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Forward-looking statement
This session contains projections and other forward-looking statements
regarding future events or the future financial performance of Cisco,
including future operating results. These projections and statements
are only predictions. Actual events or results may differ materially from
those in the projections or other forward-looking statements.
Perceptions of BYOD (under NDA)
CUG-1011, 10am – 11:30, July 27th, 2013
Travis Durbin Design Strategist
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Complexity
3
Insights
Themes
Interoperability
Solve Users’ Needs w/ Budget
Wireless
Experiential
Reliable and Secure
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Solutions
4
3 Key Areas:
Seamless Integration
Advanced Functionality
Simplify Workflow
}
1
2
3
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Agenda
Presentation
 BYOD Trends and Challenges
– Fact or Perception
 UX Methodology
– Insights to Solutions
5
Demo
 Embrace Strategy Overview
 Primary Use Cases
 Feedback
– Web Click
– Likes / Dislikes
BYOD Trends and Challenges
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
BYOD Trends and Challenges
7
“Mobility is about
staying connected
to my clients no
matter where I am.”
CIO Agenda Survey, Gartner, 2012
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Sales of Consumer Devices
8
PC and Non PC Sales, (Millions) — Deloitte, 2011
Future of the Tablet Market — Gartner, 2012
 A combined 425 million
non-PC sales trumps 415
million of PC sales
 Tablets alone expected to
sell 320 million units by
2015
 According to Cisco, by the
end of 2013 there will be
more mobile devices on
the planet than people.
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Work is an Activity NOT a Place
9
 Freedom to work their way
 90% of organizations will
allow personal devices for
work use by 2015
 70% of mobile professionals
will conduct their work on
personal smart devices by
2018
Gartner's Top Predictions for IT Organizations and Users, 2011 and Beyond
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Sales
10
Insight
“..what he
wants when
he wants it.”
— Sam
Fact or Perception?
• How is personal and business overlap being managed?
Mobility and Data Overlap
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Personally Bought or
Company Provided
Voice and Video
enabled or Voice only
Soft phone vs.
Desk phone
Workplace or Work
Space
Wired and
Wireless devices
Touch vs. Tactile
BYOD Trends and Challenges
12
"Rather than
disappearing, the
enterprise desk phone is
changing roles, […]
Others are seeing tablets
as a new type of
endpoint device that
supplements the laptop
and the desk phone.”
— Brian Riggs, Analytics
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Paradox of Choice
13
Personally Bought or
Company Provided
Voice and Video
enabled or Voice only
Soft phone vs.
Desk phone
Workplace or Work
Space
Wired and
Wireless devices
Touch vs. Tactile
 72% of IT execs say that
employees who bring
consumer devices into the
workplace are more
productive
 Executives want video for
better work-life balance,
AND also want better
communication
 70% of end-users spend
4 days a week at a desk
Salire Parners (via McKinsey)
IDC Consumerization of IT Study, 2011
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Technology
14
Insight
 Device choice means
interaction choice
 Mixing wired and wireless,
touch and tactile input
methods;
 Multiple screens;
connecting to an external
display serves a purpose
when there are multiple
viewers.
Fact or Perception?
• How are remote employees equipped for calling?
• Is video critical for collaboration?
Paradox of Choice
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
BYOD Trends and Challenges
16
“Many more devices will be
connected to the network by
the same person, often
simultaneously.”
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Education
17
Insight
“I watch security
closely, but I can’t
take it with me
easily.”
— Mr. Gomez
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Data Forecast
18
Worldwide Mobile Data Forecast 2010-2015 (Source: Cisco Visual Networking Index, 2011)
 From 2013 to 2015 data
traffic will increase by
349%; the second largest
jump
 Video is a big contributor
with over 4 billion hours
watched each month on
Youtube
 50 million tablets in 2011
to 320 million by 2015 is
a 600% increase
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Reading Documents
Taking Photos / Video
Email / Calendaring
Video Conferencing
82%
50%
57%
10%
36%
27%
64%
33%
Smartphones Tablets
Smartphone and Tablet Activities
19
Mobility in the Workplace— Cisco, 2012
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Healthcare
20
 Emailing discharge
instructions, education
material;
 Triage communications
for urgent matters
involving physician care
vs. non-urgent.
Insight
“minimizing the
number of devices
makes our lives
simpler.”
Fact or Perception?
• Single mobile device or multiple?
• What functionality do you depend on most?
Multiple Needs and Multiple Devices
UX Methodology
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Clearly the fewer
devices you have
to maintain the
better. So if you
have a universal
dock that can
take multiple
devices, it would
be great from my
perspective.
User Experience Methodology
23
Insights
Themes
Anything that
takes up desk
space is
frowned upon.
Mobile
experience
needs meets
infrastructure
opportunity
Increase
functionality and
interoperability to
reduce the
footprint
Softphones
are a nice
option, if
they can be
relied on
Screen size is
contextual;
unique to the
environment
We continue
to move away
from wired
infrastructure.
Moving seamlessly
would absolutely be
something we would
be interested in.
“The more open to
supporting BYO devices
the More we see it is
going to save money
and not bring a cost for
mobile devices.”
“It is all VXI!”
“ to have your monitor
operate off of this without a
cable which would be really
– that would be awesome!”
“Desktop space is a
premium, I do not think
there is room for
another device to sit
next to the desk phone,
it is more than likely the
iPad / Smartphone will
replace the desk
phone.”
Mobile culture is
not only embraced
it’s depended on
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Solution
24
Insights
Themes
Embrace Strategy}Paradox
Of
Choice
Multiple
Needs
And Devices
Mobility
and
Data overlap
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Embracing BYOD Devices
25
Intelligent proximity for tablets and smartphones
Mobility Call Transfer
Phone Book Access Hot Desk Authentication
Device ShiftingConvenient Messaging
Audio StreamingWebex One Touch
BYOD Docking ?
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public 26
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
How would you prefer to call a cellphone contact,
with audio coming from the Cisco device?
27
a. Tap the name of person on mobile device
b. Tap the name of person on Cisco device
c. Prefer both a & b options
d. Not interested in this feature
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
How would you like your mobile contacts
shared on the device?
28
a. Save my mobile contacts locally on the device and
update as needed in the future.
b. Remove mobile contacts on Cisco device when my
mobile device is not in range.
c. Not shared, but I would like to dial my mobile contacts
from my cellphone & have it dial through my Cisco
device.
d. I don’t like my mobile contact list shared on a Cisco
device at all.
e. Other
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
How would you like your mobile call history shared
on the Cisco device?
29
a. Save my call history locally on the device and
update as needed in the future.
b. Remove call history on Cisco device when my
mobile device is in not range.
c. Not shared, but I would like to dial from my
cellphone’s call history & have it dial through
my Cisco device.
d. I don’t like my mobile call history shared on a
Cisco device at all.
e. Other
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public 30
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Would this feature be useful for you
or some people in your company?
31
a. Yes, for me
b. Yes, for some people at work
c. Yes, for me & some people at work
d. No
e. Not sure
Mobile Device as a Second Line
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public 32
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Would this feature be useful for you
or some people in your company?
33
a. Yes, for me
b. Yes, for some people at work
c. Yes, for me & some people at work
d. No
e. Not sure
Improved audio experience
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Would this feature be useful for you
or some people in your company?
34
a. Yes, for me
b. Yes, for some people at work
c. Yes, for me & some people at work
d. No
e. Not sure
Eye-level video experience
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Would this feature be useful for you
or some people in your company?
35
a. Yes, for me
b. Yes, for some people at work
c. Yes, for me & some people at work
d. No
e. Not sure
Wireless Streaming of Content to Monitor
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Would this feature be useful for you
or some people in your company?
36
a. Yes, for remote workers
b. Yes, for branch offices
c. Yes, for all locations
d. Yes, for a & b
e. No
Dedicated Wi-Fi Hotspot
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Would this feature be useful for you
or some people in your company?
37
a. Yes, for me
b. Yes, for some people at work
c. Yes, for me & some people at work
d. No
e. Not sure
Automatic VPN
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Would this feature be useful
for people in your company?
38
a. Yes, for smartphone
b. Yes, for tablet
c. Yes, for tablet & smartphone
d. No, wall power is ok
e. Not sure
Battery Charging
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
How would you like to connect your mobile device
to the public Cisco device?
40
a. Tap(s) on mobile device
b. Tap(s) on Cisco device
c. Secure method like a password on
mobile device
d. Secure method like a password on
Cisco device
e. Other
© 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Would this feature be useful for you
or some people in your company?
41
a. Yes, for me
b. Yes, for some people at work
c. Yes, for me & some people at work
d. No
e. Not sure
Extension Mobility
Perceptions of BYOD

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Perceptions of BYOD

  • 1. Forward-looking statement This session contains projections and other forward-looking statements regarding future events or the future financial performance of Cisco, including future operating results. These projections and statements are only predictions. Actual events or results may differ materially from those in the projections or other forward-looking statements.
  • 2. Perceptions of BYOD (under NDA) CUG-1011, 10am – 11:30, July 27th, 2013 Travis Durbin Design Strategist
  • 3. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Complexity 3 Insights Themes Interoperability Solve Users’ Needs w/ Budget Wireless Experiential Reliable and Secure
  • 4. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Solutions 4 3 Key Areas: Seamless Integration Advanced Functionality Simplify Workflow } 1 2 3
  • 5. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Agenda Presentation  BYOD Trends and Challenges – Fact or Perception  UX Methodology – Insights to Solutions 5 Demo  Embrace Strategy Overview  Primary Use Cases  Feedback – Web Click – Likes / Dislikes
  • 6. BYOD Trends and Challenges
  • 7. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public BYOD Trends and Challenges 7 “Mobility is about staying connected to my clients no matter where I am.” CIO Agenda Survey, Gartner, 2012
  • 8. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Sales of Consumer Devices 8 PC and Non PC Sales, (Millions) — Deloitte, 2011 Future of the Tablet Market — Gartner, 2012  A combined 425 million non-PC sales trumps 415 million of PC sales  Tablets alone expected to sell 320 million units by 2015  According to Cisco, by the end of 2013 there will be more mobile devices on the planet than people.
  • 9. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Work is an Activity NOT a Place 9  Freedom to work their way  90% of organizations will allow personal devices for work use by 2015  70% of mobile professionals will conduct their work on personal smart devices by 2018 Gartner's Top Predictions for IT Organizations and Users, 2011 and Beyond
  • 10. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Sales 10 Insight “..what he wants when he wants it.” — Sam
  • 11. Fact or Perception? • How is personal and business overlap being managed? Mobility and Data Overlap
  • 12. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Personally Bought or Company Provided Voice and Video enabled or Voice only Soft phone vs. Desk phone Workplace or Work Space Wired and Wireless devices Touch vs. Tactile BYOD Trends and Challenges 12 "Rather than disappearing, the enterprise desk phone is changing roles, […] Others are seeing tablets as a new type of endpoint device that supplements the laptop and the desk phone.” — Brian Riggs, Analytics
  • 13. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Paradox of Choice 13 Personally Bought or Company Provided Voice and Video enabled or Voice only Soft phone vs. Desk phone Workplace or Work Space Wired and Wireless devices Touch vs. Tactile  72% of IT execs say that employees who bring consumer devices into the workplace are more productive  Executives want video for better work-life balance, AND also want better communication  70% of end-users spend 4 days a week at a desk Salire Parners (via McKinsey) IDC Consumerization of IT Study, 2011
  • 14. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Technology 14 Insight  Device choice means interaction choice  Mixing wired and wireless, touch and tactile input methods;  Multiple screens; connecting to an external display serves a purpose when there are multiple viewers.
  • 15. Fact or Perception? • How are remote employees equipped for calling? • Is video critical for collaboration? Paradox of Choice
  • 16. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public BYOD Trends and Challenges 16 “Many more devices will be connected to the network by the same person, often simultaneously.”
  • 17. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Education 17 Insight “I watch security closely, but I can’t take it with me easily.” — Mr. Gomez
  • 18. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Data Forecast 18 Worldwide Mobile Data Forecast 2010-2015 (Source: Cisco Visual Networking Index, 2011)  From 2013 to 2015 data traffic will increase by 349%; the second largest jump  Video is a big contributor with over 4 billion hours watched each month on Youtube  50 million tablets in 2011 to 320 million by 2015 is a 600% increase
  • 19. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Reading Documents Taking Photos / Video Email / Calendaring Video Conferencing 82% 50% 57% 10% 36% 27% 64% 33% Smartphones Tablets Smartphone and Tablet Activities 19 Mobility in the Workplace— Cisco, 2012
  • 20. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Healthcare 20  Emailing discharge instructions, education material;  Triage communications for urgent matters involving physician care vs. non-urgent. Insight “minimizing the number of devices makes our lives simpler.”
  • 21. Fact or Perception? • Single mobile device or multiple? • What functionality do you depend on most? Multiple Needs and Multiple Devices
  • 23. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Clearly the fewer devices you have to maintain the better. So if you have a universal dock that can take multiple devices, it would be great from my perspective. User Experience Methodology 23 Insights Themes Anything that takes up desk space is frowned upon. Mobile experience needs meets infrastructure opportunity Increase functionality and interoperability to reduce the footprint Softphones are a nice option, if they can be relied on Screen size is contextual; unique to the environment We continue to move away from wired infrastructure. Moving seamlessly would absolutely be something we would be interested in. “The more open to supporting BYO devices the More we see it is going to save money and not bring a cost for mobile devices.” “It is all VXI!” “ to have your monitor operate off of this without a cable which would be really – that would be awesome!” “Desktop space is a premium, I do not think there is room for another device to sit next to the desk phone, it is more than likely the iPad / Smartphone will replace the desk phone.” Mobile culture is not only embraced it’s depended on
  • 24. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Solution 24 Insights Themes Embrace Strategy}Paradox Of Choice Multiple Needs And Devices Mobility and Data overlap
  • 25. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Embracing BYOD Devices 25 Intelligent proximity for tablets and smartphones Mobility Call Transfer Phone Book Access Hot Desk Authentication Device ShiftingConvenient Messaging Audio StreamingWebex One Touch BYOD Docking ?
  • 26. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public 26
  • 27. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public How would you prefer to call a cellphone contact, with audio coming from the Cisco device? 27 a. Tap the name of person on mobile device b. Tap the name of person on Cisco device c. Prefer both a & b options d. Not interested in this feature
  • 28. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public How would you like your mobile contacts shared on the device? 28 a. Save my mobile contacts locally on the device and update as needed in the future. b. Remove mobile contacts on Cisco device when my mobile device is not in range. c. Not shared, but I would like to dial my mobile contacts from my cellphone & have it dial through my Cisco device. d. I don’t like my mobile contact list shared on a Cisco device at all. e. Other
  • 29. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public How would you like your mobile call history shared on the Cisco device? 29 a. Save my call history locally on the device and update as needed in the future. b. Remove call history on Cisco device when my mobile device is in not range. c. Not shared, but I would like to dial from my cellphone’s call history & have it dial through my Cisco device. d. I don’t like my mobile call history shared on a Cisco device at all. e. Other
  • 30. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public 30
  • 31. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Would this feature be useful for you or some people in your company? 31 a. Yes, for me b. Yes, for some people at work c. Yes, for me & some people at work d. No e. Not sure Mobile Device as a Second Line
  • 32. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public 32
  • 33. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Would this feature be useful for you or some people in your company? 33 a. Yes, for me b. Yes, for some people at work c. Yes, for me & some people at work d. No e. Not sure Improved audio experience
  • 34. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Would this feature be useful for you or some people in your company? 34 a. Yes, for me b. Yes, for some people at work c. Yes, for me & some people at work d. No e. Not sure Eye-level video experience
  • 35. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Would this feature be useful for you or some people in your company? 35 a. Yes, for me b. Yes, for some people at work c. Yes, for me & some people at work d. No e. Not sure Wireless Streaming of Content to Monitor
  • 36. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Would this feature be useful for you or some people in your company? 36 a. Yes, for remote workers b. Yes, for branch offices c. Yes, for all locations d. Yes, for a & b e. No Dedicated Wi-Fi Hotspot
  • 37. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Would this feature be useful for you or some people in your company? 37 a. Yes, for me b. Yes, for some people at work c. Yes, for me & some people at work d. No e. Not sure Automatic VPN
  • 38. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Would this feature be useful for people in your company? 38 a. Yes, for smartphone b. Yes, for tablet c. Yes, for tablet & smartphone d. No, wall power is ok e. Not sure Battery Charging
  • 39.
  • 40. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public How would you like to connect your mobile device to the public Cisco device? 40 a. Tap(s) on mobile device b. Tap(s) on Cisco device c. Secure method like a password on mobile device d. Secure method like a password on Cisco device e. Other
  • 41. © 2013 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Would this feature be useful for you or some people in your company? 41 a. Yes, for me b. Yes, for some people at work c. Yes, for me & some people at work d. No e. Not sure Extension Mobility

Editor's Notes

  1. 10:00 to 11:30 June 27th, 2013 we have 38 attendees. Room holds 150 Who uses their device for EMAIL, PHOTOS/VIDEO, HOW ABOUT PRODUCTIVITY APPZ. Our research shows each one of us has a different relationship to technology based on our age, geography and often times our companies choices. Whether limiting BYO devices or Embracing BYO devices Chances are strong that each of you have a device that is used for business purposes, and there is at least one picture child’s first steps or birthday party, at least one email from your new best friend, a recruiter in THE BAY or application, DROPBOX, that has both personal and work data IN THE BOX in front of you.   PERCEPTIONS OF BYOD IS about sorting through complexity, in order to do this properly we need your feedback. Promised to be an interactive session so, We’ll be asking you to USE THIS DEVICE as we pass some questions by you throughout this presentation. A little complexity Before we dive in…
  2. We sought to validating 24 features several customers and across verticals. Each had its own complexity…..therefore we have very little concensus, you see… Enhanced audio and video experience Mobile contact sharing Extension mobility
  3. For Design to fullfull these business and user challenges We were lucky to find 3 key focus areas: User Experience strategy had to encompass 3 key focus areas to overcome BYOD challenges. Enhanced audio and video experience Mobile contact sharing Extension mobility
  4. On top of this Complexity layer. We’ll take a look at a few irreversible trends driving sweeping changes to the way we use mobile devices…insights from the field, across verticals Webclick There are certain trends where we’ll ask you to take out your mobile device to pose a multiple choice question to answer. Fact or perception At the end of each trend section, we’ll ask if these trends are “ a fact or perception?” There is no wrong or right answer here, but it will help us understand what is happening in your companies. Along the way exposing some UX methodology for framing strategies and products. In today’s Demo, We have the pleasure of having Mr. Reeder, SR. PRODUCT Mgr. provide a STRATEGIC OVERVIEW of the Embrace Strategy. WE HAVE MS Chery Li, who will present the primary use cases for this strategy, and Ms. Hannah Faye Chua eliciting feedback through videos that demonstrate some use cases we’re hoping to understand abit more about to enhance the UX , and during this… We would like to get your first impression feedback capturing likes and dislikes. How does that settle with everyone? If I stay on track the first part should not exceed 45 minutes. ------------------------------- I may design a sheet for folks to fill in as they listen to UX methodology. ----- Meeting Notes (6/10/13 16:13) ----- embrace byod strategy
  5. BEFORE WE DIVE — IN CAN WE HEAR FROM A FEW FOLKS, WHAT KIND OF THINGS ARE HAPPENING IN YOUR COMPANIES AROUND BYOD?
  6. The first trend is on mobility and its relation to data overlap and likely to be irreversible – if mobility is about staying connected, what happens with the data? Chief information officers (CIOs) now rank mobility as the number 2 technology priority, according to Gartner. Four years ago it was number 12. In this a top concern is DATA OVERLAP as long as people work, they will find clever way to stay connected and productive while mobile. With the way lines are blurring between work time and personal time, the lines are blurring between the devices in which content is consumed and created AND WHERE Lets take a look at what ENABLES THIS CHALLENGE. Sale of Consumer Devices --------------------- WEBCLICK: Of the three choices, which are of most concern. Liability Separating corp from personal – personal activities remain separate from business responsibilities Mobile device management – provisioning apps, password protection, wiping the device if lost or stolen There have been a number of lawsuits; A lawsuit currently winding its way in a federal court in Chicago claims that the city owes some 200 police officers millions of dollars in overtime back pay because officers were pressured into answering work-related calls and emails over department-issued BlackBerrys during off-hours. While this particular case doesn't involve BYOD, there's no question BYOD blurs the line even more between work life and personal life. ------------------ Bring Your Own Device (BYOD) has become one of the most influential trends that has or will touch each and every IT organization. The term has come to define a megatrend occurring in IT that requires sweeping changes to the way devices are used in the workplace. It is about end users being able to use the compute and communication devices they choose to increase productivity and mobility. These can be devices purchased by the employer, purchased by the employee, or both. BYOD means any device, with any ownership, used anywhere. Historically employees were provided with computers that were the most advanced tools available. But with the explosion in consumer devices, including netbooks, tablets, and smartphones, employees were using the most advanced productivity tools in their work and personal lives. Employees began asking the IT organization: why can’t they bring these tools to work? IT initially rejected the idea due to security reasons and the inability to support more than a handful of devices. Moving to a BYOD strategy allowed employees to use personally owned devices and allowed IT to offer a wider variety of corporate owned devices.
  7. In the last year, the INCREASED SALES OF CONSUMER DEVICES continues persistence by end-users demanding to leverage their tablet computers and smartphones to extend their productivity, even if they had to purchase devices themselves, Research done by Deloitte in 2011 separates PC (BLUE) from NON-PC sales (Green)
  8. THERE IS a growing demand in the freedom to work your way. Especially, with gen X and Y (28 – 45) Gartner research predicts 90% of organizations will allow personal devices for work use. 70% of mobile professionals will conduct their work on personal smart devices by 2018.
  9. As a means to test early assumptions we included Ethnographic research as an approach to collecting data. For those unfamiliar with Ethnography, it is much like a season of “Undercover Boss”, without the make up or extreme disguise. It’s talking or observing people in their natural habitat – everyday life. For me this often results in a NARRATIVE to communicate user or design challenges TO THE TEAM NARRATIVE: “Sam…. carries the latest iPad 2, which enables his philosophy of having “what he wants when he wants it.” When Sam travels for business (which is often), he likely only carries his iPad and mobile phone, trying to leave his laptop at home. He expands, by stating this is “all I need for what I am doing.” With conviction, he supports this statement by adding that he has adapters that plug into a screen for presentations, he has the “dropbox” application downloaded for document access, syncing software and even an app.. Called “shotbox” for view live broadcasts over 3G or Wifi. From this conversation I extracted 4 key insights: Desires to stay connected even while mobile; Access to virtual desktop and files through applications; Takes his tablet to minimize carry-on burden; Device used to give work presentations and personal endeavors.
  10. Separating data, more consumer devices, work as an activity rather than a place is blurring work and personal time.
  11. Get out your devices a question is next The next trend is THE PARADOX OF CHOICE — as if more mobility and devices wasn’t enough. Bombarded by choice, un relenting technological advancement provides the means to multi-task in more depth , where there are more options, AND the options are becoming more complex –
  12. Furthing choices — whether a workplace or a work space Pairs well with 75% of business leaders who believe “in-person” collaboration is critical Many analysts and experts believe it is unlikely that a large enterprise will be best served by going ALL Mobile. Suggesting the need for both Wired and Wireless devices. One customer shared with us they were completely wireless as a matter of fact they said, “anything plugged in is considered a step backward.” Making smart choices in wired and wireless devices; and workplace or work space ever so critical OPTIONS.
  13. Recently I observed, President of Innovation games Luke Holmann launch a game demo, using his ipad and keyboard dock accessory to simulate a laptop, lending to the first insight here… Mixing touch and tactile input methods. While touch is more intuitive, it sometimes limited in accuracy. Here, a tactile keyboard is needed to quickly type in a long url The external screen serves a purpose when there are multiple viewers / attendees.
  14. More complex choices, very little effect.
  15. Have your mobiles handy To further complexity around the paradox of choice — we’re seeing is Multiple Needs and Multiple Devices with a fragmented experience due to low bandwidth and high device activity on lots of devices — Which device is of most value to your productivity throughout the work day? Smartphone Tablet Laptop Desktop Many more devices will be connected to the network by the same person, often simultaneously, and likely lead to a large increase in connected devices. It could quite possibly be a game by asking “Is it merely a perception or a reality?” Probe the audience on “how its real to them?”
  16. Mr Gomez After School Principal has two to three devices each time I see him. Computer plugged in and placed on a rolling cart. He watches security closely, inside / outside both kids and adults. Next to it our dependable 7920 series wifi phone for calling teachers on campus. And his own Mobile device running Android.
  17. 5/15 Naturally Devices are part of everyday Activities tend to lead to Applications – Looking at data usage ON an average network per Month from 2010 to 2015 you can easily see the steady increase over time. Video is a big contributor with over 4 billion hours watched each month on Youtube More than 20% of Youtube view come from mobile devices 72 hours of Youtube video are uploaded every minute To sum this up the more desire to connect while mobile, leads to more collaboration rich media applications the higher data traffic across networks A big question we have is how networks LAN / WIFI /
  18. Summarize A recent cisco sponsored survey that went to 80 Enterprise decision makers, said they do these activities of smart phones and tablets. Many smartphones and tablets are as capable as laptops and PCs, enabling a new class of uses and applications. There is speculation that in the future a single device will be used for all needs: computing, communications, and applications. READ STATS… Would anyone like to share their primary use for their smartphone or tablet?
  19. We do not think about these activities as Critical until we put them in context. activities on multiple devices; both smartphones and tablets We had the opportunity to ask how devices are being used at a hospital in Colorado. First off “minimizing the number of devices makes their lives simpler.” Caretakers often went against company policy to carry their own personal mobile devices while on duty. Finding clever ways to carry them.
  20. In terms of MULTIPLE NEEDS AND DEVICES, Fact or Perception? What’ happening in your company?
  21. we’ve shared with you some trends on our minds SOME Ethnographies, Narratives, and in just a few minutes SOME primary use cases driven by our EMBRACE STRATEGY Before we do that we want to share the next step in USER EXPERIENCE
  22. Taking a comprehensive look at THE data TO EXTRACT Insights from our analysis transforms into themes and form grounded themes strategic opportunity Mobile culture is embraced in the workforce; Screen size is contextual, its unique to the collaboration environment There is a softphone migration, it’s a nice option to have; Existing infrastructure presents deployment / experience challenges Reduce product footprint and increase functionality and interoperability Transition to Product overview and Demo ----- Meeting Notes (6/18/13 10:55) ----- summarize seamless integration advanced functionality simplified workflow
  23. To summarize, Complexity from various customer needs, compounded by trends; mobility, data overlap, paradox of choice, multiple needs, multiple devices has presented UX with new opportunities. Focusing on seamless integration, advanced functionality TO simplify workflow. To share more about the solutions in place, Let’s put our hands together for Mr John Reeder who will share an overview of our Embrace Strategy. Thank you!! Enhanced audio and video experience Mobile contact sharing Extension mobility
  24. We went to test these data points with customers… asking questions around mobility, features such as presence and video calling In a retail setting we heard “DESKTOP SPACE IS A PREMIUM, there isn’t room for another device to sit next to the desk phone.” Using an observation framework AEIOUS : A – ACTIVITIES like getting attacked by a BEAR, E – Environments SUCH AS THIS Hand crafted desk, I – Interactions, Phone, Computer , Pen or Bow and ARROW, O- Objects information stuck to the desk , U – Users usually many end users from Retail experts to Store manager. Leading to INSIGHTS SUCH AS WORK A ROUNDS: INSTEAD OF PLACING DEVICES ON THE DESK, THEY CARRIED THESE DEVICES, COINING THE PHRASE “THE BATMAN EFFECT”. MOBILE PHONE, EARPIECE, BARCODE SCANNER, PRICING GUN . ALL THEir missing is a bat mobile. READ OTHER INSIGHTS • Desk phones are not going away anytime soon. Frost & Sullivan3 cited significant investment and innovation in the IP endpoint space. The analyst said that, "Many vendors are launching new models and enhancing their product portfolio; transforming phones into more intelligent devices with touch-based displays, HD voice, video capability, and functionality beyond basic telephony". A variety of job roles and tasks create a variety of needs making End users a major stumbling block for unified communications managers who want to transition to soft phones. READ ----- Meeting Notes (5/27/13 21:18) ----- organize thoughts better
  25. The Future Is All About enabling choice but goes beyond the Desk phone and Beyond just voice. In an Economist Report titled Power of in Person – 53% STRONGLY AGREE THAT VIDEO ENABLES RICHER AND MORE PRODUCTIVE BUSINESS RELATIONSHIPS. Executives want video for better work-life balance.
  26. Adding to it The revolution in enterprise communications has resulted in new ways for companies to increase productivity and build competitive advantage — whether BYOD or Company provided. Choice will be based on the interoperability of basic and advanced functionality across each work space. 77% of executives say collaboration technologies improve speed of access to knowledge. One mid-market customer told us they give the latest iPad to every employee as part on their onboarding package. When we ran a concept by them, they ranked WIFI DIRECT / AND SEAMLESS MOVEMENT BETWEEN MOBILE DEVICE AND STATIONARY DEVICEs AS MUST HAVE TECHNOLOGIES.
  27. With the growing expectation of being able to access content on any screen, here is a scenario — Right to left – imagine your running ANYCONNECT so getting email and calendar invites on the road, AND ITS COMMON… on your way to the office you pull in to a gas station to top off the tank. As you fill up you hear that ole familiar beep so you dare yourself to glance at your screen — you’ve received an urgent invite to demonstrate a new product concept to a group of engineers, IN CHINA. This is the only time they can meet. You finally get to the office and quickly access your files through your virtual desktop. You join the webex on your laptop and HAVE IT CALL YOUR DESKPHONE for quality utilizing the external monitor and camera to see everyone present for the demo. ---- Imagine media as mobile as you are when on a secure network. Sharing content on the largest screen available to you wherever you are. (like Apple’s airplay technology, a video Through access, edit, create content someone can use multiple devices for the same tasks like: lookup / find, communicate, edit/create, check-in/status, and discover/explore. to Access is the ability to view and interact with the same content or features across more than one device.
  28. With the growing expectation for accessing content, there is a shift toward moving data ACROSS MULTIPLE SCREENS from one device to another seamlessly and intuitively; and very likely wanting to use best suitable screen for the information WHETHER IT BE TOUCH SCREEN OR NOT. One customer told us “… ---------POTENTIAL WEBCLICK What is the average number of screens – computers, monitors and mobile devices and phones sitting at you workspace. 1-3 3-5 More than 6 How many of those are touch- screen? 1 2 3 or more
  29. 5/15 Naturally Devices are part of everyday Activities tend to lead to Applications – Looking at data usage ON an average network per Month from 2010 to 2015 you can easily see the steady increase over time. ----------- Read bullets Data traffic will increase by 349% Video is a big contributor with over 4 billion hours watched each month on Youtube More than 20% of Youtube view come from mobile devices 72 hours of Youtube video are uploaded every minute To sum this up the more desire to connect while mobile, leads to more collaboration rich media applications the higher data traffic across networks A big question we have is how networks LAN / WIFI /
  30. In regards to Evolving Touch and Multi-screen Is it Fact or Perception..?