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Spark 2017: Contagious Media: How and Why Things Go Viral by Paul Berry

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Spark 2017: Contagious Media: How and Why Things Go Viral by Paul Berry

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Spark 2017: Contagious Media: How and Why Things Go Viral by Paul Berry

  1. 1. Contagious Media The creative process which combines product, content, people with a moment in time to create things that spread
  2. 2. Why Do People Share, Really? MIT’s Reasons vs ITMO (Inability To Move On)
  3. 3. The Viral Creator’s Handbook A Process You Can Follow
  4. 4. Small Fluid Team Feeding off of each other. FUN
  5. 5. Pizza and Beers Brainstorm Phase
  6. 6. Find the Flaw Critic Mode
  7. 7. Invite Heavyweight Guests Mock Launch
  8. 8. Redo Everything Build to Beta
  9. 9. Plotting for Launch Leave multiple points of viral entry
  10. 10. Find/Build Your Launch Platform Hunting for Truffles vs Producing at Scale

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