These same trends are also affecting other industriesFor example, retailers are seeing a huge return from using wireless mobile devices to get customers to convert on purchases. Studies show that users who bring in a coupon on their mobile device are 30% more likely to convert or purchase the promoted product or service. A recent study by Gartner also showed that mobile couponing was one of the top activities consumers who use mobile devices for shopping.
TowerGroup estimates that efficiency increases 20% to 30% because the transmission of information is on demand and more efficient than the traditional process of taking notes and photos and using them later to compile a report. The mobile solution reduces a two-step process to a one-step process.
48.9% say the iPad helps them be more responsive to clients
We have talked about quite a few security challenges today and approaches to address them. But with so much change upon us, where should an organization start. One approach is to perhaps ask yourself and your organization some questions that might help you answer how your security strategy is ready to address these changes and enable the business:Are you exploring new business models in the cloud?Do your employees use their personal smart phones/tablets/PC/other for work?Are you protected against vulnerabilities introduced by collaboration tools and social media sites?Do you proactively protect your business against newest threats? How do you cope with zero day threats? What are your compliance needs? Are you meeting them?Are you enforcing the same security policies consistently across your organization? Are your security operational cost rising with increased security complexity?
A recent Cisco Connected World Report shows that employees expect to have more flexible work options. For many, such flexibility is even more important than salary. IDC predicts that in 2012, the number of mobile devices is likely to reach 462 million, exceeding PC shipments.Such increased access methods and devices present major challenges for many organizations, as they try to maintain a high level of security while supporting productivity and work flexibility. Some specific challenges include:1) Mobile workers need access to resources on the internal network from anywhere, and they also need access to cloud-based services.2) The large number of user-owned mobile devices and many different types of these devices make it difficult for organizations to identify the devices and to ensure policy compliance.3) Without proper protection, data residing on the mobile devices becomes a high risk of corporate data loss as well as compliance violations.
That’s pretty incredible, but just how much is our hunger for always-connected data growing? Globally, mobile data traffic will grow 26-fold from 2010 to 2015, a compound annual growth rate of 92%. This is getting interesting.
that’s over 15 billion mobile-connected devices just four years from now. And these mobile-connected devices will generate as much traffic in 2015 as the entire global mobile network in 2010.
In addition to the multi-dimensional complexity of the internet edge, the traffic traversing the internet edge is richer than ever before. Not many years ago the workstations were locked down and all the applications that you needed to use or access were installed or explicitly made accessible by IT on the your machine. If you needed a sales app or a finance app, IT would come and install the application or the fat client on the user’s machine. Today the situation is dramatically different. While email was one of the first applications enabling the borderless internet edge experience, the traffic today is much more complex and includes application types like web surfing, video, audio, SaaS, applications tunneling over the Web (IM, P2P). With more and more traffic going over the Web, HTTP has become the new TCP.It is becoming more and more of a common site where employees are logged into WebEx, Enterprise Email, Facebook / LinkedIn, their personal email – all at the same time, thus blurring the lines between business traffic and personal traffic at the internet edge. While this has in many ways improved collaboration and productivity, it raises new challenges for effective management of this traffic.
Imagine what this could mean in a healthcare setting.A busy doctor doesn’t have time to sit down at his desk to get info on what patients he needs to see and their medical background.So what if that doctor were to buy an iPad on his lunch break?
He’d have to talk to the IT person about having the device onboarded..The IT manager tells the doctor that can self-provision his access and “onboard” the device and the network will apply all the correct policies and facilitate installation of approved apps Since he wants full access, he needs to accept an MDM client for security. Things like remote wipe and data loss prevention are critical to keeping the company network secure.Luckily, the Cisco infrastructure can help him apply these policies automatically, without IT intervention
The doctor is alright with accepting all these security configurations. He knows that with the right network set-up, he can rely on his mobile device to help track his patient visits and tell him who’s on his rotation.
When he goes into a treatment room to see his patient…
…he can pull up their EMR and x-ray images on his tablet.Cisco’s Aironet 3600 and WLAN controller actively avoids RF interference from the in-room blanket warmer with CleanAir technology.And his iPad, which is a “one spatial stream” device – it’s a slower 802.11n speed – is actively accelerated by the access point using Cisco beamforming technology called ClientLink. The new ClientLink 2.0 technology now accelerates 802.11n devices in addition to legacy 802.11a/g.If he discovers that he needs to consult another specialist, he can use his mobile device to facilitate this collaboration using Jabber, the same application he uses on his hospital-issued laptop.
All of this requires secure access to the hospital network. But that can be more complicated than it sounds.IT engineers need to ensure that all the different users in the hospital can get on the network with different levels of access. And depending on how secure their device is, they might need different levels of access even for the same person.Cisco’s Identity Services Engine, or ISE, monitors for policy changes, consumes posture information from MDM, and applies contextual policy to make sure he gets the right amount of access.And it ensures that his patient is also given the right level of access to look at a filtered version of her EMR, her doctor’s notes on their discussion, and check her email while she’s there. The network needs to allow her to do this – but without letting her access the hospital’s entire set of secure patient files. This was already in here, but we just didn’t really show it on screen. Let’s pull up her device and show Policy: Patient Access, with access to:My RecordsTrack this VisitInternet Access)
Our doctor then visits a teaching hospital to deliver a lecture…
When she arrives at the lecture hall where he teaches his class, ISE recognizes that he is faculty and applies policy that gives her access to video facilities along with class content, collaboration apps and student records. Policy: Faculty
As her students take their seats, they connect their Android devices, iPads, and laptops using the different ISE policy applied to students, which allows them to access the internet, class content and collaboration apps.
When the class begins, she multicasts a video on green technology to the 100 students seated in the lecture hall
When one of her students using telepresence asks a question, she diagrams the answer on an electronic whiteboard and emails the student her notes so she’ll have it to reference later.
Her students rely on network access not just in the classroom, but basically everywhere they go.Upon leaving class, one of these students heads to her favorite clothing store to buy something for her big date that weekend.When she walks in, her iPhone automatically authenticates onto the Wi-Fi hotspot network.Do we need to say something there highlighting a feature of this technology?
A pop-up window on her phone welcomes her back to the store and suggests some new arrivals that complement her past purchases and are available in her size.Policy: Loyal Customer, with access to: Account History SpecialsInternet access
She tries them on virtually, and when she finds one that she’s interested in, she clicks the “find” button. Using Ciso-Qualcomm technology, her phone then helps her navigate to the right location in the store.
After she finds the perfect item for her date, a clerk approaches with a mobile POS device, completing her transaction. Policy: Sales Representative, with access to:Customer ERPEmployee NewsInventorySpecialsInternet access
After completing his purchase, the doctor goes on break. He needs to go see his insurance agent about a recent fender bender.After driving to the office, he goes inside to meet his agent and is intrigued by the workspace which is all-wireless and run mostly using Cius tablets.
His agent meets him in the parking lot to look at the damage to the clerk’s car.They take some photos of the dents and discuss the claim process. Since the agent’s Cius is connected using an AP 1550, she can stay connected to the WiFi even in the parking lot.<click>The agent is able to use the Cius camera to add photos of the damage directly to the clerk’s file.Since ISE recognizes her as an employee, she’s granted automatic access to the customer’s ERP and company information like a list of approved repair shops . Policy: Adjuster, with access to: EmailCustomer ERPApproved repair shop databaseInternet access Policy: Policy HolderMy Policy Internet access<click>After taking all the photos, she brings up a list of approved auto centers that can fix the doctor’s car. She emails the list to the doctoralong with a copy of the claim.The doctoris able to open both of these items using customer access to their network. And since they’re protected by ScanSafe, he can be secure that the files have already been scanned to make sure they’re free of malware.
At the end of the day, our IT manager that helped the doctor self-provision checks his dashboard to see how the network is looking for a user standpointHe sees performance of VOIP and WebEx with HD video are doing great.He receives an “Unauthorized Access Attempt” alert and opens Prime Infrastructure to investigate – it was an employee trying to access financial records on an unmanaged device – the network disallowed access.
And you can do it without putting a huge burden on IT. The challenge of dealing with the wave of new devices risks creating management problems and escalating your OpEx as you hire more technicians and buy more troubleshooting products.But with Cisco’s BYOD+ solutions, you can build access and single-point management into your network architecture, lowering your OpEx through integrated workflows and simplified troubleshooting.
These are just a few examples of how Cisco helps IT deliver “experience-centric” mobility solutions go beyond BYOD to secure, optimize and manage multiple user, device and application types.So why should you choose Cisco?