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@dougridley
Inbound
Marketing
@dougridley
What is inbound marketing?
@dougridley
Pull
Earned
Inbound vs. Outbound
Push
Interruption
@dougridley
Inbound vs. Outbound
Blog
Video
Direct Mail
Ads
The 5 Pillars and Cycle
@dougridley
The 5 Pillars
of Inbound
Marketing
@dougridley
@dougridley
Goal Oriented
• What do I want to achieve?
• Are my goals measureable?
@dougridley
Know Your Audience
• Who am I speaking to?
• What are their pain points?
@dougridley
Types of Content
• Blog
• Email Newsletter
• Video
• Webinar
• Infographic
• E-book
@dougridley
Distribute Properly
• How will people find my content?
@dougridley
Analyze Results
• Am I meeting my goals?
• How can I improve?
Inbound Marketing Cycle
Inbound
Marketing
Cycle
@dougridley
@dougridley
Plan
• Create a content calendar
@dougridley
Create
• Address your audience’s pain points
• Content lives on your website
@dougridley
Be Found
• Facebook
• Twitter
• Pinterest
• LinkedIn
• Email Newsletter
@dougridley
Engage
• Create conversations
• Give people a reason to share
@dougridley
Convert
• Make visitors take action on your website
@dougridley
Analyze
• Use metrics focused on your goals
• Use data to drive planning phase
@dougridley
Thank
You
Vital Design: vtldesign.com
@vital_design
@dougridley
@dougridley

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