Obama Internet Campaign PresentationPresentation Transcript
Obama Presentation Group 2A1
“ Were it not for the Internet, Barack Obama would not be president. Were it not for the Internet, Barack Obama would not have been the nominee,” ( Arianna Huffington, editor-in-chief of The Huffington Post)
We are going to present a case in support of this statement.
Objectives of the Campaign
Inform the public
Build relationships with potential voters
The Scope of the Internet
Obama utilised the Internet to connect with a large geographically divided set of individuals but the Internet also provided a vital channel for dialogue, communication and measurement of success.
Specifically Obama was seeking to obtain the maximum amount of donations towards his campaign and win the election
The internet represented the best tool to penetrate U.S. households and this was particularly important since the campaign was reliant on public funding.