Do's and Don'ts of Telling Your Hotel Story on Mobile

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Hotel-related inquiries rose by 68% on mobile and by 180% on tablets last year. Hoteliers can attract more travel shoppers and drive direct bookings with an effective mobile optimized website. Learn the Do's and Don'ts here!

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Do's and Don'ts of Telling Your Hotel Story on Mobile

  1. 1. DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 1 leonardo.com
  2. 2. #1 Do Do make sure your mobile-optimized site automatically detects the travel shopper’s device and screen size. DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 2 leonardo.com
  3. 3. #1 Don’t Don’t assume travel shoppers will stay on a non-mobile optimized site while browsing. 61% of mobile users abandon non-mobile optimized websites. 1 DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 3 leonardo.com
  4. 4. #2 do Do understand the difference between mobile optimized websites and mobile compatible websites. Compatible Optimized DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 4 leonardo.com
  5. 5. #2 don’t Don’t just make your hotel website mobile compatible, optimize it! Be sure to add features that are specific to mobile devices. DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 5 leonardo.com
  6. 6. #3 do Do make your mobile site “fingertip friendly” (with features like pinch, zoom, and swipe). DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 6 leonardo.com
  7. 7. #3 don’t Don’t eliminate “fingertip friendly” features, rendering your mobile website difficult to navigate. 48% of mobile users said eliminating these mobile features made them assume businesses didn’t care about their patronage. 2 DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 7 leonardo.com
  8. 8. #4 do Do make it easy for travel shoppers to contact you, with features like click to call and click for directions. DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 8 leonardo.com
  9. 9. #4 don’t Don’t assume travel shoppers will contact you if the information is difficult to find. 88% of consumers who search on mobile will call or go to that business within 24 hours. 3 DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 9 leonardo.com
  10. 10. #5 do Do include rich media (photos, videos, and virtual tours) that automatically reformat to fit the travel shopper’s device. DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 10 leonardo.com
  11. 11. #5 don’t Don’t make travel shoppers swipe, enlarge or reduce rich media when using mobile devices. DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 11 leonardo.com
  12. 12. #6 do Do include photos and videos that load quickly. DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 12 leonardo.com
  13. 13. #6 don’t Don’t cause speed delays. 57% of mobile users will leave a site if it takes longer than 3 seconds to load. 4 DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 13 leonardo.com
  14. 14. #7 do Do customize your media gallery for mobile shoppers with snackable content. DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 14 leonardo.com
  15. 15. #7 don’t Don’t make shoppers watch long videos on mobile devices. The average adult attention span today is just eight seconds. 5 DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 15 leonardo.com
  16. 16. #8 do Do create tablet-friendly media galleries that optimize differently than smartphone devices. Travel shoppers use tablets for browsing and travel inspiration and expect your tablet website to automatically reformat to fit their screen and device. DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 16 leonardo.com
  17. 17. #8 don’t Don’t use the same optimized mobile website for both smartphones and tablets. Over 80% of consumers expect a seamless experience with websites that optimize for the different devices they’re using, so they can clearly find the information they’re looking for. 6 DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 17 leonardo.com
  18. 18. #9 do Do include a direct booking engine on every page of your mobile site. DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 18 leonardo.com
  19. 19. #9 don’t Don’t use a non-mobile optimized booking engine. Optimized booking engines make travel shoppers more likely to book since they can do so right on their mobile device. DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 19 leonardo.com
  20. 20. #10 do Do include social sharing widgets to allow travelers to share your visually-appealing mobile websites. 92% of mobile users share videos with others. 7 DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 20 leonardo.com
  21. 21. #10 don’t Don’t make it difficult for travel shoppers to share your photos and videos on social media. DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 21 leonardo.com
  22. 22. #11 do Do measure bookings that come from your mobile optimized website. DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 22 leonardo.com
  23. 23. #11 don’t Don’t fail to track your mobile optimization efforts. DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 23 leonardo.com
  24. 24. Optimizing your hotel website for mobile helps tell your hotel story to a wider audience, considering more than 60% of consumers use mobile devices to book hotels. Are you mobile ready? DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 24 leonardo.com
  25. 25. Are you reaching on-the-go travel shoppers? Maximize your mobile presence by downloading our Total Optimization Checklist. DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 25 leonardo.com
  26. 26. Leo_Slideshare_DoDontMobile_14.0207 SOURCES 1 Google: http://googlemobileads.blogspot.ca/2012/09/mobile-friendly-sites-turn-visitors.html 2 Google: http://www.google.co.uk/think/research-studies/what-users-want-most-from-mobile-sites-today. html 3 Social Media Today: http://www.socialmediatoday.com/content/importance-local-businesses-being-found-mobile-devices-infographic 4 New Media and Marketing: http://www.newmediaandmarketing.com/a-1- second-delay-in-webpage-load-time-could-cost-you-2-5-million/ 5 Entrepreneur: http://www.entrepreneur.com/article/232266 6 Expedia 7 eMarketer: http://www.emarketer.com/Article/Nearly-All-Mobile-Video-View- ers-Mobile-Video-Sharers/1009586 8 Boingo: https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=7&ved=0CEsQFjAG&url=http%3A%2F%2Fwww.boingo.com%2Fblog%2F2014%2F01%2Fu-s-mo- bile-consumers-looking-and-booking-travel%2F&ei=uwzpU4NFz4vIBPSHgagP&usg=AFQjCNGRtuZieyP8ceFilyE5NUVuJbQahQ&sig2=K87_Ym5-tFLOkym6nvKKDQ&cad=rja DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 26 leonardo.com

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