SlideShare a Scribd company logo

UCLA x425 Fall '14 - Week 5

•Download as PPT, PDF•
•
UCLA X425
UCLA X425
Education
1 of 13
Best Practices in Social Media for the Communications Professional Instructor: Erik Deutsch (@erikdeutsch) #UCLAx425 Meeting 5 (December 2): •Traditional vs. social media •Blog Platforms •Working with bloggers/citizen journalists •Dealing with empowered consumers, negative comments and the real-time •Using social media for “old school” media relations •Guest speakers: Babette Pepaj (@BakeSpace) Founder, BakeSpace.com and TECHmunch Food Blogger Conference Jeremy Pepper (@jspepper) Social Media Consultant UCLA X425 Fall 2014
UCLA X425 Fall 2014
PR pitch --> Media coverage --> Public consumption Traditional Media Gatekeepers UCLA X425 Fall 2014
Everyone. Everything. Everywhere. All the Time. In All Directions. Content that is Consumed and Shared. “Tradigital” UCLA X425 Fall 2014
Traditional media "hits" are just the beginning, not the end, of the journey... UCLA X425 Fall 2014
TRADITIONAL SOCIAL Professional Journalists User Generated/Citizen Journalists Editorial process/oversight Editorial is distinct from advertising Expensive Infrastructure Broadcast One-Way Consumed Next Day Water Cooler Discussion Anything goes Anything goes Free or Low Cost Tools Online Narrowcast (Niche) / Targeted Two-Way/Multidirectional (interactive conversation) Immediate Opportunity to Go Viral UCLA X425 Fall 2014
Today’s Media Landscape + “SHARED” (aka Social) – and it’s all CONVERGING. UCLA X425 Fall 2014
1. Full-Scale: Wordpress, Blogger, Typepad 2. Hybrid or "Lifestream": Tumblr, Posterous 3.Micro: Twitter UCLA X425 Fall 2014
Full Platforms: Wordpress, Blogger & TypePad - Lots of free and paid templates - Customization - Hosted or unhosted - Widgets and plugins Hybrid or "Lifestream" Platforms Tumblr & Posterours - Simple, quick and easy - Limited capabilities and customization Micro Platforms Twitter UCLA X425 Fall 2014
UCLA X425 Fall 2014
1) Don't "carpet bomb" or “spray and pray” 2) Be social 3) Provide "social" content 4) Make it "profitable" for the blogger PR = Page Rank 5) Be prepared to pay up! Understand "Paid" vs. "Earned" Media... ... as well as “Owned” and “Shared UCLA X425 Fall 2014
UCLA X425 Fall 2014
Meeting 5 (December 2): Guest speakers: Jeremy Pepper (@jspepper) Social Media Consultant Babette Pepaj (@BakeSpace) Founder, BakeSpace.com; Producer, TECHmunch Food Blogger Conference

Recommended

UCLA X425 SPRING '14 - WEEK 5
UCLA X425 SPRING '14 - WEEK 5UCLA X425 SPRING '14 - WEEK 5
UCLA X425 SPRING '14 - WEEK 5UCLA X425
 
Web 2.0 storytelling platforms
Web 2.0 storytelling platformsWeb 2.0 storytelling platforms
Web 2.0 storytelling platformsBryan Alexander
 
Web2 0storytelling 2009
Web2 0storytelling 2009Web2 0storytelling 2009
Web2 0storytelling 2009Bryan Alexander
 
Web2 0storytelling 2009
Web2 0storytelling 2009Web2 0storytelling 2009
Web2 0storytelling 2009Bryan Alexander
 
TONY'S POWERPOINT - SEO.ppt
TONY'S POWERPOINT - SEO.pptTONY'S POWERPOINT - SEO.ppt
TONY'S POWERPOINT - SEO.pptUCLA X425
 
UCLA x425 Spring '13 - Week 4
UCLA x425 Spring '13 - Week 4UCLA x425 Spring '13 - Week 4
UCLA x425 Spring '13 - Week 4UCLA X425
 
UCLA x425 Spring '13 - Week 3
UCLA x425 Spring '13 - Week 3UCLA x425 Spring '13 - Week 3
UCLA x425 Spring '13 - Week 3UCLA X425
 
Powerpoint presentation - week 5 fall '12
Powerpoint presentation - week 5 fall '12Powerpoint presentation - week 5 fall '12
Powerpoint presentation - week 5 fall '12UCLA X425
 

Recommended

UCLA X425 SPRING '14 - WEEK 5
UCLA X425 SPRING '14 - WEEK 5UCLA X425 SPRING '14 - WEEK 5
UCLA X425 SPRING '14 - WEEK 5UCLA X425
 
Web 2.0 storytelling platforms
Web 2.0 storytelling platformsWeb 2.0 storytelling platforms
Web 2.0 storytelling platformsBryan Alexander
 
Web2 0storytelling 2009
Web2 0storytelling 2009Web2 0storytelling 2009
Web2 0storytelling 2009Bryan Alexander
 
Web2 0storytelling 2009
Web2 0storytelling 2009Web2 0storytelling 2009
Web2 0storytelling 2009Bryan Alexander
 
TONY'S POWERPOINT - SEO.ppt
TONY'S POWERPOINT - SEO.pptTONY'S POWERPOINT - SEO.ppt
TONY'S POWERPOINT - SEO.pptUCLA X425
 
UCLA x425 Spring '13 - Week 4
UCLA x425 Spring '13 - Week 4UCLA x425 Spring '13 - Week 4
UCLA x425 Spring '13 - Week 4UCLA X425
 
UCLA x425 Spring '13 - Week 3
UCLA x425 Spring '13 - Week 3UCLA x425 Spring '13 - Week 3
UCLA x425 Spring '13 - Week 3UCLA X425
 
Powerpoint presentation - week 5 fall '12
Powerpoint presentation - week 5 fall '12Powerpoint presentation - week 5 fall '12
Powerpoint presentation - week 5 fall '12UCLA X425
 
UCLA X425 Week 5
UCLA X425 Week 5UCLA X425 Week 5
UCLA X425 Week 5UCLA X425
 
UCLA x425 Spring '13 - Week 5
UCLA x425 Spring '13 - Week 5UCLA x425 Spring '13 - Week 5
UCLA x425 Spring '13 - Week 5UCLA X425
 
UCLA X425 FALL '13 - WEEK 5
UCLA X425 FALL '13 - WEEK 5UCLA X425 FALL '13 - WEEK 5
UCLA X425 FALL '13 - WEEK 5UCLA X425
 
WEEK 5: Class PowerPoint
WEEK 5: Class PowerPoint WEEK 5: Class PowerPoint
WEEK 5: Class PowerPoint SocialMediaUCLA
 
UCLA x425 Fall '14 - Week 2
UCLA x425 Fall '14 - Week 2 UCLA x425 Fall '14 - Week 2
UCLA x425 Fall '14 - Week 2 UCLA X425
 
UCLA x425 Fall '14 - Week 1
UCLA x425 Fall '14 - Week 1UCLA x425 Fall '14 - Week 1
UCLA x425 Fall '14 - Week 1UCLA X425
 
UCLA X425 SPRING '14 - WEEK 1
UCLA X425 SPRING '14 - WEEK 1UCLA X425 SPRING '14 - WEEK 1
UCLA X425 SPRING '14 - WEEK 1UCLA X425
 
UCLA X425 SPRING '14 - WEEK 2
UCLA X425 SPRING '14 - WEEK 2UCLA X425 SPRING '14 - WEEK 2
UCLA X425 SPRING '14 - WEEK 2UCLA X425
 
UCLA X425 Week 6
UCLA X425 Week 6UCLA X425 Week 6
UCLA X425 Week 6UCLA X425
 
UCLA X425 - Week 2
UCLA X425 - Week 2 UCLA X425 - Week 2
UCLA X425 - Week 2 UCLA X425
 
UCLA X469.21 - FALL '15 WEEK 1
UCLA X469.21 - FALL '15 WEEK 1UCLA X469.21 - FALL '15 WEEK 1
UCLA X469.21 - FALL '15 WEEK 1SocialMediaUCLA
 
UCLA X469.21 - FALL '15 WEEK 2
UCLA X469.21 - FALL '15 WEEK 2UCLA X469.21 - FALL '15 WEEK 2
UCLA X469.21 - FALL '15 WEEK 2SocialMediaUCLA
 
UCLA x425 Fall '14 - Week 3
UCLA x425 Fall '14 - Week 3UCLA x425 Fall '14 - Week 3
UCLA x425 Fall '14 - Week 3UCLA X425
 
UCLA X469.21 SPRING '15 WEEK 1
UCLA X469.21 SPRING '15 WEEK 1UCLA X469.21 SPRING '15 WEEK 1
UCLA X469.21 SPRING '15 WEEK 1SocialMediaUCLA
 
UCLA X425 SPRING '14 - WEEK 3
UCLA X425 SPRING '14 - WEEK 3UCLA X425 SPRING '14 - WEEK 3
UCLA X425 SPRING '14 - WEEK 3UCLA X425
 
UCLA x425 Spring '13 - Week 2
UCLA x425 Spring '13 - Week 2UCLA x425 Spring '13 - Week 2
UCLA x425 Spring '13 - Week 2UCLA X425
 
UCLA X469.21 - FALL '15 WEEK 3
UCLA X469.21 - FALL '15 WEEK 3UCLA X469.21 - FALL '15 WEEK 3
UCLA X469.21 - FALL '15 WEEK 3SocialMediaUCLA
 
UCLA X425 FALL '13 - WEEK 1
UCLA X425 FALL '13 - WEEK 1UCLA X425 FALL '13 - WEEK 1
UCLA X425 FALL '13 - WEEK 1UCLA X425
 
UCLA x425 Week 6 - Fall '14
UCLA x425 Week 6 - Fall '14UCLA x425 Week 6 - Fall '14
UCLA x425 Week 6 - Fall '14UCLA X425
 
UCLA x425 Spring '13 - Week 1
UCLA x425 Spring '13 - Week 1UCLA x425 Spring '13 - Week 1
UCLA x425 Spring '13 - Week 1UCLA X425
 
Ucla x425 fall '14 week 4
Ucla x425 fall '14 week 4Ucla x425 fall '14 week 4
Ucla x425 fall '14 week 4UCLA X425
 
UCLA x425 Fall '14 - Serena's Presentation
UCLA x425 Fall '14 - Serena's PresentationUCLA x425 Fall '14 - Serena's Presentation
UCLA x425 Fall '14 - Serena's PresentationUCLA X425
 

More Related Content

Similar to UCLA x425 Fall '14 - Week 5

UCLA X425 Week 5
UCLA X425 Week 5UCLA X425 Week 5
UCLA X425 Week 5UCLA X425
 
UCLA x425 Spring '13 - Week 5
UCLA x425 Spring '13 - Week 5UCLA x425 Spring '13 - Week 5
UCLA x425 Spring '13 - Week 5UCLA X425
 
UCLA X425 FALL '13 - WEEK 5
UCLA X425 FALL '13 - WEEK 5UCLA X425 FALL '13 - WEEK 5
UCLA X425 FALL '13 - WEEK 5UCLA X425
 
WEEK 5: Class PowerPoint
WEEK 5: Class PowerPoint WEEK 5: Class PowerPoint
WEEK 5: Class PowerPoint SocialMediaUCLA
 
UCLA x425 Fall '14 - Week 2
UCLA x425 Fall '14 - Week 2 UCLA x425 Fall '14 - Week 2
UCLA x425 Fall '14 - Week 2 UCLA X425
 
UCLA x425 Fall '14 - Week 1
UCLA x425 Fall '14 - Week 1UCLA x425 Fall '14 - Week 1
UCLA x425 Fall '14 - Week 1UCLA X425
 
UCLA X425 SPRING '14 - WEEK 1
UCLA X425 SPRING '14 - WEEK 1UCLA X425 SPRING '14 - WEEK 1
UCLA X425 SPRING '14 - WEEK 1UCLA X425
 
UCLA X425 SPRING '14 - WEEK 2
UCLA X425 SPRING '14 - WEEK 2UCLA X425 SPRING '14 - WEEK 2
UCLA X425 SPRING '14 - WEEK 2UCLA X425
 
UCLA X425 Week 6
UCLA X425 Week 6UCLA X425 Week 6
UCLA X425 Week 6UCLA X425
 
UCLA X425 - Week 2
UCLA X425 - Week 2 UCLA X425 - Week 2
UCLA X425 - Week 2 UCLA X425
 
UCLA X469.21 - FALL '15 WEEK 1
UCLA X469.21 - FALL '15 WEEK 1UCLA X469.21 - FALL '15 WEEK 1
UCLA X469.21 - FALL '15 WEEK 1SocialMediaUCLA
 
UCLA X469.21 - FALL '15 WEEK 2
UCLA X469.21 - FALL '15 WEEK 2UCLA X469.21 - FALL '15 WEEK 2
UCLA X469.21 - FALL '15 WEEK 2SocialMediaUCLA
 
UCLA x425 Fall '14 - Week 3
UCLA x425 Fall '14 - Week 3UCLA x425 Fall '14 - Week 3
UCLA x425 Fall '14 - Week 3UCLA X425
 
UCLA X469.21 SPRING '15 WEEK 1
UCLA X469.21 SPRING '15 WEEK 1UCLA X469.21 SPRING '15 WEEK 1
UCLA X469.21 SPRING '15 WEEK 1SocialMediaUCLA
 
UCLA X425 SPRING '14 - WEEK 3
UCLA X425 SPRING '14 - WEEK 3UCLA X425 SPRING '14 - WEEK 3
UCLA X425 SPRING '14 - WEEK 3UCLA X425
 
UCLA x425 Spring '13 - Week 2
UCLA x425 Spring '13 - Week 2UCLA x425 Spring '13 - Week 2
UCLA x425 Spring '13 - Week 2UCLA X425
 
UCLA X469.21 - FALL '15 WEEK 3
UCLA X469.21 - FALL '15 WEEK 3UCLA X469.21 - FALL '15 WEEK 3
UCLA X469.21 - FALL '15 WEEK 3SocialMediaUCLA
 
UCLA X425 FALL '13 - WEEK 1
UCLA X425 FALL '13 - WEEK 1UCLA X425 FALL '13 - WEEK 1
UCLA X425 FALL '13 - WEEK 1UCLA X425
 
UCLA x425 Week 6 - Fall '14
UCLA x425 Week 6 - Fall '14UCLA x425 Week 6 - Fall '14
UCLA x425 Week 6 - Fall '14UCLA X425
 
UCLA x425 Spring '13 - Week 1
UCLA x425 Spring '13 - Week 1UCLA x425 Spring '13 - Week 1
UCLA x425 Spring '13 - Week 1UCLA X425
 

Similar to UCLA x425 Fall '14 - Week 5 (20)

UCLA X425 Week 5
UCLA X425 Week 5UCLA X425 Week 5
UCLA X425 Week 5
 
UCLA x425 Spring '13 - Week 5
UCLA x425 Spring '13 - Week 5UCLA x425 Spring '13 - Week 5
UCLA x425 Spring '13 - Week 5
 
UCLA X425 FALL '13 - WEEK 5
UCLA X425 FALL '13 - WEEK 5UCLA X425 FALL '13 - WEEK 5
UCLA X425 FALL '13 - WEEK 5
 
WEEK 5: Class PowerPoint
WEEK 5: Class PowerPoint WEEK 5: Class PowerPoint
WEEK 5: Class PowerPoint
 
UCLA x425 Fall '14 - Week 2
UCLA x425 Fall '14 - Week 2 UCLA x425 Fall '14 - Week 2
UCLA x425 Fall '14 - Week 2
 
UCLA x425 Fall '14 - Week 1
UCLA x425 Fall '14 - Week 1UCLA x425 Fall '14 - Week 1
UCLA x425 Fall '14 - Week 1
 
UCLA X425 SPRING '14 - WEEK 1
UCLA X425 SPRING '14 - WEEK 1UCLA X425 SPRING '14 - WEEK 1
UCLA X425 SPRING '14 - WEEK 1
 
UCLA X425 SPRING '14 - WEEK 2
UCLA X425 SPRING '14 - WEEK 2UCLA X425 SPRING '14 - WEEK 2
UCLA X425 SPRING '14 - WEEK 2
 
UCLA X425 Week 6
UCLA X425 Week 6UCLA X425 Week 6
UCLA X425 Week 6
 
UCLA X425 - Week 2
UCLA X425 - Week 2 UCLA X425 - Week 2
UCLA X425 - Week 2
 
UCLA X469.21 - FALL '15 WEEK 1
UCLA X469.21 - FALL '15 WEEK 1UCLA X469.21 - FALL '15 WEEK 1
UCLA X469.21 - FALL '15 WEEK 1
 
UCLA X469.21 - FALL '15 WEEK 2
UCLA X469.21 - FALL '15 WEEK 2UCLA X469.21 - FALL '15 WEEK 2
UCLA X469.21 - FALL '15 WEEK 2
 
UCLA x425 Fall '14 - Week 3
UCLA x425 Fall '14 - Week 3UCLA x425 Fall '14 - Week 3
UCLA x425 Fall '14 - Week 3
 
UCLA X469.21 SPRING '15 WEEK 1
UCLA X469.21 SPRING '15 WEEK 1UCLA X469.21 SPRING '15 WEEK 1
UCLA X469.21 SPRING '15 WEEK 1
 
UCLA X425 SPRING '14 - WEEK 3
UCLA X425 SPRING '14 - WEEK 3UCLA X425 SPRING '14 - WEEK 3
UCLA X425 SPRING '14 - WEEK 3
 
UCLA x425 Spring '13 - Week 2
UCLA x425 Spring '13 - Week 2UCLA x425 Spring '13 - Week 2
UCLA x425 Spring '13 - Week 2
 
UCLA X469.21 - FALL '15 WEEK 3
UCLA X469.21 - FALL '15 WEEK 3UCLA X469.21 - FALL '15 WEEK 3
UCLA X469.21 - FALL '15 WEEK 3
 
UCLA X425 FALL '13 - WEEK 1
UCLA X425 FALL '13 - WEEK 1UCLA X425 FALL '13 - WEEK 1
UCLA X425 FALL '13 - WEEK 1
 
UCLA x425 Week 6 - Fall '14
UCLA x425 Week 6 - Fall '14UCLA x425 Week 6 - Fall '14
UCLA x425 Week 6 - Fall '14
 
UCLA x425 Spring '13 - Week 1
UCLA x425 Spring '13 - Week 1UCLA x425 Spring '13 - Week 1
UCLA x425 Spring '13 - Week 1
 

More from UCLA X425

Ucla x425 fall '14 week 4
Ucla x425 fall '14 week 4Ucla x425 fall '14 week 4
Ucla x425 fall '14 week 4UCLA X425
 
UCLA x425 Fall '14 - Serena's Presentation
UCLA x425 Fall '14 - Serena's PresentationUCLA x425 Fall '14 - Serena's Presentation
UCLA x425 Fall '14 - Serena's PresentationUCLA X425
 
UCLA X425 SPRING '14 - WEEK 4
UCLA X425 SPRING '14 - WEEK 4UCLA X425 SPRING '14 - WEEK 4
UCLA X425 SPRING '14 - WEEK 4UCLA X425
 
UCLA X425 FALL '13 - WEEK 4
UCLA X425 FALL '13 - WEEK 4UCLA X425 FALL '13 - WEEK 4
UCLA X425 FALL '13 - WEEK 4UCLA X425
 
UCLA X425 FALL '13 - WEEK 3
UCLA X425 FALL '13 - WEEK 3UCLA X425 FALL '13 - WEEK 3
UCLA X425 FALL '13 - WEEK 3UCLA X425
 
UCLA X425 FALL '13 - WEEK 2
UCLA X425 FALL '13 - WEEK 2UCLA X425 FALL '13 - WEEK 2
UCLA X425 FALL '13 - WEEK 2UCLA X425
 
Serena's Presentation - Social Media Tools
Serena's Presentation - Social Media ToolsSerena's Presentation - Social Media Tools
Serena's Presentation - Social Media ToolsUCLA X425
 
John shiple's SEO Powerpoint
John shiple's SEO PowerpointJohn shiple's SEO Powerpoint
John shiple's SEO PowerpointUCLA X425
 
Powerpoint presentation eek 4 fall '12
Powerpoint presentation eek 4 fall '12Powerpoint presentation eek 4 fall '12
Powerpoint presentation eek 4 fall '12UCLA X425
 
Powerpoint presentation week 3 fall '12
Powerpoint presentation week 3 fall '12Powerpoint presentation week 3 fall '12
Powerpoint presentation week 3 fall '12UCLA X425
 
UCLA X425 - Week 3
UCLA X425 - Week 3UCLA X425 - Week 3
UCLA X425 - Week 3UCLA X425
 

More from UCLA X425 (11)

Ucla x425 fall '14 week 4
Ucla x425 fall '14 week 4Ucla x425 fall '14 week 4
Ucla x425 fall '14 week 4
 
UCLA x425 Fall '14 - Serena's Presentation
UCLA x425 Fall '14 - Serena's PresentationUCLA x425 Fall '14 - Serena's Presentation
UCLA x425 Fall '14 - Serena's Presentation
 
UCLA X425 SPRING '14 - WEEK 4
UCLA X425 SPRING '14 - WEEK 4UCLA X425 SPRING '14 - WEEK 4
UCLA X425 SPRING '14 - WEEK 4
 
UCLA X425 FALL '13 - WEEK 4
UCLA X425 FALL '13 - WEEK 4UCLA X425 FALL '13 - WEEK 4
UCLA X425 FALL '13 - WEEK 4
 
UCLA X425 FALL '13 - WEEK 3
UCLA X425 FALL '13 - WEEK 3UCLA X425 FALL '13 - WEEK 3
UCLA X425 FALL '13 - WEEK 3
 
UCLA X425 FALL '13 - WEEK 2
UCLA X425 FALL '13 - WEEK 2UCLA X425 FALL '13 - WEEK 2
UCLA X425 FALL '13 - WEEK 2
 
Serena's Presentation - Social Media Tools
Serena's Presentation - Social Media ToolsSerena's Presentation - Social Media Tools
Serena's Presentation - Social Media Tools
 
John shiple's SEO Powerpoint
John shiple's SEO PowerpointJohn shiple's SEO Powerpoint
John shiple's SEO Powerpoint
 
Powerpoint presentation eek 4 fall '12
Powerpoint presentation eek 4 fall '12Powerpoint presentation eek 4 fall '12
Powerpoint presentation eek 4 fall '12
 
Powerpoint presentation week 3 fall '12
Powerpoint presentation week 3 fall '12Powerpoint presentation week 3 fall '12
Powerpoint presentation week 3 fall '12
 
UCLA X425 - Week 3
UCLA X425 - Week 3UCLA X425 - Week 3
UCLA X425 - Week 3
 

Recently uploaded

Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Celine George
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...PsychoTech Services
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDThiyagu K
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
General AI for Medical Educators April 2024
General AI for Medical Educators April 2024General AI for Medical Educators April 2024
General AI for Medical Educators April 2024Janet Corral
 
Disha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfDisha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfchloefrazer622
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 

Recently uploaded (20)

Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
General AI for Medical Educators April 2024
General AI for Medical Educators April 2024General AI for Medical Educators April 2024
General AI for Medical Educators April 2024
 
Disha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfDisha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdf
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 

UCLA x425 Fall '14 - Week 5

  • 1. Best Practices in Social Media for the Communications Professional Instructor: Erik Deutsch (@erikdeutsch) #UCLAx425 Meeting 5 (December 2): •Traditional vs. social media •Blog Platforms •Working with bloggers/citizen journalists •Dealing with empowered consumers, negative comments and the real-time •Using social media for “old school” media relations •Guest speakers: Babette Pepaj (@BakeSpace) Founder, BakeSpace.com and TECHmunch Food Blogger Conference Jeremy Pepper (@jspepper) Social Media Consultant UCLA X425 Fall 2014
  • 3. PR pitch --> Media coverage --> Public consumption Traditional Media Gatekeepers UCLA X425 Fall 2014
  • 4. Everyone. Everything. Everywhere. All the Time. In All Directions. Content that is Consumed and Shared. “Tradigital” UCLA X425 Fall 2014
  • 5. Traditional media "hits" are just the beginning, not the end, of the journey... UCLA X425 Fall 2014
  • 6. TRADITIONAL SOCIAL Professional Journalists User Generated/Citizen Journalists Editorial process/oversight Editorial is distinct from advertising Expensive Infrastructure Broadcast One-Way Consumed Next Day Water Cooler Discussion Anything goes Anything goes Free or Low Cost Tools Online Narrowcast (Niche) / Targeted Two-Way/Multidirectional (interactive conversation) Immediate Opportunity to Go Viral UCLA X425 Fall 2014
  • 7. Today’s Media Landscape + “SHARED” (aka Social) – and it’s all CONVERGING. UCLA X425 Fall 2014
  • 8. 1. Full-Scale: Wordpress, Blogger, Typepad 2. Hybrid or "Lifestream": Tumblr, Posterous 3.Micro: Twitter UCLA X425 Fall 2014
  • 9. Full Platforms: Wordpress, Blogger & TypePad - Lots of free and paid templates - Customization - Hosted or unhosted - Widgets and plugins Hybrid or "Lifestream" Platforms Tumblr & Posterours - Simple, quick and easy - Limited capabilities and customization Micro Platforms Twitter UCLA X425 Fall 2014
  • 11. 1) Don't "carpet bomb" or “spray and pray” 2) Be social 3) Provide "social" content 4) Make it "profitable" for the blogger PR = Page Rank 5) Be prepared to pay up! Understand "Paid" vs. "Earned" Media... ... as well as “Owned” and “Shared UCLA X425 Fall 2014
  • 13. Meeting 5 (December 2): Guest speakers: Jeremy Pepper (@jspepper) Social Media Consultant Babette Pepaj (@BakeSpace) Founder, BakeSpace.com; Producer, TECHmunch Food Blogger Conference