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Lbma londondeck
 

Lbma londondeck

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  • Let’s take a look at where we are today. What you see on the screen is a set of data presented last week at the Social Loco conference in San Francisco. It shows that we are very much in the early adopter stage. Facebook Places is leading the way and the Places these people check-in to are primarily restaurants, cafes and bars. All of this activity is being driven by the power of the deal. The Groupon phenomena is the motivational factor for 54% of the people surveyed. Yesterday, Groupon launched Groupon Now – their location-based time sensitive, inventory moving system.
  • Now, let’s project slightly ahead. Still with the current view of location or Place. As the mass market enters the space, Facebook Places will still be there, Groupon continues to rise and be the primary motivating factor. But look carefully at the middle graphic. The most predominant place people are checking in from is the home. What this doesn’t say, but implies is that the problems that Apple and other are experiencing around location-privacy are simply part of the adoption curve and we will get over them quickly.
  • Now, let’s project slightly ahead. Still with the current view of location or Place. As the mass market enters the space, Facebook Places will still be there, Groupon continues to rise and be the primary motivating factor. But look carefully at the middle graphic. The most predominant place people are checking in from is the home. What this doesn’t say, but implies is that the problems that Apple and other are experiencing around location-privacy are simply part of the adoption curve and we will get over them quickly.
  • Now, let’s project slightly ahead. Still with the current view of location or Place. As the mass market enters the space, Facebook Places will still be there, Groupon continues to rise and be the primary motivating factor. But look carefully at the middle graphic. The most predominant place people are checking in from is the home. What this doesn’t say, but implies is that the problems that Apple and other are experiencing around location-privacy are simply part of the adoption curve and we will get over them quickly.
  • Now from a retailers’ perspective this is not all roses! Someone, not me came of with this rather clever explanation of it.