Placecast Shopalerts - Mobile Payments Show

Location-based mobile marketing at scale

Mobile Payments Conference:
“It’s the wallet, not the transaction”

September 8, 2011
© Placecast, 2011. All rights reserved

Placecast is leading innovation in location-based commerce

 6 years in development

 Proprietary technology and
patents solve problems of
running location-based programs
at scale

“Placecast is at the forefront of a new  ShopAlerts is the leading opt-in
wave of location-based companies that location-based mobile marketing
have built up the necessary intelligence solution
and data to thrive as the location
advertising market takes hold.”  Loyalty/CRM programs for
ABI Research brands and acquisition programs
for carriers

 Over 6M active users

 4 carrier programs including
AT&T and Telefonica O2 UK


Harris Poll:
Consumer of all ages are want mobile offers

At least Somewhat Interested
Base: Cell Phone/Smartphone Owners
Total
50%
Men
44%
45% 42%
40% Women
40%
35%
30% 29% 30%
30%
26%
25%
21% 20%
20% 17%
16%
14%
15%
10%
5%
0%
18-34 35-44 45-54 55+

n=1719
Assuming you gave permission, how interested, if at all, would you be
in receiving text alerts about new products, sales and/or promotions from your
favorite merchants, restaurants, or stores on your cell phone/Smartphone?

©Placecast, 2011. All rights reserved.

Harris Poll:
Consumers want relevant mobile marketing from retailers
Categories of Interest – Location-based Alerts
Almost equal interest in restaurants, fast food, travel, health
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Grocery coupons and promotions
National restaurant chain promotions and offers…
Entertainment products and availability (e.g., …
Fast food menu items and promotions
Beauty and fashion (e.g., shoes and accessories)
Coffee and beverage promotions
Electronics product offers and promotions (e.g., …
Travel services, special rates and amenities…
Health-related offers including gym services…
Convenience store products
Home furnishings
Male Female
Infant and child-related products/services/events
Bar or nightclub offers and promotions
Sporting goods and equipment
Other
None N=476


Smartphone users and shopping behavior

▪ 79 percent of smartphone consumers use their phones
for shopping-related activities, such as comparing
prices, finding more product info, or searching inventory.

▪ 74 percent of smartphone shoppers make a purchase,
whether online, in-store, or on their phones.

▪ 70 percent use their smartphones while in a store

Source: The Mobile Movement: Understanding Smartphone Users, a study conducted by Google and Ipsos OTX MediaCT


The Opportunity: 1 trillion dollars of offline retail sales per year
influenced by digital marketing

http://www.businessinsider.com/using-mobile-to-bridge-the-gap-between-online-and-offline-marketing-2011-9


For marketers, mobile wallet is opportunity to close
loop on promotions driving real-world purchases

Mine
Customer
Data

Purchase data
Promo Email
fed back to CRM

Opt-in to
Consumer buys
Receiving
at Merchant
ShopAlerts

Ph # + Prefs tied
Consumer Gets
to payments
Custom Offer
account

For marketers, this allows for optimization of mobile promotions with back-
end conversion metrics based on CPA


Introducing ShopAlerts®

http://placecast.net/shopalerts/index.html


Telefonica O2 ShopAlerts Case Study

“The most ambitious deployment yet of new location-based
wireless marketing technology…”
Financial Times 10/15/10 O2 - Placecast Partnership


Telefonica O2: Case Study

▪ Launch…
- Originally plain SMS without
location
- 2 messages/week

▪ Today…
- Grown to 6M users in 12
months
- Consumer preference center
- Available targeting: age +
gender location + time +
expressed interest in product
category
- 5 messages/week
- Great results for dozens of top
retail and CPG brands


Brand case study: Fitness First generates powerful results

▪ Targeting: 18 – 35 who expressed
interest in healthy living
▪ Geofences set around Fitness First
sports clubs across the UK
▪ Offer: a free two-day pass, with
details of the nearest club.
▪ Results:
- £385,000 in new revenue for Fitness
First
- 2,690% ROI
- 1,100 new gym sign-ups for 4 and
12 month memberships

http://www.mobilenewscwp.co.uk/2011/07/o2-location-ads-make-385000-for-fitness-first/


Problem to solve: personalized, location-based offer management

“Deliver the most relevant, nearby
offer, tailored for each user based
on real-time location, individual
preferences, prior behavior…in
real-time across any mobile
device.”

© Placecast, Proprietary and Confidential, 2011

ShopAlerts Self-serve – turnkey UI for campaigns
▪ White-label tool that enables
turnkey delivery of ShopAlerts
programs in 3 easy steps
▪ Key components include
- Upload locations
- Create/manage geofences
- Activate discounts and
promotions
- Reporting and analytics
▪ Can be used by carrier, agency,
or brand personnel and even
SMBs directly
▪ Like Google AdWords for the real
world

http://youtu.be/-3bEV9og3HA

Location-based analytics for marketers

▪ Registrants
▪ Opt-ins/Outs
▪ Deliveries over time
▪ Top geofences
overlaid on map
▪ Drag and drop UI for
custom reports


Thank you!

Blair Swedeen
SVP – Strategy & Business Development
blair.swedeen@placecast.net
m: (773) 727-1375


Placecast Shopalerts - Mobile Payments Show

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