Valtech - Digitalisation du Point de Vente - Toulouse - Février 2014

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Digitalisation du point de vente : innovations et usages
Julien Leterrier, Directeur conception et stratégie, Valtech
julien.leterrier@valtech.fr

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Valtech - Digitalisation du Point de Vente - Toulouse - Février 2014

  1. 1. Digital in Retail ! Toulouse, 25 février
  2. 2. The future ?!
  3. 3. Towards the connected and empowered customer! Purpose driven ! consumption! Connected ! and ! informed ! customer! Low attention! and ! FOMO! Demanding and ! growing expectations! Zapping ! and ! ever changing! needs !
  4. 4. Ways to adress the connected customer! 1.! Connecting products ! to purpose! 2.! Connected Store! 4.! In store experience! 3.! Customisation and ! personalisation! 5.! Frictionless ! interactions!
  5. 5. Putting the shop as a point in customer journey! Source : Forrester
  6. 6. Thinking the shop as a journey in itself! Source : Forrester
  7. 7. 1. Connecting Products to Purpose: Brand Content Social Shopping 7 !
  8. 8. Linking Products to Bigger Stories 8 !
  9. 9. Vanquishʼs “hanger-triggered” brand content video ! 9 !
  10. 10. Social Shopping 10 !
  11. 11. C&A Brazil – Fashion Like!
  12. 12. 2. Connected Store Mobile armed sales associate Big data in real life Geofencing and Beacons
  13. 13. Mobile-Armed Store Associate 13 !
  14. 14. Nordstrom employee with mobile device! 14 !
  15. 15. Customer Tracking Calls for Responsive Service 15 !
  16. 16. Nordstrom USA – Customer tracking using Wi-Fi!
  17. 17. Almaxʼs “EyeSee Mannequin”! 17 !
  18. 18. Who does what and act on it 18 !
  19. 19. The power of Beacons! !"#$%&' -./+,#&' ()#*+,' (-.(0./' 1,$2(#,' 3/&,#$%&' (1./*&.#' (4,$%./' 19! Source : Ubudu
  20. 20. 3. Add the personal touch Service driven retail On-demand products
  21. 21. Connecting with new services 21 !
  22. 22. Marcus Neiman Service App! 22 !
  23. 23. On -Demand products 23 !
  24. 24. Converseʼs “Ink Bar” In-Store Customization Experience! 24 !
  25. 25. Maker Bot Store, New York!
  26. 26. 4. In store Experiences
  27. 27. Instoretainement Or have fun ! 27 !
  28. 28. Legoʼs augmented reality store windows! 28 !
  29. 29. Mattelʼs “Barbieʼs Dream Closet” with SM ! 29 !
  30. 30. Uniqlo Magic Mirror!
  31. 31. 5. Frictionless Interactions: Information on your own terms Payment made Easy 31 !
  32. 32. Information in your own terms 32 !
  33. 33. Addidas Virtual footwear!
  34. 34. Addidas Virtual footwear!
  35. 35. Cliniqueʼs interactive makeup counter ! 35 !
  36. 36. Carrefour Connected Wine Faire!
  37. 37. Frictionless Payment for today ? 37 !
  38. 38. Starbucks square! 38 !
  39. 39. In short! Bringing together products and purpose to quench the thirst for meaning. Connecting the store with consumers for better service. Customize the experience, personalise the product for differentiation. In Store Experiences for attention-hungry customers Make it easy, simple and frictionless to avoid zapping
  40. 40. In one word!
  41. 41. Thank you

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