Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SPARK 2016: How My Podcast Got Over 1.5M Downloads in 1 Year

1,115 views

Published on

See Nathan Latka's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com

Published in: Marketing
  • Be the first to comment

SPARK 2016: How My Podcast Got Over 1.5M Downloads in 1 Year

  1. 1. Founder Heyo (Acq.) & Host of “The Top Entrepreneurs” on iTunes I’m Nathan, @NathanLatka
  2. 2. Top Podcasts Business screeshot
  3. 3. Top Episodes Business screeshot
  4. 4. Podcasters are Liars “I just crossed 1,000,000Downloads!”
  5. 5. 0 157 36541 60593 190417 141854 191555 287176 280169 -50000 0 50000 100000 150000 200000 250000 300000 350000 June July August September October November December January February 2015 2015 2015 2015 2015 2015 2015 2016 2016 Total Monthly Downloads
  6. 6. Trailing 60-90 Day Downloads 610030 Episodes Published Feb 2016
  7. 7. Trailing 60-90 Day Downloads
  8. 8. January Breakdown 138k/287k4604 downloads/day x 30 days = 138k
  9. 9. January Breakdown 48%From New Episodes Meaning 52% of total monthly downloads come from legacy episodes, advantage goes to longer running shows
  10. 10. Smart People Ask This: How many downloads do you get per episode you publish in the first 12 weeks it’s live?
  11. 11. Optimize for Ranking New Subscribers Over Last 7 Days Weighted average last 24, 48, 72 hours
  12. 12. Optimize for Ranking 24 Subscribers 1 day 24 Subscribers 8 days >
  13. 13. Optimize for Ranking 24 Subscribers 1 week 24 Subscribers 3 weeks >
  14. 14. Optimize for Ranking Could be you!
  15. 15. Optimize for Influence 573k to 30k in 24 hours Ray Edwards Book Mention
  16. 16. Optimize for Influence Ray Edwards
  17. 17. Optimize for Influence Ray Edwards
  18. 18. Optimize for # Downloads screeshot Ramsey 8m/mo (daily show): 266k per episode
  19. 19. Per Episode Patterns screeshot
  20. 20. Live Call To Action (CTA) I Use: Text “Nathan” to 33444 (1 email and phone # opt in per every 253 unique downloads)
  21. 21. Optimize For Money $$$?
  22. 22. Your 30 Minute Episode: 4000 DL/Episode, $15-$50CPM
  23. 23. Your 30 Minute Episode: 4000 DL/Episode, $15-$50CPM $50 CPM x 4 = $200 per or $600 per episode
  24. 24. Money Multipliers: Add Placements Add Placements $50 CPM x 4 = $200 per block x 6 blocks per episode = $1200
  25. 25. Money Multipliers: Incr. Frequency Publish Weekly, Make: $4,800/Month Week: 1 2 3 4 $: 1200 1200 1200 1200
  26. 26. Money Multipliers: Incr. Frequency Publish Daily Make: $33,600/Month Week: 1 2 3 4 $: 8400 8400 8400 8400
  27. 27. Money Multiplier Levers 1. Increase placements per episode 2. Increase show frequency 3. Increase downloads 4. Increase CPM
  28. 28. Nathan@NathanLatka.com Phone: 7034312709 I’m Nathan, NathanLatka.com/TheTop
  29. 29. Money Multiplier Levers
  30. 30. Email:NathanLatka@gmail.co m Phone: 7034312709 I’m Nathan, NathanLatka.com/TheTop

×