(Lack of) Sustainability in the mobile phone industry
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(Lack of) Sustainability in the mobile phone industry

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In a world where sustainable business practices are becoming the norm the mobile phone industry has, as yet, failed to embrace sustainability fully. ...

In a world where sustainable business practices are becoming the norm the mobile phone industry has, as yet, failed to embrace sustainability fully.
With mobile phones becoming more powerful, connected, and ubiquitous they have a chance to make a real difference to the world.

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(Lack of) Sustainability in the mobile phone industry (Lack of) Sustainability in the mobile phone industry Presentation Transcript

  • Mobile Sustainability Mobile 2.0 Barcelona, June 2009 1
  • Tom Raftery •Lead analyst GreenMonk, energy and sustainability practice, RedMonk •GreenMonk.net •twitter.com/tomraftery •tom@redmonk.com •+34 677 695 468 2
  • Background 3
  • Sustainability Drivers - Climate Change Photo http://www.flickr.com/photos/enigmaphotos/458004066/ 4
  • Sustainability Drivers - Climate Change http://data.giss.nasa.gov/gistemp/graphs/ 5
  • Sustainability Drivers - Climate Change http://www.globalchange.gov/publications/reports/scientific-assessments/us-impacts 6
  • Sustainability Drivers - Climate Change http://web.mit.edu/newsoffice/2009/roulette-0519.html 7
  • Sustainability Drivers - Climate Change http://www.reuters.com/article/environmentNews/idUSTRE53R27V20090428 8
  • Sustainability Drivers - Climate Change http://news.stv.tv/scotland/89590-major-study-into-the-demise-of-bees-is-announced/ 9
  • Sustainability Drivers - Climate Change http://www.guardian.co.uk/environment/2009/apr/22/drought-environment-waterways 10
  • Sustainability Drivers - Climate Change http://www.guardian.co.uk/world/2009/apr/24/andes-tribe-threat-bolivia-climate-change 11
  • Sustainability Drivers - Climate Change http://news.yahoo.com/s/afp/20090602/wl_mideast_afp/mideastsyriaenvironmentclimate 12
  • Sustainability Drivers - Climate Change http://www.independent.co.uk/news/world/asia/1500-farmers-commit-mass-suicide-in-india-1669018.html 13
  • Sustainability Drivers - Climate Change http://www.guardian.co.uk/environment/2009/apr/21/climate-change-natural-disasters 14
  • Sustainability Drivers - Business Case http://www.kpmg.ca/en/industries/enr/energy/documents/SustainabilityBusinessCase.pdf 15
  • Sustainability Drivers - Business Case http://www.mckinseyquarterly.com/How_IT_can_cut_carbon_emissions_2221 16
  • Sustainability Drivers - Business Case http://sloanreview.mit.edu/the-magazine/articles/2008/winter/49215/using-corporate-social-responsibility-to-win-the-war-for-talent/ 17
  • Sustainability Drivers - Business Case http://www.unglobalcompact.org/docs/summit2007/gs_esg_embargoed_until030707pdf.pdf 18
  • Sustainability Drivers - Business Case http://www.atkearney.com/images/global/pdf/Green_winners.pdf 19
  • Sustainability Case Studies DuPont, for example, has cut costs by US$3 billion since 1990 through increased energy efficiency, while reducing greenhouse gas emissions 72%. “Doing good: Business and the sustainability challenge” (2008) The Economist Intelligence Unit. 20
  • Sustainability Case Studies 3M, after cutting energy intensity by 34% and saving US $82 million in expenses between 2001 and 2005, achieved further reductions of 9% in 2006, saving an additional US $10 million “Doing good: Business and the sustainability challenge” (2008) The Economist Intelligence Unit. 21
  • Sustainability Case Studies In late 2008 GE announced that, despite economic turmoil, it would generate revenue of US$17 billion that year from its Ecomagination program. “Countdown to Copenhagen: Government, business and the battle against climate change” (2009). The Economist Intelligence Unit. 22
  • Mobile Sustainability? 23
  • Context In total, ICTs could deliver approximately 7.8 GtCO2e of emissions savings in 2020. This represents 15% of emissions in 2020 based on a BAU estimation. The Smart 2020 Report http://www.smart2020.org/ 24
  • Context Device Number Personal Computers 1 billion Landline Phones 1.2 billion Internet users 1.4 billion Mobile phone subscriptions 4 billion http://www.sociallyminded.co.uk/2009/02/bigger-than-tv-bigger-than-the-internet-understand-mobile-of-4-billion-users/ 25
  • Green phones? 26
  • Green phones? 27
  • Green phones? 28
  • Green phones? 29
  • Carrier Sustainability site? i l ! F a 30
  • Carrier Sustainability site? h! e M 31
  • Carrier Sustainability site? h! e M 32
  • Carrier Sustainability site? i n ! W 33
  • Sustainability apps http://www.clearstandards.com/carbontracker.html 34
  • Sustainability apps http://www.3rdwhale.com/ 35
  • Sustainability apps http://www.mobimonster2.com/green_phone.asp 36
  • What if? 37
  • What if? Manufacturers made phones which lasted 6 yrs not 6 months? Rent, not buy? Manufacturers made non-toxic handsets? Manufacturers standardised to usb chargers? Mobile operators switched to e-billing? 38
  • What if? Carriers avoided unnecessary duplication in mobile networks, (would lead to a savings of 300gWh pa in UK alone1) Everyone pushed sustainability down supply chain? Developers used mobile platform to build apps which ‘made a difference’? Grid computing client apps were created for mobiles? Other? 1. http://www.guardian.co.uk/environment/2009/may/11/mobile-phone-network-regulation 39
  • Why is this important? As global average temperature increase exceeds about 3.5 degrees C, model projections suggest significant extinctions (40-70% of species assessed) around the globe. 2007 IPCC Climate Change Synthesis Report http://www.ipcc.ch/pdf/assessment-report/ar4/syr/ar4_syr_spm.pdf 40
  • Why is this critical? If there’s no action before 2012, that’s too late. What we do in the next two to three years will determine our future. This is the defining moment. Rajendra Pachauri Chair IPCC 41
  • ¡Gracias! 42