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Facebook Timeline For Pages

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What are the new Facebook Timeline changes for Business and how can you benefit from them

What are the new Facebook Timeline changes for Business and how can you benefit from them

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  • 1. Facebook Timeline 4 Biz How You Can Benefit
  • 2. What you’ll learn today...  What the most important changes are  Cover images  Default tabs  Maximising the new content layout  New tools for pages  New ways to promote your products
  • 3. The most important change is... How you engage your audience Vs
  • 4. Timeline Cover Image...  Cover image now 851 x 315 pixels  Profile image now 180 x 180 pixels
  • 5. Rules for Cover Image...  Get creative  Show people using your product  Price or purchase info ie: 40% off  Contact info  Reference to features such as ‘Like’, ‘Share’ etc  Calls to action  Should not infringe anyone’s copyright  Must not be primarily text-based
  • 6. Creative Ideas...Showcase your product
  • 7. Creative Ideas...Showcase your fans
  • 8. Creative Ideas...Extend your marketing
  • 9. Creative Ideas...Showcase the experience
  • 10. Creative Ideas...Add curiosity
  • 11. Default Tab... Tabs are now called Apps Custom pages have increased from 520 px to 810 px wide No Default Tab setting You can still do reveal/fan-gate pages Find ways to be creative Encourage your visitors to take action
  • 12. Creative Ideas...Give Freely
  • 13. Creative Ideas...Reveal/Fan-gate page
  • 14. Creative Ideas...Amazon Affiliate Page
  • 15. App Thumbnails... Larger Thumbnails for Apps 111 x 74 pixels Up to 12 Apps can be shown on your Timeline Page You can move the thumbnails around Can customize except Photos, Likes, Videos Great place for call to action
  • 16. Creative Ideas...Theme
  • 17. Creative Ideas...Extend your cover image
  • 18. Creative Ideas...Maximise the space
  • 19. App Thumbnails...Strategy
  • 20. App Thumbnails... 1. Click the top right hand corner of Thumbnail 2. Click Edit Settings 3. Click Change to edit the image 4. Enter text to name the Thumbnail and save 5. Click Okay
  • 21. No Default Tab...  Use Thumbnails for organic traffic  Use Facebook Ads for direct traffic  Test and measure both!
  • 22. Content Layout... 1. Star Posts 2. Pin Posts 3. Add some history – change the date
  • 23. Content Layout...Star Posts
  • 24. Content Layout...Pin Posts
  • 25. Content Layout...add some history
  • 26. Content Layout...add some history
  • 27. Timeline Images...precise measurements Cover image: 851 x 315 Profile Picture: 180 x 180 Thumbnail image: 111 x 74 Images in wall post: 404 x 404 Highlighted images: 843 x 403
  • 28. Content Layout...Admin panel
  • 29. Content Layout...Admin panel
  • 30. New Message Feature...  Users can message Pages  Non-fans can message Pages also  Pages cannot message followers Admin > Manage > Edit Page > Manage Permissions
  • 31. Getting your Contact info out there...  Stay within 165 characters  Different categories will show different results  Local Business will show contact info by default  Get a call to action in there
  • 32. Cool Tools...  Tabfusion.com  Paint The Moon Timeline Covers – http://on.fb.me/eomfy
  • 33. Takeaway Tips...  Make your Timeline visually appealing  Use Thumbnails for calls-to-action  Place 3 strategic Thumbnails at top of page  Get a call to action in there
  • 34. Mentoring Program Step By Step Plain English Video Tutorials
  • 35. Module 1 Social Media Marketing 101 Don’t start social media until you haveread this module - Avoid the mistakes mostbusinesses make that harm their brand andtheir profits Discover the secrets that successfulbusinesses use to engage followers withsocial media and how you can do the sameto generate more leads and sales each weekinto your business for little or no cost
  • 36. Module 2 Facebook Marketing Secrets ‘Catch & Keep’ strategy of finding andattracting your potential customers The Good, The Bad & The Ugly – how toengage, how to avoid and what to do if youfind yourself in an ugly situationProfit from Facebook’s new layoutExploit the built-in market research thatFacebook gives you for FREE
  • 37. Module 3Leveraging LinkedIn For Profit The secret strategy to ranking #1 onLinkedIn in your niche and why you want to Getting others to build your onlinereputation and how easy it is to entice themto do it How to use the built-in communities togrow your business
  • 38. Module 4 Tweet Success The Princess’s secret strategy to settingup your Twitter profile – easy but powerful Unleash the power of other people’sTweets for your business Secrets tips of What & When to Tweet
  • 39. Module 5 Social Advertising Get massive exposure and a targetedfollowing quickly How to write Ads that WORK Uncover the 3 dangers on advertising thatcould get you banned from Facebook!
  • 40. Module 6 Better Business Blogging 7 success tips to building your businessby blogging Set up a blog for FREE in under 10minutes flat Linking it all together – post it once &send it everywhere
  • 41. Module 7 The Awesome Power of YouTube Secrets to uploading videos that mostpeople miss and why Google will love you ifyou do Uncover 3 hidden ways to make fast cash
  • 42. Module 8 Check...Mate! The secret weapon to getting peoplethrough your door and begging to buy fromyou Turn on the automatic function that willreward your clients for coming back againand again
  • 43. Module 9 Time Saving Tools! The Princess’s secret tools that save youtime – a must have for your business Tools to delegate and manage your socialmedia team The best apps for taking it mobile
  • 44. Weekly Quick TipsKeeping you up-to-date onany changes and how youcan use them for business
  • 45. Webinars• Interviews• Hotseats• Question & Answers
  • 46. Done For You Services• Custom Facebook Pages• Branded YouTube Channels• Branded Twitter Accounts Special Discounts for Members Only
  • 47. A new module opened every month, giving you easy step by step guides on how toset up your profiles correctly and start marketing successfully. Includes:• Module 1 – Social Media Marketing 101• Module 2 – Facebook Marketing Secrets• Module 3 – Leveraging LinkedIn• Module 4 – Tweet Success• Module 5 – Social Advertising• Module 6 – Better Business Blogging• Module 7 - The Awesome Power of YouTube• Module 8 – Check Mate• Module 9 – Time Saving Tools!
  • 48. PLUS....• Receive Weekly Quick Tips• Member Only Webinars• Special Member’s only Discounts on our Done-For-You ServicesAnd don’t forget these bonuses...Bonus #1 – Julie’s Auto-Responder Secrets RevealedBonus #2 – “I Have A Facebook Page, Now What?” Easy posting guidePlus more bonuses inside the Members-Only area!
  • 49. All this for just$69.00 per month Plus our Risk-Free 30 Day Money back Guarantee
  • 50. www.TheSocialMediaPrincess.com
  • 51. Facebook.com/EasyOnlineMarketingForYou Facebook.comTheJulieMason

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