to integrating understanding as the goal (Overskeid, 2008). He made headway in the field of behaviorism with operant conditioning, which is associative learning where the response is contingent on the appearance of the reinforcement (Costall, 2004). The relationship between a behavior and the environment is important to determining the meaning behind the behavior (Overskeid, 2008). No matter the particular contributor to behavioral learning theory, the consensus remains within the field that private motives for an organism’s actions is speculation compared to observable empirical research. Behavior defined. B.F. Skinner thought of himself in the same way as those he studied (Skinner, 1983). He further noted his behavior was nothing more than the result of his genetics, personal history, and current setting (Boghossian, 2006; Skinner, 1983). Behavior is simply what a person is doing (Costall, 2004). In particular, behavior is the part of a person, which is engaging, acting upon, or communing with the world. Sensory input, which motivates, shapes, or brings forth behavior, is comprised of reinforcement and stimuli (Overskeid, 2008). While the input guides a person’s actions, it is first changed and expanded before incorporating into a behavior. The possibility of what will happen as a result of the reinforcement is often equally as important as the actual sensory input. This is due to individuals’ response to feedback, which allows for problem solving and in extreme circumstances, survival. A person’s behavior is constantly evolving (Magliaro, Lockee, & Burton, 2005). Useful behaviors are strengthened by subsequent consequences; because differing consequences are found in different environments, even with the same behavior, they must 32
  • 45. be expected only within the particular context in which it occurred. It is only the consequence restricted to context, not the reason the behavior was initiated. For example, deep cavernous termite hills are not the cause of an anteater’s long tongue. Conversely, the evolution of the animal’s tongue has enabled it to reach termites in deeper burrows. In a learning environment, there are two categories of behavior, which are lower order and higher order. Lower levels of behavior involve memorization or rote learning of basic concepts; whereas, reflection and problem solving is considered higher order behavior (Kozioff et al., 2001). Everyday learning activities involve both types of behavior (Kozioff et al., 2001; Magliaro et al., 2005). For instance, multiple levels of behavior are seen in a chemistry class where students must learn the periodic table abbreviations (memorization) and be able to set up a scientific station (rote), before creating an experiment (problem solving) and determining limitations after the study is completed (reflection). Instructors of all subjects in each grade level must begin teaching basic skills before students can move on to higher levels of learning (Magliaro et al., 2005). Teacher’s role. Learning is a perceived change in an individual’s behavior as a result of interaction with the environment (Kozioff et al., 2001). Accordingly, teachers must understand generalities on how people learn to properly develop appropriate curricula and instruction. The teacher is responsible for delivering well-organized knowledge in the form of instruction (Wang, 2007). In this traditional form of instruction, the teacher is seen as the authority figure by which students are expected to obey. It is anticipated all students will succeed, and when this does not occur, it is assumed there is an instructional problem 33
  • 46. (Kozioff et al., 2001). This belief is derived from the fact that students are capable of learning; thusly, there are no faulty children, merely defective instructional methods. Changes in behavior related to learning should be documented to track proficiency within the educational environment (Kozioff et al., 2001). Identifying mistakes must be the instructor’s highest priority because learned errors take a tremendous amount of time and effort to correct. The timely correction of errors encourages students to examine and improve their own behavior. In turn, the exercise builds persistence, confidence, and patience. Instructors often teach by modeling behaviors, which is more effective than trial and error, since it avoids unnecessary mistakes (Chen & Shaw, 2006). Modeling trains students to learn a new behavior by evaluating their own actions in favor of the instructor’s and properly implementing the newly learned behavior. This is accomplished by attention, retention, physical or mental imitation, and motivation combined with reinforcement. Achievement is gained by using organized, supervised, and responsive teaching methods (Ryder, Burton, & Silberg, 2006). This is implemented by directing the students’ instruction, pacing lessons, as well as emphasizing and supervising seatwork. Additionally, a routine should be constructed, which utilizes a review of previously learned material, presentation of new information, practice, feedback, and an incorporation of weekly assessments. Ultimately, it is important for the teacher to learn the format of instruction (Kozioff et al., 2001). By committing to the educational design, it is easier for each teacher to make it his or her own. Once this has occurred, the teacher is more apt to express creativity within the lessons. 34
  • 47. Organization of information. One of western history’s greatest accomplishments has been the organization of the world’s knowledge rationally structured by subject and independent of any learner (Boghossian, 2006). In order to adequately educate students, the teacher’s task is to clearly deliver the structured knowledge with little additional accommodation. This instruction begins with the goal of a specific behavior, which is then split into smaller, more manageable tasks (Ryder et al., 2006). The target behavior components are then taught by modeling, providing practice, feedback, and reinforcement, as well as assessment (Magliaro et al., 2005; Ryder et al., 2006). Behavioral learning instructional practices are analytical and dogmatic, advocating delivery of chunked information and immediate practice, all within a framework of goals and tasks (Hackmann, 2004). The activities are structured so the students can achieve mastery of the practices and transfer knowledge to more advanced learning techniques (Hackmann, 2004; Magliaro et al., 2005). Each lesson, which is formed of precise presentations and examples, is designed for the most logical communication (Kozioff et al., 2001). The faultless transfer of information encourages generalizations and distinctions, so the concepts may be used properly. The sequential manner in which information is taught and frequently practiced is a systematic approach purposefully guiding students to their goals (Baylor and Kitsantas, 2005). This approach should not be seen as mindless drill, but practice designed to improve skills and confidence (Kozioff et al., 2001). The usefulness of repetitive performance can be seen in a myriad of professions, such as dancers, writers, athletes, and cooks; thus, useful practice enhances accuracy and retention. Furthermore, academic achievement improves 35
  • 48. student’s confidence, self-esteem, and increases motivation for further learning (Magliaro et al., 2005). This follows the notion success begets more success. Consequently, the opportunity for practice allows students to connect with the knowledge and feel as sense of accomplishment. Opposing views. There is an ongoing debate in education on the utilization of behavioral learning theory and constructivist practices. The support for each learning theory is on a pendulum that swings back and forth, favoring one then the other (Cronje, 2006). The theories in question are plotted on opposite ends and described as extremes on the continuum of internal to external reality. By accepting one learning theory model, it is understood the other is rejected, since their underlying assumptions appear to contradict each other. The main points of contention between the learning theories will be discussed as the opposing views are analyzed. Science of inquiry. Many fields of education have become dominated by the constructivist view of learning (Fox, 2001; Kozioff et al., 2001). Outside the circle of constructivists, the theory is often considered a guiding myth or general idea, instead of a set of clearly stated practices (Fox, 2001). Frequently, constructivism is only articulated as the opposite of behaviorism. Unfortunately, the educational viewpoint has been integrated into curricula for mathematics, English, teacher education, and early childhood education (Kozioff et al., 2001). Consequently, a decrease in students’ proficiency of writing, reading, and math occurs, as well as achievement discrepancies between affluent and minority learners. 36
  • 49. Educators are rediscovering that understanding of behavior is important for efficient interactions within the classroom (Overskeid, 2008). Behavioral learning theory offers significant facts and theories on daily operations of learning, as well as long term applications. Conversely, with regards to instruction, constructivism seems vague at best; it explains internal processes, not teaching practices (Cronje, 2006). The theory of constructivism asserts only active construction can lead to knowledge, which is incomplete and misleading (Fox, 2001). Due to the unclear nature of the theory, it can be skewed in differing ways, becoming a detriment to others. There is a distinct difference between learning and practicing a learning theory, which becomes confused when using the discipline as inquiry. The disparity is among the utilization of the theory’s research processes as the starting point for curricula design and using the research processes as instructional methods for learning (Kirschner, Sweller, & Clark, 2006). The procedures used within a discipline may be fine for the researcher’s methods, but are inappropriate for novice students new to a subject. To gain critical knowledge of a topic, scientific inquiry uses methodical investigative abilities through formal instructional methods. This process cannot be equated with constructivist methods of self-instruction or open ended instruction, which is considered a misuse of inquiry. Those who stand in alliance with constructivism see it as a learning theory that can be enacted, an explanation of learning, and a useful set of instructional practices (Colburn, 2000). Furthermore, a specific philosophical position does not have to be executed, because different settings and learning tasks may require differing perspectives and applications of instruction. An explanation of learning should morph according to time, culture, place, and 37
  • 50. subject matter. Accordingly, constructivist teaching models are generally suggested instead of giving specific authoritative guidelines and processes (Hackman, 2004). Prior to entering a classroom, students have accumulated many unique experiences, which are transformed into beliefs and knowledge of the world (Colburn, 2000). Some of these viewpoints are in line with the scientific community and others are not. These students, who are not empty vessels, may have current knowledge that can be hard to change. Constructivist teaching methods help students understand why some generally accepted ideas better predict and explain occurrences than a student’s own beliefs. This is achieved by encouraging a deep understanding of material, instead of giving students superficially predigested information (Hackman, 2004). While admittedly the move from theory of practice to widespread effective approaches has been slow to emerge within the educational realm of constructivism, successful constructivist-inspired learning strategies and principles are abundant (Hannafin, 2006). Unguided versus guided. An instructor’s guidance during instruction is a hot topic in education, and this is especially seen with both constructivists and behavioral learning theorists. Constructivists believe students learn most efficiently through a minimally or unguided learning situation. In this learning environment, a student discovers and constructs his or her own information (Kirschner et al., 2006). In opposition, behaviorists provide direct guidance during instruction, so students are not left perplexed in navigating information by themselves. In constructivist education, students are placed within a context of learning and allowed to discover their own knowledge by engaging in activities as a professional 38
  • 51. researcher (Kirschner et al., 2006). This heavy reliance on the discovery of important concepts fails to impart a strong proficiency in a broad array of competencies (Kozioff, 2001). Moreover, it favors well prepared affluent children, which worsens the divide of knowledge from the underprivileged. Additionally, constructivism shifts away from teaching a body of knowledge, to students only accumulating the information they can experience themselves (Kirschner et al., 2006). While instruction through practical application and problem-solving skills can be helpful, it is unreasonable to think teaching should only use these methods. An expert working within his or her field is quite dissimilar to classroom learning (Kirschner et al., 2006). Seasoned workers develop their skills over time and through experience within their line of work. Giving the great responsibility of learning without guidance does not create little scientists, but causes confusion, anxiety, uncertainty, and leads to misconceptions (Kirschner et al., 2006; Loyens et al., 2007b). Furthermore, it can make students doubt they have the capacity to learn (Loyens et al., 2007b). Conversely, when a student is given adequate information, most have no difficulty assembling knowledge (Kirchner et al., 2006). When a complete representation is given, accurate knowledge is easily gained. Constructivists argue learning is based on context, as well as the student’s attitudes and beliefs (Mvududu, 2005). When an instructor attempts to teach students, the teacher may be inadvertently working against the students’ expectations and susceptibility to effectively integrate the information. In essence, guided instruction interferes with the learner’s natural process of constructing newly situated information based on prior experiences (Kirschner et 39
  • 52. al., 2006). While guidance might produce an acceptable imitation during immediate practice, it hinders performance when the student attempts to reconnect the information at a later time. What’s more, the acceptance of one’s responsibility of learning builds great confidence when moving forward through further education (Al-Weher, 2004). Teachers who embrace constructivist teaching methods may not fully understand the learning theory, or its proper applications (Gordon, 2009). Facilitating learning experiences is only part of employing constructivist learning; an instructor must also understand why active learning is important and how the implementation is different from traditional learning. Without understanding key principles, the teacher cannot effectively associate objectives with the appropriate activity or assessment. Teaching in a constructivist environment is complex and unpredictable, which means the instructor must concentrate on embracing more academic responsibilities, than a teacher who simply assigns seatwork. Active versus passive. A constructivist view of learning accepts communication as a complex process; therefore, an instructor cannot simply deliver information to learners with the expectation of understanding (Phillips, 1995). When communicating concepts, the instructor should present a model within context and assist with a restructuring of views, so they are logical to the student, as well as the teacher. The emphasis on the constructive process allows constructions to be modified through reflection and action. Using activity methods in the classroom for potential masterminds is a stark contrast to the view of passive receptacles, students, waiting to be filled with knowledge. The distinction is also seen in the chosen environment for learning. While constructivists encourage experimentation, communal projects, outdoor research, libraries, and laboratories, behaviorists require an 40
  • 53. ordinary classroom with crowded geometric rows of desks and bare walls only made for listening (Dewey, 1899; Phillips, 1995). Constructivist students confront and create understandings by taking into account what is revealed in a learning situation (Mvududu, 2005). If the encounter conflicts with prior knowledge, the understanding can be altered to accommodate the new experience. Through the active process a learner can modify knowledge based on judgment. Constructivist learning does not imply students are always actively constructing and reflecting, there must also be time for experiencing, learning by listening, practice, and thinking. These activities encourage the construction of many kinds of knowledge. The act of building on students’ current thinking is the key to helping them understand new information (Mvududu, 2005). Even if a student’s ideas seem unproductive, it is the beginning of the knowledge construction process. Each student may see a different pathway to a solution, but the goal is to make sense of the result within the community of accepted explanations. When this is accomplished, all efforts can be reflected upon, while remaining aware some answers are superior to others. Behavioral learning theorists oppose the constructivist view of relic teachers of the past, with bored students assembled in neat rows of seats (Simpson, 2002). Students do learn by acting upon their environment, but are also reactive once acted upon (Fox, 2001). Behaviorism accounts for the whole child by looking at distinct behaviors and reinforcement contingencies (Strand, Barnes-Holmes, & Barnes-Holmes, 2003). The physical activity required for constructivist learning doesn’t always translate to mental activity (Clark & Mayer, 2008). Furthermore, there are many cases where activity 41
  • 54. hinders learning or viewing is simply more effective. Firstly, applicable modeled examples are more accurate than a student’s uninformed attempts. Next, lectures are equally as effective, if not more, as a collaborative discussion, because lectures provide the whole picture of a subject. Lastly, still graphics provided by an author are more preferable than graphics created by students or animations, which can be distracting. While active learning is quite popular as a new tool in education, demonstrating its superiority has been difficult (Michel, Cater, & Varela, 2009). Due to the non-unified practice of constructivism, a range of activities are classified as active learning; therefore, accurate quantitative comparisons of effectiveness are difficult to achieve. Conversely, the traditional approach of imparting knowledge to students is a well documented method of instruction (Fox, 2001). Knowledge as independent or subjective. In a constructivist learning environment, students learn by interacting with their surroundings. This interaction leads to the construction, interpretation, and modification of previously held knowledge (Sutinen, 2008). The construction of one’s own understanding is an internal process that cannot be influenced by outside elements. The students are placed at the center of knowledge, instead of an instructor (Boghossian, 2006). This gives the students’ experiences and perceptions a unique meaning and educational value. The constructivist view of individually constructed knowledge implies there are multiple realities, since each person’s own reality is constructed in his or her own mind. Knowledge is not a reflection of an independent reality; therefore, there is no shared reality (Boghossian, 2006; Fox, 2001). Each reality is unique and only lives in the mind of 42
  • 55. the individual (Cronje, 2006). The God’s eye view behaviorists hold that truth is objective, does not exist (Fox, 2001). Knowledge is perceived from a historical and sociocultural context and is the result of the human mind. Although conceptual viewpoints may be limited, constructivists do not believe the existence of concepts or things should be cast aside. It is impractical to think each individual can know all, so people adapt to accepted explanations within the population (Fox, 2001; Mvududu, 2005). Behavioral learning theory dictates learning can be seen as an external observation; more specifically, learning is achieved through the interaction between discernible stimuli and the subsequent response (Boghossian, 2006). Knowledge is readily observable and mental states are just another visible behavior. Moreover, most modern psychologists base evidence on empirical testing and viewable behavior (Costall, 2004). These researchers meticulously detail outside stimuli and a person’s response, as well as consider only impartial supported evidence as scientific. If we only recognize truth in this way, we are behaviorists. Moreover, people from all walks of life have tried to understand reality and gained shared knowledge by organizing it into systems such as, science, history, mathematics, and literature (Kozioff et al., 2001). If individuals only accept the existence of their own mental states as true, they can be reduced to thinking their own mind is the entire world (Fox, 2001). This seems to dispute any other person’s existence or the reality of the natural world itself, which leaves the individual in isolation. This ideology is irrational and calls its soundness into question (Kozioff et al., 2001). Due to the constraints of a person’s surroundings, knowledge may result from our own perceptions, but there is also feedback obtained from that world (Fox, 2001). 43
  • 56. 44 Multimedia Software Today’s classrooms are typically equipped with computers, general programs, and multimedia software (Deal, 2004). Technology labs are standardized with specialized software like, graphic design, desktop publishing, computer aided design (CAD), computer numerical control (CNC), or video editing. Additionally, multimedia packages are used for instructional support, which provides learning activities, informational content, as well as hardware and software training. This section will discuss computers in the classroom, define multimedia, history of software, and the specific software company utilized in this study, which is Adobe Systems Incorporated. Technology and multimedia. A problem in America’s schools is ensuring all children’s potential by enabling them to effectively learn and carry the ability to ascertain information into the future; this is marked by change, growth, and constantly evolving technologies (Peng, Su, Chou, & Tsai, 2009). This is brought about by the significant increase in the educational use of computers, which now guides instructional methods and the technology itself (Peng et al., 2009; Winn, 1999). The ever-present machines are powerful tools providing learning opportunities for all students in terms of communication, work, learning, and life (Peng et al., 2009). The rapid change and frequent updates seen in hardware and software requires expanded knowledge of computer skills to adapt to new technology, synthesize creative solutions, and work effectively with others (Mbarika et al., 2010). This ability to readily adjust is the product of academic achievement, retention, self-esteem, and social ability.
  • 57. The frequent evolution of software also provides a challenge for teachers as well. It becomes a cycle of updating software to gain new features and having to modernize hardware to accommodate the software (Clemons, 2006; Hill, 2004). Furthermore, teaching materials and curriculum must be brought up to date, even though textbooks are often a step behind (Clemons, 2006). It is also important for instructors to continue to renew their own knowledge on technology; this prevents students from entering the classroom more computer literate than their teachers (Clemons, 2006; Hill, 2004). Technology has affected the manner in which students’ are taught, the setting it takes place, as well as what they learn (Wang, 2009). Computers, internet, and multimedia capabilities have brought about the dramatic change in education (Buckley & Smith, 2007; Wang, 2009). Multimedia is the presentation of information through more than one process (Buckley & Smith, 2007). For example, any combination of audio, animation, text, graphics, or video used together in an application would be considered multimedia (Buckley & Smith, 2007; Mandernach, 2009). The integration of more than one media type makes materials dynamic and more efficient. Consequently, this format has been found to have positive effects on students by maintaining their interest and more thoroughly meet their specific learning needs (Buckley & Smith, 2007). Software. In the early success of commercial computers, software was developed by individuals within a business who understood their company’s software needs (Damsgaard & Karlsbjerg, 2010). Software manufacturing was formed several decades later as the creation of specialized software was outsourced. In the beginning, the software industry had very little standardization and each software package was designed as a unique system for specific 45
  • 58. businesses. This was later changed as software companies began holding exclusive rights to the software they produced and distributed to multiple customers. Proprietary systems that were once able to stronghold companies into a single producer were released to publicly available software. Standardization lowered the cost of purchase, increased functionality, and gave consumers more variety in choosing programs. The influx of new resources encouraged software producers to generalize the purpose of an application by increasing the amount of features a product could perform, which led to packaged software (Damsgaard & Karlsbjerg, 2010). Packaged software is a type of application possessing common functionalities for all who use it. A package is standard because all core components are the same across installations, although it can be configured to fit a customer or organization’s requirements. Software used as initially installed are often referred to as off-the-shelf packages; these need limited adjustment before using. Customization is achieved by changing program parameters, purchasing add-on components, or connecting with compatible software systems. Multimedia software is versatile applications used to develop static or dynamic creations including multiple text, video, graphics, or audio elements (Mandernach, 2009). Certain types of multimedia software are used to create specific products. Examples of work generated with this software are: websites, animations, computer training, print materials, kiosks, and graphic design (Buckley & Smith, 2007). Software companies currently producing multimedia software include Microsoft, Adobe, and TechSmith. Adobe. Adobe Systems Incorporated is a leader in setting the standard for interaction, collaboration, and the exchange of ideas through technology (Adobe, 2010). This impact can 46
  • 59. be felt working, socializing, or transacting online, as Adobe has utilized its technology to increase creativity, reduce paper, secure information, improve online learning, and streamline work procedures. The socially responsible company began with a mission to solve the problem of accurately translating text and images from the computer to print, which was accomplished with Adobe PostScript. Continuing the role of solving technology problems, Adobe Illustrator and Adobe Photoshop were created to perfect the quality of images used in print, video, and the internet. The trend persisted with the creation of Portable Document Format (PDF), as well as the acquisition of Dreamweaver, Flash, and several other software applications. Customers of Adobe range from individuals and small businesses to industries and global brands like, The New York Times, eBay, and Sony (Adobe, 2010). These customers have the shared experience of adapting to the technological needs of working within and outside of the organization or communicating with others. The once impersonal tool called the computer is now imperative for work, playing, and staying connected. This can be seen in daily life as Adobe products are used to create billboards, television shows, movies, magazines, multimedia presentations, and websites. InDesign. The first version of InDesign went on sale in 1999 and was advertised as professional design software with a creative environment to work with layouts, typography, and graphics (Adobe, 2010). The software was meant to update the old concept of single textual columns into flexible layouts and sophisticated digital design (Dabbs, Concepcion, McMahon, & Martin, 2005). InDesign is a technology supporting multi-line organization, OpenType, Unicode, PDF exportation, and scripting support (Kvern & Blatner, 2006). 47
  • 60. Furthermore, the standalone multiplatform program is also offered within Adobe’s Create Suite, which is a myriad of programs bundled for the creation of print and Web designs (Johnson, 2008). In digital publishing history, Adobe PostScript was the first printing language to provide graphics and text, not using traditional paste-up (McClelland, Futato, & Futato, 2008). Using this language and new functions like transparency and Portable Document Format (PDF), Adobe’s freeform program PageMaker became the most popular publishing software (Gruman, 2009; McClelland et al., 2008). Two years later, QuarkXPress appeared on the publishing market with great success (McClelland et al., 2008). Its achievement was due to the program’s what-you-see-is-what-you-get (WYSIWYG) structure and easily adjustable functionality (Gruman, 2009). With the appearance of InDesign came the ability to choose a manual layout or guided approach, as seen with the previous publishing programs, in one software application. InDesign’s workflow and integrated tools give the user an efficient publishing tool to create digital, print, or online documents (Adobe, 2010). As a page layout program for print, InDesign can be used to produce large items such as books, magazines, and newspapers or smaller pieces like flyers and newsletters (Gruman, 2009; Johnson, 2008). Alternately, the electronic publishing side of the application allows for documents to be sent directly to print, or electronically distributed using PDFs (Gruman, 2009). In addition, an InDesign file can also be exported for use in Adobe Flash or Adobe Dreamweaver to be converted into a website (Johnson, 2008). For a single designer or a publishing team, InDesign simplifies 48
  • 61. page layering, which makes the delivery of error-free appealing documents easy to achieve (Adobe, 2010). Photoshop. The complex software, Adobe Photoshop, offers a straightforward interface, sophisticated filtering, and image editing features, which draws many different types of users for differing applications (Cole & William, 2010). This industry-standard image manipulation program is used by photographers, graphic designers, artists, web designers, and many other professionals for film, video, architecture, science, product design, and medicine (Adobe, 2010; Cole & William, 2010). Introduced to the public in 1990 Photoshop was originally used to edit photography (Adobe, 2010; Perkins, 2009). The software, which can be used on Macintosh or Windows platform, is a stand-alone program that can also be purchased through Adobe’s Creative Suite (Johnson, 2010). Photoshop’s creative uses include image compositing, special effects, illustration, and text-formatting (Johnson, 2010; McClelland, 2010). Additionally, it can surpass simple image editing to construct digital artwork from nothing more than a blank document. There are thousands of manipulations that can be made with Photoshop including color correction, removing dust or scratches from a scanned photograph, as well as eliminating or adding entire elements, like taking out a tree or placing a person in the image (Johnson, 2010). This is why at least 90% of design professionals use Adobe Photoshop (Adobe, 2010). Knowledge For a person to become educated, the individual must learn a body of knowledge, principles, and skills to become competent enough to contribute to society and develop his or her potential (Kozioff et al., 2001). To accomplish this, educators must provide an abundance 49
  • 62. of pertinent information and learning opportunities, so the student can move from a beginning reasoning state to understanding a knowledge domain (Derry, 2008). This knowledge is different from everyday learned experiences because the deeper knowledge is not seen in daily life, although it is important for its normal existence. Knowledge acquired through education requires purposeful and conscious involvement on the part of teachers and learners. How do students come to know information? If a person’s knowledge is discovered, the knowledge is preset and independent of the individual (Simpson, 2002). This theory accepts objectively correct knowledge that should be consistently held by all (Dalgarno, 2001). Alternately, if a person’s knowledge is made, then this creation occurs within the human mind by way of experiences and beliefs (Simpson, 2002). The belief of many equally valid knowledge representations results from the contradictory theory (Dalgarno, 2001). Moving past knowledge acquisition is the actual knowledge itself, which will be discussed in this section. What is knowledge? Central to educational psychology is developing a science of instruction to understand how individuals learn and improve the process (Mayer, 2008). Instruction is comprised of the manipulations an instructor uses to modify the student’s knowledge. Consequently, the matter of interest is how to present information in such a way to achieve the expected cognitive processing. Furthermore, the learning taking place is a change in knowledge, which can be attributed to experience. Knowledge is the combined learned principles, facts, and truths gained from an educational setting, research, or analysis functioning for the individual (Conradi, 2000). 50