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Placecast Shopalerts - Mobile Payments Show

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"It's the wallet, not the transaction" presentation to Mobile Payments Show on Sep 8, 2011.
-Demand for location-based push offers
-Market opportunity for offline commerce driven by mobile media
-ShopAlerts case study
-ShopAlerts features

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Placecast Shopalerts - Mobile Payments Show

  1. 1. Location-based mobile marketing at scale Mobile Payments Conference: “It’s the wallet, not the transaction” September 8, 2011 © Placecast, 2011. All rights reserved
  2. 2. Placecast is leading innovation in location-based commerce  6 years in development  Proprietary technology and patents solve problems of running location-based programs at scale “Placecast is at the forefront of a new  ShopAlerts is the leading opt-in wave of location-based companies that location-based mobile marketing have built up the necessary intelligence solution and data to thrive as the location advertising market takes hold.”  Loyalty/CRM programs for ABI Research brands and acquisition programs for carriers  Over 6M active users  4 carrier programs including AT&T and Telefonica O2 UK © Placecast, 2011. All rights reserved
  3. 3. Harris Poll:Consumer of all ages are want mobile offers At least Somewhat Interested Base: Cell Phone/Smartphone Owners Total 50% Men 44% 45% 42% 40% Women 40% 35% 30% 29% 30% 30% 26% 25% 21% 20% 20% 17% 16% 14% 15% 10% 5% 0% 18-34 35-44 45-54 55+ n=1719 Assuming you gave permission, how interested, if at all, would you be in receiving text alerts about new products, sales and/or promotions from your favorite merchants, restaurants, or stores on your cell phone/Smartphone? ©Placecast, 2011. All rights reserved.
  4. 4. Harris Poll:Consumers want relevant mobile marketing from retailers Categories of Interest – Location-based Alerts Almost equal interest in restaurants, fast food, travel, health 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Grocery coupons and promotions National restaurant chain promotions and offers… Entertainment products and availability (e.g., … Fast food menu items and promotions Beauty and fashion (e.g., shoes and accessories) Coffee and beverage promotions Electronics product offers and promotions (e.g., … Travel services, special rates and amenities… Health-related offers including gym services… Convenience store products Home furnishings Male Female Infant and child-related products/services/events Bar or nightclub offers and promotions Sporting goods and equipment Other None N=476 ©Placecast, 2011. All rights reserved.
  5. 5. Smartphone users and shopping behavior▪ 79 percent of smartphone consumers use their phones for shopping-related activities, such as comparing prices, finding more product info, or searching inventory.▪ 74 percent of smartphone shoppers make a purchase, whether online, in-store, or on their phones.▪ 70 percent use their smartphones while in a storeSource: The Mobile Movement: Understanding Smartphone Users, a study conducted by Google and Ipsos OTX MediaCT ©Placecast, 2011. All rights reserved.
  6. 6. The Opportunity: 1 trillion dollars of offline retail sales per year influenced by digital marketinghttp://www.businessinsider.com/using-mobile-to-bridge-the-gap-between-online-and-offline-marketing-2011-9 ©Placecast, 2011. All rights reserved.
  7. 7. For marketers, mobile wallet is opportunity to closeloop on promotions driving real-world purchases Mine Customer Data Purchase data Promo Email fed back to CRM Opt-in to Consumer buys Receiving at Merchant ShopAlerts Ph # + Prefs tied Consumer Gets to payments Custom Offer account For marketers, this allows for optimization of mobile promotions with back- end conversion metrics based on CPA © Placecast, 2011. All rights reserved
  8. 8. Introducing ShopAlerts® http://placecast.net/shopalerts/index.html © Placecast, 2011. All rights reserved
  9. 9. Telefonica O2 ShopAlerts Case Study “The most ambitious deployment yet of new location-based wireless marketing technology…” Financial Times 10/15/10 O2 - Placecast Partnership ©Placecast, 2011. All rights reserved.
  10. 10. Telefonica O2: Case Study ▪ Launch… - Originally plain SMS without location - 2 messages/week ▪ Today… - Grown to 6M users in 12 months - Consumer preference center - Available targeting: age + gender location + time + expressed interest in product category - 5 messages/week - Great results for dozens of top retail and CPG brands ©Placecast, 2011. All rights reserved.
  11. 11. Brand case study: Fitness First generates powerful results ▪ Targeting: 18 – 35 who expressed interest in healthy living ▪ Geofences set around Fitness First sports clubs across the UK ▪ Offer: a free two-day pass, with details of the nearest club. ▪ Results: - £385,000 in new revenue for Fitness First - 2,690% ROI - 1,100 new gym sign-ups for 4 and 12 month membershipshttp://www.mobilenewscwp.co.uk/2011/07/o2-location-ads-make-385000-for-fitness-first/ ©Placecast, 2011. All rights reserved.
  12. 12. Problem to solve: personalized, location-based offer management “Deliver the most relevant, nearby offer, tailored for each user based on real-time location, individual preferences, prior behavior…in real-time across any mobile device.” © Placecast, Proprietary and Confidential, 2011
  13. 13. ShopAlerts ingests location, targeting and user data todeliver personalized offers User + Location-based Offer Real-time message tailored to user Offers Direct Sold| Affiliate Offers | Display | Local Search | SMS | MMS User Profile Data Customer Profiles| Behavioral Data| 3rd Party Intender| Expressed Intent Demo/Psycho Layer HH income | HH size | age | gender | education | PRIZM lifestyle categories Geography + Time Layer neighborhoods | merchant addresses| weather | events calendars Positioning Data Network| Passive/Predictive| GPS | Wifi zip code | address | lat-long ©Placecast, 2011. All rights reserved.
  14. 14. ShopAlerts Self-serve – turnkey UI for campaigns ▪ White-label tool that enables turnkey delivery of ShopAlerts programs in 3 easy steps ▪ Key components include - Upload locations - Create/manage geofences - Activate discounts and promotions - Reporting and analytics ▪ Can be used by carrier, agency, or brand personnel and even SMBs directly ▪ Like Google AdWords for the real world http://youtu.be/-3bEV9og3HA ©Placecast, 2011. All rights reserved.
  15. 15. Location-based analytics for marketers ▪ Registrants ▪ Opt-ins/Outs ▪ Deliveries over time ▪ Top geofences overlaid on map ▪ Drag and drop UI for custom reports ©Placecast, 2011. All rights reserved.
  16. 16. Thank you! Blair Swedeen SVP – Strategy & Business Development blair.swedeen@placecast.net m: (773) 727-1375 © Placecast, 2011. All rights reserved

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