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Pakistan Radio Advertising Industry Yearly Report 2013
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Pakistan Radio Advertising Industry Yearly Report 2013

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A JOINT RESEARCH STUDY OF PAS AND MEDIAMILES – RADIO YEARLY REPORT …

A JOINT RESEARCH STUDY OF PAS AND MEDIAMILES – RADIO YEARLY REPORT

A snapshot of the Radio Industry for the year 2013. Who’s leading the industry with radio campaigns? Who’s getting the best return from radio?

RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the period Jan’13 to Dec’13. It covers top advertisers, categories, brands and Channels and their % share in total advertising in terms of minutes and ad occurrences along with comparison with 2012. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots.

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  • Want to know more about
    Advertising in Pakistan
    please visit now at http://advertising-in-pakistan.blogspot.com/
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  • Mr. Tanvir Hussain this is excellent work done and perhaps the first efforts to know the Broadcasting Industry. I been into broadcasting since 1968 but unaware the latest economics of this industry which is left aside. There was time between 1962 to 1980 Radio was the only medium that cater far flung areas of the country as well at international destination where listeners volume was higher then any other print media. It went down and finally in 2000 again the revolution came shape of FM Technology and today it become the listener choice. Radio Pakistan that lost its business now gain its audience. Unfortunately Radio Industry was never been assess in its economics and your report perhaps is comprehensive documents that give valuable financial in economics perspectives. Thanks for this initiative
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  • 1. Radio Yearly Report 2012 - 2013
  • 2. Analysis: Media Miles – Radio Tracking Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures. About Media Miles Launched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad) and currently monitoring 37 stations in 6 cities (Adding Hyderabad, Multan and Faisalabad) About the Report Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
  • 3. Trend Analysis 2012- 2013 Advertising in Minutes* Based on 28 Radio Stations in 6 Cities
  • 4. Share in Millions Trend Analysis 2012- 2013 Based on 28 Radio Stations in 6 Cities
  • 5. Share in Minutes Trend Analysis 2012- 2013 Based on 28 Radio Stations in 6 Cities
  • 6. QUARTER WISESHARE Advertising in Minutes
  • 7. Top 15 Categories Advertising in Minutes
  • 8. Top 15 Advertisers Advertising in Minutes
  • 9. Top 15 Brands Advertising in Minutes
  • 10. CITY WISE SHARE %Share of Advertising 2013
  • 11. FM Channels Share Advertising in Minutes • Total Minutes of Advertising decreased by -12% in 2013 as compared to last year.
  • 12. Average Nos. of Ads / Day 2013 An average of 1,699 ads were aired in Karachi on FM stations per day
  • 13. THE ENDTHE END For query on DATA, please contact: For other queries, please contact PAS at: secretariat@pas.org.pk Mr. Nasir ud Din nasir@mediamiles.biznasir@mediamiles.biz 92-42-366 86170 -71 M: +92-300-517-7861