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Do's and Don'ts of OTAs

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  • 1. DO’S AND DON’TS OF HOTEL STORYTELLING ON ONLINE TRAVEL AGENCIES / 1 leonardo.com
  • 2. DO’S AND DON’TS OF HOTEL STORYTELLING ON ONLINE TRAVEL AGENCIES / 2 Do: Take advantage of the sheer amount of traffic on OTAs. 01 leonardo.com
  • 3. DO’S AND DON’TS OF HOTEL STORYTELLING ON ONLINE TRAVEL AGENCIES / 3 Don’t: Ignore OTAs and hope they will go away. 01 Travelocity and Expedia are household names, and they show up near the top of most travel-related Google searches. They’re here to stay. Be present and put your best foot forward. leonardo.com
  • 4. DO’S AND DON’TS OF HOTEL STORYTELLING ON ONLINE TRAVEL AGENCIES / 4 Do: 02 Understand the importance of OTAs in the travel industry. leonardo.com
  • 5. DO’S AND DON’TS OF HOTEL STORYTELLING ON ONLINE TRAVEL AGENCIES / 5 Don’t: 02 Assume your visitors will find you without the help of OTAs. Even with a top-notch website and a strong social media presence, you can use your presence on OTAs to drive visitors to book with you by offering a consistent visual story. leonardo.com
  • 6. DO’S AND DON’TS OF HOTEL STORYTELLING ON ONLINE TRAVEL AGENCIES / 6 Do: Include as many photos as you need to in order to tell your hotel’s story. 03 Travel shoppers researching your hotel want to see multiple, current photos. leonardo.com
  • 7. DO’S AND DON’TS OF HOTEL STORYTELLING ON ONLINE TRAVEL AGENCIES / 7 Don’t: Withhold images on OTAs. 03 You might think it’s wise to hold some “good stuff” back on your site, rather than use it on an OTA. But the truth is, people are landing on OTAs earlier in the shopping journey – if you hold images back, there’s a chance prospects won’t ever see them. leonardo.com
  • 8. DO’S AND DON’TS OF HOTEL STORYTELLING ON ONLINE TRAVEL AGENCIES / 8 Do: 04 Include OTAs as part of your hotel marketing strategy. leonardo.com
  • 9. DO’S AND DON’TS OF HOTEL STORYTELLING ON ONLINE TRAVEL AGENCIES / 9 Don’t: 04 Turn a blind eye to these valuable channels. Even with a top-notch website and a strong social media presence, you can use your presence on OTAs to drive visitors to book with you by offering a consistent visual story. leonardo.com
  • 10. DO’S AND DON’TS OF HOTEL STORYTELLING ON ONLINE TRAVEL AGENCIES / 1 0 Do: Keep your content fresh and consistent. 05 leonardo.com
  • 11. DO’S AND DON’TS OF HOTEL STORYTELLING ON ONLINE TRAVEL AGENCIES / 11 Don’t: Upload your photos and walk away. 05 Shoppers want to see that you’re up-todate. If it’s summer, display summertime attractions; in winter, show local ski hills. Visitors will appreciate, and remember, that your property is current and connected to what’s going on around it. leonardo.com
  • 12. DO’S AND DON’TS OF HOTEL STORYTELLING ON ONLINE TRAVEL AGENCIES / 1 2 Do: 06 Understand that travel shoppers are all different and have varied priorities when choosing a hotel. leonardo.com
  • 13. DO’S AND DON’TS OF HOTEL STORYTELLING ON ONLINE TRAVEL AGENCIES / 1 3 Don’t: 06 Assume all online traffic is the same. Some travel shoppers use OTAs to research hotels; others use them to scan for deals, comparison shop or even daydream. Recognize that consumers on OTAs are at different stages of the shopping journey. leonardo.com
  • 14. DO’S AND DON’TS OF HOTEL STORYTELLING ON ONLINE TRAVEL AGENCIES / 1 4 Do: Cater your message to your target audience on OTAs. 07 Travel shoppers researching your hotel want to see multiple, current photos. leonardo.com
  • 15. DO’S AND DON’TS OF HOTEL STORYTELLING ON ONLINE TRAVEL AGENCIES / 1 5 Don’t: Send an irrelevant message on a channel it’s not intended for. 07 Some channels, such as Concur, are specific for corporate travelers. Take advantage of specialized OTAs by providing information that appeals to that customer target. leonardo.com
  • 16. DO’S AND DON’TS OF HOTEL STORYTELLING ON ONLINE TRAVEL AGENCIES / 1 6 Do: Use multi-media. 08 Use virtual tours and videos – in addition to photos – to showcase the experience of visiting your property. leonardo.com
  • 17. DO’S AND DON’TS OF HOTEL STORYTELLING ON ONLINE TRAVEL AGENCIES / 1 7 Don’t: 08 Add a gallery of random photos to your OTA site. Photos on their own aren’t enough – it’s how you use them that will make your OTA presence stand out from the competition. Make your story known by including engaging videos and virtual tours along with your photos. leonardo.com
  • 18. DO’S AND DON’TS OF HOTEL STORYTELLING ON ONLINE TRAVEL AGENCIES / 1 8 Stand out from the competition by telling a unique, targeted hotel story across the OTA channels. leonardo.com
  • 19. DO’S AND DON’TS OF HOTEL STORYTELLING ON ONLINE TRAVEL AGENCIES / 1 9 Leo_DoDont_OTA_13.0147 leonardo.com

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