Trendsspotting Handbook of Online India

Online India India brought to you by

1. India Insider 2. Top Players Online India 3. India Online 2.0 4. India Digital Divide 5. Indian Mobile Market 6. Business Online India with our imagery partner

Urban Population ~ 250 M Literate Population ~ 205 M English Literate~ 77 M PC Literate ~ 85 M Claimed Users ~ 57 M Active user: accessed Active Users the internet in the last ~ 42 Mn 30 days Source: IMRB I-Cube

Deleted 34% 36% % Growth Over Last Year 38% 36% 64% 15% 49% 76% 94% Source: IMRB I-Cube

What Indians are Doing Online? 7% 1% 6% 5% 9% 8% 9% 20% 10% 5% 2% 6% 9% 5% 18% 20% 18% 24% 27% 31% 4% 7% 5% 7% 39% 5% 9% 8% 65% 61% 62% 56% 53% 44% 31% All 30 Cities School College Young men Older Men Working Non working Going Kids Going Women Women Email Chat Information Entertainment E-Commerce Source: IMRB I-Cube 2008

Online India

Rank Site Name Unique Visitors Major Business (in ‘000) 1 Google 25,830 Paid Search 2 Yahoo 22,864 Portal, Online Ad 3 Orkut 15,553 Social Networking 4 Blogger.com 10,627 Blogging 5 Youtube 10,558 Video Streaming 6 Rediff.com 9,331 Portal ,Online Ad 7 Wikipedia 7,471 Reference 8 Facebook 6,887 Social Networking 9 Ask Network 5,789 Online Ad 10 MSN 5,663 Online Ad Source: Comscore June 09

June 08 India Search Market Searches per searcher Worldwide 92.5 Google 81.4% UK 124 Yahoo! 9.4% Korea 103.5 Japan 102.6 Ask 1.9% Australia 97.7 China 75.3 Microsoft 1.7% US 70.5 Rediff 1.5% India 53.1 Source: Comscore

Rank Site Name Total Unique Visitors (‘000) % Change June ’08 June ‘09 1 Orkut 10,126 15,553 54 2 Facebook 2,695 6,887 156 3 Bharatstudent 4,126 4,033 -2 4 Hi5 1,285 1,163 -9 5 Ibibo 791 1,609 103 6 Myspace - 897 - 7 LinkedIn 442 928 110 8 Tagged.com 413 1,158 180 9 BIGADDA 815 723 - 11 10 Fropper 572 331 - 42 Source: Comscore

Source: Sysomos 0.85 0.87 0.90 1.28 1.51 2.00 2.80 5.69 7.87 62.14 Percent of Twitter Users

Digital Divide

1.16 B Population. 1635 Dialects classified into 234 mother tongues & grouped under 122 languages. 11 Indian languages are spoken by nearly 1B (92.84%) population of the nation. Source: Census of India 2001

Top 10 Languages on WWW Indian language web is non-existent !! Source: Internet World Stat

Top 10 Countries by Internet Audience Riding on the English Advantage Indian internet shaped up as Billion handful English literates prerogative WWW Users Source: ComScore , Home & Office Users only

58% of the world's installed PCs are in mature markets (US, Western Europe & Japan ), but these markets only account for 15% of the world's population 58% of the world's mobile phone users are in developing markets. Country Mobile Mobile Internet Internet Broadband PC /1000 Mobile Phone Phones (M) Penetration Users (M) Penetration Users (M) Users to Internet Users Ratio China 457 47% 179.7 13.5% 83.3 122 2.54 :1 US 271 87% 163.3 53.5% 79 762 1.66:1 Japan 105.8 84% 59.9 47.2% 30.3 663 1.77:1 Germany 106 123% 36.9 45% 23.4 545 2.87:1 UK 75.75 124% 36.6 60% 17.4 600 2.07:1 Brazil 150.6 80% 27.6 14.8% 9.3 105 5.46:1 S.Korea 45.6 94% 27.25 56.3% 14.74 545 1.67:1 India 346.9 30% 32 2.8% 5.4 36 10.84:1 Source: Gartner, ITU, ComScore & Point Topic

Tariff per minute in US$ Source: Portio Research

Online India

India: Growth in Ad Market Indian Ad Revenue in US$ Million Source: Group M

Global: Online as a % of Total Ad Spend While in developed markets online represents 8-20% of total ad spend.. Nation Total Ad Market Size (M$) Online As % of total US 148 ,990 8.7% UK 23,320 18% Japan 42,528 12.4% Germany 21,676 10.75% France 12,731 10.95% S Korea 7,750 12.77% China 15,048 8.06% Source: Zenith Optimedia

India: Distribution by Media Spend  In India online represents ~ 3% of total media spend Source: Group M

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TrendsSpoting's Handbook of Online India captures the most updated statistics covering modern India markets. Tap into a wealth of internet and mobile users indications to better understand how India is vastly growing as one of the most interesting countries to follow. This handbook includes 65 research slides and statistical charts based on market research analyses. . Buy online this report- $50 only. For more information on TrendsSpotting ,Trend Reports and on customized market trends research please contact: customerservice@trendsspotting.com

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Trendsspotting Handbook of Online India

by Taly Weiss on Aug 16, 2009

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