Online
India
India
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1. India Insider
2. Top Players Online India
3. India Online 2.0
4. India Digital Divide
5. Indian Mobile Market
6. Business Online India
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Urban Population ~ 250 M
Literate Population ~ 205 M
English Literate~ 77 M
PC Literate ~ 85 M
Claimed Users
~ 57 M
Active user: accessed
Active Users the internet in the last
~ 42 Mn 30 days
Source: IMRB I-Cube

Deleted
34%
36%
% Growth Over Last Year 38%
36%
64%
15%
49%
76%
94%
Source: IMRB I-Cube

What Indians are Doing Online?
7% 1% 6% 5%
9% 8% 9%
20% 10% 5% 2% 6%
9% 5%
18% 20% 18%
24% 27%
31% 4%
7% 5%
7% 39% 5%
9%
8% 65%
61% 62% 56%
53%
44%
31%
All 30 Cities School College Young men Older Men Working Non working
Going Kids Going Women Women
Email Chat Information Entertainment E-Commerce
Source: IMRB I-Cube 2008

Online
India

Rank Site Name Unique Visitors Major Business
(in ‘000)
1 Google 25,830 Paid Search
2 Yahoo 22,864 Portal, Online Ad
3 Orkut 15,553 Social Networking
4 Blogger.com 10,627 Blogging
5 Youtube 10,558 Video Streaming
6 Rediff.com 9,331 Portal ,Online Ad
7 Wikipedia 7,471 Reference
8 Facebook 6,887 Social Networking
9 Ask Network 5,789 Online Ad
10 MSN 5,663 Online Ad
Source: Comscore June 09

June 08 India Search Market Searches per searcher
Worldwide 92.5
Google 81.4%
UK 124
Yahoo! 9.4% Korea 103.5
Japan 102.6
Ask 1.9%
Australia 97.7
China 75.3
Microsoft 1.7%
US 70.5
Rediff 1.5% India 53.1
Source: Comscore

Rank Site Name Total Unique Visitors (‘000) % Change
June ’08 June ‘09
1 Orkut 10,126 15,553 54
2 Facebook 2,695 6,887 156
3 Bharatstudent 4,126 4,033 -2
4 Hi5 1,285 1,163 -9
5 Ibibo 791 1,609 103
6 Myspace - 897 -
7 LinkedIn 442 928 110
8 Tagged.com 413 1,158 180
9 BIGADDA 815 723 - 11
10 Fropper 572 331 - 42
Source: Comscore

Source: Sysomos
0.85
0.87
0.90
1.28
1.51
2.00
2.80
5.69
7.87
62.14
Percent of Twitter Users

Digital
Divide

1.16 B Population.
1635 Dialects classified into 234 mother
tongues & grouped under 122 languages.
11 Indian languages are spoken by nearly 1B
(92.84%) population of the nation.
Source: Census of India 2001

Top 10 Languages on WWW
Indian language web is
non-existent !!
Source: Internet World Stat

Top 10 Countries by Internet Audience
Riding on the
English Advantage
Indian internet shaped up as
Billion handful English literates
prerogative
WWW Users
Source: ComScore , Home & Office Users only

58% of the world's installed PCs are in mature markets (US, Western Europe & Japan ),
but these markets only account for 15% of the world's population
58% of the world's mobile phone users are in developing markets.
Country Mobile Mobile Internet Internet Broadband PC /1000 Mobile Phone
Phones (M) Penetration Users (M) Penetration Users (M) Users to Internet
Users Ratio
China 457 47% 179.7 13.5% 83.3 122 2.54 :1
US 271 87% 163.3 53.5% 79 762 1.66:1
Japan 105.8 84% 59.9 47.2% 30.3 663 1.77:1
Germany 106 123% 36.9 45% 23.4 545 2.87:1
UK 75.75 124% 36.6 60% 17.4 600 2.07:1
Brazil 150.6 80% 27.6 14.8% 9.3 105 5.46:1
S.Korea 45.6 94% 27.25 56.3% 14.74 545 1.67:1
India 346.9 30% 32 2.8% 5.4 36 10.84:1
Source: Gartner, ITU, ComScore & Point Topic

Tariff per minute in US$
Source: Portio Research

Online
India

India: Growth in Ad Market
Indian Ad Revenue in US$ Million
Source: Group M

Global: Online as a % of Total
Ad Spend
While in developed markets online represents 8-20% of total ad spend..
Nation Total Ad Market Size (M$) Online As % of total
US 148 ,990 8.7%
UK 23,320 18%
Japan 42,528 12.4%
Germany 21,676 10.75%
France 12,731 10.95%
S Korea 7,750 12.77%
China 15,048 8.06%
Source: Zenith Optimedia

India: Distribution by Media Spend
 In India online represents ~ 3% of total media spend
Source: Group M

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