The Location Based Marketing Association is a international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. Our goal issimple; To educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers.Members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. Simply put, we want to help those engaging location-based services be as successful as possible. Formed in 2010, 350+ members with chapters in Toronto, New York, San Francisco, Amsterdam, London, Singapore
A location-based service (LBS) is an Location-based marketing (LBM)information and entertainment bridges the gap between all forms ofservice, accessible with mobile marketing media. Inclusive of socialdevices through the mobile network media, internet, out-of-home, andand utilizing the ability to make use of real life interactionthe geographical position of themobile device Wikipedia The LBMA
• Education • Events & Networking • Guidelines• Case studies • Speaking opportunities • Best practices• Industry stats • Podcasts • Committee• Research • Sponsorship participation • Case Studies • Field Research
Pizza Express Pizza Express launched an iPhone App that allows you to pay your check right from the table, using a 12 digit code on the receipt, and PayPal. Available across all 370 locations in the UK. You can even add a tip and redeem voucher codes. You don’t have to go to the counter or wait for the waiter to run your credit card. You can find your nearest Pizza Express based on your geo- location, book a table and even view the menu.
LBM Activity & RedemptionReverses check-in process, post purchase