By Guillermo Ricarte, Creafutur, Spain, presented at the 16th TCI Global Conference, Kolding 2013.

1. Clusters B2C: Trends and opportunities
Guillermo Ricarte
Breakout Session: Use of design principles to drive
innovation in clusters
5 September 2013

2. B2C Clusters:
Opportunities and Trends
Below the surface
Guillermo Ricarte – Managing Director
g.ricarte@creafutur.com

3. Creafutur

4. Food
Water&
Energy
Cross
Mobility
Design
Manufacturing
Industrial
Systems
Health
B2C Clusters
√
√
√
√
√
√

5. Desperately
seeking
for
INNOV(ACTION)

6. Desperately seeking INNOV(ACTION)

7. Capabilities

8. The
Three
Worlds
The Dazzled Consumer
The Frustrated Consumer
The “Citizen” Consumer

9. The
Three
Worlds

10. The
Three
Worlds
The Frustrated Consumer

11. The
Three
Worlds
/Norway/Japan

12. 1. Demographics
2. Globalization & economic
(no) growth 3. Neo-ecology
4. Individualization &
customization 5. Knowledge 6. Technology & Connectivity
Trends

13. 6. Technology & Connectivity
Trends: Demographics
Smart & Sustainable cities
Million
Ageing of population
Growth of World Urban Population
3.5
6.3
0.0
5.0
10.0
2010 2050
+80
%+
+
=

14. 6. Technology & Connectivity
Trends: Economic (No) Growth
Collaborative Economy
+
=
GDP growth emerging vs developed markets
Public debt grows up

15. The road to Innov(Action)
Personas
Cards

16. The road to Innov(Action)
Solutions

17. The Kids Cluster

18. The Kids Cluster

19. The Sports Cluster - Indescat

20. Indescat
Nº 1 Idea: SAVE & SHOW
System that helps the user to do
sports while providing social
recognition.
Description:
• A smart system is integrated at homes and
it helps the user do more sports.
• The system rewards the “energy saving
user”, with incentives such as
coupons, so that family members are
encouraged to do more sports.
• The information generated by the system
is on the Web (cloud computing) and it
can be analyzed / shared using different
devices –
Laptop, Smartphone, Tablet, etc.
• The system is connected with other users.
Target
RANK #
A
B
C
D
1-
5
5-
10
+1
0
http://www.s2h.com/
Inspires: Switch2Health rewards
users for doing physical exercise.
“I want to come up with new/innovative ways to make people do sports”

21. Mobility
www.motitworld.com
THANK YOU!
g.ricarte@creafutur.com