Mobile Websites: Must-Haves or Has Beens?

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Steve Jobs killed the need for mobile websites in 2007 with the release of the iPhone. So instead of focusing on mobile devices, think about how you can run branded experiences on all devices — TVs, game systems, car infotainment systems and more.

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Mobile Websites: Must-Haves or Has Beens?

  1. 1. MOBILE WEBSITES: MUST-HAVES OR HAS BEENS?
  2. 2. SHOULD YOU BUILD A MOBILE WEBSITE? 2 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  3. 3. HELL NO. 3 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  4. 4. WHY NOT? 4 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  5. 5. BECAUSE OF THIS GUY. 5 Mobile Websites: Must-haves or has beens?
  6. 6. STEVE DIDN’T JUST INTRODUCE THE iPHONE. HE INTRODUCED A REAL MOBILE BROWSER. 6 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  7. 7. IT LET MOBILE DEVICES RUN EVERYTHING ON THE WEB. EXCEPT FOR FLASH. 7 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  8. 8. THAT’S OK. 8 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  9. 9. FLASH SUCKED AND APPLE’S MOVE PRETTY MUCH KILLED IT DEAD. 9 Mobile Websites: Must-haves or has beens?
  10. 10. BTW, IF YOU’RE STILL USING FLASH ON YOUR SITE, STOP DOING THAT. 10 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  11. 11. SERIOUSLY, IT’S NOT 2007 ANYMORE. 11 Mobile Websites: Must-haves or has beens?
  12. 12. BUT WE DIGRESS. 12 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  13. 13. IF YOU THINK THAT MOBILE REQUIRES A SEPARATE STRATEGY, YOU’RE THINKING ABOUT THINGS ALL WRONG. 13 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  14. 14. YOU JUST NEED ONE STRATEGY: COME UP WITH EXPERIENES EXPERIENCES THAT WORK EVERYWHERE. 14 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  15. 15. TRUST US. MOBILE DEVICES CAN HANDLE IT. 15 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  16. 16. STEVE SAW THAT YEARS AGO. 16 Mobile Websites: Must-haves or has beens?
  17. 17. MOBILE WEBSITES ONLY MADE SENSE BEFORE UNLIMITED DATA PLANS. 17 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  18. 18. AND BACK WHEN A BUGGY APP COULD CRASH YOUR ENTIRE PHONE. 18 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  19. 19. PLUS, NOW YOU HAVE THIS BAD BOY. 19 Mobile Websites: Must-haves or has beens?
  20. 20. SO DON’T HOLD BACK WHEN IT COMES TO MOBILE. 20 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  21. 21. BEFORE YOU GET TOO CRAZY, CONSIDER: • What users expect • What different devices allow • How/where they’re being used • What they offer at that moment 21 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  22. 22. TODAY’S PUSH FOR DEVICE CONVERGENCE IS ALL ABOUT A USER-CENTERED DESIGN THAT WORKS ACROSS PLATFORMS. 22 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  23. 23. LIKE THIS. 23 Mobile Websites: Must-haves or has beens?
  24. 24. AND THIS. 24 Mobile Websites: Must-haves or has beens?
  25. 25. NOT TO MENTION ALL OF THESE. 25 Mobile Websites: Must-haves or has beens?
  26. 26. FUN FACT: 1.2 BILLION MOBILE DEVICES WILL BE SOLD THIS YEAR ALONE. 26 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  27. 27. FUN FACT: 5.9 BILLION MOBILE DEVICES WILL BE IN USE BY THE END OF THE YEAR. 27 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  28. 28. FUN FACT: BY 2017, MOBILE DEVICES WILL OUTNUMBER PEOPLE ON THE PLANET. 28 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  29. 29. OK, LET’S RECAP. 29 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  30. 30. YOU DON’T NEED A MOBILE WEBSITE. 30 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  31. 31. YOU DON’T NEED A MOBILE STRATEGY. 31 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  32. 32. INSTEAD, YOU NEED A COMPANY STRATEGY FOCUSED ON DEVICE CONVERGENCE. 32 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  33. 33. WE CAN HELP WITH THAT. 33 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  34. 34. AFTER ALL, WE’RE THE BEST. ALL... 34 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  35. 35. 35 Mobile Websites: Must haves or has beens? Must-haves or has beens?
  36. 36. C’MON, HIRE US C’MON, HIRE US TODAY. AENEAN EU LEO QUAM. TODAY. PELLENTESQUE ORNARE SLIDESHARE@CHAOTICMOON.COM SLIDESHARE@CHAOTICMOON.COM *These thoughts were first shared by Chaotic Moon’s @CKSample at Innotech 2013. *These thoughts were first shared by Chaotic Moon’s @CKSample at Innotech 2013. 36 Client Name Document Name Page Name Section Name Chaotic Moon Confidential

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