This presentation was given on 24th Aug at MCCIA Pune event. It discusses how search engine works, SEO and SMO. How one can engage with web site visitors.
1. The Miiint Solutions After 6: Business Mixer
020-3266-8333
info@miiint.com Knowledge Gain Series
www.miiint.com
24-Aug-2012
Innovative Internet & Digital Marketing
Uday Kothari
2. Why Internet Marketing is Critical?
How to you generate more traffic to your
website?
How do you engage with your website
visitors?
How do you convert your website visitors into
solid leads or customers?
4. Raddiwala Cycle Repair Car Repair Salon
What is common?
Pipe Mfg Umbrella
Shop Café Durga
5. Some statistics (India)…
250 Million
Searches in 2011
LinkedIn
14+ Miilions
In
twitter
g+ Twitter
13+ Millions
Google +
13+ Millions
Facebook
638+ Millions
3G 39+ Millions
50+ Millions users in India
7. What is a Search Engine?
Definition: An internet-based tool
that searches an index of documents for
a particular term, phrase or text specified
by the user. Commonly used to refer to
large web-based search engines that
search through billions of pages on the
internet.
8. How Do Search Engines Work?
Spider “crawls” the web to find new web pages
Search engines indexes the content (text, code)
Search engines search their own databases when a user
enters in a search to find related documents
Search engines rank the resulting documents using an
complex algorithm
9. What is Search Engine Optimization (SEO)?
Refers to the process of “optimizing”
both the on-page and off-page ranking
factors in order to achieve high search
engine rankings for targeted search
terms.
10. Ranking Factors
On-Page Factors (Code & Content)
Title tags <title> #3
Header tags <h1> #5
ALT image tags #4
Content, Content, Content (Body text) <body> #1
Hyperlink text #6
Keyword frequency & density #2
Off-Page Factors
Who is connecting back to your site?
11. Pay Per Click
PPC ads appear as “sponsored listings”
Companies bid on price they are willing to pay “per
click”
Typically have very good tracking tools and
statistics
Ability to control ad text
Can set budgets and spending limits
Google AdWords is a leader
12. PPC vs. “Organic” SEO
Pay-Per-Click “Organic” SEO
• Results in 1-2 days • Results take 2 to 4 months
• Easier for a novice • Requires ongoing efforts
• Ability to turn on and off • More cost-effective
• Generally more costly • More difficult to target local
• Ability to target “local” markets markets
• Better for short-term • Better for long-term
22. “Today, If You’re Not On
A SOCIAL NETWORKING
SITE, You’re NOT On The
INTERNET.”
IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING
- AN OVERVIEW, APRIL 2008
23. The old communication model with your
Customers like TV, Print Media, Radio
was a monologue.
24. Only 18% TV ad
campaigns generate positive
ROI
43. Listen to your website visitors, customers or prospects
No Need to fill up lengthy „Contact Us‟ form
Your customers can quickly give their requirements in less than 30 sec.
Receive instant email notification & voice message in your mobile inbox
Traditional marketingmethods are becomingboth ineffective andexpensive
Anchor text is the visible hyperlinked text on the page. anchor text is usually used to indicate the subject matter of the page that it links to. For example, the text “7th world congress ebusiness" indicates to visitors that they can expect to see content about conference pertaining to ebusiness if they visit the link. This pattern of usage has been applied in search engine algorithms to enhance the relevance of the "target" or the "landing page" URL for the keywords appearing within the anchor text.
iPromote Live is a new and innovative internet video marketing approach in successfully reaching your target audience and boosting conversion rates. You now have the ability to capture the interest of your Visitors through video introduction, just as if you were greeting them face to face. Your video presentation will lay on top of your website and provide a 'front stage' personal message to your audience, without having to depend solely on text and pictures..