5 hoteliers weighed in on hotels having their own vanity website. Here's what they had to say.

1. 1
Why You Need
A Vanity Website

2. 2
"You can never have too much
information going out to your guests.
Brand websites do a fair job at marketing
your hotel with a given set of parameters
that are fair to every hotel in that brand.
Vanity websites allow you to branch away
from those parameters and give your
hotel the individuality that it deserves."
– Zach Glenn
Vice President of E-commerce & Public Relations
Helm Hotels Group

3. 3
“It is VERY important to have a
vanity website as most of the
time the brand site is very
generic and does a poor job of
telling your hotel's unique story
in a way that would encourage
travel shoppers to book with
you.”
– Kristi Hawkins
Assistant E-Commerce Manager
Naman Hotels

4. 4
“Vanity websites help build
name recognition and
brand awareness."
– Melanie Tank
General Manager
GrandStay Residential Suites Hotel

5. 5
"Your own vanity website makes
you easier to find and therefore
more visible. And if you are not
visible, no one is going to find
you!"
– Zuzana Fuxová
Revenue Manager
Grandhotel Pupp

6. 6
“Vanity websites provide a
place for guests to view
images and get a
personalized story."
– Emily Drennen
Front Desk Supervisor/ Marketing Specialist
Lancaster DoubleTree Resort by Hilton

7. 7 Copyright © 2014 Leonardo Worldwide Corporation

8. 8
Copyright © 2014 Leonardo Worldwide Corporation