You know your prospects are on LinkedIn, and you've heard the success stories, but how do YOU reap the benefits of LinkedIn to get more leads, more business, and more referrals? In this seminar you will learn: How to create a LinkedIn profile that attracts quality prospects How to reach out on LinkedIn to make connections, generate leads, create opportunities, and win more business more consistently How to build your online reputation as the "GO-TO" person in your field How to combine it all with an effective email marketing plan

1. How to Leverage the Power of
To Grow Your Business
Presented by:
Vanessa Cabrera
Your Social Media Mentor, Inc.

2. Chief Creative Officer
Your Social Media Mentor, Inc.
www.yoursocialmediamentor.com
yoursocialmediamentor@gmail.com
Facebook.com/yoursocialmediamentor
linkedin.com/in/vanessacabrera
Tidbit About Me:
Love2Run, BeerBuff
and when I’m not racing
my 11 month “old army
crawl style”, I LOVE
helping my clients with
their email marketing
programs – it’s an
absolute passion!
Your Social Media Mentor –
Vanessa Cabrera
@vanessacabrera #yoursmm

3. AGENDA
• How to optimize your profile to attract quality leads
• How to reach out on LinkedIn to make connection, generate leads
and create new opportunities
• How to build your reputation as the “Go-To” person within your
industry
• Combining it all with an effective email marketing plan
@vanessacabrera #yoursmm

4. You Can’t Afford Not to Pay
Attention to LinkedIn
2015 LinkedIn Corporation
• LinkedIn is the 12 Most Visited Site in the World (Alexa)
• LinkedIn reaches into over 200 countries
• Today there are over 347 million users Worldwide
• Over 2 Million LinkedIn Groups
• 8,000 Groups created weekly
@vanessacabrera #yoursmm
Percentage of users that
check LinkedIn daily: 40%

5. Two Profiles on LinkedIn –
Which one are you?
LinkedIn Profile – Job Seeker
@vanessacabrera #yoursmm
- vs -
LinkedIn Profile – Interested in Conducting Business

6. Write a Standout Headline
@vanessacabrera #yoursmm
Make Your Summary Work for You
Create a Multimedia Profile to Stand Out
How to Use LinkedIn to
Optimize Your Profile

7. Your Headline = You, NOT Your
Job Title
The headline of your LinkedIn profile is highly searchable. I know that no one on LinkedIn is
looking for “President of Your Social Media Mentor.” So I list something more search-friendly
that speaks of what I do on a daily basis — and for which people may want to hire me. My
profile is KEYWORD RICH
@vanessacabrera #yoursmm

8. Example of a Standout
Headline
The headline of your LinkedIn profile is highly searchable. I know that no one on LinkedIn is
looking for “President of Your Social Media Mentor.” So I list something more search-friendly
that speaks of what I do on a daily basis — and for which people may want to hire me. My
profile is KEYWORD RICH
@vanessacabrera #yoursmm

9. @vanessacabrera #yoursmm
Whatever you do, DO NOT
leave the summary blank or
limit it to a few bland
sentences.
This is your chance to be
creative and describe who
you are and what you’re
passionate about!
Make it personal, while also
highlighting key
accomplishments you don’t
want anyone to miss.
Write a Killer Summary!

10. Write a Killer Summary!
@vanessacabrera #yoursmm

11. Write a Killer Summary!
@vanessacabrera #yoursmm

12. Build a Multimedia Profile
Most profiles on LinkedIn are
just plain text – how boring is
that? Build a visual profile
and you’ll instantly stand out.
This LinkedIn feature (called
“Professional Portfolio”)
allows you to share
presentations, photos,
videos, links, PDFs, and
more. So use it to your
advantage and show off your
creative work!
@vanessacabrera #yoursmm

13. Multimedia Profile Example -
@vanessacabrera #yoursmm
Great example of an Insurance Agent using YouTube within his LinkedIn profile -
www.linkedin.com/in/theinsurancepro/en

14. How to Reach Out on
LinkedIn to Generate Leads
www.yoursocialmediamentor.com
LinkedIn is no longer considered the social platform where one goes to look for
a job. There is SERIOUS business being conducted on LinkedIn! Many just
don’t understand how to use LinkedIn to grow their business and increase sales.
How are they using LinkedIn to build their business?
1. Savvy business people know who their clients are
2. They Join the Right Groups and use them wisely

15. @vanessacabrera #yoursmm

16. @vanessacabrera #yoursmm
Get the Introduction from a close colleague

17. @vanessacabrera #yoursmm
Get the Introduction from a not
so close colleague
Include these 3 elements in your
request:
1. Explain why you want an
introduction and how you can
help the prospect
2. Make sure to give them an out
3. Offer to return the favor
Example:
“Hi Curt, I noticed that you’re connected
with Nick Loise, an IT director at
Awesome, Inc. I specialize in optimizing
analytics software that IT departments
depend on for high performance. I’d like
to send Nick a white paper just
published by Big Industry News that may
help him when he plans his next IT
project. Would you be so kind as to
introduce us? If you aren’t comfortable, I
understand. But if you can, it would be
much appreciated! Thank you, and
please don’t hesitate to let me know how
I can return the favor. Hope business is
going well - Vanessa

18. Build An Authentic Relationship
Before You Pitch
Once you’ve identified a prospect and have been successfully introduced or referred to by a
mutual connection, what do you say in your initial outreach? Don’t start with your sales pitch–it
will immediately rub your prospect the wrong way and shut down the chance of establishing a
sales relationship.
Here are a few creative ways to show a prospect you want to help them:
1. Offer to introduce your new connection to someone in your network who could also be
helpful to them
2. Boost their visibility in your network by sharing a piece of their content in your groups
3. Solve a problem they may have
@vanessacabrera #yoursmm

19. BONUS TIP!
GETTING PAST THE INMAIL
PREMIUM
Did you know that if you're a member of the same group as another user, you can bypass
the need to be a first-degree connection in order to message them?
In addition, group members are also able to view the profiles of other members of the same
group without being connected.
@vanessacabrera #yoursmm

20. THE SALES PITCH THE GENUINE CONNECTION
NO YES!

21. @vanessacabrera #yoursmm
How to Build Your
Reputation as the “Go To”
Person in Your Industry

22. Get Active
Get Active & Position Yourself as an Expert
Start posting/sharing articles, blogs, videos etc…you find interesting. Your connections
will see how you are keeping abreast of the latest news within your industry
@vanessacabrera #yoursmm

23. Publish Your Expertise
@vanessacabrera #yoursmm
This feature used to be exclusive, but has
opened up to all members.
Publisher lets you share your thoughts and
expertise with your connections and followers
in a long-form format, rather than a short post
on your profile that can be looked at and
forgotten very quickly.
Publisher provides you with a venue to get
more in-depth with your “professional”
thoughts, and because it is searchable, on
and off LinkedIn, it can help you expand your
network. People who aren’t connected with
you can choose to follow you and be updated
whenever you publish again.
On top of all of that, Publisher offers the ability
to manage comments, edit and delete posts,
view stats, and tag. There are lots of features
to take advantage of here.

24. Join & Get Active Within
LinkedIn Groups
@vanessacabrera #yoursmm
This is where business
happens!
The groups you join also
let others know your
business interests which
allows for a possible
intro.
Continue positioning
yourself as an expert
within groups.
Ask for help and help
others in return – they’ll
remember the favor!

25. How I Landed a New
Client by Positioning
Myself as an Expert
GET ACTIVE!
1. Be helpful – answer
questions
2. Become a “Top Contributor”
of the group – a trusted
professional.
3. Position yourself as the
Expert
Then present your pitch

26. www.yoursocialmediamentor.com
How I Landed a New Client
Without Even Trying

27. @vanessacabrera #yoursmm
Putting it All Together with
an Email Marketing Program

28. Lock In Your LinkedIn Leads
With Your
Email Marketing Program
Pay Attention to Who’s Paying Attention To You
• Who likes, comments and or shares your
content?
• Who are you regularly conversing with on
LinkedIn?
• Who’s asked you questions?
• Did you meet someone at an event and they
invited you to connect?
• Don’t forget about your LinkedIn Inbox
Add all the above to your Email List so you can
stay top of mind to them through your email
campaigns.
@vanessacabrera #yoursmm

29. Be Yourself
The biggest mistake people make is using LinkedIn like a database.
They only use it to mine for leads. People do business with people
they like and respect. The only way to build that kind of relationship is
to BE YOURSELF
@vanessacabrera #yoursmm

30. Learn Even More Ways to Use LinkedIn
for Sales Prospecting
SPECIAL OFFER FOR SEMINAR ATTENDEES
Personal One-On-One LinkedIn Training Session
Learn even more ways from me on how to better your
profile for sales prospecting & to grow your business
via LinkedIn!
2-hour training session valued at $799
Special Attendee Rate $599
Check out my “testimonials” on my LinkedIn Page!
@vanessacabrera #yoursmm