Mobile has become an integral part of the marketing mix. Indeed, for many brands is mobile will soon be the most powerful medium for reaching consumers. Mobile is here and its here to stay. NU.nl is now bigger on mobile than on the regular site. That says a lot about the shift of our media use, but shows the more that companies can not remain behind. If mobile is not yet in your organization is woven, it is time to wake up.
From the mobile business development team tell Tim Akkerman and Sam Warnaars you all the ins and outs about mobile. How to make a mobile service? What do you think of when planning an application, what steps are there and how long it takes before an application is ready? How do I make sure I like 'mobile ready' am and how I spend my mobile services to the man? And also the main mobile activities of 2011 and what does 2012?