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5 Best Practice Tips to Drive Direct Bookings

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Industry experts Darlene Rondeau and Sarah Clanfield share their insights on how hotels can increase direct bookings, and reduce their dependency on OTAs.

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5 Best Practice Tips to Drive Direct Bookings

  1. 1. Copyright © 2016 Leonardo Worldwide Corporation Technical Difficulties? Contact Citrix GoToWebinar 1-800-263-6317 support@citrixonline.com 5 Best Practice Tips to Increase Direct Bookings September 22, 2016 Darlene Rondeau, VP, Best Practices, Online Merchandising, Leonardo Sarah Clanfield, Director Customer Experience, Leonardo Technical Difficulties? Contact Citrix GoToWebinar 1-800-263-6317 support@citrixonline.com
  2. 2. Darlene Rondeau Vice-President, Best Practices, Online Merchandising Leonardo @darlenerondeau
  3. 3. Follow: @VFMLeonardo Tweets & Questions: #LeoWebinar
  4. 4. Sarah Clanfield Director Customer Experience Leonardo sarah.clanfield@leonardo.com linkedin.com/in/sarah-clanfield
  5. 5. 5 #LeoWebinar
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  9. 9. What Do Travel Shoppers Care About? They want to “see” what is unique about your hotel, they want to “see” your rooms, and they want a deal! #LeoWebinar
  10. 10. 1. Guest Rooms 2. Restaurant 3. Recreation 4. Lobby 5. Map 6. Business Center 7. Pool 8. Amenity 9. Exterior 10. Bar/ Lounge Viewed Images on Travel WebsitesTop 10 #LeoWebinar
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  18. 18. Social Proof #LeoWebinar
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  27. 27. Key Takeaways 1. Give travel shoppers what they want and make it easy to understand why your hotel is right for them 2. Tell interesting stories of your property in pictures (lots of them), videos that are relevant to your target guests 3. What others think matters - pull in user-generated content and reviews to keep travel shoppers on your site 4. When they are ready to book, be sure they won’t be stopped by a confusing or frustrating booking process 5. And make sure they can do everything they would on a desktop, on a mobile device too #LeoWebinar
  28. 28. Questions & Discussion #LeoWebinar
  29. 29.  Recording of this webinar. Share it with your colleagues  Digital Marketing Summit for Hoteliers (October 27th, 2016) It’s a Wrap #EvolvingTravel http://event.leonardo.com
  30. 30. Connect With Us! #LeoWebinar leonardo.com 1.877.593.6634 @VFMLeonardo blog.leonardo.com leonardo.com sarah.clanfield@leonardo.com Sarah ClanfieldDarlene Rondeau

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