The document discusses 7 things the author wishes they knew before starting in cluster and innovation management. The key lessons are: 1) Innovation means rule breaking. 2) Feelings are more important than facts. 3) Context is more important than specific text or content. 4) Dialogue is more important than discussion. 5) Focus on the process rather than any individual project. 6) Imagination is more important than strategy. 7) Innovation must be combined with social and human values.

1. 7 Things I Wish I‘d Known
Before Starting In Cluster- and
Innovation Management
Klaus Haasis Dipl.-Ing. | Dipl.-Journ |
Systemic Coach DBVC | Person-Centered Counsellor GwG
Psychology of
Collaboration

2. 8
KLAUS HAASIS | Serial Innovator
Systemic Coach DBVC
Person-Centered Counsellor GwG
• 1979 First Student in New Media Engineering
• 1983 Founder New Media Group Hoechst AG
• 1991 Founding CEO SAT.1 Regional Television
• 1995 Founding CEO MFG Innovation Agency
• 1997 Founding CEO Baden-Württemberg: Connected
• 2005 Founding CEO Open Source Business Alliance
• 2012 Founding Chairman European Cluster Group
Dipl. Engineer | Dipl. Journalist

3. © Klaus Haasis, 13.10.2009 MFG Baden-Württemberg |
1995 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Ante-
cedence
five
specialized
advisory
boards
Consolidation
9
/
1
1
enterprise
software,
open
source,
e-health
Evolution
founder
retires
Internet
Hype
Focusing
-2 -1 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Birth
ICT
ICT,
health care,
creative
industries
focus on:
CyberOne,
Coach&connect
Linking
Connecting
technology
bwcon Network:
from charismatic leadership
to appreciative collaboration
Network
for
Business
Excellence
Celebration
Change
2011
15
new
vision
new forms of
collaboration
and decision
making
threats by
competitors
challenges
in trust
building
1996

4. TCI Conference
Gothenburg 2003
"THIS I DIDN'T KNOW BEFORE
GOTHENBURG"

9. OLD MODEL:
"How do you get people to serve
the organisation's goals?"
TODAY:
"How do you build organisations
that merit the gifts of creativity
and passion and initiative?"
Gary Hamel
(Cluster) Organisations

10. Cluster Success Factors
• Strategy
• Research
• Technology
• Skills
• Money
Feeling

11. Cluster Success Factors
• Trust
• Openness
• Creativity
• Change
• FlexibilityFeelings

12. Cells that fire together
wire togehter.
Hebbian Rule

14. „The emotion-related memory helps to pick
the most advantegous alternative“
Antonio Damasio
http://sluphojo.wordpress.com/2011/04/14/1765/
"THIS I DIDN'T KNOW
WHEN I STARTED"

15. I am the left brain.
I am a scientist.
A mathematician.
I love the familiar. I categorize.
I am accurate. Linear.
Analytical. Strategic. I am
practical.
Always in control. A master of
words and language.
Realistic. I calculate equations
and deal with numbers.
I am order. I am logic.
I know exactly who I am.
I am the right brain.
I am creativity. A free spirit.
I am passion. Yearning. Sensuality.
I am the sound of roaring laughter.
I am taste.
The feeling of sand beneath bare
feet. I am movement. Vivid colors.
I am the urge to paint on an empty
canvas.I am boundless imagination.
Art. Poetry.
I sense. I feel.
I am everything I wanted to be.

16. LEFT HEMISPHERE right hemisphere
PSI Personality Systems Interaction Theory (Kuhl 2002

17. Extension memory:
The boundless space of the intelligent
and "sensing" unconscious

18. Intuitive behavioral control:
Implementation of individual pursuits

19. Intention
m
em
ory:
M
aintaining
of difficult
pursuits

20. Object recognition:
Stable perception by blocking the context

21. LEFT HEMISPHERE right hemisphere

22. Object recognition:
Stable perception by blocking the context

23. LEFT HEMISPHERE right hemisphere

25. Cells that fire together
wire togehter.
Hebbian Rule

26. Development of Neuronal Networks (Hüther 2006)
2nd level1st level 3rd level 4th level

27. Cells that fire together
wire togehter.
Hebbian Rule
Clusters that fire together
wire together.

28. "7 Things I Wish
I‘d Known
Before Starting In
Cluster- and
Innovation
Management"

29. 1. INNOVATION
means
RULE BREAKING

30. Idea
Value
COLLABORATION
& CONFLICT
Haasis, Klaus. Stuttgart 2012
FROM CREATIVITY & IDEAS TO
COLLABORATION IN SUSTAINABLE DIVERSITY

31. 2. FEELINGS
over
FACTS

32. 3. CONTEXT
over
TEXT

33. 3. CONTEXT
over
TEXT

34. 3. CONTEXT
over
TEXT

35. GROUP COACHING
collaboration,
ltransparency,
positive regard

36. 4. DIALOG
over
DISCUSSION

37. 4. DIALOG
over
DISCUSSION

38. 5. PROCESS
over
PROJECT

39. 6 . IMAGINATION
over
STRATEGY

40. 7 RULES FOR FLOURISHING COLLABORATION
IN INNOVATION AND CLUSTER MANAGEMENT
1. INNOVATION means RULE BREAKING!
2. FEELINGS over FACTS.
3. CONTEXT over TEXT.
4. DIALOGUE over DISCUSSION.
5. PROCESS over PROJECT.
6. IMAGINATION over STRATEGY.
7. COMBINE INNOVATION with VALUES!

41. Feelings
Values

42. Combine Innovation
with .....
..... Imagination
Creativity
Feelings
Social Value

43. 8
KLAUS HAASIS |
Creative Coach | Innovation Trainer |
Communication Architect
KLAUSHAASIS@WEB.DE|
SKYPEKLAUS_HAASIS|
FACEBOOK.COM/KLAUSHAASIS|
DE.LINKEDIN.COM/IN/KLAUSHAASIS|
Dipl. Engineer | Dipl. Journalist |
Systemic Coach DBVC |
Person-Centered Counsellor GwG |
"Combine
Innovation
with .... "