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Agile Marketing Imperative

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Valtech
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Valtech - Introducing Agile Marketing @Jump 2013 NYC conference Joacim M. Jeppesen Director, Business Development & Digital Innovation, New York City joacim.jeppesen@valtech.com

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valtech_ Agile Marketing: The New Imperative Greetings. Nice to meet you.
Hello, I am Joacim M. Jeppesen Director, Business Development & Digital Innovation New York City www.valtech.com
What we do.! “We help brands triumph in the digital age.” Our obsession: Performance.
We see the world in a unique light... Sweden Denmark UK Germany France USA Korea India China 16 offices, 9 countries, 3 continents. > 100+ International Listed on the Euronext Stock Exchange. Digital Projects. Over 1,800 people, One agile organization. Delivered. Turnover: USD $180 million
What we do! Helping brands embrace disruptive digital change. Strategy User Experience Technology Agile Redefine your Innovate you’re your Execute your strategy Transform your business strategy customer touch points using technology organization Ò  Digital Strategy Ò  Concept Ò  Content Ò  Application Development Management development Ò  Customer Insights Ò  Branding & Design Ò  Customer Ò  Agile transformation Ò  Analytics Engagement Ò  Agile coaching Ò  Social Business Ò  Content Strategy Ò  E-Commerce Ò  Agile testing Ò  Content Creation Ò  Digital Marketing Ò  Mobile Solutions Ò  Analytics Ò  Enterprise IT Recognized in The Forrester WaveTM as one of Top 12 Global Commerce Service Providers.
the number of marketing channels is exploding
social media mobile devices the consumer is vocal and empowered.
consumers want appreciation respect and recognition from brands.
2,000 ad messages/day 30 years ago 5,000 ad messages/day as of today
5 seconds attention span If that much!
47%!TV! trust ads on -24%! 47%!magazines! -20%! trust ads in 46%!newspapers! -25%! trust ads in (The past 3 years) Source: Nielsen
86%! of consumers use search engines to read about products before a purchase! Source: SproutSocial
74%! of consumers rely on social media to make purchase decisions! Source: SproutSocial
of respondents! 81%! indicated that friend’s social media posts directly influenced their purchase decision. ! Source: Forbes
Black Friday Black Friday ! online sales 2012 ! purchases from mobile +24%! 14.4%! Source: TechCrunch
BIG DATA and always more data.
18%! Think they have the marketing tech they need to succeed! Source: Econsultancy
Re-thinking Marketing In The Digital Age!
Key Elements of Agile MarketingTM! Ò  Know your customers needs, or else… Ò  Good content sets the basis for longer term relationships Ò  Establish omnichannel platform to be efficient and consistent Ò  Base your decisions on actionable data Ò  Re-think organization to support collaboration Ò  Key to agility is processes
#1: Know Your Customers Needs, Or Else…!
The Customer Life Cycle! Relationship to your brand
The Customer Life Cycle! Stage 1 Stage 2 Stage 3 Stage 4 Need A Need B Need C Need D Relationship to your brand
The Customer Life Cycle! Stage 1 Stage 2 Stage 3 Stage 4 Need A Need B Need C Need D Relationship to your brand
The Customer Life Cycle! Stage 1 Stage 2 Stage 3 Stage 4 Need A Need B Need C Need D Relationship to your brand
Understanding the Customer Journeys! Awareness Consideration Conversion
#2: Good content set basis for long term relationships
Make Your Marketing Dollars Last Longer! Brand- Customer High quality content Relationship that genuinely meet the audience’s needs Traditional push campaigns Time
#3: Establish Omnichannel platform to be efficient and consistent
Efficient Distribution of Content Across Channels Brand Content
#4: Base your decisions on actionable data
Consolidate Data Into Actionable Reports
#5: Re-think your organization to support collaboration
Bring IT & Marketing into a happy marriage! Ò  Align goals Ò  Secure co-location Ò  Create cross-entity processes Ò  Joint system/tool ownership
#6: Key to agility is processes
Create & maintain iterative processes Strive for continuous improvement Prioritize + Create + Roll-out+ Measure + Evaluate + Optimize
thank you_! Your Contact: Joacim M. Jeppesen Office: 212 366 1057 Mobile: 312 480 8511 joacim.jeppesen@valtech.com www.valtech.com

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Agile Marketing Imperative

  • 1. valtech_ Agile Marketing: The New Imperative Greetings. Nice to meet you.
  • 2. Hello, I am Joacim M. Jeppesen Director, Business Development & Digital Innovation New York City www.valtech.com
  • 3. What we do.! “We help brands triumph in the digital age.” Our obsession: Performance.
  • 4. We see the world in a unique light... Sweden Denmark UK Germany France USA Korea India China 16 offices, 9 countries, 3 continents. > 100+ International Listed on the Euronext Stock Exchange. Digital Projects. Over 1,800 people, One agile organization. Delivered. Turnover: USD $180 million
  • 5. What we do! Helping brands embrace disruptive digital change. Strategy User Experience Technology Agile Redefine your Innovate you’re your Execute your strategy Transform your business strategy customer touch points using technology organization Ò  Digital Strategy Ò  Concept Ò  Content Ò  Application Development Management development Ò  Customer Insights Ò  Branding & Design Ò  Customer Ò  Agile transformation Ò  Analytics Engagement Ò  Agile coaching Ò  Social Business Ò  Content Strategy Ò  E-Commerce Ò  Agile testing Ò  Content Creation Ò  Digital Marketing Ò  Mobile Solutions Ò  Analytics Ò  Enterprise IT Recognized in The Forrester WaveTM as one of Top 12 Global Commerce Service Providers.
  • 7. social media mobile devices the consumer is vocal and empowered.
  • 9. 2,000 ad messages/day 30 years ago 5,000 ad messages/day as of today
  • 11. 47%!TV! trust ads on -24%! 47%!magazines! -20%! trust ads in 46%!newspapers! -25%! trust ads in (The past 3 years) Source: Nielsen
  • 12. 86%! of consumers use search engines to read about products before a purchase! Source: SproutSocial
  • 13. 74%! of consumers rely on social media to make purchase decisions! Source: SproutSocial
  • 14. of respondents! 81%! indicated that friend’s social media posts directly influenced their purchase decision. ! Source: Forbes
  • 15. Black Friday Black Friday ! online sales 2012 ! purchases from mobile +24%! 14.4%! Source: TechCrunch
  • 17. 18%! Think they have the marketing tech they need to succeed! Source: Econsultancy
  • 18. Re-thinking Marketing In The Digital Age!
  • 19. Key Elements of Agile MarketingTM! Ò  Know your customers needs, or else… Ò  Good content sets the basis for longer term relationships Ò  Establish omnichannel platform to be efficient and consistent Ò  Base your decisions on actionable data Ò  Re-think organization to support collaboration Ò  Key to agility is processes
  • 20. #1: Know Your Customers Needs, Or Else…!
  • 21. The Customer Life Cycle! Relationship to your brand
  • 22. The Customer Life Cycle! Stage 1 Stage 2 Stage 3 Stage 4 Need A Need B Need C Need D Relationship to your brand
  • 23. The Customer Life Cycle! Stage 1 Stage 2 Stage 3 Stage 4 Need A Need B Need C Need D Relationship to your brand
  • 24. The Customer Life Cycle! Stage 1 Stage 2 Stage 3 Stage 4 Need A Need B Need C Need D Relationship to your brand
  • 25. Understanding the Customer Journeys! Awareness Consideration Conversion
  • 26. #2: Good content set basis for long term relationships
  • 27. Make Your Marketing Dollars Last Longer! Brand- Customer High quality content Relationship that genuinely meet the audience’s needs Traditional push campaigns Time
  • 28. #3: Establish Omnichannel platform to be efficient and consistent
  • 29. Efficient Distribution of Content Across Channels Brand Content
  • 30. #4: Base your decisions on actionable data
  • 31. Consolidate Data Into Actionable Reports
  • 32. #5: Re-think your organization to support collaboration
  • 33. Bring IT & Marketing into a happy marriage! Ò  Align goals Ò  Secure co-location Ò  Create cross-entity processes Ò  Joint system/tool ownership
  • 34. #6: Key to agility is processes
  • 35. Create & maintain iterative processes Strive for continuous improvement Prioritize + Create + Roll-out+ Measure + Evaluate + Optimize
  • 36. thank you_! Your Contact: Joacim M. Jeppesen Office: 212 366 1057 Mobile: 312 480 8511 joacim.jeppesen@valtech.com www.valtech.com