SPARK 2016: Those Who Tell the Stories Rule the World
See Shane Snow's keynote presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com. The number one marketing skill — and business skill for that matter — of the next decade is neither coding nor emotional intelligence nor Snapchat: it’s the ability to tell truly compelling stories. Shane Snow, founder of Contently, author of Smartcuts, and correspondent for Wired and Fast Company, shows how storytelling will be the key driver of 21st century business growth — and he has the data to prove it. In his signature blending of entertaining narrative and science, Snow shows why stories work at a neurological level, how both businesses at large and individuals who work in them can — and must — harness the power of story to build relationships and make people care, and how to use storytelling to break through the hurricane of noise that marketers face today.
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SPARK 2016: Those Who Tell the Stories Rule the World
- 11. Another story
- 17. Tens of millions of dollars
- 20. 20
- 24. “Can I go again?”
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- 32. Research: “Storytelling can break down barriers to foster compassion, tolerance, and respect for difference.”
- 33. Research: “Storytelling has an impact on participants’ interpersonal relationships, empathy, and sense of connectedness.”
- 36. Businesses have always wanted to do this.
- 37. 37
- 42. “We are a media company now.” –David Beebe, Marriott vice president of global creative.
- 43. Stories are a smarter way to do marketing.
- 44. Stories are a smarter way to connect with people.
- 45. Content marketing industry jumps 20% in a single quarter
- 46. 46
- 47. How?
- 48. How do you win attention?
- 49. And how do you get results?
- 50. a.d. 1500 50
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- 60. 60 The Daily Gossip By Antonio!
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- 64. Figure out what the audience wants first, then figure out the technology to use. (Most of us do this backwards.)
- 65. How you publish is as important as what you’re saying.
- 67. 67
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- 69. 69 CONNECT
- 71. 71 The Daily Gossip By Antonio! CONNECT
- 72. 72 The Daily Gossip By Antonio! CONNECT
- 73. 73 The Daily Gossip By Antonio! CONNECT
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- 79. 79 V.S.
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- 83. 83 V.S.
- 84. 84
- 85. When content is everywhere, go deep.
- 87. The pattern!
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- 89. 89 CONNECT
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- 109. 109 The faster you crank The Flywheel, the faster you can make storytelling work. CONNECT
- 110. 110 0 2500 5000 7500 10000 1600s 1800s 1900s 2000s The Daily Gossip By Antonio! ALMOSTNOONEEVERYONE
- 115. STORY MATRIX
- 116. Interests & values Company & customers Products & services STORY MATRIX
- 117. Timely Seasonal Evergreen Interests & values Company & customers Products & services STORY MATRIX
- 118. Timely Seasonal Evergreen Interests & values Company & customers Products & services STORY MATRIX
- 119. American Express OPEN Forum z
- 120. Timely Seasonal Evergreen Interests & values Company & customers Products & services STORY MATRIX
- 121. AmEx Small Business Saturday z
- 122. Timely Seasonal Evergreen Interests & values Company & customers Products & services STORY MATRIX
- 123. z GE Reports z
- 124. Timely Seasonal Evergreen Interests & values Company & customers Products & services STORY MATRIX
- 126. Timely Seasonal Evergreen Interests & values Company & customers Products & services STORY MATRIX
- 127. Telling products’ stories @ Groupon z
- 128. Timely Seasonal Evergreen Interests & values Company & customers Products & services STORY MATRIX
- 129. 129 How should we connect with our audience? CONNECTCONNECT
- 130. B2B B2C
- 135. B2B BRANDINGCONVERSION OWNED SITE EMAIL Linkedin Youtube Twitter Youtube Facebook Chat Instagram B2C
- 141. 141 How do we optimize our storytelling? CONNECTCONNECT
- 149. 149 Data via
- 150. 150 CONNECTCONNECT
- 151. This is bigger than marketing.
- 157. Storytelling can change everything about the way we work, live, and do business.
- 160. So let’s do that.