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  • Let’s take a look at where we are today. What you see on the screen is a set of data presented last week at the Social Loco conference in San Francisco. It shows that we are very much in the early adopter stage. Facebook Places is leading the way and the Places these people check-in to are primarily restaurants, cafes and bars. All of this activity is being driven by the power of the deal. The Groupon phenomena is the motivational factor for 54% of the people surveyed. Yesterday, Groupon launched Groupon Now – their location-based time sensitive, inventory moving system.
  • Now, let’s project slightly ahead. Still with the current view of location or Place. As the mass market enters the space, Facebook Places will still be there, Groupon continues to rise and be the primary motivating factor. But look carefully at the middle graphic. The most predominant place people are checking in from is the home. What this doesn’t say, but implies is that the problems that Apple and other are experiencing around location-privacy are simply part of the adoption curve and we will get over them quickly.
  • Now, let’s project slightly ahead. Still with the current view of location or Place. As the mass market enters the space, Facebook Places will still be there, Groupon continues to rise and be the primary motivating factor. But look carefully at the middle graphic. The most predominant place people are checking in from is the home. What this doesn’t say, but implies is that the problems that Apple and other are experiencing around location-privacy are simply part of the adoption curve and we will get over them quickly.
  • Now, let’s project slightly ahead. Still with the current view of location or Place. As the mass market enters the space, Facebook Places will still be there, Groupon continues to rise and be the primary motivating factor. But look carefully at the middle graphic. The most predominant place people are checking in from is the home. What this doesn’t say, but implies is that the problems that Apple and other are experiencing around location-privacy are simply part of the adoption curve and we will get over them quickly.
  • Now from a retailers’ perspective this is not all roses! Someone, not me came of with this rather clever explanation of it.

Transcript

  • 1. www.TheLBMA.com @TheLBMA on twitter
  • 2. The Location Based Marketing Association is a international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. Our goal issimple; To educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers.Members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. Simply put, we want to help those engaging location-based services be as successful as possible. Formed in 2010, 350+ members with chapters in Toronto, New York, San Francisco, Amsterdam, London, Singapore
  • 3. A location-based service (LBS) is an Location-based marketing (LBM)information and entertainment bridges the gap between all forms ofservice, accessible with mobile marketing media. Inclusive of socialdevices through the mobile network media, internet, out-of-home, andand utilizing the ability to make use of real life interactionthe geographical position of themobile device Wikipedia The LBMA
  • 4. •  Education •  Events & Networking •  Guidelines•  Case studies •  Speaking opportunities •  Best practices•  Industry stats •  Podcasts •  Committee•  Research •  Sponsorship participation •  Case Studies •  Field Research
  • 5. AGENCY/ BILLBOARD BRANDS QR/BARCODE MOBILEDOOH IN-STOREVENUES PRINT COUPONS RADIO/TV LOCATION CELL TOWER INTELLIGENCE
  • 6. Over 360 active LBMA member companies worldwide Checkin Platforms Mobile Coupons 2% 4% 2% Navigation2%1% 10% Retailers 9% 24% NA 7% Mobile Payments 12% EUR 5% LATAM 8% Agencies APAC Brands 73% MEA 27% 7% 3% Media Companies 4% Carriers Research/ Consulting
  • 7. Include participation in weekly podcasts, Twitter, LinkedIn and Facebook Groups, Case Studies, blog postings, research, events and so much more
  • 8. Introducing
  • 9. Rachel PriceO2 – PRIORITY MOMENTS
  • 10. ASIF R. KHAN – THE LBMA @ASIFRKHAN @THELBMAWIGGERT DE HAAN - ROAMLER@WIGGERT GREGORY ROEKENS - WUNDERMAN @ROEKENS
  • 11. LOCATION TODAY Source: Bynd.com
  • 12. LOCATION TOMORROW Source: Bynd.com
  • 13. USUK
  • 14. US UK
  • 15. Deals Are Indeed Important…
  • 16. But Not Unless It’s Right For You
  • 17. Pizza Express  Pizza Express launched an iPhone App that allows you to pay your check right from the table, using a 12 digit code on the receipt, and PayPal.  Available across all 370 locations in the UK.  You can even add a tip and redeem voucher codes. You don’t have to go to the counter or wait for the waiter to run your credit card.  You can find your nearest Pizza Express based on your geo- location, book a table and even view the menu.
  • 18. LBM Activity & RedemptionReverses check-in process, post purchase
  • 19. Checking Into Content
  • 20. Location Based Billboards
  • 21. Think Bigger…Integrate Your Media
  • 22. ASIF R. KHAN - Founder & PresidentASIF@THELBMA.COM@AsifRKhan or @TheLBMA on twitter www.thelbma.com