Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Placecast Shopalerts - Mobile Payments Show


Published on

"It's the wallet, not the transaction" presentation to Mobile Payments Show on Sep 8, 2011.
-Demand for location-based push offers
-Market opportunity for offline commerce driven by mobile media
-ShopAlerts case study
-ShopAlerts features

Published in: Business, Technology
  • Be the first to comment

Placecast Shopalerts - Mobile Payments Show

  1. 1. Location-based mobile marketing at scale Mobile Payments Conference: “It’s the wallet, not the transaction” September 8, 2011 © Placecast, 2011. All rights reserved
  2. 2. Placecast is leading innovation in location-based commerce  6 years in development  Proprietary technology and patents solve problems of running location-based programs at scale “Placecast is at the forefront of a new  ShopAlerts is the leading opt-in wave of location-based companies that location-based mobile marketing have built up the necessary intelligence solution and data to thrive as the location advertising market takes hold.”  Loyalty/CRM programs for ABI Research brands and acquisition programs for carriers  Over 6M active users  4 carrier programs including AT&T and Telefonica O2 UK © Placecast, 2011. All rights reserved
  3. 3. Harris Poll:Consumer of all ages are want mobile offers At least Somewhat Interested Base: Cell Phone/Smartphone Owners Total 50% Men 44% 45% 42% 40% Women 40% 35% 30% 29% 30% 30% 26% 25% 21% 20% 20% 17% 16% 14% 15% 10% 5% 0% 18-34 35-44 45-54 55+ n=1719 Assuming you gave permission, how interested, if at all, would you be in receiving text alerts about new products, sales and/or promotions from your favorite merchants, restaurants, or stores on your cell phone/Smartphone? ©Placecast, 2011. All rights reserved.
  4. 4. Harris Poll:Consumers want relevant mobile marketing from retailers Categories of Interest – Location-based Alerts Almost equal interest in restaurants, fast food, travel, health 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Grocery coupons and promotions National restaurant chain promotions and offers… Entertainment products and availability (e.g., … Fast food menu items and promotions Beauty and fashion (e.g., shoes and accessories) Coffee and beverage promotions Electronics product offers and promotions (e.g., … Travel services, special rates and amenities… Health-related offers including gym services… Convenience store products Home furnishings Male Female Infant and child-related products/services/events Bar or nightclub offers and promotions Sporting goods and equipment Other None N=476 ©Placecast, 2011. All rights reserved.
  5. 5. Smartphone users and shopping behavior▪ 79 percent of smartphone consumers use their phones for shopping-related activities, such as comparing prices, finding more product info, or searching inventory.▪ 74 percent of smartphone shoppers make a purchase, whether online, in-store, or on their phones.▪ 70 percent use their smartphones while in a storeSource: The Mobile Movement: Understanding Smartphone Users, a study conducted by Google and Ipsos OTX MediaCT ©Placecast, 2011. All rights reserved.
  6. 6. The Opportunity: 1 trillion dollars of offline retail sales per year influenced by digital marketing ©Placecast, 2011. All rights reserved.
  7. 7. For marketers, mobile wallet is opportunity to closeloop on promotions driving real-world purchases Mine Customer Data Purchase data Promo Email fed back to CRM Opt-in to Consumer buys Receiving at Merchant ShopAlerts Ph # + Prefs tied Consumer Gets to payments Custom Offer account For marketers, this allows for optimization of mobile promotions with back- end conversion metrics based on CPA © Placecast, 2011. All rights reserved
  8. 8. Introducing ShopAlerts® © Placecast, 2011. All rights reserved
  9. 9. Telefonica O2 ShopAlerts Case Study “The most ambitious deployment yet of new location-based wireless marketing technology…” Financial Times 10/15/10 O2 - Placecast Partnership ©Placecast, 2011. All rights reserved.
  10. 10. Telefonica O2: Case Study ▪ Launch… - Originally plain SMS without location - 2 messages/week ▪ Today… - Grown to 6M users in 12 months - Consumer preference center - Available targeting: age + gender location + time + expressed interest in product category - 5 messages/week - Great results for dozens of top retail and CPG brands ©Placecast, 2011. All rights reserved.
  11. 11. Brand case study: Fitness First generates powerful results ▪ Targeting: 18 – 35 who expressed interest in healthy living ▪ Geofences set around Fitness First sports clubs across the UK ▪ Offer: a free two-day pass, with details of the nearest club. ▪ Results: - £385,000 in new revenue for Fitness First - 2,690% ROI - 1,100 new gym sign-ups for 4 and 12 month memberships ©Placecast, 2011. All rights reserved.
  12. 12. Problem to solve: personalized, location-based offer management “Deliver the most relevant, nearby offer, tailored for each user based on real-time location, individual preferences, prior behavior…in real-time across any mobile device.” © Placecast, Proprietary and Confidential, 2011
  13. 13. ShopAlerts ingests location, targeting and user data todeliver personalized offers User + Location-based Offer Real-time message tailored to user Offers Direct Sold| Affiliate Offers | Display | Local Search | SMS | MMS User Profile Data Customer Profiles| Behavioral Data| 3rd Party Intender| Expressed Intent Demo/Psycho Layer HH income | HH size | age | gender | education | PRIZM lifestyle categories Geography + Time Layer neighborhoods | merchant addresses| weather | events calendars Positioning Data Network| Passive/Predictive| GPS | Wifi zip code | address | lat-long ©Placecast, 2011. All rights reserved.
  14. 14. ShopAlerts Self-serve – turnkey UI for campaigns ▪ White-label tool that enables turnkey delivery of ShopAlerts programs in 3 easy steps ▪ Key components include - Upload locations - Create/manage geofences - Activate discounts and promotions - Reporting and analytics ▪ Can be used by carrier, agency, or brand personnel and even SMBs directly ▪ Like Google AdWords for the real world ©Placecast, 2011. All rights reserved.
  15. 15. Location-based analytics for marketers ▪ Registrants ▪ Opt-ins/Outs ▪ Deliveries over time ▪ Top geofences overlaid on map ▪ Drag and drop UI for custom reports ©Placecast, 2011. All rights reserved.
  16. 16. Thank you! Blair Swedeen SVP – Strategy & Business Development m: (773) 727-1375 © Placecast, 2011. All rights reserved