1. Stop talking Architecture
& start talking Business Value
using IT4IT
Tony Price
Erik van Busschbach
HPE Software Services
25th April 2016

2. Agenda
–Introductions
–Using IT4IT to deliver business value
and improve communication
–Using IT4IT and agile methods to
transform and improve business service
delivery
–HPE customer case studies using IT4IT
– Some key “Lessons Learned” in adopting and using IT4IT
–Questions
2

3. Introducing your speakers
3
Tony Price
– Director WW IT4IT strategic consulting
– HPE SW Services
Erik van Busschbach
– WW Chief Technologist IT4IT
– HPE SW Services

4. Real life statements
4
Myself to Erik van Busschbach 4 years ago My partner (AKA the Boss)
Architecture ….. Oh god don’t start speaking TOGAF …
I never understood those people
Who cares about the plumbing – I want to talk soft
furnishing
Recent Global head of Operations meeting
Cloud, Devops, SIAM, Security, IOT, aaS …. Welcome to
my world & now you want to add architecture on top of
my workload! When will I magic up the time!
Recent CIO meeting Recent global head of operations meeting
Deputy CIO Global Financial Services CIO Global FMCG Organisation
Architecture is boring I only care about the architecture when something has
gone wrong – when everything is working its invisible
I don’t have the time to think architecture – my business
is running too fast

5. 5
At last I can
Express IT in terms of a value chain
and value streams – words that people
understand
Prove that IT is delivering value
(using the value streams)
Stop talking about point solutions and
lift the conversation to how the lifecycle
approach delivers true value
Speak a language the business can
understand
IT4IT
Improves
Communication!
I IT4IT
VALUE
IT4IT is
Brilliant

6. Consumer demands are rapidly changing; on-demand
Must support baby boomers, gen X, millennials and beyond
6
Gen Z
2000-present
Children
The first generation never to have
experienced the pre-internet world
Millennials/Gen Y
1980-2000
Early teens to early 30s
Demanding, internet savvy, instant
gratification. The iPad generation
Gen X
1965-79
Early 30s to mid-40s
The ‘focused, keep your heads
down generation”
Baby Boomers
Pre 1965
Late-40s+
Regarded in the West as the “have
it all” postwar generation

7. The key to value
7
Value
Is only When its
value is
Valuable Valued

8. Find the right balance between Faster – Better – Cheaper – Safer
© Hewlett-Packard Enterprise 2016

9. Business models are changing, and IT services must shift
9
You get what you are given
You get what you want, plus what you
didn’t know you needed
…and of course, must always be better, faster, cheaper and safer

10. Day to day IT operations are evolving
Support multi-model service delivery
Digital IT
Plan Source
OfferManage
New
Style
Traditional IT
Plan
Build
Run
Industrialized IT
Plan Build
DeliverRun
New
Tech
Reality: working smarter across the continuum and in all modes

11. Transforming IT impacts every aspect of your organization
Change the lens in which you view your business

12. IT4IT™ The Open Group standard to Run the Business of IT
Technical Standard2011 2012 2013 2014 2015
IT4IT
2.0 Std.
10/2015
RA 2.0
(level 3)
7/2015
RA 1.2
(level 3)
3/2014
RA 0.5
(level 1)
8/2012
Value
Chain
9/2011
RA 1.3
(level 3)
10/2014
RA 1.0
(level 2)
1/2013
• ~5000 downloads
• ~800 organizations
• ~74 countries
• Pocket Guide “Hot Seller”
• ~600 downloads
Original Consortium
IT4IT™ is a trademark of The Open Group
• Shell
• Hewlett-Packard (IT & SW)
• Achmea
• MunichRe
• Accenture
• Pricewaterhouse Coopers
• University of South Florida
• AT&T
IT Operating Model
Describes the structure of IT management
IT Reference Architecture
Prescribes the functional & information architecture
Consumer-centric service model

13. HPE IT value chain solution supporting the digital enterprise
IT Customers
Traditional IT
RunBuildPlan Deliver
Business Service
Consume
Provide
Application Service
Consume
Provide
Platform Service
Consume
Provide
Infrastructure Service
Consume
Provide
Strategy
to
Portfolio
Request
to
Fulfill
Detect
to
Correct
Requirement
to
Deploy
Service broker
Service integrator
Service supplier
Plan Source Offer Manage
IT Management software solutions

14. Our IT value chain approach – think big – start small – iterate
Confirm
value
Start
Agile
delivery
Prove
realized
value
Validate
customer
priorities
Journey
to value
experience

15. Real life actual examples – value focused
15

16. IT4IT as the end goal (Global FMCG example)
16
Fantastic
Architecture
Superb road
maps
Happy
Architects
 IT not
delivering
the value
Unhappy
business

IT4IT viewed as the end goal rather than supporting the end goal
IT4IT evangelist
Without adoption value will not be realised
No mention of Value

17. Taking away pain…just happens to be IT4IT – Global Finance
17
True
Business
Pain
identified
Use Cases
associated
with pain
Potential
value
identified
Agile
approach
Regular
value
delivered
IT
reputation
improved
Business
Pain
removed

IT4IT was almost incidental
The focus was on removing pain
Regular delivery of value keeps stakeholders engaged
Business
Operation
Disruption

18. Focusing on Value Stream optimisation – Global Hi Tech
Electronics
18
Tools deep
dive
Identified
broken
value
streams
Increment
Improve
Optimise
Value
Streams
18 Month
Road
Map
Reduced
waste
IT4IT value stream optimisation key
Over Optimisation leads to systemic waste
Identifying the missing basics
Optimized
Tools

19. Factor of 11,000 reduction of
security events
Arcsight ESM with D2C
Talk this language – Business and IT Execs listen !
50% faster release of
applications
Continuous Release & Deployment with R2D
30% business continuity
improvement
Closed Loop Incident Management with D2C
$1,000,000+ saving on
business efficiency
Self Service Automated Request Fulfilment with R2F
Detect root cause:
36h*5FTE  ½h*1FTE
Operations Analytics with D2C
45% Support Cost reduction
Retirement of legacy applications aligned to new
strategic deliver with S2P
Increase speed of fulfilment by
20% resulting in 5% increase in
CSAT
Automation of fulfilment Process with R2F

20. Stop talking Architecture and talk value
20
Gen ZMillennials/Gen YGen XBaby Boomers
Whatever the Gen – they all want value
Contextualise the value to the individuals
Drive regular value realisation

21. Stop talking Architecture
& start talking Business Value
using IT4IT
Questions
Tony Price
Erik van Busschbach
HPE Software Services
25th April 2016