Industry experts Darlene Rondeau and Sarah Clanfield share their insights on how hotels can increase direct bookings, and reduce their dependency on OTAs.

1. Copyright © 2016 Leonardo Worldwide Corporation
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5 Best Practice Tips to
Increase Direct Bookings
September 22, 2016
Darlene Rondeau, VP, Best Practices, Online Merchandising, Leonardo
Sarah Clanfield, Director Customer Experience, Leonardo
Technical Difficulties?
Contact
Citrix GoToWebinar
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2. Darlene Rondeau
Vice-President,
Best Practices, Online Merchandising
Leonardo
@darlenerondeau

3. Follow:
@VFMLeonardo
Tweets & Questions:
#LeoWebinar

4. Sarah Clanfield
Director Customer Experience
Leonardo
sarah.clanfield@leonardo.com
linkedin.com/in/sarah-clanfield

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#LeoWebinar

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9. What Do Travel Shoppers Care About?
They want to “see” what is unique about your hotel, they want to “see” your rooms, and they want a deal!
#LeoWebinar

10. 1. Guest Rooms
2. Restaurant
3. Recreation
4. Lobby
5. Map
6. Business Center
7. Pool
8. Amenity
9. Exterior
10. Bar/ Lounge
Viewed Images
on Travel WebsitesTop 10
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18. Social Proof
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27. Key Takeaways
1. Give travel shoppers what they want and make it easy
to understand why your hotel is right for them
2. Tell interesting stories of your property in pictures (lots
of them), videos that are relevant to your target guests
3. What others think matters - pull in user-generated
content and reviews to keep travel shoppers on your
site
4. When they are ready to book, be sure they won’t be
stopped by a confusing or frustrating booking
process
5. And make sure they can do everything they would on a
desktop, on a mobile device too
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28. Questions & Discussion
#LeoWebinar

30.  Recording of this
webinar. Share it
with your
colleagues
 Digital Marketing
Summit for
Hoteliers (October
27th, 2016)
It’s a Wrap
#EvolvingTravel
http://event.leonardo.com

31. Connect With Us!
#LeoWebinar
leonardo.com
1.877.593.6634
@VFMLeonardo
blog.leonardo.com
leonardo.com
sarah.clanfield@leonardo.com
Sarah ClanfieldDarlene Rondeau