The Wine Codes is a full marketing program incorporating Mobile + Printed + Social + Web. We bring your customer to you.

1. WHAT IS THE WINE CODES?
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2. THE WINE CODES
connects everything
The Wine Codes is pushing the boundaries of what is
possible with mobile marketing while never losing focus on
our founding principle - to provide the best consumer
experience feasible.
Our new wine guide bridges all of your marketing efforts,
integrating print with mobile’s reach and delivers on its
promise to uncover the pulse of what’s happening in the
Paso Robles wine region.

3. WHAT IS THE MOBILE WEB?
• Simply put, the mobile web is the
experience of browsing via mobile
devices like smartphones and tablets.
• In reality, it is the future of global
communication and quickly becoming
the primary means of connecting
people around the world.
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4. WHAT DOES MOBILE-OPTIMIZED MEAN?
• A mobile-optimized site is a website
that has been specially designed to
work seamlessly and efficiently on
your smartphone’s web browser.
• These sites are designed to facilitate
mobile viewing and initiate action-
based mobile experiences.
• They are built specifically for the
mobile browser, catering to things
like touch vs. click, divided attention
sessions, and action-first audience
expectations.
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5. WHY IS A MOBILE SITE SO VITAL?
Poor mobile site performance
can deter new business.
• Mobile users tend to be on the go and
thus expect mobile sites that perform
quickly and efficiently.
• Even users who are not in a hurry will
be deterred by a site that loads slowly
or is difficult to browse. Research
shows that over 70% of mobile users
now expect sites to perform as well or
better than a desktop site1.
1. http://www.gomez.com/resources/whitepapers/survey-report-what-users-want-from-mobile/
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6. WHY IS A MOBILE SITE SO VITAL?
79% of consumers have used mobile
for shopping
80%
Locating Stores
70% Checking Prices
60% Researching items
Reading Reviews
50%
Using lists while shopping
40%
Using mobile coupons
30% Puchasing items on device
Using device for payment
20%
Using social media to comment on
10% purchase
Writing reviews on a purchase
0%
Smartphone Tablet
According to a Q1 2012 survey conducted by Nielsen 6

7. WHY IS A MOBILE SITE SO VITAL?
• 84% of small businesses that optimize for
mobile report increases in business.
• A recent report from Morgan Stanley
suggests that by 2014 mobile will be the
primary source of web traffic.
• In 2011, smartphone shipments surpassed
desktop computer shipments for the first time
ever.
• 95% of smartphone owners report having
searched for local businesses with their phone
and 90% of those users have acted within 24
hours.4
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8. WHY IS A MOBILE SITE SO VITAL?
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9. WHY IS A MOBILE SITE SO VITAL?
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10. WHY IS A MOBILE SITE SO VITAL?
• By every measure, mobile is exploding.
It’s gaining momentum as a source of
revenue and leads, and marketers are
paying attention as consumer adoption
of mobile continues to grow.
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11. IS THE MOBILE WEB REALLY THAT BIG?
• Since 2008 Mobile Data Traffic is up
3000% and is projected to increase
40 fold over the next 5 years.5
• As of 2012, there are over 1.2 billion
mobile web users worldwide - over
17% of the world’s population.6
• Google announced recently that over
850,000 Android phones are being
activated daily.7
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12. DON’T LET THE MOBILE WEB PASS YOU BY
The longer you wait to make mobile a priority,
the farther behind you will fall.
Going mobile is not just a good idea,
it is a must
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13. GO MOBILE LIKE A PRO
Now that you have seen why going mobile is such a crucial
step in keeping up with the changing market, we want to
show you why doing mobile the RIGHT way with The Wine
Codes can set you apart from your competitors.
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14. YOUR SITE SHOULD RISE ABOVE THE REST
A recent survey conducted by of mobile web
Compuware, showed that users users would not
have high expectations from the recommend a
mobile sites they visit.
business with a
poor mobile
site.
Even more damaging, 43% said they
would actually seek out a competitor’s site.
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15. WHAT MAKES OUR SITE SO EFFECTIVE?
Your Custom Listing
• Your business is not just your products and prices, it is also
your personality, your people, and your ideas. Don’t let all
those things be lost when it’s time to go mobile.
• Your logos, your varietals and tasting notes, your accolades
and branding, will be seamlessly integrated into your new
mobile site.
• We’ll include interactive driving maps and list up to date events
designed specifically to facilitate action-based responses from
your customers.
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16. WHAT MAKES OUR SITE SO EFFECTIVE?
Your Custom Listing
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17. WHAT MAKES OUR SITE SO EFFECTIVE?
Social Integration
64.2 million Americans use their mobile devices for social networking, with
more than half (38.2 million) of them doing so “almost daily.”
They are connecting with friends, family and companies and brands. People want to connect with the
companies they purchase from. Consumers are also using their mobile devices to research products and
share deals and reviews within their social network.
Having an active and engaging presence across the top social media networks is necessary in order to
reach customers through their mobile devices. Keeping the conversation fresh with not just product
promotions, but social-only deals, tips, and interesting news or facts encourages users to not only read
posts, but actively interact with a company.
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18. WHAT MAKES OUR SITE SO EFFECTIVE?
Flawless Functionality
• What good is a mobile site if it doesn’t elevate the customer
experience? Your site needs to not only look great, it needs to work
and work well.
• We can build you a site that makes the customer experience
incredibly smooth and simple with features like:
‣ One-touch icons for social media links
‣ Integrated and completely customizable forms
‣ GPS mapping and location-based features
‣ RSS and live Twitter feed integration
‣ Built-in mobile commerce capabilities
‣ And many more features being updated constantly
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19. WHAT MAKES OUR SITE SO EFFECTIVE?
Flexibility
• Your sites can be easily modified so you can always
integrate new content.
• We can also utilize analytics and tracking to monitor what
your customers are doing on your site. This allows you to
use actual customer-based data to make quick
improvements that elevate customer experience and
constantly improve your customer service.
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20. JOIN THE WINE CODES & START
DOMINATING THE MOBILE WEB
NOW!
We want to help bring your
business to the mobile
landscape.
Don’t make the mistake that
so many businesses have
already made by
underestimating the mobile
revolution.
Let The Wine Codes help you
go mobile like a pro today.
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21. YOUR CONTACTS
Linda Clark
linda@thewinecodes.com
Jacqueline Castillo
jacqueline@thewinecodes.com
Sales & Customer Service
amanda@thewinecodes.com
julia@thewinecodes.com