2. What I’m going to cover
The State of Presentations
Crafting the Story
How Do You Make It Look Good?
The Art of the Delivery
3. ONT L
Founder & CEO, The Front Labs
I run the world’s first growth hacking agency based
out of New York City and have helped launch
dozens of different products. I've also spoken at
various industry events – including at Bloomberg,
Internet Week, and Social Media Week – and have
been featured in BusinessWeek, Mashable and The
4. This material is adapted from Garr Reynolds,
Chip & Dan Heath, Kevin Allison, and others, as
well as from my own experience
6. Have you ever sat through a
really shitty presentation?
(it’s a rhetorical question)
7. Who the hell likes to digest content this way?
• There’s way too much text. It’s pretty easy to lose track of
where you are. Are you still even listening to the speaker?
• The audience has to do too much work. What is the point
of this slide? What am I supposed to take away from it?
• The font, colors and images are crazy ugly. Seriously, if
you’re trying to visually represent something, at least put
some thought into how it’s going to look.
• This could be the most interesting content in the world,
and it would still be boring. A bad presentation can kill any
9. “ Countless innovations fail because
their champions use PowerPoint
the way Microsoft wants them to,
instead of the right way.
– Seth Godin
10. Seth’s 4 rules for slides:
1) Make slides that reinforce your words, not repeat them
2) Don’t use cheesy images
3) No dissolves, spins or other transitions
4) Create a written document to leave behind
14. Teach Yourself to Code.
LEAN MARKETING FOR STARTUPS
When they sold to Microsoft 1.5 years
after launch, Hotmail had 12 million users
“ Put ‘PS: I love you. Get your
free e-mail at Hotmail’ at the
bottom of each e-mail.
A lot of you just have
an idea Web applications are applications
” July September November January March May July September November
accessed over the internet
This is your rails command center
Do you pivot?
Do you keep releasing new features?
Landing page optimization
What do you do? SEO
Onboarding How I Taught Myself
Do you experiment with other Email marketing
to Code in One Month
Do you try to target a different
PR Behavioral economics
demographic? Google Chrome
39. Stories have 5 Beats
Establishes A journey
the Who & begins
40. Stories have 5 Beats
1) 2) 3)
Set-up Inciting Rising
Establishes A journey Stakes
the Who & begins continue to
41. Stories have 5 Beats
1) 2) 3) 4)
Set-up Inciting Rising Main
Incident Action Event
Establishes A journey Stakes A turning
the Who & begins continue to point
What increase occurs
42. Stories have 5 Beats
1) 2) 3) 4) 5)
Set-up Inciting Rising Main Resolution
Incident Action Event
Establishes A journey Stakes A turning Explains
the Who & begins continue to point what it all
What increase occurs means
59. Also please take your logo off every slide
(are you really afraid
people will forget?)
60. “ If you want people to understand better, then
get that stuff off the screen... it is simply
making it more difficult for people to
understand what you are saying.
– Tom Grimes, Kansas State Journalism Professor
Audiences everywhere are tough.
They don’t have time to be bored!
or brow beaten by orthodox, !
We need to stop interrupting !
what people are interested in !
& be what people are
INBOUND ! interested in.”
OUTBOUND ! CRAIG DAVIS
CHIEF CREATIVE OFFICER, WORLDWIDE
J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)
CHARTS ! One third of US consumers !
& GRAPHS! spend >3 hours online every day.
WARNING: SAFETY GOGGLES HIGHLY RECOMMENDED!
SOURCE: THE MEDIA AUDIT, OCTOBER 2010 SOURCE: SRI, OCTOBER 2010
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