2. The formula of Working Titles
• The films produced by working titles films has certain way of producing films
that may differ to other film studios due to the fact in draws in a large
audience, both local and international.
• This is done by marking a simple “checklist” of requirements in a majority
of working titles films, for example in a majority of working title films, they
are set in the background of the upper middle class British lifestyle within
London that so many of our American counterparts envision the UK to be
like and not try to challenge the minds of the primary audience for their
films, shooting in London allows Working titles to (metaphorically) kill two
birds with one stone by giving foreign audiences the iconography of
London (the most famous location the UK) and allowing them to indulge
in what is considered to be “clean” “kind” and “inviting” sense of Britain
that would be beneficial to Working titles bringing in audiences.
3. The formula of Working Titles
• The second goal that these films have is the creating charming, kind and
seemingly perfect characters that give to audience an easily identifiable character,
this allows the audience to not feel any sense of moral ambiguity that could be
tasking to the viewer because a majority of the people who go to the cinema do
so to leave the stress of the real world which cannot be achieved through creating
more depressing movies about more real versions of the UK that will repel a
majority of the film audience.
• It’s always important when being a British film company to cater to your American
film developing counterparts as they largely monopolise the industry with their
control of a plethora of movie based industries like production, developing,
marketing and releasing at cinemas where they have a great amount of influence
on every aspect of the movie producing process.
• Because of a vertical integration you have a significantly weight taken of your
shoulders when producing any film as a number of financial nightmares that
would have taken you months to resolve can be solved due to the company
controlling your business having a large reach meaning more time can be spent
focusing on the movie itself and producing a commercial and critical success.
